Simple Love Funding, Investors & Competitors

Simple Love has raised $179M across 2 funding rounds, most recently a $123M Series B in March 2021.

Last Simple Love funding round

$123M

Series B · Mar 2021

Cumulative funding Simple Love raised

$179M

across 2 funding rounds

Key investors in Simple Love

  • Matrix Partners China
  • Maison Capital
  • HSG
  • YF Capital
  • Galaxy Capital
  • BA Capital
  • DCP Capital
  • CITIC Agriculture

Simple Love Overview

About Simple Love

Simple Love is a Chinese brand specializing in natural yogurt products distributed primarily in Asia. It produces plain and flavored yogurts using fresh milk and live cultures without artificial additives. Available in supermarkets and e-commerce platforms like Tmall, the brand emphasizes probiotic benefits and clean ingredients. Simple Love targets health-focused consumers seeking everyday dairy alternatives.


Founded

2014

HQ

ChinaGuangzhou

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Simple Love Funding History

Simple Love has raised a total of $179M across 2 funding rounds.

Simple Love's first fundraising round was a $56M Series A in May 2020. The most recent completed round was a $123M Series B in March 2021.

Simple Love funding rounds

Simple Love funding rounds
DateStageInvestorsRaisedDeal Summary
Mar 2021Series BMatrix Partners China; YF Capital; Proterra Investment Partners; Maison Capital; CITIC Agriculture; DCP Capital; HSG; BA Capital$123MSimple Love, a Chinese yogurt brand, raised $122 million in a funding round on March 25, 2021, from investors including BA Capital, CITIC Agriculture, DCP Capital, HSG, Maison Capital, Matrix Partners China, Proterra Investment Partners, and YF Capital. The funds were intended for supply chain upgrades.
May 2020Series AMatrix Partners China (lead); Galaxy Capital; Maison Capital$56M-

Who has invested in Simple Love?

9 investors have backed Simple Love across its funding rounds, including Matrix Partners China, Maison Capital, HSG, YF Capital, Galaxy Capital and BA Capital.

Lead investors include Matrix Partners China.


Simple Love Investors

Investors in Simple Love by funding rounds participated
InvestorHQRoundsRoleFirst check
Matrix Partners ChinaChinaBeijing2LeadMay 2020
Maison CapitalChinaShenzhen2ParticipantMay 2020
Galaxy CapitalChinaShenzhen1ParticipantMay 2020
YF CapitalChinaShanghai1ParticipantMar 2021
Proterra Investment PartnersUnited StatesMinneapolis, MN1ParticipantMar 2021
CITIC AgricultureChinaBeijing1ParticipantMar 2021
DCP CapitalChinaBeijing1ParticipantMar 2021

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Simple Love Competitors

Simple Love competitors include listed companies like Coca-Cola, Nestlé, PepsiCo and AB InBev, and private ones like Chobani and Froneri.

Public and private companies comparable to Simple Love
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Coca-ColaUnited StatesUnited StatesPublicly listed$48B$18B$379B8.3x
NestléSwitzerlandSwitzerlandPublicly listed$109B$19B$245B2.8x
PepsiCoUnited StatesUnited StatesPublicly listed$94B$16B$182B2.3x
AB InBevBelgiumBelgiumPublicly listed$59B$20B$157B3.6x
ChobaniUnited StatesUnited StatesPrivate$3.8B-$20B5.3x
FroneriUnited KingdomHarrogatePrivate$11B-$17B1.6x

Simple Love Public Comps

Simple Love is still privately-owned, but its public comps include Coca-Cola, Nestlé, PepsiCo, AB InBev, Unilever, Monster Beverage, Mondelez, Nongfu Spring, Hindustan Unilever and Coca-Cola Europacific Partners.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Coca-Cola$48B$18B8.5x8.3x22.8x24.1x
Nestlé$109B$19B2.9x2.8x16.2x14.4x
PepsiCo$94B$16B2.4x2.3x14.5x11.8x
AB InBev$59B$20B3.9x3.6x11.7x10.0x
Unilever$58B$12B2.9x2.8x13.6x12.4x
Monster Beverage$8.3B$2.5B10.1x9.0x33.3x28.9x
Mondelez$39B$4.7B2.6x2.5x21.4x14.9x
Nongfu Spring$7.8B$3.5B6.9x6.3x15.2x14.0x

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Common questions about Simple Love

When was Simple Love founded?Simple Love was founded in 2014.
Where is Simple Love headquartered?Simple Love is headquartered in Guangzhou, China.
Is Simple Love publicly listed?No, Simple Love is a private, VC-backed company.
How much funding has Simple Love raised?Simple Love has raised $179M across 2 funding rounds.
What was Simple Love's last funding round?Simple Love's last funding round was a $123M Series B in March 2021.
Who are Simple Love's investors?Simple Love's investors include Matrix Partners China, Maison Capital, Galaxy Capital, YF Capital, Proterra Investment Partners, CITIC Agriculture, DCP Capital, HSG and BA Capital.
Which companies are comparable to Simple Love?Companies comparable to Simple Love include Coca-Cola, Nestlé, PepsiCo, AB InBev, Chobani and Froneri.

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