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- Simple Love
Simple Love Funding, Investors & Competitors
Simple Love has raised $179M across 2 funding rounds, most recently a $123M Series B in March 2021.
Last Simple Love funding round
$123M
Series B · Mar 2021
Cumulative funding Simple Love raised
$179M
across 2 funding rounds
Key investors in Simple Love
Matrix Partners China
Maison Capital
HSG
YF Capital
Galaxy Capital
BA Capital
DCP Capital
CITIC Agriculture
Simple Love Overview
About Simple Love
Simple Love is a Chinese brand specializing in natural yogurt products distributed primarily in Asia. It produces plain and flavored yogurts using fresh milk and live cultures without artificial additives. Available in supermarkets and e-commerce platforms like Tmall, the brand emphasizes probiotic benefits and clean ingredients. Simple Love targets health-focused consumers seeking everyday dairy alternatives.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Sectors
Simple Love Funding History
Simple Love has raised a total of $179M across 2 funding rounds.
Simple Love's first fundraising round was a $56M Series A in May 2020. The most recent completed round was a $123M Series B in March 2021.
Simple Love funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Mar 2021 | Series B | Matrix Partners China; YF Capital; Proterra Investment Partners; Maison Capital; CITIC Agriculture; DCP Capital; HSG; BA Capital | $123M | Simple Love, a Chinese yogurt brand, raised $122 million in a funding round on March 25, 2021, from investors including BA Capital, CITIC Agriculture, DCP Capital, HSG, Maison Capital, Matrix Partners China, Proterra Investment Partners, and YF Capital. The funds were intended for supply chain upgrades. |
| May 2020 | Series A | Matrix Partners China (lead); Galaxy Capital; Maison Capital | $56M | - |
Who has invested in Simple Love?
9 investors have backed Simple Love across its funding rounds, including Matrix Partners China, Maison Capital, HSG, YF Capital, Galaxy Capital and BA Capital.
Lead investors include Matrix Partners China.
Simple Love Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | May 2020 | ||
| 2 | Participant | May 2020 | ||
| 1 | Participant | May 2020 | ||
| 1 | Participant | Mar 2021 | ||
| 1 | Participant | Mar 2021 | ||
| 1 | Participant | Mar 2021 | ||
| 1 | Participant | Mar 2021 | ||
This data is available for Pro users. Sign up to see all 9 Simple Love investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialSimple Love Competitors
Simple Love competitors include listed companies like Coca-Cola, Nestlé, PepsiCo and AB InBev, and private ones like Chobani and Froneri.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $48B | $18B | $379B | 8.3x | ||
| Publicly listed | $109B | $19B | $245B | 2.8x | ||
| Publicly listed | $94B | $16B | $182B | 2.3x | ||
| Publicly listed | $59B | $20B | $157B | 3.6x | ||
| Private | $3.8B | - | $20B | 5.3x | ||
| Private | $11B | - | $17B | 1.6x |
Simple Love Public Comps
Simple Love is still privately-owned, but its public comps include Coca-Cola, Nestlé, PepsiCo, AB InBev, Unilever, Monster Beverage, Mondelez, Nongfu Spring, Hindustan Unilever and Coca-Cola Europacific Partners.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $48B | $18B | 8.5x | 8.3x | 22.8x | 24.1x | |||
| $109B | $19B | 2.9x | 2.8x | 16.2x | 14.4x | |||
| $94B | $16B | 2.4x | 2.3x | 14.5x | 11.8x | |||
| $59B | $20B | 3.9x | 3.6x | 11.7x | 10.0x | |||
| $58B | $12B | 2.9x | 2.8x | 13.6x | 12.4x | |||
| $8.3B | $2.5B | 10.1x | 9.0x | 33.3x | 28.9x | |||
| $39B | $4.7B | 2.6x | 2.5x | 21.4x | 14.9x | |||
| $7.8B | $3.5B | 6.9x | 6.3x | 15.2x | 14.0x | |||
This data is available for Pro users. Sign up to see all Simple Love competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Simple Love
| When was Simple Love founded? | Simple Love was founded in 2014. |
| Where is Simple Love headquartered? | Simple Love is headquartered in Guangzhou, China. |
| Is Simple Love publicly listed? | No, Simple Love is a private, VC-backed company. |
| How much funding has Simple Love raised? | Simple Love has raised $179M across 2 funding rounds. |
| What was Simple Love's last funding round? | Simple Love's last funding round was a $123M Series B in March 2021. |
| Who are Simple Love's investors? | Simple Love's investors include Matrix Partners China, Maison Capital, Galaxy Capital, YF Capital, Proterra Investment Partners, CITIC Agriculture, DCP Capital, HSG and BA Capital. |
| Which companies are comparable to Simple Love? | Companies comparable to Simple Love include Coca-Cola, Nestlé, PepsiCo, AB InBev, Chobani and Froneri. |
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