Reputation Revenue, Valuation, Funding & Investors

Reputation is valued at $1.2B as of January 2022, a 12.0x multiple on its last reported $100M revenue.

Last Reputation valuation

$1.2B

Undisclosed stage · Jan 2022

Last Reputation funding round

$150M

Undisclosed stage · Jan 2022

Reputation revenue

$100M

Undisclosed stage · Jan 2022

Key investors in Reputation

  • Bessemer Venture Partners
  • Kleiner Perkins
  • August Capital
  • Icon Ventures
  • Ascension Ventures
  • RC Capital

Reputation Overview

About Reputation

Reputation is a San Francisco-headquartered platform for location-based businesses managing reviews, listings, and social media across Google, Yelp, and Facebook. The service delivers Reputation Score metrics and sentiment analysis to optimize revenue for multi-location enterprises in retail and hospitality.


Founded

2006

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Revenue

$100M (Jan 2022)

Valuation

$1.2B (Jan 2022)

Reputation Valuation

Reputation is currently valued at $1.2B, based on its undisclosed-stage round in January 2022.

The $150M round was led by Marlin Equity Partners.

Reputation valuation by funding round

Reputation valuation by funding round
DateStageValuationRevenue Multiple
Jan 2022Undisclosed stage$1.2B12.0x

Reputation Revenue

Reputation's latest recorded revenue is $100M, as of its undisclosed-stage round in January 2022. At a $1.2B valuation, that implies a 12.0x revenue multiple.

Reputation revenue by funding round

Reputation revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jan 2022$100M$1.2B12.0xUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Reputation Funding History

Reputation has raised a total of $211M across 4 funding rounds.

Reputation's first fundraising round was a $22M Series A in January 2017. The most recent completed round was a $150M undisclosed-stage round in January 2022.

Reputation funding rounds

Reputation funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jan 2022Undisclosed stageMarlin Equity Partners (lead)$150M$1.2BReputation.com, Inc. is a global leader in Reputation Experience Management (RXM), offering a comprehensive platform that collects, combines, and translates solicited and unsolicited feedback across channels in real-time, providing prescriptive insights to improve online reputation and customer experience. On January 25, 2022, the company announced a $150 million minority growth investment led by Marlin Equity Partners, with Goldman Sachs acting as exclusive financial advisor to Reputation and UBS to Marlin. The funds are intended to accelerate organic growth, expand operations including in EMEA, invest in R&D for customer experience (CX) management, and support mergers and acquisitions to strengthen market leadership in the customer feedback sector. Marlin Equity Partners, a global investment firm managing over $8.1 billion, highlighted Reputation's differentiated market position, industry-leading bookings growth, and robust retention rates as key strengths. Reputation's CEO Joe Fuca emphasized the thriving customer experience industry and the critical role of CX technology in attracting and retaining customers. The investment builds on Reputation's prior funding, with total raised reaching approximately $442.69 million by that point, including earlier rounds like Series G in 2019. The deal positions Reputation to capitalize on momentum in the rapidly growing feedback and CX market through organic expansion and potential consolidation.
Aug 2019Series CIndustry Ventures; Kleiner Perkins; Icon Ventures; August Capital; Heritage Group; Akkadian Ventures; Bessemer Venture Partners; RC Capital; Ascension Ventures$35M--
Feb 2018Series BRC Capital (lead)$4M--
Jan 2017Series AAscension Ventures (lead); Kleiner Perkins; Focus Ventures; Icon Ventures; August Capital; Bessemer Venture Partners$22M-Reputation.com, founded in 2006 as ReputationDefender, provides an online reputation management (ORM) platform for enterprises, helping them gather, analyze customer feedback from reviews and social media, manage digital presence, and improve customer experience across industries like healthcare, automotive, retail, and property management. The platform includes data automation, workflow tools, analytics for patient experience indicators, and supports interactions across hundreds of thousands of online points of presence, with over 20 patents awarded. The company had gained traction with clients including three of the top five automotive OEMs, over 10,000 US auto dealerships, more than 250 healthcare systems, and 100+ property management firms, plus alliances with Google, Facebook, JD Power, and Amazon. It was described as profitable by some reports, serving 77 industry verticals and managing tens of millions of consumer reviews. In early 2017 (announced January 5), Reputation.com raised approximately $20 million in a round participated in by Ascension Ventures (corporate venturing arm of healthcare provider Ascension), along with existing investors August Capital, Bessemer Venture Partners, Icon Ventures, Kleiner Perkins Caufield & Byers, and Focus Ventures, bringing total funding to about $85 million since inception. The funds aimed to accelerate growth amid rising importance of online reviews for sectors like healthcare. A subsequent $30 million round in August 2019 was led by Ascension Ventures with returning investors Kleiner Perkins, August Capital, Bessemer Venture Partners, Icon Ventures, Heritage Group, and new ones like Akkadian Ventures, River City Ventures, and Industry Ventures, tripling valuation (TechCrunch estimated $360-390M post-money) and boosting total funding over $115 million.

Who has invested in Reputation?

11 investors have backed Reputation across its funding rounds, including Bessemer Venture Partners, Kleiner Perkins, August Capital, Icon Ventures, Ascension Ventures and RC Capital.

Lead investors include Marlin Equity Partners, RC Capital and Ascension Ventures.


Reputation Investors

Investors in Reputation by funding rounds participated
InvestorHQRoundsRoleFirst check
Kleiner PerkinsUnited StatesSan Francisco, CA2ParticipantJan 2017
Icon VenturesUnited StatesSan Francisco, CA2ParticipantJan 2017
August CapitalUnited StatesSan Francisco, CA2ParticipantJan 2017
Bessemer Venture PartnersUnited StatesSan Francisco, CA2ParticipantJan 2017
RC CapitalUnited StatesCincinnati, OH2LeadFeb 2018
Ascension VenturesUnited StatesClarkton, NC2LeadJan 2017
Industry VenturesUnited StatesSan Francisco, CA1ParticipantAug 2019
Focus VenturesUnited StatesSan Francisco, CA1ParticipantJan 2017
Heritage GroupUnited StatesNashville, TN1ParticipantAug 2019

This data is available for Pro users. Sign up to see all 11 Reputation investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Acquisitions by Reputation

Reputation has acquired 2 companies to date.

Last acquisition by Reputation was on April 5th 2021. Reputation acquired Nuvi for undisclosed valuation.


Latest Acquisitions by Reputation

Nuvi
SIM Partners
Description
Nuvi is a Provo-based social analytics and customer experience platform leveraging a proprietary language engine for high-accuracy listening across social channels. The platform enables brands to monitor conversations, plan content, publish posts, engage audiences, analyze sentiments, locate trends, review feedback, and capture leads for improved customer interactions. Nuvi serves enterprises with tools that integrate data from platforms like Twitter, Facebook, and Instagram, helping clients such as airlines and retailers optimize real-time engagement strategies.
SIM Partners is a Chicago-headquartered provider of SaaS platforms for local digital marketing of multi-location brands. Its Velocity suite optimizes Google Business Profiles, social media, and review management across thousands of sites. Acquired by Reputation.com, the company maintains offices in San Francisco with resellers in Australia and Germany, serving retail chains and franchises.
HQ CountryUnited StatesUnited States
HQ City
Salt Lake City, UT
Chicago, IL
Deal Date5 Apr 202128 Feb 2018
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

This data is available for Pro users. Sign up to see all Reputation acquisitions and their M&A valuation multiples.

Start Free Trial

Reputation Competitors

Reputation competitors include listed companies like Trustpilot Group, Open Up Group, Yelp and Mony Group, and private ones like Instabase and Radius Payment Solutions.

Public and private companies comparable to Reputation
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
InstabaseUnited StatesSan Francisco, CAPrivate$50M-$1.2B24.8x
Trustpilot GroupUnited KingdomUnited KingdomPublicly listed$261M$27M$1.1B3.8x
Open Up GroupJapanJapanPublicly listed$1.2B$121M$1.1B1.0x
YelpUnited StatesUnited StatesPublicly listed$1.5B$251M$1.1B0.8x
Mony GroupUnited KingdomUnited KingdomPublicly listed$599M$184M$1.3B2.3x
Radius Payment SolutionsUnited KingdomCrewePrivate--$1.1B-

Reputation Public Comps

Reputation is still privately-owned, but its public comps include Trustpilot Group, Open Up Group, Yelp, Mony Group, LegalZoom, QuinStreet, Matrix Design Co., BrightView, SMZDM.com and Moltiply Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Trustpilot Group$261M$27M4.3x3.8x42.0x22.6x
Open Up Group$1.2B$121M0.8x1.0x8.4x8.3x
Yelp$1.5B$251M0.8x0.8x4.5x3.4x
Mony Group$599M$184M2.3x2.3x7.5x7.1x
LegalZoom$756M$74M1.2x1.1x12.1x4.8x
QuinStreet$1.3B$61M0.7x0.7x15.8x7.9x
Matrix Design Co.$110M$12M7.7x7.2x69.8x-
BrightView$2.7B$307M0.9x0.9x8.0x7.2x

This data is available for Pro users. Sign up to see all Reputation competitors and their valuation data.

Start Free Trial

Common questions about Reputation

When was Reputation founded?Reputation was founded in 2006.
Where is Reputation headquartered?Reputation is headquartered in San Francisco, CA, United States.
Is Reputation publicly listed?No, Reputation is a private, VC-backed company.
What is Reputation's valuation?Reputation was last valued at $1.2B in its undisclosed-stage round in January 2022.
How much funding has Reputation raised?Reputation has raised $211M across 4 funding rounds.
What was Reputation's last funding round?Reputation's last funding round was a $150M undisclosed-stage round in January 2022, led by Marlin Equity Partners.
Who are Reputation's investors?Reputation's investors include Kleiner Perkins, Icon Ventures, August Capital, Bessemer Venture Partners, RC Capital, Ascension Ventures, Industry Ventures, Focus Ventures, Heritage Group, Akkadian Ventures and 1 other.
What is Reputation's revenue?Reputation's latest recorded revenue is $100M (January 2022).
What is Reputation's revenue multiple?Reputation's latest valuation implies a 12.0x revenue multiple ($1.2B valuation on $100M of revenue).
Which companies are comparable to Reputation?Companies comparable to Reputation include Instabase, Trustpilot Group, Open Up Group, Yelp, Mony Group and Radius Payment Solutions.
How many companies has Reputation acquired?Reputation has acquired 2 companies, including Nuvi and SIM Partners.

See companies similar to Reputation

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial