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- Reputation
Reputation Revenue, Valuation, Funding & Investors
Reputation is valued at $1.2B as of January 2022, a 12.0x multiple on its last reported $100M revenue.
Last Reputation valuation
$1.2B
Undisclosed stage · Jan 2022
Last Reputation funding round
$150M
Undisclosed stage · Jan 2022
Reputation revenue
$100M
Undisclosed stage · Jan 2022
Key investors in Reputation
Bessemer Venture Partners
Kleiner Perkins
August Capital
Icon Ventures
Ascension Ventures
RC Capital
About Reputation
Reputation is a San Francisco-headquartered platform for location-based businesses managing reviews, listings, and social media across Google, Yelp, and Facebook. The service delivers Reputation Score metrics and sentiment analysis to optimize revenue for multi-location enterprises in retail and hospitality.
Founded
2006
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$100M (Jan 2022)
Valuation
$1.2B (Jan 2022)
Reputation Valuation
Reputation is currently valued at $1.2B, based on its undisclosed-stage round in January 2022.
The $150M round was led by Marlin Equity Partners.
Reputation valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jan 2022 | Undisclosed stage | $1.2B | 12.0x |
Reputation Revenue
Reputation's latest recorded revenue is $100M, as of its undisclosed-stage round in January 2022. At a $1.2B valuation, that implies a 12.0x revenue multiple.
Reputation revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jan 2022 | $100M | $1.2B | 12.0x | Undisclosed stage |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Reputation Funding History
Reputation has raised a total of $211M across 4 funding rounds.
Reputation's first fundraising round was a $22M Series A in January 2017. The most recent completed round was a $150M undisclosed-stage round in January 2022.
Reputation funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2022 | Undisclosed stage | Marlin Equity Partners (lead) | $150M | $1.2B | Reputation.com, Inc. is a global leader in Reputation Experience Management (RXM), offering a comprehensive platform that collects, combines, and translates solicited and unsolicited feedback across channels in real-time, providing prescriptive insights to improve online reputation and customer experience. On January 25, 2022, the company announced a $150 million minority growth investment led by Marlin Equity Partners, with Goldman Sachs acting as exclusive financial advisor to Reputation and UBS to Marlin. The funds are intended to accelerate organic growth, expand operations including in EMEA, invest in R&D for customer experience (CX) management, and support mergers and acquisitions to strengthen market leadership in the customer feedback sector. Marlin Equity Partners, a global investment firm managing over $8.1 billion, highlighted Reputation's differentiated market position, industry-leading bookings growth, and robust retention rates as key strengths. Reputation's CEO Joe Fuca emphasized the thriving customer experience industry and the critical role of CX technology in attracting and retaining customers. The investment builds on Reputation's prior funding, with total raised reaching approximately $442.69 million by that point, including earlier rounds like Series G in 2019. The deal positions Reputation to capitalize on momentum in the rapidly growing feedback and CX market through organic expansion and potential consolidation. |
| Aug 2019 | Series C | Industry Ventures; Kleiner Perkins; Icon Ventures; August Capital; Heritage Group; Akkadian Ventures; Bessemer Venture Partners; RC Capital; Ascension Ventures | $35M | - | - |
| Feb 2018 | Series B | RC Capital (lead) | $4M | - | - |
| Jan 2017 | Series A | Ascension Ventures (lead); Kleiner Perkins; Focus Ventures; Icon Ventures; August Capital; Bessemer Venture Partners | $22M | - | Reputation.com, founded in 2006 as ReputationDefender, provides an online reputation management (ORM) platform for enterprises, helping them gather, analyze customer feedback from reviews and social media, manage digital presence, and improve customer experience across industries like healthcare, automotive, retail, and property management. The platform includes data automation, workflow tools, analytics for patient experience indicators, and supports interactions across hundreds of thousands of online points of presence, with over 20 patents awarded. The company had gained traction with clients including three of the top five automotive OEMs, over 10,000 US auto dealerships, more than 250 healthcare systems, and 100+ property management firms, plus alliances with Google, Facebook, JD Power, and Amazon. It was described as profitable by some reports, serving 77 industry verticals and managing tens of millions of consumer reviews. In early 2017 (announced January 5), Reputation.com raised approximately $20 million in a round participated in by Ascension Ventures (corporate venturing arm of healthcare provider Ascension), along with existing investors August Capital, Bessemer Venture Partners, Icon Ventures, Kleiner Perkins Caufield & Byers, and Focus Ventures, bringing total funding to about $85 million since inception. The funds aimed to accelerate growth amid rising importance of online reviews for sectors like healthcare. A subsequent $30 million round in August 2019 was led by Ascension Ventures with returning investors Kleiner Perkins, August Capital, Bessemer Venture Partners, Icon Ventures, Heritage Group, and new ones like Akkadian Ventures, River City Ventures, and Industry Ventures, tripling valuation (TechCrunch estimated $360-390M post-money) and boosting total funding over $115 million. |
Who has invested in Reputation?
11 investors have backed Reputation across its funding rounds, including Bessemer Venture Partners, Kleiner Perkins, August Capital, Icon Ventures, Ascension Ventures and RC Capital.
Lead investors include Marlin Equity Partners, RC Capital and Ascension Ventures.
Reputation Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | Jan 2017 | ||
| 2 | Participant | Jan 2017 | ||
| 2 | Participant | Jan 2017 | ||
| 2 | Participant | Jan 2017 | ||
| 2 | Lead | Feb 2018 | ||
| 2 | Lead | Jan 2017 | ||
| 1 | Participant | Aug 2019 | ||
| 1 | Participant | Jan 2017 | ||
| 1 | Participant | Aug 2019 | ||
This data is available for Pro users. Sign up to see all 11 Reputation investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Reputation
Reputation has acquired 2 companies to date.
Last acquisition by Reputation was on April 5th 2021. Reputation acquired Nuvi for undisclosed valuation.
Latest Acquisitions by Reputation
| Description | Nuvi is a Provo-based social analytics and customer experience platform leveraging a proprietary language engine for high-accuracy listening across social channels. The platform enables brands to monitor conversations, plan content, publish posts, engage audiences, analyze sentiments, locate trends, review feedback, and capture leads for improved customer interactions. Nuvi serves enterprises with tools that integrate data from platforms like Twitter, Facebook, and Instagram, helping clients such as airlines and retailers optimize real-time engagement strategies. | SIM Partners is a Chicago-headquartered provider of SaaS platforms for local digital marketing of multi-location brands. Its Velocity suite optimizes Google Business Profiles, social media, and review management across thousands of sites. Acquired by Reputation.com, the company maintains offices in San Francisco with resellers in Australia and Germany, serving retail chains and franchises. |
| HQ Country | ||
| HQ City | Salt Lake City, UT | Chicago, IL |
| Deal Date | 5 Apr 2021 | 28 Feb 2018 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Reputation acquisitions and their M&A valuation multiples. Start Free Trial | ||
Reputation Competitors
Reputation competitors include listed companies like Trustpilot Group, Open Up Group, Yelp and Mony Group, and private ones like Instabase and Radius Payment Solutions.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $50M | - | $1.2B | 24.8x | ||
| Publicly listed | $261M | $27M | $1.1B | 3.8x | ||
| Publicly listed | $1.2B | $121M | $1.1B | 1.0x | ||
| Publicly listed | $1.5B | $251M | $1.1B | 0.8x | ||
| Publicly listed | $599M | $184M | $1.3B | 2.3x | ||
| Private | - | - | $1.1B | - |
Reputation Public Comps
Reputation is still privately-owned, but its public comps include Trustpilot Group, Open Up Group, Yelp, Mony Group, LegalZoom, QuinStreet, Matrix Design Co., BrightView, SMZDM.com and Moltiply Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $261M | $27M | 4.3x | 3.8x | 42.0x | 22.6x | |||
| $1.2B | $121M | 0.8x | 1.0x | 8.4x | 8.3x | |||
| $1.5B | $251M | 0.8x | 0.8x | 4.5x | 3.4x | |||
| $599M | $184M | 2.3x | 2.3x | 7.5x | 7.1x | |||
| $756M | $74M | 1.2x | 1.1x | 12.1x | 4.8x | |||
| $1.3B | $61M | 0.7x | 0.7x | 15.8x | 7.9x | |||
| $110M | $12M | 7.7x | 7.2x | 69.8x | - | |||
| $2.7B | $307M | 0.9x | 0.9x | 8.0x | 7.2x | |||
This data is available for Pro users. Sign up to see all Reputation competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Reputation
| When was Reputation founded? | Reputation was founded in 2006. |
| Where is Reputation headquartered? | Reputation is headquartered in San Francisco, CA, United States. |
| Is Reputation publicly listed? | No, Reputation is a private, VC-backed company. |
| What is Reputation's valuation? | Reputation was last valued at $1.2B in its undisclosed-stage round in January 2022. |
| How much funding has Reputation raised? | Reputation has raised $211M across 4 funding rounds. |
| What was Reputation's last funding round? | Reputation's last funding round was a $150M undisclosed-stage round in January 2022, led by Marlin Equity Partners. |
| Who are Reputation's investors? | Reputation's investors include Kleiner Perkins, Icon Ventures, August Capital, Bessemer Venture Partners, RC Capital, Ascension Ventures, Industry Ventures, Focus Ventures, Heritage Group, Akkadian Ventures and 1 other. |
| What is Reputation's revenue? | Reputation's latest recorded revenue is $100M (January 2022). |
| What is Reputation's revenue multiple? | Reputation's latest valuation implies a 12.0x revenue multiple ($1.2B valuation on $100M of revenue). |
| Which companies are comparable to Reputation? | Companies comparable to Reputation include Instabase, Trustpilot Group, Open Up Group, Yelp, Mony Group and Radius Payment Solutions. |
| How many companies has Reputation acquired? | Reputation has acquired 2 companies, including Nuvi and SIM Partners. |
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