Pricerunner Acquisition & Valuation

Pricerunner was acquired by Klarna for $1B in November 2021.

Pricerunner acquisition price

$1B

Acquired by Klarna · Nov 2021

Key investors in Pricerunner

  • eEquity

Pricerunner Overview

About Pricerunner

PriceRunner is a Stockholm-headquartered price comparison platform active across the UK, Sweden, Denmark, Germany, France, and Austria. Launched in 1999, the service indexes products from thousands of retailers, displaying them strictly by ascending price to benefit consumers rather than favoring higher-commission merchants. It covers categories like electronics, home appliances, and fashion, drawing millions of monthly visitors who compare offers from stores such as Amazon, Currys, and MediaMarkt. PriceRunner integrates unbiased rankings with user reviews and retailer ratings, maintaining operations through a model that includes both paying and non-paying vendors.


Founded

1999

HQ

GermanyMunich

Status

Acquired

Customer focus

B2C

Revenue model

Commission

Valuation

$1B (acquired Nov 2021)

Pricerunner Acquisition

Pricerunner was acquired by Klarna for $1B on 2 November 2021.

Klarna agreed to buy the price comparison site PriceRunner in a transaction valuing it at about SEK 9.2 billion, paid roughly 40 percent in cash and the rest in Klarna shares. The sellers were Karl-Johan Persson through his private investment company Philian, which was the largest owner with about 31 percent of the equity, alongside eEquity, chief executive Nicklas Storakers and Creades. Klarna wanted PriceRunner's product discovery and comparison data to broaden its shopping app, and completed the acquisition in April 2022.

Pricerunner acquisition details
AcquirerDateTypePrice
2 Nov 2021Strategic M&A$1B

Sources: klarna.com, dagensps.se, klarna.com, eequity.se

Pricerunner Funding History

Pricerunner has 1 recorded secondary share sale and no primary funding rounds.

Pricerunner funding rounds
DateStageInvestorsDeal Summary
Feb 2020SecondaryeEquityeEquity's fourth fund, together with PriceRunner chief executive Nicklas Storakers and key executives including chairman Paul Fischbein, acquired the 35 percent stake in PriceRunner held by the Swedish investment company Nordstjernan. The purchase gave eEquity a substantial minority position in the price comparison service that its own partner Magnus Wiberg had co-founded in 1999. After the transaction the majority owners were Karl-Johan Persson, eEquity and Nicklas Storakers.

Who has invested in Pricerunner?

1 investor has backed Pricerunner across its funding rounds, including eEquity.


Pricerunner Investors

Investors in Pricerunner by funding rounds participated
InvestorHQRoundsRoleFirst check

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Pricerunner

Pricerunner has acquired 1 company to date.

Last acquisition by Pricerunner was on September 23rd 2021. Pricerunner acquired Prisguiden for $52M.


Latest Acquisitions by Pricerunner

Prisguiden
Description
Prisguiden is a Norway-based online price comparison and shopping platform. It aggregates deals on electronics, home appliances, fashion, and sports gear from retailers like Elkjøp and Komplett. Users search over 10 million products with filters for delivery time and ratings. Prisguiden provides price history charts and alerts. Headquartered in Oslo, it drives traffic to partner stores across Scandinavia.
HQ CountryNorway
HQ City
Oslo
Deal Date23 Sep 2021
Valuation$52M
EV/Revenue
EV/EBITDA

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Pricerunner Competitors

Pricerunner competitors include listed companies like GoodRx, QuinStreet and SMZDM.com, and private ones like CargoX, Healthcare.com and Omio.

Public and private companies comparable to Pricerunner
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
GoodRxUnited StatesUnited StatesPublicly listed$797M$173M$1.2B1.8x
QuinStreetUnited StatesUnited StatesPublicly listed$1.3B$61M$1B0.7x
SMZDM.comChinaChinaPublicly listed$192M$19M$1B4.7x
CargoXBrazilSão PauloPrivate--$1B-
Healthcare.comUnited StatesMiami, FLPrivate--$1B-
OmioGermanyBerlinPrivate--$1B-

Pricerunner Public Comps

Pricerunner is no longer listed, but its public comps include Moonpig Group, QuinStreet, SMZDM.com, Hepsiburada, GoodRx, Brainbees Solutions, Boozt, Bxn Holding, CEWE Group and Tuhu Car.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Moonpig Group$501M$140M2.3x2.3x8.2x8.2x
QuinStreet$1.3B$61M0.7x0.7x15.8x7.9x
SMZDM.com$192M$19M4.9x4.7x47.8x42.1x
Hepsiburada$1.7B($51M)0.5x0.3x(15.8x)28.7x
GoodRx$797M$173M1.8x1.8x8.1x5.5x
Brainbees Solutions$866M$29M1.1x1.0x31.8x23.1x
Boozt$845M$71M1.1x1.0x13.0x10.3x
Bxn Holding$771M$100M0.8x0.8x6.4x6.0x

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Common questions about Pricerunner

When was Pricerunner founded?Pricerunner was founded in 1999.
Where is Pricerunner headquartered?Pricerunner is headquartered in Munich, Germany.
Is Pricerunner publicly listed?No, Pricerunner was acquired by Klarna in November 2021.
Who acquired Pricerunner?Pricerunner was acquired by Klarna in November 2021.
How much was Pricerunner acquired for?Pricerunner was acquired for $1B in November 2021.
Who are Pricerunner's investors?Pricerunner's investors include eEquity.
Which companies are comparable to Pricerunner?Companies comparable to Pricerunner include GoodRx, QuinStreet, SMZDM.com, CargoX, Healthcare.com and Omio.
How many companies has Pricerunner acquired?Pricerunner has acquired 1 company, including Prisguiden.
What was the largest acquisition by Pricerunner?The $52M acquisition of Prisguiden in September 2021 is the largest acquisition Pricerunner has made to date.

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