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- Picnic
Picnic Valuation, Funding & Investors
Picnic is valued at $1.5B as of January 2024.
Last Picnic valuation
$1.5B
Series E · Jan 2024
Last Picnic funding round
$499M
Undisclosed stage · Nov 2025
Cumulative funding Picnic raised
$1.9B
across 5 funding rounds
Key investors in Picnic
Bill & Melinda Gates Foundation
NPM Capital
Hoyberg
De Hoge Dennen Capital
EDEKA
Finci
About Picnic
Amsterdam-based Picnic runs a tech-powered grocery delivery service across the Netherlands, functioning as a modern milkman for fast-moving consumer goods ordered via mobile app.
Founded
2015
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Valuation
$1.5B (Jan 2024)
Picnic Valuation
Picnic is currently valued at $1.5B, based on its Series E in January 2024.
The $384M round included Bill & Melinda Gates Foundation and EDEKA.
Picnic valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jan 2024 | Series E | $1.5B |
Picnic Funding History
Picnic has raised a total of $1.9B across 5 funding rounds.
Picnic's first fundraising round was a $107M Series B in March 2017. The most recent completed round was a $499M undisclosed-stage round in November 2025.
Picnic funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2025 | Undisclosed stage | Hoyberg; Bill & Melinda Gates Foundation; NPM Capital; EDEKA | $499M | - | - |
| Jan 2024 | Series E | Bill & Melinda Gates Foundation; EDEKA | $384M | $1.5B | Picnic is a Dutch online grocery delivery company operating without physical stores, delivering in the Netherlands, Germany, and France since 2015, focusing on automation and robotized distribution centers for efficiency. In 2023, it reported net sales of €1.2 billion with a loss of €221 million, and aimed for €1 billion in annual sales by end-2024 while projecting modest gross profit (EBITDA) of €4 million if performance continued. A Series E round of approximately €355 million ($383M-$388M) occurred around January-September 2024, led or participated by investors including Bill & Melinda Gates Foundation and EDEKA, to fund expansion in France and Germany, robotization, and automation. Picnic has raised over €1.3B-€1.7B total across multiple rounds, with prior 2021 funding of €600M from Gates Foundation and others for international growth. The company competes in the growing online grocery sector amid challenges like rising food prices and labor issues, leveraging its innovative model for sustainability and scale. |
| Sep 2021 | Series D | Bill & Melinda Gates Foundation (lead) | $695M | - | Picnic is an Amsterdam-based online-only e-grocery platform operating in the Netherlands, Germany, and France, delivering groceries via a mobile app from automated distribution hubs using an all-electric vehicle fleet. The company raised €600 million ($707 million) in its Series D funding round around September 2021, led by the Bill & Melinda Gates Foundation Trust with participation from existing investors. Funds were allocated to hiring tech talent, building automated fulfillment centers, expanding the electric vehicle fleet, and accelerating operations in France and Germany to enhance sustainability in the food supply chain. Picnic's vertically integrated model controls the entire supply chain, partnering with local suppliers and developing own-brand products to offer prices competitive with physical supermarkets while minimizing food waste and emissions. By February 2020, its electric delivery fleet had saved customers over 500,000 hours in shopping time and reduced carbon emissions by more than 150,000 kilograms. The company emphasizes technological innovations for efficient, sustainable grocery delivery without physical stores. |
| Nov 2019 | Series C | De Hoge Dennen Capital; Hoyberg; NPM Capital | $220M | - | Picnic, an Amsterdam-based online supermarket founded in 2015 by Michiel Muller, Frederik Nieuwenhuys, Joris Beckers, and Bas Verheijen, operates a grocery delivery service using electric vehicles with free, minute-accurate delivery, controlling its supply chain and partnering with local suppliers. In November 2019, it completed a Series C funding round raising approximately $275 million (equivalent to €250 million reported elsewhere) from existing investors including NPM Capital, De Hoge Dennen Capital, Hoyberg, and Finci. This was one of the largest deals outside the US in 2019 in the agri-foodtech sector. The 2019 round supported Picnic's expansion plans, building on its strong position as a mass-market home delivery provider of fast-moving consumer goods in the Netherlands. Picnic has since continued raising capital, including €355-430 million in 2024-2025 primarily for growth in Germany, where it has become the market leader serving areas covering 30% of consumers, and operations in France since 2021, with seven distribution centers supporting two million customers across 200 towns. Picnic competes in the European online grocery market against players like Glovo and Rappi, focusing on efficient logistics and sustainability. It achieved operational profitability in the Netherlands by recent years and plans further infrastructure rollout in larger markets like Germany, which is nearly five times the size of the Netherlands. |
| Mar 2017 | Series B | NPM Capital (lead); De Hoge Dennen Capital; Hoyberg; Finci | $107M | - | Picnic is an Amsterdam-based online grocery delivery startup founded in 2015 that combines free delivery with AI-optimized logistics using electric minivans. The company was founded by Joris Beckers, Frederik Nieuwenhuys, Michiel Muller, Bouke van der Wal, and Gerard Scheij, and operates as a modern alternative to traditional supermarkets by eliminating physical store costs. In March 2017, Picnic raised €100 million (approximately $107 million USD) in a Series B funding round led by NPM Capital, with co-investment from De Hoge Dennen, Hoyberg, and Finci—all family investment vehicles. At the time of this round, Picnic had been operating for less than two years and was available throughout the Netherlands in Utrecht, Amersfoort, and Almere, with plans to expand to additional cities including Delft, Leidschendam, and Ede. The capital was earmarked for aggressive expansion, including adding approximately 70 hubs across the Netherlands and opening five new distribution centers, alongside orders for hundreds of custom electric delivery vehicles and creation of approximately 10,000 new jobs in delivery and logistics. By the time of a subsequent €430 million funding round (timing unspecified but after Germany expansion in 2018), Picnic had become market leader in Germany, served two million customers across two hundred towns from seven distribution centers, and achieved operational profitability in the Netherlands. |
Who has invested in Picnic?
6 investors have backed Picnic across its funding rounds, including Bill & Melinda Gates Foundation, NPM Capital, Hoyberg, De Hoge Dennen Capital, EDEKA and Finci.
Lead investors include Bill & Melinda Gates Foundation and NPM Capital.
Picnic Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Participant | Mar 2017 | ||
| 3 | Lead | Sep 2021 | ||
| 3 | Lead | Mar 2017 | ||
| 2 | Participant | Mar 2017 | ||
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Start Free TrialPicnic Competitors
Picnic competitors include listed companies like Goto Gojek Tokopedia and Talabat, and private ones like Ninja, ezCater, Benlai and LINE MAN Wongnai.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1.5B | - | ||
| Private | - | - | $1.6B | - | ||
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $1B | ($16M) | $3B | 1.7x | ||
| Publicly listed | $1.7B | $323M | $7.3B | 1.5x |
Picnic Public Comps
Picnic is still privately-owned, but its public comps include CarTrade Tech, eFinance, GO, Mony Group, Alma Media, ACV Auctions, BuySell Technologies, The RealReal, Yelp and Baltic Classifieds Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $81M | $33M | 17.5x | 15.6x | 43.2x | 43.8x | |||
| $130M | $67M | 11.8x | - | 22.8x | - | |||
| $266M | $49M | 5.4x | 5.3x | 29.4x | 24.7x | |||
| $599M | $184M | 2.3x | 2.3x | 7.5x | 7.1x | |||
| $377M | $110M | 3.8x | 3.7x | 13.1x | 11.6x | |||
| $760M | ($19M) | 2.3x | 2.1x | (89.6x) | 24.8x | |||
| $647M | $70M | 1.8x | 1.4x | 16.2x | 11.8x | |||
| $693M | $15M | 2.2x | 2.0x | 99.6x | 24.6x | |||
This data is available for Pro users. Sign up to see all Picnic competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Picnic
| When was Picnic founded? | Picnic was founded in 2015. |
| Where is Picnic headquartered? | Picnic is headquartered in Amsterdam, Netherlands. |
| Is Picnic publicly listed? | No, Picnic is a private, VC-backed company. |
| What is Picnic's valuation? | Picnic was last valued at $1.5B in its Series E in January 2024. |
| How much funding has Picnic raised? | Picnic has raised $1.9B across 5 funding rounds. |
| What was Picnic's last funding round? | Picnic's last funding round was a $499M undisclosed-stage round in November 2025. |
| Who are Picnic's investors? | Picnic's investors include Hoyberg, Bill & Melinda Gates Foundation, NPM Capital, De Hoge Dennen Capital, EDEKA and Finci. |
| Which companies are comparable to Picnic? | Companies comparable to Picnic include Ninja, ezCater, Benlai, LINE MAN Wongnai, Goto Gojek Tokopedia and Talabat. |
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