Ordergroove Funding, Investors & Competitors

Ordergroove has raised $120M across 2 funding rounds, most recently a $100M undisclosed-stage round in November 2022.

Last Ordergroove funding round

$100M

Undisclosed stage · Nov 2022

Cumulative funding Ordergroove raised

$120M

across 2 funding rounds

Key investors in Ordergroove

  • Primus Capital Partners
  • National Securities Corporation

Ordergroove Overview

About Ordergroove

Ordergroove is a New York City-headquartered subscription platform for e-commerce retailers. Its Relationship Commerce Cloud enables predictive reordering and memberships on sites like Energizer and Clinique. Deployed across 100 e-commerce platforms and 5,000 stores, it integrates with Shopify, BigCommerce, and POS systems for SMS and voice channels.


Founded

2010

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Ordergroove Funding History

Ordergroove has raised a total of $120M across 2 funding rounds.

Ordergroove's first fundraising round was a $20M Series C in January 2017. The most recent completed round was a $100M undisclosed-stage round in November 2022.

Ordergroove funding rounds

Ordergroove funding rounds
DateStageInvestorsRaisedDeal Summary
Nov 2022Undisclosed stagePrimus Capital Partners (lead)$100MOrdergroove is a subscription-enablement platform for e-commerce that helps brands and retailers build recurring revenue streams and maximize customer lifetime value. The platform serves major clients including L'Oréal, Bonafide, The Honest Company, La Colombe, PetSmart, Peet's Coffee, OLLY, and IL MAKIAGE, and uses machine learning to predict customer consumption habits and optimize subscription experiences. The software integrates with major e-commerce platforms including Shopify, BigCommerce, Salesforce Commerce Cloud, and Magento. In November 2022, Ordergroove announced a Series D funding round of $100 million (described as "over $100 million") led by growth equity firm Primus Capital Partners. The funding was intended to fuel rapid growth, double down on R&D investments, and scale the company's vision of "Relationship Commerce." By 2022, Ordergroove was processing billions in gross merchandise volume annually, and demonstrated significant traction with a 59% increase in GMV in 2022 compared to 2021. Prior to this round, Ordergroove had raised approximately $131.2 million across 10 funding rounds from investors including National Securities, Lerer Hippeau, OurCrowd, Western Technology, Level Equity, and others. The company employed approximately 120 people at the time of the announcement and planned to use funding to expand its team and build additional software products for frictionless commerce experiences.
Jan 2017Series CNational Securities Corporation (lead)$20MOrdergroove is a New York-based SaaS provider of subscription and membership commerce platforms for retailers and brands. The company serves major clients like L’Oréal, The Honest Company, PetSmart, Bonafide, IL MAKIAGE, and La Colombe, focusing on recurring revenue through 'Relationship Commerce.' It has raised over $131 million across 10 funding rounds, with the latest being a $100 million Series D led by Primus Capital Partners in November 2022, bringing total funding to about $150 million. Earlier investors include National Securities Corporation (now part of B. Riley Financial), Lerer Hippeau, OurCrowd, Western Technology Investment, Level Equity, and Plug and Play Accelerator. Funds from recent rounds support product innovation and growth amid a subscriptions market projected to reach $1 trillion by 2026.

Who has invested in Ordergroove?

2 investors have backed Ordergroove across its funding rounds, including Primus Capital Partners and National Securities Corporation.

Lead investors include Primus Capital Partners and National Securities Corporation.


Ordergroove Investors

Investors in Ordergroove by funding rounds participated
InvestorHQRoundsRoleFirst check

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Ordergroove Competitors

Ordergroove competitors include listed companies like Shopify and Wix.com, and private ones like THG Ingenuity, Automattic, Houzz and Webflow.

Public and private companies comparable to Ordergroove
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ShopifyCanadaCanadaPublicly listed$12B$1.2B$165B11.3x
THG IngenuityUnited KingdomManchesterPrivate--$8B-
AutomatticUnited StatesSan Francisco, CAPrivate$45M-$7.5B-
HouzzUnited StatesSan Francisco, CAPrivate--$4B-
WebflowUnited StatesSan Francisco, CAPrivate$100M-$4B40.0x
Wix.comUnited StatesUnited StatesPublicly listed$2B($13M)$3.3B2.0x

Ordergroove Public Comps

Ordergroove is still privately-owned, but its public comps include Shopify, GoDaddy, Wix.com, Xinhua Winshare, GigaCloud Technology, Infomart, Lightspeed Commerce, Rezolve AI, Shiprocket and Hangzhou Raycloud Tech.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Shopify$12B$1.2B13.9x11.3x132.9x61.9x
GoDaddy$5B$1.3B3.1x2.9x11.7x8.9x
Wix.com$2B($13M)2.2x2.0x(352.9x)14.4x
Xinhua Winshare$1.7B$248M0.4x0.4x2.9x3.4x
GigaCloud Technology$1.3B$158M1.6x1.4x12.8x10.6x
Infomart$121M$31M9.3x8.6x35.9x31.7x
Lightspeed Commerce$1.2B($13M)0.7x0.7x(65.4x)11.0x
Rezolve AI$47M($109M)23.3x4.0x(10.0x)(19.3x)

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Common questions about Ordergroove

When was Ordergroove founded?Ordergroove was founded in 2010.
Where is Ordergroove headquartered?Ordergroove is headquartered in New York City, NY, United States.
Is Ordergroove publicly listed?No, Ordergroove is a private, VC-backed company.
How much funding has Ordergroove raised?Ordergroove has raised $120M across 2 funding rounds.
What was Ordergroove's last funding round?Ordergroove's last funding round was a $100M undisclosed-stage round in November 2022, led by Primus Capital Partners.
Who are Ordergroove's investors?Ordergroove's investors include Primus Capital Partners and National Securities Corporation.
Which companies are comparable to Ordergroove?Companies comparable to Ordergroove include Shopify, THG Ingenuity, Automattic, Houzz, Webflow and Wix.com.

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