Onto Funding, Investors & Competitors

Onto has raised $245M across 5 funding rounds, most recently a $60M Series C in July 2022.

See full Onto profile

Last Onto funding round

$60M

Series C · Jul 2022

Cumulative funding Onto raised

$245M

across 5 funding rounds

Key investors in Onto

  • Legal & General
  • Alfvén & Didrikson
  • Jim O'Neill
  • JamJar Investments
  • TotalEnergies Ventures
  • ADV
  • Achmea Innovation Fund
  • Vlerick Group

Onto Overview

About Onto

Onto is a UK-based electric vehicle subscription service that provides all-inclusive monthly contracts for EVs, bundling public charging access, insurance, and breakdown cover without upfront deposits or long-term commitments. Founded in 2017, the company delivers vehicles to subscribers' homes and gives them access to more than 11,000 public charge points through partnerships with providers including Shell Recharge, BP Pulse, InstaVolt, and Tesla Supercharger. It has expanded from the UK into continental Europe, starting with Germany.


Founded

2017

HQ

United KingdomUnited Kingdom

Website

on.to

Status

Privately held

Customer focus

B2C

Revenue model

Subscription

Onto Funding History

Onto has raised a total of $245M across 5 funding rounds.

Onto's first fundraising round was a $300K pre-seed round in April 2018. The most recent completed round was a $60M Series C in July 2022.

Onto funding rounds

Onto funding rounds
DateStageInvestorsRaisedDeal Summary
Jul 2022Series CLegal & General (lead); Alfvén & Didrikson; Jim O'Neill; ADV; Campden Hill Advisers$60MOnto is an all-inclusive electric car subscription service based in the UK that provides monthly contracts for electric vehicles, including public charging, insurance, and breakdown cover, without upfront deposits or long-term commitments. The company raised $60M USD in equity in a Series C funding round on 27 Jul 2022, led by Legal & General, with participation from existing investors including Alfvén & Didrikson, Accelerated Digital Ventures (ADV), Jim O’Neill’s family office, and others. This funding brings Onto’s total funding to over $330M USD in equity and debt, aimed at consolidating UK leadership and expanding into Europe, starting with Germany in early 2023. The round supports Onto’s rapid growth, with the company reporting more than 500% growth in the prior year despite global semiconductor shortages. Onto’s model disrupts traditional car ownership by offering flexible EV subscriptions to accelerate electric car adoption amid the shift to net-zero mobility and UK government plans to ban new petrol and diesel car sales by 2030. Legal & General, a leading financial services company committed to climate initiatives, led the investment to back sustainable mobility solutions. Onto continues to focus on making EVs accessible to drive broader adoption of carbon-free transportation.
Jul 2021Series BAlfvén & Didrikson (lead); Vlerick Group; Achmea Innovation Fund; Legal & General; Jim O'Neill; TotalEnergies Ventures; JamJar Investments$175MOnto is a UK-based electric vehicle subscription service founded in 2017 by Dannan O'Meachair and CEO Rob Jolly, offering all-inclusive monthly subscriptions that include home delivery, 1,000 miles per month, insurance, service, repair, and access to over 11,000 public EV charge points through partnerships with Shell Recharge, BP Pulse, InstaVolt, and Tesla Supercharger. In July 2021, Onto raised a $175 million Series B round structured as a combination of equity and debt, with Alfvén & Didrikson leading the equity portion and Pollen Street Capital providing a senior-secured asset-backed debt facility. Other equity participants included ADV (Legal & General), Cerebrbrum Tech Limited, JamJar Investments, TotalEnergies Ventures, Vlerick Group, Achmea Innovation Fund, and Jim O’Neill’s family office. Lazard advised on the equity and Deloitte on the debt. This brought Onto’s total funding to $245 million. The funding supported UK expansion of its EV subscription model, which aims to address consumer charge anxiety and promote flexible, deposit-free access to electric cars without long-term commitments. A subsequent Series C round in July 2022 raised $60 million in equity led by Legal & General, with participation from existing investors including Alfvén & Didrikson and others, bringing total funding over $330 million in equity and debt.
Nov 2019Series A-$7M-
Nov 2018Pre-seed-$3M-
Apr 2018Pre-seed-$300K-

Who has invested in Onto?

9 investors have backed Onto across its funding rounds, including Legal & General, Alfvén & Didrikson, Jim O'Neill, JamJar Investments, TotalEnergies Ventures and ADV.

Lead investors include Legal & General and Alfvén & Didrikson.


Onto Investors

Investors in Onto by funding rounds participated
InvestorHQRoundsRoleFirst check
Alfvén & DidriksonSwedenStockholm2LeadJul 2021
Legal & GeneralUnited KingdomLondon2LeadJul 2021
Jim O'NeillUnited StatesBoston, MA2ParticipantJul 2021
Vlerick GroupBelgiumKortrijk1ParticipantJul 2021
Achmea Innovation FundNetherlandsAmsterdam1ParticipantJul 2021
ADVUnited KingdomLondon1ParticipantJul 2022
TotalEnergies VenturesFranceParis1ParticipantJul 2021

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Onto Competitors

Onto competitors include listed companies like Tesla, CATL, LG Energy Solution and Tata Motors, and private ones like FINN and SK on.

Public and private companies comparable to Onto
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
FINNGermanyMunichPrivate$320M-$1.2B3.6x
TeslaUnited StatesUnited StatesPublicly listed$95B$10B$1.4T13.8x
CATLChinaChinaPublicly listed$63B$16B$214B2.1x
LG Energy SolutionSouth KoreaSouth KoreaPublicly listed$17B$3.4B$62B3.9x
Tata MotorsIndiaIndiaPublicly listed$8.7B$720M$17B1.8x
SK onSouth KoreaSeoulPrivate--$17B-

Onto Public Comps

Onto is still privately-owned, but its public comps include Tesla, CATL, BYD, Cintas, Volvo, United Rentals, LG Energy Solution, Ford, Ashtead Group and AerCap.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Tesla$95B$10B15.0x13.8x140.8x97.4x
CATL$63B$16B2.8x2.1x11.0x9.2x
BYD$120B$18B0.9x0.9x6.3x5.8x
Cintas$11B$3.1B7.2x7.1x26.2x25.2x
Volvo$49B$7.1B1.9x1.7x12.8x11.4x
United Rentals$16B$7.2B4.8x4.5x10.8x9.9x
LG Energy Solution$17B$3.4B4.8x3.9x24.1x22.2x
Ford$187B$2.1B1.0x1.0x86.7x14.5x

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Common questions about Onto

When was Onto founded?Onto was founded in 2017.
Where is Onto headquartered?Onto is headquartered in United Kingdom.
Is Onto publicly listed?No, Onto is a private, VC-backed company.
How much funding has Onto raised?Onto has raised $245M across 5 funding rounds.
What was Onto's last funding round?Onto's last funding round was a $60M Series C in July 2022, led by Legal & General.
Who are Onto's investors?Onto's investors include Alfvén & Didrikson, Legal & General, Jim O'Neill, Vlerick Group, Achmea Innovation Fund, ADV, TotalEnergies Ventures, JamJar Investments and Campden Hill Advisers.
Which companies are comparable to Onto?Companies comparable to Onto include FINN, Tesla, CATL, LG Energy Solution, Tata Motors and SK on.

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