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- NEON
NEON Funding, Investors & Competitors
NEON has raised $282M across 2 funding rounds, most recently a $105M undisclosed-stage round in October 2022.
Last NEON funding round
$105M
Undisclosed stage · Oct 2022
Cumulative funding NEON raised
$282M
across 2 funding rounds
Key investors in NEON
EDBI
Pavilion Capital
65 Equity Partners
SeaTown Holdings
Doha Venture Capital
Ron Tan
About NEON
NEON is a Los Angeles-headquartered producer of immersive exhibitions partnering with The Walt Disney Company, Marvel Entertainment, 20th Century Studios, Hasbro, NBCUniversal, Lionsgate, and Warner Bros. Themed Entertainment. Global tours include Marvel Avengers S.T.A.T.I.O.N., AVATAR: The Exhibition, Transformers: The Experience, Jurassic World: The Exhibition, and The Hunger Games: The Exhibition. NEON also collaborates with Peru and Egypt governments on Machu Picchu, Ramses the Great, Pompeii, Mummies of the World, Victoria the T. Rex, and Auschwitz exhibits, attracting millions in over 60 cities.
Founded
1956
HQ
Website
Status
Privately held
Customer focus
B2B & B2G
Revenue model
Services
Sectors
NEON Funding History
NEON has raised a total of $282M across 2 funding rounds.
NEON's first fundraising round was a $176M undisclosed-stage round in April 2021. The most recent completed round was a $105M undisclosed-stage round in October 2022.
NEON funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Oct 2022 | Undisclosed stage | 65 Equity Partners (lead) | $105M | NEON, formerly Cityneon, is a Singapore-based global leader in immersive entertainment experiences, partnering with major IP owners like Disney, Marvel, 20th Century Studios, Hasbro, NBCUniversal, Lionsgate, Warner Bros., and governments for exhibitions featuring artifacts from Peru and Egypt. The company produces immersive shows based on franchises such as Avengers, Jurassic Park, and The Hunger Games, operating in over 60 cities worldwide. Originally listed on the Singapore Exchange in 2005, it was taken private in a S$318 million deal in February 2019 led by Johnson Ko and Executive Chairman Ron Tan. In October 2022, 65 Equity Partners, a Temasek-backed private equity firm, invested S$150 million (approximately SGD 150,000,000) in NEON as part of its Anchor Fund @ 65, marking a private equity round to support expansion of immersive experience offerings and technological capabilities. This followed a prior S$235 million raise in April 2021 from investors including EDBI, Pavilion Capital, Ron Tan, and SeaTown Holdings. 65 Equity Partners is partnering with NEON's management, led by Executive Chairman and Group CEO Ron Tan, to drive global growth, enhance corporate governance, and prepare for a potential future public listing on the Singapore Exchange. The investment aligns with secular trends in consumer spending shifting toward experiences, positioning NEON to leverage its IP portfolio and execution track record. As of early 2025, 65 Equity Partners' fund had deployed S$700 million across five companies including NEON, Carsome, Shopback, AvePoint, and Tuya, with aims to support Singapore-based firms in scaling regionally. In 2024, NEON was considering a new $200 million funding round to further expand, though details remained preliminary. |
| Apr 2021 | Undisclosed stage | EDBI (lead); Pavilion Capital (lead); Ron Tan (lead); SeaTown Holdings (lead); Doha Venture Capital | $176M | - |
Who has invested in NEON?
6 investors have backed NEON across its funding rounds, including EDBI, Pavilion Capital, 65 Equity Partners, SeaTown Holdings, Doha Venture Capital and Ron Tan.
Lead investors include 65 Equity Partners, EDBI, Pavilion Capital, Ron Tan and SeaTown Holdings.
NEON Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 1 | Lead | Apr 2021 | ||
| 1 | Lead | Apr 2021 | ||
| 1 | Lead | Oct 2022 | ||
| 1 | Participant | Apr 2021 | ||
This data is available for Pro users. Sign up to see all 6 NEON investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by NEON
NEON has acquired 1 company to date.
Last acquisition by NEON was on January 13th 2020. NEON acquired Animax Designs for $37M.
Latest Acquisitions by NEON
| Description | Animax Designs is a Southern California-based creator of animatronics and character experiences. Established in November 1989, it engineers intelligent animatronic figures, interactive puppets, animated costumes, and mechanized displays for theme parks, films, television, parades, and events. Clients include major entertainment studios and attractions worldwide, relying on the firm's expertise in design, engineering, and fabrication. |
| HQ Country | |
| HQ City | Nashville, TN |
| Deal Date | 13 Jan 2020 |
| Valuation | $37M |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all NEON acquisitions and their M&A valuation multiples. Start Free Trial | |
NEON Competitors
NEON competitors include listed companies like Liberty Media and Funshine Culture Group, and private ones like Infinite Reality, Suning Sports, Kakao M and Barça Studios.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $4.5B | $1.4B | $23B | 5.9x | ||
| Private | $75M | - | $5.1B | 68.0x | ||
| Private | - | - | $2.6B | - | ||
| Private | - | - | $1.3B | - | ||
| Publicly listed | $36M | $1M | $786M | - | ||
| Private | - | - | $460M | - |
NEON Public Comps
NEON is still privately-owned, but its public comps include Netflix, Disney, Warner Bros. Discovery, Live Nation, Universal Music, Liberty Media, Informa, Warner Music Group, TKO and Paramount Skydance.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $45B | $30B | 7.1x | 6.4x | 10.6x | 19.8x | |||
| $94B | $19B | 2.4x | 2.3x | 12.3x | 10.3x | |||
| $37B | $21B | 2.7x | 2.8x | 4.8x | 12.0x | |||
| $25B | $1.8B | 1.7x | 1.6x | 23.5x | 16.7x | |||
| $14B | $3B | 2.5x | 2.4x | 11.9x | 11.5x | |||
| $4.5B | $1.4B | 6.2x | 5.9x | 20.1x | 23.3x | |||
| $5.4B | $701M | 3.8x | 3.6x | 29.3x | 11.7x | |||
| $6.7B | $1B | 2.9x | 2.6x | 18.6x | 11.0x | |||
This data is available for Pro users. Sign up to see all NEON competitors and their valuation data. Start Free Trial | ||||||||
Common questions about NEON
| When was NEON founded? | NEON was founded in 1956. |
| Where is NEON headquartered? | NEON is headquartered in Singapore, Singapore. |
| Is NEON publicly listed? | No, NEON is a private, VC-backed company. |
| How much funding has NEON raised? | NEON has raised $282M across 2 funding rounds. |
| What was NEON's last funding round? | NEON's last funding round was a $105M undisclosed-stage round in October 2022, led by 65 Equity Partners. |
| Who are NEON's investors? | NEON's investors include SeaTown Holdings, EDBI, 65 Equity Partners, Doha Venture Capital, Ron Tan and Pavilion Capital. |
| Which companies are comparable to NEON? | Companies comparable to NEON include Liberty Media, Infinite Reality, Suning Sports, Kakao M, Funshine Culture Group and Barça Studios. |
| How many companies has NEON acquired? | NEON has acquired 1 company, including Animax Designs. |
| What was the largest acquisition by NEON? | The $37M acquisition of Animax Designs in January 2020 is the largest acquisition NEON has made to date. |
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