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- Infinite Reality
Infinite Reality Revenue, Valuation, Funding & Investors
Infinite Reality is valued at $5.1B as of July 2024, a 68.0x multiple on its last reported $75M revenue.
Last Infinite Reality valuation
$5.1B
Undisclosed stage · Jul 2024
Last Infinite Reality funding round
$350M
Undisclosed stage · Jul 2024
Infinite Reality revenue
$75M
Undisclosed stage · Jul 2024
About Infinite Reality
Infinite Reality is a Los Angeles-headquartered firm creating immersive metaverse experiences, virtual events, and Web3 content for brands, creators, and esports organizations. The company operates a 150,000-square-foot production studio and manages teams for Hollywood-grade content, audience building, and influencer agencies like TalentX. Infinite Reality owns esports teams Rogue and London Royal Ravens.
Founded
2019
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Services
Revenue
$75M (Jul 2024)
Valuation
$5.1B (Jul 2024)
Sectors
Infinite Reality Valuation
Infinite Reality is currently valued at $5.1B, based on its undisclosed-stage round in July 2024.
Infinite Reality valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jul 2024 | Undisclosed stage | $5.1B | 68.0x |
Infinite Reality Revenue
Infinite Reality's latest recorded revenue is $75M, as of its undisclosed-stage round in July 2024. At a $5.1B valuation, that implies a 68.0x revenue multiple.
Infinite Reality revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jul 2024 | $75M | $5.1B | 68.0x | Undisclosed stage |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Infinite Reality Funding History
Infinite Reality has raised a total of $350M across 1 funding round.
Infinite Reality funding rounds
| Date | Stage | Raised | Valuation | Deal Summary |
|---|---|---|---|---|
| Jul 2024 | Undisclosed stage | $350M | $5.1B | Infinite Reality is a metaverse platform that builds and powers virtual reality e-commerce and immersive digital media experiences, including tools to turn websites into 3D virtual storefronts and digital twins for brands. In July 2024, it raised $350 million in funding, elevating its valuation to $5.1 billion, and acquired Landvault, a studio specializing in immersive environments with over 1.2 million square feet of virtual experiences for clients like Mastercard and Hershey's. This followed prior acquisitions such as Drone Racing League for $250 million, Ethereal Engine for $75 million, Action Face for $10 million, and Stakes for $8 million, bringing year-to-date deal value to nearly $800 million. The company reported $75 million in revenue in 2024, up from $50 million in 2023, according to its statements cited in Forbes India. A later multi-step transaction culminated in a $3 billion equity funding round announced January 8, 2025, moving valuation to $12.25 billion, following the July 2024 $350 million raise and $500 million in October from an anonymous multi-family office investor. Infinite Reality has pursued aggressive growth through accretive acquisitions and global expansion, particularly in the Middle East and Europe via Landvault. Leadership, including co-founder and CEO John Acunto and co-founder Amish Shah, emphasized the funding's validation of their vision for an immersive experience platform enabling businesses to own their data and customer experiences. The company positions itself to capture share in the immersive tech market projected to reach $1 trillion by 2030. Forbes noted skepticism around self-reported valuations from all-stock deals, with claims reaching $15.5 billion implying a 200x revenue multiple, far exceeding AI peers like Anthropic at 44x. |
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Start Free TrialAcquisitions by Infinite Reality
Infinite Reality has acquired 10 companies to date.
Last acquisition by Infinite Reality was on April 16th 2025. Infinite Reality acquired Touchcast for $500M.
Latest Acquisitions by Infinite Reality
| Description | Touchcast is a London-based generative AI platform for creating interactive video content and applications. Launched in 2014, it powers solutions for finance, automotive, and e-commerce sectors via products like Genything for media orchestration, Ciscape for content management, and CogCache for AI-optimized delivery. Touchcast integrates with Salesforce and AWS, serving clients such as Barclays and Ford with no-code tools for conversational AI interfaces. Its platform processes millions of interactions monthly, tracking engagement through analytics dashboards. | Napster is a U.S.-based music streaming service available in the United States, Canada, Germany, and the United Kingdom. Relaunched in 2016 as a subsidiary under various ownership including ties to Best Buy, the platform delivers unlimited on-demand access to millions of tracks via web browsers, smartphones, Sonos devices, and smart TVs. Napster emphasizes personalized discovery, high-fidelity audio, and offline playback for subscribers seeking curated playlists and radio-style experiences. | Obsess is a New York-headquartered commerce platform that builds immersive 3D and AR shopping experiences for retail, beauty, luxury, and CPG brands. The company has launched over 200 virtual storefronts for clients like Verizon, Michael Kors, and Estée Lauder, integrating gaming elements to boost shopper engagement and collect behavioral data. Obsess delivers shoppable environments accessible via web and mobile across global markets. | - | |
| HQ Country | |||||
| HQ City | New York City, NY | Los Angeles, CA | New York City, NY | - | |
| Deal Date | 16 Apr 2025 | 25 Mar 2025 | 23 Jan 2025 | 8 Oct 2024 | |
| Valuation | $500M | $207M | undisclosed | $45M | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Infinite Reality acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Infinite Reality Competitors
Infinite Reality competitors include listed companies like Liberty Media, HYBE and Nexstar Media Group, and private ones like Suning Sports, Kakao M and Beast Industries.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $2.6B | - | ||
| Private | - | - | $1.3B | - | ||
| Publicly listed | $4.5B | $1.4B | $23B | 5.9x | ||
| Publicly listed | $1.9B | ($17M) | $5.1B | 1.6x | ||
| Publicly listed | $4.9B | $1.3B | $5B | 2.4x | ||
| Private | $400M | - | $5B | - |
Infinite Reality Public Comps
Infinite Reality is still privately-owned, but its public comps include HYBE, Nexstar Media Group, Sphere Entertainment, Enlight Media, Nippon Television, RTL Group, TBS Holdings, Oriental Pearl Group, Bilibili and Toei Animation.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.9B | ($17M) | 2.5x | 1.6x | (287.1x) | 18.2x | |||
| $4.9B | $1.3B | 3.4x | 2.4x | 12.6x | 6.8x | |||
| $1.2B | $451M | 4.6x | 4.2x | 12.4x | 18.2x | |||
| $602M | $299M | 7.4x | 12.6x | 14.9x | 27.0x | |||
| $3.1B | $620M | 1.2x | 1.1x | 5.9x | 7.6x | |||
| $6.9B | $644M | 1.2x | 1.0x | 12.6x | 7.6x | |||
| $2.7B | $643M | 2.1x | 2.1x | 9.1x | 21.8x | |||
| $1.1B | $296M | 3.2x | 3.2x | 12.2x | 12.6x | |||
This data is available for Pro users. Sign up to see all Infinite Reality competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Infinite Reality
| When was Infinite Reality founded? | Infinite Reality was founded in 2019. |
| Where is Infinite Reality headquartered? | Infinite Reality is headquartered in Norwalk, CT, United States. |
| Is Infinite Reality publicly listed? | No, Infinite Reality is a private company. |
| What is Infinite Reality's valuation? | Infinite Reality was last valued at $5.1B in its undisclosed-stage round in July 2024. |
| How much funding has Infinite Reality raised? | Infinite Reality has raised $350M across 1 funding round. |
| What was Infinite Reality's last funding round? | Infinite Reality's last funding round was a $350M undisclosed-stage round in July 2024. |
| What is Infinite Reality's revenue? | Infinite Reality's latest recorded revenue is $75M (July 2024). |
| What is Infinite Reality's revenue multiple? | Infinite Reality's latest valuation implies a 68.0x revenue multiple ($5.1B valuation on $75M of revenue). |
| Which companies are comparable to Infinite Reality? | Companies comparable to Infinite Reality include Suning Sports, Kakao M, Liberty Media, HYBE, Nexstar Media Group and Beast Industries. |
| How many companies has Infinite Reality acquired? | Infinite Reality has acquired 10 companies, including Touchcast, Napster, Obsess, Zappar and LandVault. |
| What was the largest acquisition by Infinite Reality? | The $500M acquisition of Touchcast in April 2025 is the largest acquisition Infinite Reality has made to date. |
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