Macromill Acquisition, Valuation, Funding & Investors

GWI is a London-headquartered audience research company that captures insights from 3 billion digital consumers across more than 50 markets through mobile-first surveys and panel partnerships. The platform equips brands, media firms, and agencies with data on consumer thoughts, feelings, behaviors, and needs. Trusted clients include Google, Microsoft, Spotify, Twitter, LinkedIn, Snap Inc., EA, BBC Studios, Sony Pictures Television, Red Bull, WPP, and Omnicom. Founded in 2009 as GlobalWebIndex, GWI delivers real-time access to expanding datasets via proprietary technology that processes vast survey volumes.

Morning Consult is a Washington, D.C.-headquartered decision intelligence firm specializing in high-frequency polling and predictive analytics. The company tracks daily shifts in public opinion, consumer sentiment, brand perception, and policy preferences using proprietary surveys conducted via mobile apps and online panels. Serving political campaigns, C-suite executives, and media organizations, Morning Consult delivers real-time dashboards and AI-powered forecasts on topics from elections to market trends since its founding in 2014.

Appen Ltd is engaged in the provision of quality data solutions and services for machine learning and artificial intelligence applications for technology companies, auto manufacturers, government agencies among others. The company's business segments are Appen Global and Appen China. It generates maximum revenue from the Appen Global segment which represents all operations outside of the China Group. The Appen China segment represents the China Group operations and includes Japan and Korea. Geographically, it derives a majority of its revenue from the United States of America, and has its presence in China, Australia and Others.

Clarivate Plc is a British-American information services and analytics company, headquartered in Philadelphia and London, that sells subscription data, analytics and workflow software to academia, government, intellectual property owners and life sciences companies. It formed in 2016 when Thomson Reuters sold its Intellectual Property and Science division to Onex and Baring Private Equity Asia, and it listed on the NYSE in 2019 through a merger with Churchill Capital Corp. Its products include Web of Science, ProQuest, Ex Libris, Derwent, CompuMark and Cortellis. It acquired CPA Global, an IP management software and services provider with about $575 million of revenue and 12,000 customers, in an all-stock deal valued at about $6.8 billion that closed in October 2020. For 2025 revenue was $2.46 billion, 88% of it recurring, with a net loss of $201.1 million and adjusted EBITDA of $1.00 billion. In 2026 it agreed to sell its Life Sciences & Healthcare segment to Altaris for $600 million, leaving Academia & Government and Intellectual Property as its two segments. Matti Shem Tov has been chief executive since August 2024.

Wolters Kluwer is a global provider of professional information, software solutions, and services in health; tax and accounting; environmental, social, and governance; finance; compliance; and legal. More than 60% of revenue is generated in North America and around 30% is from Europe.

RELX is a global provider of information-based analytics and decision tools for professional and business customers in various industries. The company serves sectors such as science and medical research, risk management, and legal. In addition, RELX organizes large-scale digital and face-to-face events such as industry trade shows. Around 60% of revenue is generated in North America and about 20% in Europe.

Happiest Minds Technologies Ltd is an information technology (IT) company intended to deliver seamless customer experiences, business efficiency, and actionable insights to users. The company leverages a spectrum of disruptive technologies like artificial intelligence, blockchain, cloud, digital process automation, internet of things, robotics/drones, security, virtual/augmented reality, and more, enabling users in industry sectors like automotive, banking, financial services and insurance (BFSI), consumer packaged goods, e-commerce, edutech, engineering research and development (R&D), hi-tech, manufacturing, retail, and travel/transportation/hospitality to undergo digital transformation. Geographically, the company generates its key revenue from the United States of America.

Crisp is a platform connecting consumer packaged goods brands to point-of-sale and inventory data from over 40 retailers including Walmart and Kroger. Headquartered in New York, it delivers store-level sales analytics, demand forecasting, and supply chain optimization through dashboards and APIs. Brands in food, beverage, and personal care sectors use its tools for assortment planning and out-of-stock prevention across North American markets.

Cymulate is a security validation platform testing defenses from the attacker's perspective across on-premises, cloud, and Kubernetes setups. It leverages breach and attack simulation mapped to the MITRE ATT&CK framework, integrating with EDR, email gateways, SIEM, WAF, and more for end-to-end coverage. Boston-headquartered since 2015 with Tel Aviv roots, the platform deploys in one hour, offering automated red and purple teaming, expert risk assessments, and threat intelligence updates for teams at any maturity level.

Tredence is a data science and AI services firm delivering analytics platforms that accelerate insights-to-action workflows for retail, CPG, and healthcare clients. Gurugram-headquartered with U.S. offices in Virginia, it powers solutions like demand forecasting and customer personalization for brands including PepsiCo and Mastercard. The AI/ML stack integrates with Snowflake and Databricks, focusing on operationalizing models at enterprise scale.

Nelogica is a Latin America-dominant developer of financial software. Founded in 2003, it holds the largest market share in paid trading platforms, offering automated trading systems, data analysis, and risk management tools. Solutions connect institutional partners with advanced analytics for equities, forex, and derivatives trading across Brazil and regional exchanges.

Seeq is a Seattle-headquartered analytics platform for industrial process data founded in 2012. The company partners with OSIsoft and Emerson to transform historian data into actionable insights. Seeq's tools enable engineers to perform advanced calculations, visualize trends, and collaborate on asset performance. It deploys on-premises and cloud for oil and gas, chemicals, and pulp sectors. Seeq sponsors user conferences across Europe and the United States.

Cortex is an AI-driven internal developer portal that unifies engineering data sources for organizations including Canva, Grammarly, and Skyscanner. The platform deciphers system complexities, detects performance impediments, and automates responses such as ownership mapping, production readiness checks, best practice enforcement, and AI capability evaluations. Cortex converts fragmented engineering metrics into actionable insights and workflows, enhancing software reliability, deployment velocity, and scalability preparation. Tel Aviv-headquartered, it supports large-scale devops transformations across global tech firms.

Opera Solutions was a US big-data and machine-learning analytics company based in New Jersey. Founded in 2004 by chief executive Arnab Gupta, it applied machine intelligence to clients' large data flows to extract predictive signals and patterns, and delivered the results as hosted analytics solutions that guided front-line business decisions. Its clients were companies in financial services, healthcare and other sectors, as well as government bodies, which paid it for analytics software and related consulting work. By 2011 it had about 600 employees and offices in North America, Europe and Asia, and that September it raised $84 million in its first outside equity round, led by Silver Lake Sumeru with Accel-KKR, Invus Financial Advisors, JGE Capital Management and Tola Capital, in a deal the Wall Street Journal reported valued the company at about half a billion dollars. The business later failed after consuming more than $250 million of private equity and debt capital. A group led by Edward Scott, a former senior executive of White Oak Global Advisors, foreclosed on the assets of Opera Solutions LLC, took over its contracts and rebuilt the business as ElectrifAi, which sells pre-built machine learning software products.

Constructor is a San Francisco-headquartered provider of AI-driven search and product discovery for enterprise eCommerce. The platform employs natural language processing and machine learning for search, recommendations, autosuggest, and quizzes, serving brands like Sephora, American Eagle, and Birkenstock. Founded in 2015, its remote workforce spans multiple countries and delivers revenue optimization across retail sites.

Databook is a San Francisco-headquartered platform for agentic workflows in go-to-market teams. It combines licensed datasets with algorithms to match solutions to buyer needs, used by sales at Salesforce, Microsoft, and Databricks. The system shortens deal cycles through intent signals and playbooks. Founded in 2016, Databook processes enterprise signals for B2B revenue growth.