Crisp Valuation, Funding & Investors
Crisp is valued at $500M as of February 2022.
Last Crisp valuation
$500M
Series B · Feb 2022
Last Crisp funding round
$28M
Undisclosed stage · Jul 2026
Cumulative funding Crisp raised
$152M
across 8 funding rounds
Key investors in Crisp
FirstMark
DNX Ventures
Wellington Management
Cox Enterprises
Blue Cloud Ventures
3L Capital
About Crisp
Crisp is a platform connecting consumer packaged goods brands to point-of-sale and inventory data from over 40 retailers including Walmart and Kroger. Headquartered in New York, it delivers store-level sales analytics, demand forecasting, and supply chain optimization through dashboards and APIs. Brands in food, beverage, and personal care sectors use its tools for assortment planning and out-of-stock prevention across North American markets.
Founded
2016
HQ
Bentonville, ARWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$500M (Feb 2022)
Crisp Valuation
Crisp is currently valued at $500M, based on its Series B in February 2022.
The $35M round was led by 3L Capital.
Crisp's valuation has grown 17x from $30M at its Series A in September 2019 to $500M in February 2022, across 2 priced rounds.
Crisp valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Feb 2022 | Series B | $500M |
| Sep 2019 | Series A | $30M |
Crisp Funding History
Crisp has raised a total of $152M across 8 funding rounds.
Crisp's first fundraising round was a $14M Series A in September 2019. The most recent completed round was a $28M undisclosed-stage round in July 2026.
Crisp funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jul 2026 | Undisclosed stage | - | $28M | - | No funding round for Crisp was announced in July 2026. The Dutch online grocer Crisp raised €25 million from existing shareholders in an undisclosed month to scale operations, expand a sustainable distribution center, develop AI applications, and grow in the food market. As of July 6, 2026, Crisp had raised a total of €176 million across 6 funding rounds, with its most recent round being a Debt round in July 2025. Other entities named Crisp raised funds in different periods: a US retail technology AI platform raised $26 million in a Series B1 round in December 2025, and a collaborative commerce platform raised $50 million in a Series B extension (including $20 million equity and up to $30 million debt) in an undisclosed prior period. |
| Dec 2025 | Series B | Paine Schwartz Partners (lead); Wellington Management; FirstMark; Prologis; DNX Ventures; Socium Ventures; Cox Enterprises; Blue Cloud Ventures | $26M | - | Crisp, a Bentonville and Springdale, Arkansas-based AI platform for retail data, raised $26 million in a Series B1 funding round on December 10, 2025, led by Paine Schwartz Partners, with participation from Blue Cloud Ventures, FirstMark Capital, Cox Enterprises, DNX Ventures, Prologis, and Wellington Management. The platform leverages AI to integrate and analyze retail data across consumer packaged goods (CPG) brands, retailers, and distributors, optimizing sales, supply chain operations, e-commerce revenue, assortment planning, and reducing out-of-stocks to support sustainability goals like zero-waste supply chains. Trusted by over 7,000 brands representing more than $2.5 trillion in retail sales across 250,000 stores, Crisp recently launched AI Agent Studio, the retail industry's first AI agent platform providing real-time supply chain insights and performance-improving prompts. The funding brings Crisp's total capital raised to $127 million since its 2017 founding by CEO Are Traasdahl. Proceeds will expand platform features for CPG and retail, grow data partnerships, enhance the flagship Crisp AI Agent product, and support strategic global hires to accelerate commercialization, go-to-market efforts, and margin optimization. Paine Schwartz Partners, the largest private equity firm focused on sustainable food chain investing managing $6.5 billion in assets, views Crisp as a high-ROI vertical AI solution addressing global food supply chain challenges through smarter data systems. Existing lenders JPMorgan and Silver Lake Waterman continue to back growth. The round underscores investor recognition of vertical AI's premium value for industry-specific tasks at the intersection of commerce, supply chain, and sustainability, positioning Crisp to lead innovation from Northwest Arkansas, the retail capital. |
| Nov 2025 | Undisclosed stage | BetterCo Holdings (lead) | - | - | Crisp is an AI-driven commerce intelligence platform that integrates and analyzes retail data for CPG brands, retailers, and distributors to optimize supply chains, reduce out-of-stocks, boost e-commerce revenue, and improve assortment planning. Trusted by over 7,000 brands representing more than $2.5 trillion in retail sales across 250,000 stores, Crisp provides AI tools including the AI Agent Studio for supply chain insights. On November 17, 2025, Paine Schwartz Partners launched BetterCo Holdings and announced it as the first holding alongside Lucky Energy, with the investment funding AI commercialization, go-to-market expansion, and margin optimization. This growth capital transaction positions Crisp within Paine Schwartz's sustainable food chain portfolio, building on prior funding including a $26 million Series B1 round closed in December 2025 led by Paine Schwartz Partners, bringing total capital raised since 2017 to $127 million. |
| Sep 2024 | Series B | Toshiba Corporation; Wellington Management; FirstMark; Prologis; DNX Ventures; Socium Ventures; Cox Enterprises | $17M | - | - |
| Feb 2024 | Series B | FirstMark; 3L Capital; Evolution Ventures; Blue Cloud Ventures | $20M | - | Crisp is a collaborative commerce platform for consumer packaged goods (CPG) brands, providing tools for sales, marketing, and supply chain management through a single data platform that enhances forecasting, pricing, inventory, and retailer relationships. On February 22, 2024, Crisp announced raising $50M in new capital, comprising a $20M Series B extension equity round with participation from existing investors including Blue Cloud Ventures, FirstMark Capital, Spring Capital, and 3L Capital, plus up to $30M in debt financing from TriplePoint Capital to refinance existing debt and fund operations and acquisitions. This followed $60M in prior equity, bringing total equity to $80M, with funds allocated to growth, product development, market expansion, and further acquisitions like the recent Atlas Technology Group. The round underscores Crisp's strong growth and adoption by CPG brands adopting collaborative commerce approaches, as highlighted by CEO Are Traasdahl, who emphasized the platform's measurable value in solving real problems for brands. 3L Capital, a private equity firm focused on commerce, enterprise software, and tech-enabled services, participated to support Crisp's M&A and financing strategies for category leadership. |
| Feb 2022 | Series B | 3L Capital (lead) | $35M | $500M | Crisp is an open-data programmatic commerce platform for the consumer goods industry, focusing on the food retail supply chain to enable real-time data sharing, collaboration, and optimization across brands, distributors, and retailers. Founded to address transparency issues leading to inefficiency and waste, it provides a unified API platform that integrates with legacy systems, offering predictive insights to reduce out-of-stocks, refine marketing, and minimize waste. By February 2022, Crisp had expanded integrations covering 80% of top US retailers, partnered with major players like UNFI, and served over 200 CPG brands ranging from startups to giants like Illy and Nature’s Way, with customers spanning $5M to $80B in revenue. On February 2, 2022, Crisp raised $35M in a Series B round led by 3L Capital, with participation from existing investors FirstMark Capital and Spring Capital, bringing total funding to $61M. The round valued the company right under $500 million. Proceeds aim to scale the platform, accelerate growth amid rising supply chain demands post-COVID, expand API capabilities for end-to-end processes from replenishment to marketing, and grow the team from around 80 people. Traction includes endorsements from distributors like UNFI as a preferred data solution, tools driving data-driven decisions, and measurable impacts like 300% higher service levels (on-time product delivery) in participating grocery stores. Crisp positions itself as a foundational API layer akin to Plaid or Twilio for supply chain, shifting fully to a platform model. The funding supports infrastructure expansion and hiring to connect the ecosystem more deeply amid evolving consumer behaviors and disruptions. |
| Jul 2020 | Series A | FirstMark (lead); Swell Partners; Spring Capital | $12M | - | Crisp is a demand forecasting platform for the food supply chain that helps food suppliers, distributors, and retailers gain clearer visibility into customer demand. The platform addresses critical supply chain challenges including out-of-stock situations, shrinkage, and on-shelf optimization by providing an open data flow connecting thousands of companies across the food industry. In July 2020, Crisp closed a $12 million Series A funding round led by FirstMark Capital, with participation from Spring Capital and Swell Partners. The company had recently launched out of beta in January 2020 and employed 33 people at the time of the funding, with plans to expand its headcount. The investment was intended to accelerate Crisp's supply chain technology offerings and build an open data platform to modernize the food industry's traditionally fragmented approach to demand forecasting and inventory management. |
| Sep 2019 | Series A | FirstMark (lead); Spring Capital | $14M | $30M | Crisp is a technology platform that facilitates efficient supply chains in the food industry. In September 2019, it raised $14 million in a round led by FirstMark Capital, with participation from other investors including Spring Capital. The funding supported expansion of Crisp's data platform to connect companies in the food industry and optimize supply chains to reduce waste and maximize profitability. Crisp had experienced rapid customer growth since its public launch in September 2019, serving brands with revenues from $15 million to $8 billion such as Gilbert’s Craft Sausages and Good Culture. |
Who has invested in Crisp?
14 investors have backed Crisp across its funding rounds, including FirstMark, DNX Ventures, Wellington Management, Cox Enterprises, Blue Cloud Ventures and 3L Capital.
Lead investors include Paine Schwartz Partners, BetterCo Holdings, 3L Capital and FirstMark.
Crisp Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| New York City, NY | 5 | Lead | Sep 2019 | |
| Boston, MA | 2 | Participant | Sep 2024 | |
| United States | 2 | Lead | Feb 2022 | |
| United States | 2 | Participant | Sep 2024 | |
| San Francisco, CA | 2 | Participant | Sep 2024 | |
| Atlanta, GA | 2 | Participant | Sep 2024 | |
| Atlanta, GA | 2 | Participant | Sep 2024 | |
| Miami, FL | 2 | Participant | Feb 2024 | |
 Tallinn | 2 | Participant | Sep 2019 | |
 Tokyo | 1 | Participant | Sep 2024 | |
| New York City, NY | 1 | Lead | Dec 2025 | |
| New York City, NY | 1 | Participant | Jul 2020 | |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Crisp
Crisp has acquired 8 companies to date.
Last acquisition by Crisp was on June 25th 2025. Crisp acquired Cantactix Solutions for undisclosed valuation.
Latest Acquisitions by Crisp
| Description | Cantactix Solutions is a management consulting firm specializing in API development, business process automation, cloud hosting, IT outsourcing, and customized training programs for enterprises undergoing digital upgrades. Headquartered in India, the firm delivers tailored solutions to streamline operations and enhance technological infrastructure for clients across multiple sectors. Its services support seamless integration of APIs for data exchange, automated workflows to reduce manual tasks, reliable hosting environments, cost-effective outsourcing models, and skill-building training sessions. | ClearBox is a New York-based technology platform for consumer packaged goods brands, offering analytics on retail sales and inventory across Walmart and Kroger chains. Its dashboard aggregates POS data for demand forecasting and assortment planning. Founded in 2018, ClearBox provides shelf-space optimization tools to CPG firms like Procter & Gamble. | Atheon Analytics collects, manages, and enriches large datasets, supplying analysis tools through skutrak.com for customer exploration and action. | Shelf Engine is a machine learning platform forecasting demand for perishable groceries, automating orders and vendor management for retailers. Seattle-based since 2015, it reduces food waste and out-of-stocks by buying back unsold items, optimizing shelves for chains across the United States with integrations for produce, bakery, and seafood categories. | |
| HQ Country | |  | | | |
| HQ City | Raleigh, NC | London | Bedford | Seattle, WA | |
| Deal Date | 25 Jun 2025 | 10 Apr 2025 | 10 Apr 2025 | 27 Mar 2025 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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Crisp Competitors
Crisp competitors include listed companies like Innodata and Happiest Minds Technologies, and private ones like Constructor, Auror, JOOR and Hypersonix.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| San Francisco, CA | Private | - | - | $550M | - | |
 Auckland | Private | - | - | $296M | - | |
| New York City, NY | Private | - | - | $255M | - | |
| San Jose, CA | Private | - | - | $200M | - | |
| United States | Publicly listed | $252M | $47M | $2B | 5.2x | |
 India | Publicly listed | $241M | $43M | $514M | 1.9x |
Crisp Public Comps
Crisp is still privately-owned, but its public comps include Happiest Minds Technologies, Spire Global, Claritev, Latent View Analytics, Plus Alpha Consulting, Vista Group, Shanghai Wondertek, Nordtech Group, Cognyte Software and HCR Co.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $241M | $43M | 2.0x | 1.9x | 11.5x | 10.7x | |||
| $72M | ($40M) | 5.5x | 5.1x | (9.9x) | (13.6x) | |||
| $965M | $466M | 5.4x | 5.2x | 11.2x | 8.5x | |||
| $111M | $27M | 4.4x | 4.0x | 17.8x | 18.2x | |||
| $110M | $36M | 4.2x | 3.8x | 12.9x | 9.4x | |||
| $94M | $5M | 4.2x | 3.8x | 85.8x | 20.8x | |||
| $38M | $3M | 7.2x | - | 80.9x | - | |||
| $72M | $15M | 5.1x | - | 25.2x | - | |||
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Common questions about Crisp
| When was Crisp founded? | Crisp was founded in 2016. |
| Where is Crisp headquartered? | Crisp is headquartered in Bentonville, AR, United States. |
| Is Crisp publicly listed? | No, Crisp is a private, VC-backed company. |
| What is Crisp's valuation? | Crisp was last valued at $500M in its Series B in February 2022. |
| How much funding has Crisp raised? | Crisp has raised $152M across 8 funding rounds. |
| What was Crisp's last funding round? | Crisp's last funding round was a $28M undisclosed-stage round in July 2026. |
| Who are Crisp's investors? | Crisp's investors include FirstMark, Wellington Management, 3L Capital, Prologis, DNX Ventures, Socium Ventures, Cox Enterprises, Blue Cloud Ventures, Spring Capital, Toshiba Corporation and 4 others. |
| Which companies are comparable to Crisp? | Companies comparable to Crisp include Constructor, Auror, JOOR, Hypersonix, Innodata and Happiest Minds Technologies. |
| How many companies has Crisp acquired? | Crisp has acquired 8 companies, including Cantactix Solutions, ClearBox, Atheon Analytics, Shelf Engine and Lumidata. |
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