LifeMiles Valuation, Funding & Investors

LifeMiles is valued at $1.1B as of July 2015.

Last LifeMiles valuation

$1.1B

Undisclosed stage · Jul 2015

Last LifeMiles funding round

$344M

Undisclosed stage · Jul 2015

Cumulative funding LifeMiles raised

$344M

across 1 funding round

Key investors in LifeMiles

  • Advent International

LifeMiles Overview

About LifeMiles

LifeMiles is Avianca's loyalty program serving over 5 million members in Latin America with points for flights, hotels, car rentals, and shopping. Bogota-based, it partners with Star Alliance airlines, Aeromexico, Iberia, and networks spanning 100,000 hotels, 120 countries for rentals, and 8,900 experiences. Members earn via co-branded cards and redeem for travel or donations.


Founded

2011

HQ

ColombiaBogotá

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Valuation

$1.1B (Jul 2015)

LifeMiles Valuation

LifeMiles is currently valued at $1.1B, based on its undisclosed-stage round in July 2015.

The $344M round was led by Advent International.

LifeMiles valuation by funding round

LifeMiles valuation by funding round
DateStageValuation
Jul 2015Undisclosed stage$1.1B

LifeMiles Funding History

LifeMiles has raised a total of $344M across 1 funding round.

LifeMiles funding rounds

LifeMiles funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2015Undisclosed stageAdvent International (lead)$344M$1.1BLifeMiles is a standalone subsidiary of Avianca Holdings S.A., operating one of the largest loyalty programs in Latin America with leading market positions in Colombia, Peru, and Central America. The program had more than 6 million members as of March 31, 2015. On July 13, 2015, Advent International agreed to acquire a 30% minority stake in LifeMiles B.V. from Avianca Holdings for total proceeds of $343.7 million, leaving Avianca with a 70% shareholding. This transaction implies a post-money valuation of approximately $1.145 billion for the company. Morgan Stanley advised Avianca, while Deutsche Bank advised Advent on the deal. The investment reflects confidence in LifeMiles' growth potential driven by trends in consumer spending, travel, and credit card usage in Colombia and other key markets. Advent, with extensive experience in business services, financial services, retail, consumer, and leisure sectors across 20 countries, aimed to leverage its expertise and network to accelerate LifeMiles' expansion. LifeMiles operates as a fee-based loyalty coalition program complementary to Avianca's airline business. The carve-out from the larger corporation aligns with Advent's track record of creating value in similar transactions. The deal completion was subject to certain conditions. Subsequent developments included Advent seeking to sell its stake by mid-2018, with Avianca repurchasing most of it in later years at a discount.

Who has invested in LifeMiles?

1 investor has backed LifeMiles across its funding rounds, including Advent International.

Lead investors include Advent International.


LifeMiles Investors

Investors in LifeMiles by funding rounds participated
InvestorHQRoundsRoleFirst check

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LifeMiles Competitors

LifeMiles competitors include listed companies like Ziff Davis and Eagle Eye, and private ones like Alpaca, CoinBridge, ShopBack and Boost.

Public and private companies comparable to LifeMiles
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AlpacaUnited StatesOmaha, NEPrivate$100M-$1.1B11.5x
CoinBridgeIsraelHerzliyaPrivate--$1B-
ShopBackSingaporeSingaporePrivate--$900M-
BoostMalaysiaKuala LumpurPrivate--$1.5B-
Ziff DavisUnited StatesUnited StatesPublicly listed$1.5B$335M$2B1.0x
Eagle EyeUnited KingdomUnited KingdomPublicly listed$65M$15M$190M2.6x

LifeMiles Public Comps

LifeMiles is still privately-owned, but its public comps include Tripadvisor, QuinStreet, Ibotta, LuxExperience, Voyageurs, Eurowag, Web Travel Group, Trainline, Luyuan Group Holding and Seera Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Tripadvisor$1.9B$160M0.6x0.6x6.8x4.2x
QuinStreet$1.3B$61M0.7x0.7x15.8x7.9x
Ibotta$342M$7M2.5x2.4x114.9x15.3x
LuxExperience$2.9B($103M)0.4x0.4x(11.3x)47.7x
Voyageurs$904M$90M0.8x0.8x7.7x8.5x
Eurowag$2.7B$119M0.5x3.0x10.3x7.5x
Web Travel Group$280M$86M2.7x2.6x8.8x7.0x
Trainline$608M$221M1.9x1.9x5.3x4.8x

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Common questions about LifeMiles

When was LifeMiles founded?LifeMiles was founded in 2011.
Where is LifeMiles headquartered?LifeMiles is headquartered in Bogotá, Colombia.
Is LifeMiles publicly listed?No, LifeMiles is a private, VC-backed company.
What is LifeMiles' valuation?LifeMiles was last valued at $1.1B in its undisclosed-stage round in July 2015.
How much funding has LifeMiles raised?LifeMiles has raised $344M across 1 funding round.
What was LifeMiles' last funding round?LifeMiles' last funding round was a $344M undisclosed-stage round in July 2015, led by Advent International.
Who are LifeMiles' investors?LifeMiles' investors include Advent International.
Which companies are comparable to LifeMiles?Companies comparable to LifeMiles include Alpaca, CoinBridge, ShopBack, Boost, Ziff Davis and Eagle Eye.

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