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- LifeMiles
LifeMiles Valuation, Funding & Investors
LifeMiles is valued at $1.1B as of July 2015.
Last LifeMiles valuation
$1.1B
Undisclosed stage · Jul 2015
Last LifeMiles funding round
$344M
Undisclosed stage · Jul 2015
Cumulative funding LifeMiles raised
$344M
across 1 funding round
Key investors in LifeMiles
Advent International
About LifeMiles
LifeMiles is Avianca's loyalty program serving over 5 million members in Latin America with points for flights, hotels, car rentals, and shopping. Bogota-based, it partners with Star Alliance airlines, Aeromexico, Iberia, and networks spanning 100,000 hotels, 120 countries for rentals, and 8,900 experiences. Members earn via co-branded cards and redeem for travel or donations.
Founded
2011
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Valuation
$1.1B (Jul 2015)
LifeMiles Valuation
LifeMiles is currently valued at $1.1B, based on its undisclosed-stage round in July 2015.
The $344M round was led by Advent International.
LifeMiles valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jul 2015 | Undisclosed stage | $1.1B |
LifeMiles Funding History
LifeMiles has raised a total of $344M across 1 funding round.
LifeMiles funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jul 2015 | Undisclosed stage | Advent International (lead) | $344M | $1.1B | LifeMiles is a standalone subsidiary of Avianca Holdings S.A., operating one of the largest loyalty programs in Latin America with leading market positions in Colombia, Peru, and Central America. The program had more than 6 million members as of March 31, 2015. On July 13, 2015, Advent International agreed to acquire a 30% minority stake in LifeMiles B.V. from Avianca Holdings for total proceeds of $343.7 million, leaving Avianca with a 70% shareholding. This transaction implies a post-money valuation of approximately $1.145 billion for the company. Morgan Stanley advised Avianca, while Deutsche Bank advised Advent on the deal. The investment reflects confidence in LifeMiles' growth potential driven by trends in consumer spending, travel, and credit card usage in Colombia and other key markets. Advent, with extensive experience in business services, financial services, retail, consumer, and leisure sectors across 20 countries, aimed to leverage its expertise and network to accelerate LifeMiles' expansion. LifeMiles operates as a fee-based loyalty coalition program complementary to Avianca's airline business. The carve-out from the larger corporation aligns with Advent's track record of creating value in similar transactions. The deal completion was subject to certain conditions. Subsequent developments included Advent seeking to sell its stake by mid-2018, with Avianca repurchasing most of it in later years at a discount. |
Who has invested in LifeMiles?
1 investor has backed LifeMiles across its funding rounds, including Advent International.
Lead investors include Advent International.
LifeMiles Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 LifeMiles investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialLifeMiles Competitors
LifeMiles competitors include listed companies like Ziff Davis and Eagle Eye, and private ones like Alpaca, CoinBridge, ShopBack and Boost.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $100M | - | $1.1B | 11.5x | ||
| Private | - | - | $1B | - | ||
| Private | - | - | $900M | - | ||
| Private | - | - | $1.5B | - | ||
| Publicly listed | $1.5B | $335M | $2B | 1.0x | ||
| Publicly listed | $65M | $15M | $190M | 2.6x |
LifeMiles Public Comps
LifeMiles is still privately-owned, but its public comps include Tripadvisor, QuinStreet, Ibotta, LuxExperience, Voyageurs, Eurowag, Web Travel Group, Trainline, Luyuan Group Holding and Seera Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.9B | $160M | 0.6x | 0.6x | 6.8x | 4.2x | |||
| $1.3B | $61M | 0.7x | 0.7x | 15.8x | 7.9x | |||
| $342M | $7M | 2.5x | 2.4x | 114.9x | 15.3x | |||
| $2.9B | ($103M) | 0.4x | 0.4x | (11.3x) | 47.7x | |||
| $904M | $90M | 0.8x | 0.8x | 7.7x | 8.5x | |||
| $2.7B | $119M | 0.5x | 3.0x | 10.3x | 7.5x | |||
| $280M | $86M | 2.7x | 2.6x | 8.8x | 7.0x | |||
| $608M | $221M | 1.9x | 1.9x | 5.3x | 4.8x | |||
This data is available for Pro users. Sign up to see all LifeMiles competitors and their valuation data. Start Free Trial | ||||||||
Common questions about LifeMiles
| When was LifeMiles founded? | LifeMiles was founded in 2011. |
| Where is LifeMiles headquartered? | LifeMiles is headquartered in Bogotá, Colombia. |
| Is LifeMiles publicly listed? | No, LifeMiles is a private, VC-backed company. |
| What is LifeMiles' valuation? | LifeMiles was last valued at $1.1B in its undisclosed-stage round in July 2015. |
| How much funding has LifeMiles raised? | LifeMiles has raised $344M across 1 funding round. |
| What was LifeMiles' last funding round? | LifeMiles' last funding round was a $344M undisclosed-stage round in July 2015, led by Advent International. |
| Who are LifeMiles' investors? | LifeMiles' investors include Advent International. |
| Which companies are comparable to LifeMiles? | Companies comparable to LifeMiles include Alpaca, CoinBridge, ShopBack, Boost, Ziff Davis and Eagle Eye. |
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