KKday Valuation, Funding & Investors
KKday is valued at $36M as of February 2018.
Last KKday valuation
$36M
Series B · Feb 2018
Last KKday funding round
$70M
Undisclosed stage · Dec 2024
Cumulative funding KKday raised
$196M
across 7 funding rounds
Key investors in KKday
MindWorks Capital
Darwin Venture Management
Cool Japan Fund
AppWorks
Monk’s Hill Ventures
National Development Fund of Taiwan Government
About KKday
KKday is a Taiwan-headquartered platform booking local tours, activities, and experiences in 150 countries. Launched in 2014, it lists 100,000 products like Tokyo tea ceremonies, Bali snorkeling, and Paris hot air balloon rides. The service supports suppliers with inventory tools and processes 5 million bookings annually via apps in multiple languages.
Founded
2014
HQ
TokyoWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Valuation
$36M (Feb 2018)
KKday Valuation
KKday is currently valued at $36M, based on its Series B in February 2018.
The $11M round was led by H.I.S. Group, with participation from MindWorks Capital.
KKday valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Feb 2018 | Series B | $36M |
KKday Funding History
KKday has raised a total of $196M across 7 funding rounds.
KKday's first fundraising round was a $5M Series A in March 2016. The most recent completed round was a $70M undisclosed-stage round in December 2024.
KKday funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Dec 2024 | Undisclosed stage | Cool Japan Fund (lead); Darwin Venture Management (lead); National Development Fund of Taiwan Government (lead); De Capital; Zuu Co; Chang Hwa Bank Venture Capital | $70M | - | KKday is a Taiwan-based travel experiences and activities e-commerce platform founded in 2014. The platform connects travelers with more than 350,000 unique experiences across over 550 cities and 92 countries, offering bookings for tours, attractions, transportation services, and guided experiences. KKday generates revenue through B2C direct sales, partnerships with local service providers, and affiliate programs, charging customers fees for bookings that vary by service type and destination. In December 2024, KKday raised $70 million in venture funding from Cool Japan Fund, National Development Fund of Taiwan, ZUU, De Capital Fund, Darwin Ventures, and CHBVC, along with credit lines from financial institutions. The company planned to deploy these proceeds toward mergers and acquisitions in the Asia-Pacific region, talent acquisition in key markets such as Japan and Southeast Asia, artificial intelligence research, and technology innovation. KKday has established strategic partnerships to strengthen its regional presence, including collaborations with Japanese platforms Jalan (accommodations) and Tabelog (restaurant reservations covering 42,000+ establishments), as well as partnerships with Viator, GetYourGuide, Agoda, and Google Things to Do to expand global reach. Earlier in July 2022, KKday had secured $95 million in Series C+ funding and subsequently acquired or integrated brands including FineDay (luxury experiences) and Activity Japan (one of Japan's largest tour booking platforms). The company also operates Rezio, a reservations management software platform offering real-time inventory management and dynamic pricing tools for local tour operators. |
| Jul 2022 | Series C | TGVest Capital (lead); Darwin Venture Management | $20M | - | KKday is a Taipei-based travel experiences platform offering unique hyperlocal experiences to travelers, including tours, activities, and bookings through its app and partnerships with OTAs. It operates Rezio, a SaaS solution for merchants to manage bookings and inventory, used by 1,600 merchants reaching 2.7 million travelers. The company focuses on markets like Taiwan, Japan, Hong Kong, Korea, and Southeast Asia, with domestic travel driving growth during COVID-19 and international recovery post-reopening. On July 13, 2022, KKday raised $20 million in a Series C+ extension led by TGVest Capital with participation from Darwin Venture Management, bringing the total Series C to $95 million (initial $75 million in 2020). Funds will support hiring in engineering, R&D, business development, operations, and marketing; expanding footprint in key Asian markets; and tech innovation like scaling Rezio for 100% more merchant adoption and integration with Viator and Tripadvisor. The acquisition of Activity Japan bolstered its Japan business, with strong momentum expected in Korea and Singapore as international travel resumes. TGVest Capital highlighted KKday's innovation and ecosystem value in weathering COVID, positioning it to capture market share amid travel rebound and digital transformation. |
| Sep 2020 | Series C | Cool Japan Fund (lead); National Development Fund of Taiwan Government (lead); MindWorks Capital; Darwin Venture Management; Monk’s Hill Ventures | $74M | - | KKday is a Taiwan-based travel experiences platform founded in 2014, offering over 350,000 unique experiences across 550 cities in 92 countries. It operates as a leading travel tech company in Asia, with offices in Taiwan, Hong Kong, Japan, South Korea, Singapore, Thailand, Vietnam, and Australia. The platform connects travelers with local tours, activities, and authentic itineraries, and includes sub-brands like Rezio for tour operators and FineDay for luxury markets. On September 29, 2020, KKday closed a USD $75 million Series C funding round led by Cool Japan Fund and National Development Fund of Taiwan, with participation from existing investors including Darwin Venture Management, MindWorks Capital, and Monk’s Hill Ventures. Sources refer to this interchangeably as $74.4 million or $75 million. This brought KKday's total funding at the time to over $97 million. The 2020 round supported KKday's growth amid the travel industry's challenges. Subsequent rounds included a $20 million Series C-II in July 2022 and a $70-95 million C+ extension in December 2024 (NT$2.26 billion), again involving Cool Japan Fund, National Development Fund, Darwin Venture Management, and others like ZUU & De Capital and CHBVC. The latest funds target M&A in Asia-Pacific, talent acquisition, AI innovation, and expansion in Japan and Southeast Asia. |
| Aug 2019 | Series B | Cool Japan Fund (lead) | $10M | - | KKday is a Taiwan-based online platform for booking local tours and activities, listing about 25,000 tours in 550 cities across 92 countries and regions, with 45 million monthly visitors as of 2019. The company focuses on Asian travelers, particularly emphasizing Japan as a key market by partnering with Japanese tourist product suppliers, local governments, and conducting marketing activities. On August 30, 2019, Cool Japan Fund, a Japanese government-backed entity supporting inbound travel businesses, invested $10 million (1.1 billion yen) in KKday to expand partnerships with Japanese suppliers, enrich services for Asian travelers to Japan, and conduct joint promotional campaigns to boost in-destination spending. This followed a $10.5 million Series B round led by H.I.S. in February 2018, with participation from LINE, MindWorks Ventures, bringing total funding to $22 million at that time. |
| Feb 2018 | Series B | H.I.S. Group (lead); MindWorks Capital | $11M | $36M | KKday is Asia's largest online travel-experience e-commerce platform, curating over 10,000 travel-related experiences from more than 500 cities across 80 countries, serving a few hundred thousand travelers monthly with over 4 million unique visitors. The company leverages big data analytics to optimize customer experiences and drive business decisions. In February 2018, KKday raised $10.5 million in a Series B funding round led by Japanese travel giant H.I.S., with participation from existing investor MindWorks Ventures. This strategic investment from H.I.S., a global travel leader with offices in over 130 cities and $5.5 billion in annual sales, aims to integrate H.I.S.'s extensive resources with KKday's digital marketing and data capabilities to enhance in-destination travel operations. KKday's post-money valuation at the time was $35.71 million. The funding supports expansion into Southeast Asia, strengthening presence in China, and targeting US and European travelers to Asia, alongside enriching product offerings and personalized itineraries. KKday positions itself to digitize the travel tours and activities market, projected to reach $183 billion by 2020, competing with rivals like Klook while benefiting from H.I.S.'s physical network for inventory and customer support. |
| Dec 2016 | Series A | AppWorks (lead); Monk’s Hill Ventures (lead); MindWorks Capital; Substance Capital; Cathay Venture | $7M | - | KKday is a Taiwan-headquartered online travel experiences platform launched in early 2015, offering bookings for activities, theme parks, and tours across multiple cities and languages. The company raised USD 7 million in a Series A+ round in April 2016, led by AppWorks and Monk’s Hill Ventures, with participation from Cathay Venture, MindWorks Capital, and Substance Capital. This followed a prior Series A of USD 4.5 million. KKday generated over TW$30 million (US$914,000) in January 2016 and achieved ninefold growth in Q3 2015 compared to the prior year. At the time, it featured over 6,000 experiences in 53 cities, with offices in Hong Kong, Malaysia, Korea, Japan, and Singapore. The funding supported expansion into Southeast Asian markets including Vietnam, Thailand, Philippines, and Indonesia, plus increased marketing in Japan and Korea. |
| Mar 2016 | Series A | AppWorks (lead); 91Capital | $5M | - | KKday is an online platform specializing in local in-destination tours and activities, connecting travelers with authentic experiences across 550 cities in 90 countries. The platform operates on a commission-based model, aggregating unique travel experiences and selling them through its website and mobile app. In March 2016, KKday secured a US$4.5 million Series A round led by AppWorks Ventures, with participation from 91Capital and other existing investors. At the time of the round, the company had generated approximately US$914,000 in revenue in January 2016 alone, demonstrating strong early traction in the experience travel booking market. Founded by Ming Chen, a veteran of the online travel industry, KKday positioned itself to serve casual tourists through to adventure seekers seeking authentic local activities. |
Who has invested in KKday?
14 investors have backed KKday across its funding rounds, including MindWorks Capital, Darwin Venture Management, Cool Japan Fund, AppWorks, Monk’s Hill Ventures and National Development Fund of Taiwan Government.
Lead investors include Cool Japan Fund, Darwin Venture Management, National Development Fund of Taiwan Government, TGVest Capital, H.I.S. Group and 2 other investors.
KKday Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
 Hong Kong | 3 | Participant | Dec 2016 | |
 Taipei | 3 | Lead | Sep 2020 | |
| Tokyo | 3 | Lead | Aug 2019 | |
| Taipei | 2 | Lead | Sep 2020 | |
 Singapore | 2 | Lead | Dec 2016 | |
| Taipei | 2 | Lead | Mar 2016 | |
| Tokyo | 1 | Participant | Dec 2024 | |
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>){kind=small} Substance Capital |  London | 1 | Participant | Dec 2016 |
| Tokyo | 1 | Lead | Feb 2018 | |
| 91Capital |  China | 1 | Participant | Mar 2016 |
| Taipei | 1 | Participant | Dec 2016 | |
| Tokyo | 1 | Participant | Dec 2024 | |
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Start Free TrialInvestments by KKday
KKday has invested in 1 company to date.
Latest investment by KKday was on November 8th 2021. KKday invested in FunNow in their $15M Series B round.
Latest Investments by KKday
| Description | FunNow Group is a lifestyle booking platform operating in seven countries including Taiwan, Singapore, Hong Kong, Malaysia, Thailand, the Philippines, and Japan. It manages brands like FunNow, Eatigo, Niceday, and SaaS tools such as FUNNOW Manager and TABLEAPP for on-demand dining, wellness, beauty, and accommodation reservations. The group connects over 10,000 merchants to 8 million users, employing AI for yield management and digital efficiency. |
| HQ Country | |
| HQ City | Taipei |
| Deal Date | 8 Nov 2021 |
| Round | Series B |
| Raised | $15M |
| Investors | Wistron; Sanpu Travel Group; Accuvest Global Advisors; Darwin Venture Management; Perfect Hexagon Commodity & Investment Bank; CSV Venture Fund; PChome Online; CDIB Capital; Ascendo Ventures; TopTaiwan |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
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KKday Competitors
KKday competitors include listed companies like MyHotelMatch and VELTRA, and private ones like Otsy, Whimstay, TourRadar and Bawiq.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Las Vegas, NV | Private | - | - | $36M | - | |
| San Francisco, CA | Private | - | - | $34M | - | |
 Vienna | Private | - | - | $46M | - | |
 France | Publicly listed | - | ($650K) | $5M | - | |
 Abu Dhabi | Private | - | - | $36M | - | |
| Japan | Publicly listed | $29M | $2M | $37M | 0.2x |
KKday Public Comps
KKday is still privately-owned, but its public comps include VELTRA, MoneyHero, Meatbox Global, Freelancer, WM Tech, Coconala, Lancers, PhoneX Holdings, Eniro Group and Cheche Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $29M | $2M | 0.2x | 0.2x | 3.8x | - | |||
| $73M | ($5M) | 0.1x | 0.1x | (1.4x) | 30.5x | |||
| $99M | $5M | 0.4x | - | 7.8x | - | |||
| $38M | $6M | 0.9x | 0.9x | 5.6x | 7.0x | |||
| $175M | $19M | 0.5x | 0.5x | 4.2x | 2.9x | |||
| $61M | $3M | 0.5x | 0.4x | 10.0x | - | |||
| $35M | $2M | 0.6x | 0.7x | 13.6x | - | |||
| $68M | ($1M) | 0.6x | - | (28.3x) | - | |||
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Common questions about KKday
| When was KKday founded? | KKday was founded in 2014. |
| Where is KKday headquartered? | KKday is headquartered in Tokyo, Japan. |
| Is KKday publicly listed? | No, KKday is a private, VC-backed company. |
| What is KKday's valuation? | KKday was last valued at $36M in its Series B in February 2018. |
| How much funding has KKday raised? | KKday has raised $196M across 7 funding rounds. |
| What was KKday's last funding round? | KKday's last funding round was a $70M undisclosed-stage round in December 2024, led by Cool Japan Fund, Darwin Venture Management and National Development Fund of Taiwan Government. |
| Who are KKday's investors? | KKday's investors include MindWorks Capital, Darwin Venture Management, Cool Japan Fund, National Development Fund of Taiwan Government, Monk’s Hill Ventures, AppWorks, De Capital, Substance Capital, H.I.S. Group, 91Capital and 4 others. |
| Which companies are comparable to KKday? | Companies comparable to KKday include Otsy, Whimstay, TourRadar, MyHotelMatch, Bawiq and VELTRA. |
| How many companies has KKday invested in? | KKday has invested in 1 company, including FunNow. |
| What was KKday's last investment? | In November 2021, KKday invested in FunNow's $15M Series B alongside Wistron, Sanpu Travel Group, Accuvest Global Advisors and 7 other investors. |
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