Joe & the Juice Acquisition, Valuation, Funding & Investors

Joe & the Juice was acquired by General Atlantic for $712M in November 2023, a 2.0x multiple on $350M of revenue.

Joe & the Juice acquisition price

$712M

Acquired by General Atlantic · Nov 2023

Joe & the Juice revenue at acquisition

$350M

Last twelve months · Nov 2023

Joe & the Juice revenue multiple at acquisition

2.0x

EV/Revenue · Nov 2023

Joe & the Juice EBITDA multiple at acquisition

67.8x

EV/EBITDA · Nov 2023

Joe & the Juice Overview

About Joe & the Juice

Joe & the Juice is a Copenhagen-headquartered chain of urban lifestyle cafes with locations spanning Europe, North America, the Middle East, and Asia. Launched in 2002, the company prepares fresh-pressed juices, protein shakes, gourmet sandwiches, and specialty coffees using organic fruits and vegetables procured directly from growers. Its menu emphasizes natural ingredients without added sugars or preservatives, catering to health-conscious customers in high-traffic city centers and airports worldwide.


Founded

2002

HQ

DenmarkCopenhagen

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Revenue

$500M (Apr 2026)

Valuation

$1.8B (Apr 2026)

Joe & the Juice Acquisition

Joe & the Juice was acquired by General Atlantic for $712M on 13 November 2023.

The acquisition price implies a 2.0x revenue and 67.8x EBITDA multiple on $350M of revenue.

Before the acquisition Joe & the Juice had raised $49M across 2 funding rounds.

General Atlantic agreed to acquire a majority stake in Joe & the Juice from Swedish private equity firm Valedo Partners in November 2023, valuing the transaction at approximately $641 million and giving General Atlantic an 80-90% ownership stake. The Copenhagen-founded juice, coffee, and sandwich chain operates over 360 locations across 18 countries, including approximately 70 U.S. stores, and has grown from 175 stores when General Atlantic first invested in 2016 to become a digitally-forward concept with 30% of sales generated through digital channels. General Atlantic's deeper investment builds on its seven-year minority partnership and reflects conviction in the company's strong unit economics, with proceeds directed toward reducing debt, funding unlevered store rollout in key international markets, and accelerating digital and franchise expansion channels, particularly in the U.S., UK, Europe, and Middle East. The transaction, expected to close in Q4 2023, was advised by Citigroup Global Markets (financial), Moalem Weitemeyer and White & Case (legal) on the target side, with Paul Weiss and Plesner advising General Atlantic. The deal represents General Atlantic's continued strategic focus on lifestyle and consumer brands within its portfolio, including Gympass, BuzzFeed, and European Wax Center, while demonstrating renewed capital markets appetite for branded food and hospitality concepts. The investment aligns with Joe & the Juice's positioning around healthy, convenient eating trends and organic-certified ingredients, capitalizing on established brand recognition and solid profitability during its period under General Atlantic's minority ownership.

Joe & the Juice acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
  • General Atlantic
13 Nov 2023PE buyout$712M2.0x67.8x

Joe & the Juice Valuation

Joe & the Juice is currently valued at $1.8B, based on its undisclosed-stage round in April 2026.

The round was led by Emirates International Investment Company.

Joe & the Juice's valuation has grown 7.4x from $245M at its undisclosed-stage round in February 2021 to $1.8B in April 2026, across 2 priced rounds.

Joe & the Juice valuation by funding round

Revenue multiple
Joe & the Juice valuation by funding round
DateStageValuationRevenue Multiple
Apr 2026Undisclosed stage$1.8B3.6x
Feb 2021Undisclosed stage$245M-

Joe & the Juice Revenue

Joe & the Juice's latest recorded revenue is $500M, as of its undisclosed-stage round in April 2026. At a $1.8B valuation, that implies a 3.6x revenue multiple.

Joe & the Juice revenue by funding round

Joe & the Juice revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Apr 2026$500M$1.8B3.6xUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Joe & the Juice Funding History

Joe & the Juice has raised a total of $49M across 2 funding rounds.

Joe & the Juice's first fundraising round was a $49M undisclosed-stage round in February 2021. The most recent completed round was a undisclosed-stage round in April 2026.

Joe & the Juice funding rounds

Joe & the Juice funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Apr 2026Undisclosed stageEmirates International Investment Company (lead)-$1.8B-
Feb 2021Undisclosed stageDIG Investment$49M$245MJoe & The Juice Holding raised roughly DKK 300 million of new equity in a recapitalisation resolved at an extraordinary general meeting on 16 February 2021, DKK 200 million of it from three new third-party investors: DIG Investment XXV AB, Maurice Debbah and NNS Holding. Existing shareholders contributed a further DKK 100 million pro rata, and the subscription price implied a pre-money valuation of DKK 1.5 billion. The company's lenders had made the equity injection a condition of amending its facilities agreements after the pandemic hit its store trading.

Who has invested in Joe & the Juice?

2 investors have backed Joe & the Juice across its funding rounds, including DIG Investment and Emirates International Investment Company.

Lead investors include Emirates International Investment Company.


Joe & the Juice Investors

Investors in Joe & the Juice by funding rounds participated
InvestorHQRoundsRoleFirst check

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Joe & the Juice Competitors

Joe & the Juice competitors include listed companies like Devyani International, Guzman y Gomez, SSP Group and Travel Food Services, and private ones like Naixuecha and Euro Garages.

Public and private companies comparable to Joe & the Juice
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
NaixuechaChinaShenzhenPrivate$725M-$1.8B-
Devyani InternationalIndiaIndiaPublicly listed$581M$89M$1.8B3.5x
Guzman y GomezAustraliaAustraliaPublicly listed$393M$69M$1.8B5.1x
SSP GroupUnited KingdomUnited KingdomPublicly listed$4.9B$693M$1.9B1.0x
Travel Food ServicesIndiaIndiaPublicly listed$172M$82M$1.7B8.9x
Euro GaragesUnited KingdomUnited KingdomPrivate--$2B-

Joe & the Juice Public Comps

Joe & the Juice is no longer listed, but its public comps include Devyani International, Guzman y Gomez, SSP Group, Travel Food Services, Arcos Dorados, Alsea, Saizeriya, Yoshinoya Holdings, Mitchells & Butlers and Create Restaurants.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Devyani International$581M$89M3.7x3.5x24.2x22.0x
Guzman y Gomez$393M$69M5.0x5.1x28.6x29.6x
SSP Group$4.9B$693M1.0x1.0x7.1x9.4x
Travel Food Services$172M$82M9.5x8.9x19.8x23.4x
Arcos Dorados$4.7B$552M0.8x0.7x6.4x6.7x
Alsea$5B$1B0.9x0.9x4.4x4.4x
Saizeriya$1.7B$204M1.1x0.9x8.7x7.7x
Yoshinoya Holdings$1.5B$103M1.1x1.0x15.3x14.9x

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Common questions about Joe & the Juice

When was Joe & the Juice founded?Joe & the Juice was founded in 2002.
Where is Joe & the Juice headquartered?Joe & the Juice is headquartered in Copenhagen, Denmark.
Is Joe & the Juice publicly listed?No, Joe & the Juice was acquired by General Atlantic in November 2023.
Who acquired Joe & the Juice?Joe & the Juice was acquired by General Atlantic in November 2023.
How much was Joe & the Juice acquired for?Joe & the Juice was acquired for $712M in November 2023, a 2.0x revenue multiple.
What is Joe & the Juice's valuation?Joe & the Juice was last valued at $1.8B in its undisclosed-stage round in April 2026.
How much funding has Joe & the Juice raised?Joe & the Juice has raised $49M across 2 funding rounds.
What was Joe & the Juice's last funding round?Joe & the Juice's last funding round was a undisclosed-stage round in April 2026, led by Emirates International Investment Company.
Who are Joe & the Juice's investors?Joe & the Juice's investors include DIG Investment and Emirates International Investment Company.
What is Joe & the Juice's revenue?Joe & the Juice's latest recorded revenue is $500M (April 2026).
What is Joe & the Juice's revenue multiple?Joe & the Juice's latest valuation implies a 3.6x revenue multiple ($1.8B valuation on $500M of revenue).
Which companies are comparable to Joe & the Juice?Companies comparable to Joe & the Juice include Naixuecha, Devyani International, Guzman y Gomez, SSP Group, Travel Food Services and Euro Garages.

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