Guayaki Yerba Mate Funding, Investors & Competitors

Guayaki Yerba Mate has raised $120M across 5 funding rounds, most recently a $75M undisclosed-stage round in January 2023.

Last Guayaki Yerba Mate funding round

$75M

Undisclosed stage · Jan 2023

Cumulative funding Guayaki Yerba Mate raised

$120M

across 5 funding rounds

Key investors in Guayaki Yerba Mate

  • Sonoma Brands Capital

Guayaki Yerba Mate Overview

About Guayaki Yerba Mate

Guayakí Yerba Mate is a Sebastopol-headquartered producer of organic, fair-trade yerba mate beverages. The company sources from regenerative farms in Paraguay, Brazil, and Argentina, selling bottled drinks and loose leaf products through U.S. retailers under its Market Driven Regeneration model.


Founded

1996

HQ

United StatesSebastopol, CA

Status

Privately held

Customer focus

B2B

Revenue model

Product sales

Guayaki Yerba Mate Funding History

Guayaki Yerba Mate has raised a total of $120M across 5 funding rounds.

Guayaki Yerba Mate's first fundraising round was a $3M seed round in January 2013. The most recent completed round was a $75M undisclosed-stage round in January 2023.

Guayaki Yerba Mate funding rounds

Guayaki Yerba Mate funding rounds
DateStageInvestorsRaisedDeal Summary
Jan 2023Undisclosed stage-$75MGuayaki Yerba Mate is a producer of organic beverages offering healthy energy source alternatives, focused on yerba mate products sourced sustainably from rainforests. Guayaki operates in industries such as agriculture, consumer goods, food and beverage, food processing, and retail. The company has raised a total of $131.54M across 10 funding rounds, with the latest being an Unattributed - VII round of $75M on January 13, 2023, from undisclosed investors. This round is described as Later Stage VC, contributing to $120.06M total capital raised as per some sources. Investors include Sonoma Brands Capital and previously the Paycheck Protection Program loan in 2020. The company remains privately held, with shares tradable only by accredited investors on secondary markets like Hiive, subject to right of first refusal.
Jan 2019Undisclosed stage-$32MGuayakí Yerba Mate is a U.S. company centered on a Market Driven Regeneration business model, using commerce to protect the South American Atlantic rainforest, support indigenous producers, and empower local communities by funneling customer purchases into these initiatives. The company sources yerba mate from values-aligned suppliers, has created 670 living wage jobs, supports 1,126 indigenous families and smallholder producers, funded a school for 60 Aché families, and dedicated 22 acres to food sovereignty. It achieved a B Impact Score of 120, more than twice the average, and provided volunteer support during the 2017 California wildfires. The company develops community projects funded by itself, Fair Trade premiums, and the Guayakí Foundation, including waste management, healthcare, and education, leading to increased biodiversity and flourishing communities. Financially, Guayakí reported $73 million in revenue in 2018, a 22% increase from 2017, with products described as profitable. An online Impact Calculator translates purchases into protected trees, rainforest square footage, and ecosystem services. Later sources note $100 million in revenue by 2022, with 20-25% annual growth, dominating the U.S. yerba mate market through premade, flavored products in bottles and cans, adapting to consumer preferences via grassroots marketing. Guayakí transformed yerba mate consumption in the U.S. by promoting it as a superfood with indigenous origins, stimulating effects, and health benefits, shifting from traditional gourd-sharing to tea and ready-to-drink formats. As a B Corporation, it balances mission with growth, though consumer demand for convenience has led to compromises like single-use packaging.
Dec 2017Series BSonoma Brands Capital (lead)$6MGuayakí Yerba Mate is the market-leading Yerba Mate brand offering organic products made from naturally caffeinated leaves of the South American rainforest holly tree. Founded in 1996, the company is based in Sebastopol, California, and focuses on delivering beverages while restoring rainforest, including a commitment to 200,000 acres and an electric distribution fleet. Sonoma Brands Capital invested in Guayakí in 2017.
Apr 2013Series C-$4M-
Jan 2013Seed-$3M-

Who has invested in Guayaki Yerba Mate?

1 investor has backed Guayaki Yerba Mate across its funding rounds, including Sonoma Brands Capital.

Lead investors include Sonoma Brands Capital.


Guayaki Yerba Mate Investors

Investors in Guayaki Yerba Mate by funding rounds participated
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Guayaki Yerba Mate Competitors

Guayaki Yerba Mate competitors include listed companies like Coca-Cola, Nestlé, PepsiCo and AB InBev, and private ones like Chobani and Froneri.

Public and private companies comparable to Guayaki Yerba Mate
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Coca-ColaUnited StatesUnited StatesPublicly listed$48B$18B$379B8.3x
NestléSwitzerlandSwitzerlandPublicly listed$109B$19B$245B2.8x
PepsiCoUnited StatesUnited StatesPublicly listed$94B$16B$182B2.3x
AB InBevBelgiumBelgiumPublicly listed$59B$20B$157B3.6x
ChobaniUnited StatesUnited StatesPrivate$3.8B-$20B5.3x
FroneriUnited KingdomHarrogatePrivate$11B-$17B1.6x

Guayaki Yerba Mate Public Comps

Guayaki Yerba Mate is still privately-owned, but its public comps include Coca-Cola, Nestlé, PepsiCo, AB InBev, Unilever, Monster Beverage, Mondelez, Nongfu Spring, Hindustan Unilever and Coca-Cola Europacific Partners.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Coca-Cola$48B$18B8.5x8.3x22.8x24.1x
Nestlé$109B$19B2.9x2.8x16.2x14.4x
PepsiCo$94B$16B2.4x2.3x14.5x11.8x
AB InBev$59B$20B3.9x3.6x11.7x10.0x
Unilever$58B$12B2.9x2.8x13.6x12.4x
Monster Beverage$8.3B$2.5B10.1x9.0x33.3x28.9x
Mondelez$39B$4.7B2.6x2.5x21.4x14.9x
Nongfu Spring$7.8B$3.5B6.9x6.3x15.2x14.0x

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Common questions about Guayaki Yerba Mate

When was Guayaki Yerba Mate founded?Guayaki Yerba Mate was founded in 1996.
Where is Guayaki Yerba Mate headquartered?Guayaki Yerba Mate is headquartered in Sebastopol, CA, United States.
Is Guayaki Yerba Mate publicly listed?No, Guayaki Yerba Mate is a private, VC-backed company.
How much funding has Guayaki Yerba Mate raised?Guayaki Yerba Mate has raised $120M across 5 funding rounds.
What was Guayaki Yerba Mate's last funding round?Guayaki Yerba Mate's last funding round was a $75M undisclosed-stage round in January 2023.
Who are Guayaki Yerba Mate's investors?Guayaki Yerba Mate's investors include Sonoma Brands Capital.
Which companies are comparable to Guayaki Yerba Mate?Companies comparable to Guayaki Yerba Mate include Coca-Cola, Nestlé, PepsiCo, AB InBev, Chobani and Froneri.

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