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- Future
Future Funding, Investors & Competitors
Future has raised $111M across 4 funding rounds, most recently a $75M Series C in February 2022.
Last Future funding round
$75M
Series C · Feb 2022
Cumulative funding Future raised
$111M
across 4 funding rounds
Key investors in Future
Khosla Ventures
Kleiner Perkins
Caffeinated Capital
Trustbridge Partners
Abstract
Evolution VC Partners
Ironwood Ventures
Courtside Ventures
About Future
Future is a New York-based digital fitness platform connecting users with certified personal trainers for virtual sessions. Available since 2019, it supports workouts at home, gym, or outdoors via app with live video and progress tracking. Future matches clients to coaches experienced with NBA athletes and celebrities like Jennifer Aniston, covering strength training and yoga programs.
Founded
2017
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Subscription
Future Funding History
Future has raised a total of $111M across 4 funding rounds.
Future's first fundraising round was a $3M seed round in April 2018. The most recent completed round was a $75M Series C in February 2022.
Future funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Feb 2022 | Series C | SC.Holdings (lead); Trustbridge Partners (lead) | $75M | Future is a San Francisco-based digital fitness coaching service offering personalized 1-on-1 training plans via its app, connecting users with full-time coaches who have trained professional athletes or Olympians. Members pay a $149 monthly fee and exchange an average of four text messages daily with their coach, achieving a Net Promoter Score of 90. In February 2022, Future raised $75 million in a Series C round led by SC.Holdings and Trustbridge Partners, with participation from Kleiner Perkins, Optum Ventures, Symphony Ventures, celebrities like Kate Hudson, Oliver Hudson, J.J. Watt, Rory McIlroy, Kevin Durant, and others, bringing total funding to over $110 million. The funding aims to accelerate marketing, product development, expand into new health coaching categories beyond fitness, hire more coaches, and surpass $100 million in ARR by early 2023. Future plans to partner with Kate and Oliver Hudson to produce and distribute a six-episode podcast series on health and wellness. The company, founded by ex-Google/NASA executive Rishi Mandal and former Apple engineer Justin Santamaria, positions itself as revolutionizing consumer health through scalable personal coaching. At the time of the round, Future highlighted its large team of full-time trainers and plans for remote hiring across engineering, operations, and product roles to support growth. The digital fitness sector was booming post-pandemic, with Future competing in at-home training apps alongside products like D2C equipment and AI mirrors. |
| Oct 2020 | Series B | Trustbridge Partners (lead); Kleiner Perkins; Ironwood Ventures; Caffeinated Capital | $24M | Future is a fitness app offering personalized workout coaching from real trainers for $150 per month, targeting busy users with tech-forward at-home fitness services. The company raised $24 million in its Series B round on October 16, 2020, led by Trustbridge Partners, with participation from Caffeinated Capital, Ironwood Ventures, and Kleiner Perkins. This followed a $8.5 million Series A in May 2019 led by Kleiner Perkins. The Series B funding aimed to scale operations and increase market reach amid a boom in at-home fitness due to gym closures and shelter-in-place orders. Future experienced tripled growth rates leading up to the round, driven by the shift toward digital fitness solutions. CEO Rishi Mandal highlighted plans to expand the coach network to 1,000 by the next year and potentially broaden services beyond fitness into other health aspects. The company continued fundraising with a $75 million Series C in February 2022 led by SC.Holdings and Trustbridge Partners, bringing total funding to $110.5 million, focused on marketing, product development, and new health coaching categories. Investors like Trustbridge Partners target growth-stage companies, while Kleiner Perkins backs tech and innovation-driven ventures. |
| May 2019 | Series A | Kleiner Perkins (lead); Courtside Ventures; Farvatn Venture; Jeremy Stoppelman; Evolution VC Partners; Khosla Ventures; Mike Krieger; Caffeinated Capital | $9M | Future is a San Francisco-based fitness startup offering an app-based personal training platform that connects customers to certified trainers via data and smartphone integrations for remote coaching, weekly plans, and daily feedback at $5 per day without needing a gym. The company targets accountability in fitness, addressing high dropout rates among Americans trying to get fit. Future raised $8.5 million in Series A funding on approximately May 23, 2019, led by Kleiner Perkins with participation from Khosla Ventures, Mike Krieger, Caffeinated Capital, and others, bringing total funding to $11.5 million. Kleiner Perkins partner Mamoon Hamid joined the board. Proceeds fund go-to-market expansion, trainer scaling, and business partnerships. Founded in 2017 by trainers and engineers from Apple, Nike, Fitbit, Google, and the NBA, Future had seed investors including Founders Fund and NFL players Ndamukong Suh and Kelvin Beachum. |
| Apr 2018 | Seed | Samsung NEXT’s Q Fund; Khosla Ventures; Abstract | $3M | - |
Who has invested in Future?
13 investors have backed Future across its funding rounds, including Khosla Ventures, Kleiner Perkins, Caffeinated Capital, Trustbridge Partners, Abstract and Evolution VC Partners.
Lead investors include SC.Holdings, Trustbridge Partners and Kleiner Perkins.
Future Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Oct 2020 | ||
| 2 | Lead | May 2019 | ||
| 2 | Participant | Apr 2018 | ||
| 2 | Participant | May 2019 | ||
| 1 | Participant | Apr 2018 | ||
| 1 | Participant | May 2019 | ||
| 1 | Participant | May 2019 | ||
| 1 | Participant | May 2019 | ||
| 1 | Participant | May 2019 | ||
| 1 | Lead | Feb 2022 | ||
| 1 | Participant | May 2019 | ||
This data is available for Pro users. Sign up to see all 13 Future investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Future
Future has acquired 1 company to date.
Last acquisition by Future was on January 23rd 2025. Future acquired Autograph for undisclosed valuation.
Latest Acquisitions by Future
| Description | Autograph curates fan experiences in sports and entertainment via a content aggregation platform. Users follow athletes, teams, and events through unified feeds of videos, podcasts, articles, and posts. Collaborations yield exclusive digital collectibles and virtual meetups with celebrities and leagues. |
| HQ Country | |
| HQ City | Los Angeles, CA |
| Deal Date | 23 Jan 2025 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Future acquisitions and their M&A valuation multiples. Start Free Trial | |
Future Competitors
Future competitors include listed companies like Sleep Cycle and Garmin, and private ones like Oura, Icon Health Fitness, Fiture and Hyperice.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $500M | - | $11B | 22.0x | ||
| Private | $1B | - | $7B | 7.0x | ||
| Private | - | - | $1B | - | ||
| Private | - | - | $700M | - | ||
| Publicly listed | $24M | $7M | $44M | 1.5x | ||
| Publicly listed | $7.2B | $2.1B | $53B | 6.4x |
Future Public Comps
Future is still privately-owned, but its public comps include Garmin, Technogym, Callaway Golf, Peloton, Johnson Health Tech, Herbalife, Shua Fitness, Sportsoul, Escalade and H100 Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $7.2B | $2.1B | 7.0x | 6.4x | 24.4x | 21.7x | |||
| $1.2B | $239M | 2.4x | 2.3x | 11.8x | 10.9x | |||
| $2.1B | $195M | 1.3x | 1.3x | 13.4x | 10.5x | |||
| $2.4B | $208M | 1.1x | 1.1x | 12.8x | 5.6x | |||
| $1.7B | $176M | 1.0x | 1.0x | 9.5x | 10.1x | |||
| $5B | $602M | 0.6x | 0.6x | 5.1x | 4.6x | |||
| $234M | $26M | 3.1x | 2.8x | 27.9x | 21.1x | |||
| $68M | ($4M) | 4.8x | 4.5x | (88.7x) | - | |||
This data is available for Pro users. Sign up to see all Future competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Future
| When was Future founded? | Future was founded in 2017. |
| Where is Future headquartered? | Future is headquartered in San Francisco, CA, United States. |
| Is Future publicly listed? | No, Future is a private, VC-backed company. |
| How much funding has Future raised? | Future has raised $111M across 4 funding rounds. |
| What was Future's last funding round? | Future's last funding round was a $75M Series C in February 2022, led by SC.Holdings and Trustbridge Partners. |
| Who are Future's investors? | Future's investors include Trustbridge Partners, Kleiner Perkins, Khosla Ventures, Caffeinated Capital, Samsung NEXT’s Q Fund, Courtside Ventures, Farvatn Venture, Jeremy Stoppelman, Evolution VC Partners, SC.Holdings and 3 others. |
| Which companies are comparable to Future? | Companies comparable to Future include Oura, Icon Health Fitness, Fiture, Hyperice, Sleep Cycle and Garmin. |
| How many companies has Future acquired? | Future has acquired 1 company, including Autograph. |
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