Future Funding, Investors & Competitors

Future has raised $111M across 4 funding rounds, most recently a $75M Series C in February 2022.

Last Future funding round

$75M

Series C · Feb 2022

Cumulative funding Future raised

$111M

across 4 funding rounds

Key investors in Future

  • Khosla Ventures
  • Kleiner Perkins
  • Caffeinated Capital
  • Trustbridge Partners
  • Abstract
  • Evolution VC Partners
  • Ironwood Ventures
  • Courtside Ventures

Future Overview

About Future

Future is a New York-based digital fitness platform connecting users with certified personal trainers for virtual sessions. Available since 2019, it supports workouts at home, gym, or outdoors via app with live video and progress tracking. Future matches clients to coaches experienced with NBA athletes and celebrities like Jennifer Aniston, covering strength training and yoga programs.


Founded

2017

HQ

United StatesSan Francisco, CA

Website

future.co

Status

Privately held

Customer focus

B2C

Revenue model

Subscription

Future Funding History

Future has raised a total of $111M across 4 funding rounds.

Future's first fundraising round was a $3M seed round in April 2018. The most recent completed round was a $75M Series C in February 2022.

Future funding rounds

Future funding rounds
DateStageInvestorsRaisedDeal Summary
Feb 2022Series CSC.Holdings (lead); Trustbridge Partners (lead)$75MFuture is a San Francisco-based digital fitness coaching service offering personalized 1-on-1 training plans via its app, connecting users with full-time coaches who have trained professional athletes or Olympians. Members pay a $149 monthly fee and exchange an average of four text messages daily with their coach, achieving a Net Promoter Score of 90. In February 2022, Future raised $75 million in a Series C round led by SC.Holdings and Trustbridge Partners, with participation from Kleiner Perkins, Optum Ventures, Symphony Ventures, celebrities like Kate Hudson, Oliver Hudson, J.J. Watt, Rory McIlroy, Kevin Durant, and others, bringing total funding to over $110 million. The funding aims to accelerate marketing, product development, expand into new health coaching categories beyond fitness, hire more coaches, and surpass $100 million in ARR by early 2023. Future plans to partner with Kate and Oliver Hudson to produce and distribute a six-episode podcast series on health and wellness. The company, founded by ex-Google/NASA executive Rishi Mandal and former Apple engineer Justin Santamaria, positions itself as revolutionizing consumer health through scalable personal coaching. At the time of the round, Future highlighted its large team of full-time trainers and plans for remote hiring across engineering, operations, and product roles to support growth. The digital fitness sector was booming post-pandemic, with Future competing in at-home training apps alongside products like D2C equipment and AI mirrors.
Oct 2020Series BTrustbridge Partners (lead); Kleiner Perkins; Ironwood Ventures; Caffeinated Capital$24MFuture is a fitness app offering personalized workout coaching from real trainers for $150 per month, targeting busy users with tech-forward at-home fitness services. The company raised $24 million in its Series B round on October 16, 2020, led by Trustbridge Partners, with participation from Caffeinated Capital, Ironwood Ventures, and Kleiner Perkins. This followed a $8.5 million Series A in May 2019 led by Kleiner Perkins. The Series B funding aimed to scale operations and increase market reach amid a boom in at-home fitness due to gym closures and shelter-in-place orders. Future experienced tripled growth rates leading up to the round, driven by the shift toward digital fitness solutions. CEO Rishi Mandal highlighted plans to expand the coach network to 1,000 by the next year and potentially broaden services beyond fitness into other health aspects. The company continued fundraising with a $75 million Series C in February 2022 led by SC.Holdings and Trustbridge Partners, bringing total funding to $110.5 million, focused on marketing, product development, and new health coaching categories. Investors like Trustbridge Partners target growth-stage companies, while Kleiner Perkins backs tech and innovation-driven ventures.
May 2019Series AKleiner Perkins (lead); Courtside Ventures; Farvatn Venture; Jeremy Stoppelman; Evolution VC Partners; Khosla Ventures; Mike Krieger; Caffeinated Capital$9MFuture is a San Francisco-based fitness startup offering an app-based personal training platform that connects customers to certified trainers via data and smartphone integrations for remote coaching, weekly plans, and daily feedback at $5 per day without needing a gym. The company targets accountability in fitness, addressing high dropout rates among Americans trying to get fit. Future raised $8.5 million in Series A funding on approximately May 23, 2019, led by Kleiner Perkins with participation from Khosla Ventures, Mike Krieger, Caffeinated Capital, and others, bringing total funding to $11.5 million. Kleiner Perkins partner Mamoon Hamid joined the board. Proceeds fund go-to-market expansion, trainer scaling, and business partnerships. Founded in 2017 by trainers and engineers from Apple, Nike, Fitbit, Google, and the NBA, Future had seed investors including Founders Fund and NFL players Ndamukong Suh and Kelvin Beachum.
Apr 2018SeedSamsung NEXT’s Q Fund; Khosla Ventures; Abstract$3M-

Who has invested in Future?

13 investors have backed Future across its funding rounds, including Khosla Ventures, Kleiner Perkins, Caffeinated Capital, Trustbridge Partners, Abstract and Evolution VC Partners.

Lead investors include SC.Holdings, Trustbridge Partners and Kleiner Perkins.


Future Investors

Investors in Future by funding rounds participated
InvestorHQRoundsRoleFirst check
Trustbridge PartnersUnited StatesBoston, MA2LeadOct 2020
Kleiner PerkinsUnited StatesSan Francisco, CA2LeadMay 2019
Khosla VenturesUnited StatesSan Francisco, CA2ParticipantApr 2018
Caffeinated CapitalUnited StatesSan Francisco, CA2ParticipantMay 2019
Samsung NEXT’s Q FundUnited StatesSan Francisco, CA1ParticipantApr 2018
Courtside VenturesUnited StatesNew York City, NY1ParticipantMay 2019
Farvatn VentureUnited StatesSan Francisco, CA1ParticipantMay 2019
Jeremy StoppelmanUnited StatesSan Francisco, CA1ParticipantMay 2019
Evolution VC PartnersUnited StatesNew York City, NY1ParticipantMay 2019
SC.HoldingsUnited StatesNew York City, NY1LeadFeb 2022
Mike KriegerUnited StatesSan Francisco, CA1ParticipantMay 2019

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Acquisitions by Future

Future has acquired 1 company to date.

Last acquisition by Future was on January 23rd 2025. Future acquired Autograph for undisclosed valuation.


Latest Acquisitions by Future

Autograph
Description
Autograph curates fan experiences in sports and entertainment via a content aggregation platform. Users follow athletes, teams, and events through unified feeds of videos, podcasts, articles, and posts. Collaborations yield exclusive digital collectibles and virtual meetups with celebrities and leagues.
HQ CountryUnited States
HQ City
Los Angeles, CA
Deal Date23 Jan 2025
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Future Competitors

Future competitors include listed companies like Sleep Cycle and Garmin, and private ones like Oura, Icon Health Fitness, Fiture and Hyperice.

Public and private companies comparable to Future
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
OuraFinlandOuluPrivate$500M-$11B22.0x
Icon Health FitnessUnited StatesLogan, UTPrivate$1B-$7B7.0x
FitureChinaChengduPrivate--$1B-
HypericeUnited StatesLos Angeles, CAPrivate--$700M-
Sleep CycleSwedenSwedenPublicly listed$24M$7M$44M1.5x
GarminUnited StatesUnited StatesPublicly listed$7.2B$2.1B$53B6.4x

Future Public Comps

Future is still privately-owned, but its public comps include Garmin, Technogym, Callaway Golf, Peloton, Johnson Health Tech, Herbalife, Shua Fitness, Sportsoul, Escalade and H100 Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Garmin$7.2B$2.1B7.0x6.4x24.4x21.7x
Technogym$1.2B$239M2.4x2.3x11.8x10.9x
Callaway Golf$2.1B$195M1.3x1.3x13.4x10.5x
Peloton$2.4B$208M1.1x1.1x12.8x5.6x
Johnson Health Tech$1.7B$176M1.0x1.0x9.5x10.1x
Herbalife$5B$602M0.6x0.6x5.1x4.6x
Shua Fitness$234M$26M3.1x2.8x27.9x21.1x
Sportsoul$68M($4M)4.8x4.5x(88.7x)-

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Common questions about Future

When was Future founded?Future was founded in 2017.
Where is Future headquartered?Future is headquartered in San Francisco, CA, United States.
Is Future publicly listed?No, Future is a private, VC-backed company.
How much funding has Future raised?Future has raised $111M across 4 funding rounds.
What was Future's last funding round?Future's last funding round was a $75M Series C in February 2022, led by SC.Holdings and Trustbridge Partners.
Who are Future's investors?Future's investors include Trustbridge Partners, Kleiner Perkins, Khosla Ventures, Caffeinated Capital, Samsung NEXT’s Q Fund, Courtside Ventures, Farvatn Venture, Jeremy Stoppelman, Evolution VC Partners, SC.Holdings and 3 others.
Which companies are comparable to Future?Companies comparable to Future include Oura, Icon Health Fitness, Fiture, Hyperice, Sleep Cycle and Garmin.
How many companies has Future acquired?Future has acquired 1 company, including Autograph.

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