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- ForwardLine
ForwardLine Funding, Investors & Competitors
ForwardLine has raised $120M across 2 funding rounds, most recently a $20M undisclosed-stage round in September 2019.
Last ForwardLine funding round
$20M
Undisclosed stage · Sep 2019
Cumulative funding ForwardLine raised
$120M
across 2 funding rounds
Key investors in ForwardLine
Five Oceans Capital
Marsico Enterprises
About ForwardLine
ForwardLine supplies alternative financing to small U.S. businesses via merchant cash advances based on credit card sales. Founded in 2003 and headquartered in Oakland, California, the lender approves 98 percent of bank-declined applicants using non-traditional algorithms. ForwardLine funds thousands of merchants nationwide with same-day decisions and next-day deposits, supporting retail, restaurants, and services through simple online applications.
Founded
2003
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Product sales
ForwardLine Funding History
ForwardLine has raised a total of $120M across 2 funding rounds.
ForwardLine's first fundraising round was a $100M undisclosed-stage round in August 2019. The most recent completed round was a $20M undisclosed-stage round in September 2019.
ForwardLine funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Sep 2019 | Undisclosed stage | Five Oceans Capital (lead); Marsico Enterprises (lead) | $20M | ForwardLine Financial is a direct lender providing small-business loans, founded in 2003 and based in Woodland Hills, California. On September 26, 2019, the company raised $20 million in growth capital from Five Oceans Capital and Marsico Enterprises to support aggressive loan origination goals. Backed by The Vistria Group, a Chicago-based private equity firm, ForwardLine had previously closed a $100 million senior credit facility in Q2 2019 with Sector Financial (a division of Credit Suisse) and Neuberger Berman Private Equity Funds. This debt funding drove record new customer originations, a 300% increase over the prior year. Since inception, ForwardLine has provided over $500 million in funding to more than 15,000 companies, focusing on improving the financial health of U.S. small businesses via a direct marketing model. Led by CEO Steve Carlson, the company aims to leverage its model for further growth into late 2019. Vistria partner Mike Castleforte highlighted the alignment with investors sharing a vision for small business support. |
| Aug 2019 | Undisclosed stage | - | $100M | - |
Who has invested in ForwardLine?
2 investors have backed ForwardLine across its funding rounds, including Five Oceans Capital and Marsico Enterprises.
Lead investors include Five Oceans Capital and Marsico Enterprises.
ForwardLine Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialForwardLine Competitors
ForwardLine competitors include listed companies like Nelnet and eGuarantee, and private ones like BlockFi, Jubao Internet Technology, Moove and Wayflyer.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $1.4B | - | $4.5B | 7.1x | ||
| Private | $50M | - | $4.5B | 90.0x | ||
| Private | - | - | $4B | - | ||
| Private | $115M | - | $2.1B | - | ||
| Private | $42M | - | $1.6B | 38.1x | ||
| Publicly listed | $71M | $34M | $515M | 6.1x |
ForwardLine Public Comps
ForwardLine is still privately-owned, but its public comps include Bajaj Finance, Rocket Companies, SoFi, Jio Financial Services, Tata Capital, Mitsubishi HC Capital, Muthoot Finance, Aditya Birla Capital, PB Fintech and Figure Technology.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $5.2B | $2.7B | 19.8x | 16.6x | 37.3x | 29.7x | |||
| $6.3B | $1.4B | 7.8x | 5.0x | 36.3x | 19.2x | |||
| $3.6B | $1.1B | 6.0x | 4.8x | 20.5x | 14.8x | |||
| $332M | $272M | 47.6x | 38.1x | 58.1x | - | |||
| $3.1B | $759M | 12.2x | 20.8x | 49.8x | - | |||
| $14B | $4.2B | 5.0x | 5.0x | 17.2x | 20.9x | |||
| $2.1B | $1.4B | 12.3x | 13.5x | 19.1x | 18.4x | |||
| $4.8B | $1.8B | 6.2x | 29.8x | 16.5x | 40.5x | |||
This data is available for Pro users. Sign up to see all ForwardLine competitors and their valuation data. Start Free Trial | ||||||||
Common questions about ForwardLine
| When was ForwardLine founded? | ForwardLine was founded in 2003. |
| Where is ForwardLine headquartered? | ForwardLine is headquartered in Los Angeles, CA, United States. |
| Is ForwardLine publicly listed? | No, ForwardLine is a private, VC-backed company. |
| How much funding has ForwardLine raised? | ForwardLine has raised $120M across 2 funding rounds. |
| What was ForwardLine's last funding round? | ForwardLine's last funding round was a $20M undisclosed-stage round in September 2019, led by Five Oceans Capital and Marsico Enterprises. |
| Who are ForwardLine's investors? | ForwardLine's investors include Marsico Enterprises and Five Oceans Capital. |
| Which companies are comparable to ForwardLine? | Companies comparable to ForwardLine include Nelnet, BlockFi, Jubao Internet Technology, Moove, Wayflyer and eGuarantee. |
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