EGYM Acquisition, Valuation, Funding & Investors
EGYM was acquired by Playlist in January 2026.
EGYM revenue
$130M
Series F · Jul 2023
Cumulative funding EGYM raised
$583M
across 7 funding rounds
Key investors in EGYM
Highland Europe
Bayern Kapital
HPE Growth
NGP Capital
Mayfair Equity Partners
HTGF
About EGYM
EGYM is a Munich-headquartered global fitness technology company founded in 2012. It equips gyms with connected strength training machines, cardio equipment, and cloud-based software for personalized workout programs. Available in over 20 countries, EGYM integrates wearables and apps to track progress, serving chains like Fitness First and David Lloyd Clubs while analyzing member data for retention strategies.
Founded
2011
HQ
MunichWebsite
Status
Acquired
Customer focus
B2B
Revenue model
Subscription
Revenue
$130M (Jul 2023)
Valuation
$1.2B (Sep 2024)
EGYM Acquisition
EGYM was acquired by Playlist for an undisclosed price on 15 January 2026.
Before the acquisition EGYM had raised $583M across 7 funding rounds.
Playlist, the fitness and wellness platform that owns Mindbody, Booker and ClassPass, agreed to merge with Munich-based smart fitness company EGYM on 15 January 2026, with the deal closing on 31 March 2026. The merger was paired with $785 million of new equity from investors including Affinity Partners, Vista Equity Partners, Temasek and L Catterton, and the companies said the combined business is valued at $7.5 billion; no separate price for EGYM alone was disclosed. EGYM makes connected gym equipment, AI-driven workout software and the Wellpass corporate wellness platform used by thousands of fitness facilities. The companies said combining their platforms creates a broader fitness and wellness operating system for gyms, corporate wellness programs and consumers worldwide.
| Acquirer | Date | Type |
|---|---|---|
| 15 Jan 2026 | Strategic M&A |
EGYM Valuation
EGYM is currently valued at $1.2B, based on its Series G in September 2024.
The $200M round was led by L Catterton and Meritech Capital Partners.
EGYM's valuation has grown 1.7x from $690M at its Series F in July 2023 to $1.2B in September 2024, across 2 priced rounds.
EGYM valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Sep 2024 | Series G | $1.2B | - |
| Jul 2023 | Series F | $690M | 5.3x |
EGYM Revenue
EGYM's latest recorded revenue is $130M, as of its Series F in July 2023. At a $690M valuation, that implies a 5.3x revenue multiple.
EGYM revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jul 2023 | $130M | $690M | 5.3x | Series F |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
EGYM Funding History
EGYM has raised a total of $583M across 7 funding rounds.
EGYM's first fundraising round was a $15M Series B in July 2014. The most recent completed round was a $200M Series G in September 2024.
EGYM funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2024 | Series G | L Catterton (lead); Meritech Capital Partners (lead) | $200M | $1.2B | EGYM, a Munich-based fitness technology and corporate wellness company, secured approximately $200 million in a Series G growth funding round on September 24-26, 2024, from new investors L Catterton and Meritech Capital Partners, both serving as lead investors. The round achieved unicorn status with a post-money valuation exceeding $1.2 billion USD, as confirmed by CEO Philipp Roesch-Schlanderer to TechCrunch, while multiple sources including EGYM's announcement, HTGF, and CMS reported a pre-money valuation over $1 billion USD or EUR equivalent. Paul Madera from Meritech and Marc Magliacano from L Catterton joined the board. The funding supports EGYM's expansion of its Wellpass corporate wellness network and development of smart strength equipment, digital solutions, and tech-enabled products for personalized, data-driven training. EGYM aims to bridge fitness and healthtech, shifting healthcare from treatment to prevention by improving employee wellbeing, productivity, and reducing sick days and costs. The company, part of HTGF portfolio since 2011, offers connected fitness machines that prescribe and track workouts to quantify health outcomes. This investment positions EGYM as a vertically integrated leader in the global fitness and healthtech market, leveraging commercial sales of smart equipment to enter adjacent sectors like corporate wellness. |
| Jul 2023 | Series F | Affinity Partners (lead); Mayfair Equity Partners; Bayern Kapital | $228M | $690M | EGYM is a Munich-based provider of smart fitness technology, including digital solutions for health-focused workouts, connected gym equipment, and the EGYM Wellpass corporate health network. The company serves over 16,000 clubs worldwide and focuses on digitizing the fitness industry and transforming healthcare markets. In July 2023, EGYM raised €207 million ($225 million) in a Series F growth capital round led by Affinity Partners, with participation from existing investors Mayfair Equity Partners and Bayern Kapital. €107 million was provided immediately, with €100 million available for future drawdown. The first tranche closed at a post-money valuation of €600 million. EGYM reported $130 million in revenue for 2022, reflecting 70% year-over-year growth, with Wellpass growing over 100%. The company projected doubling revenues to $260 million in 2023 while achieving profitability and making significant investments in growth, positioning for a potential IPO. Affinity Partners highlighted EGYM's triple-digit million revenues and near-doubling growth trajectory as key attractions. The round supported expansion into markets like the US, further development of digital fitness and corporate wellness solutions, and recovery from COVID impacts. EGYM's strong execution and technology-centric model in the growing fitness and healthcare sectors drew the investment despite a challenging fundraising environment. Subsequent developments include a 2026 merger announcement with Playlist, valuing the combined entity at $7.5 billion with $785 million new funding led by Affinity Partners, and combined 2025 net revenue over $800 million. |
| Sep 2021 | Series E | Mayfair Equity Partners (lead); HPE Growth; Kreos Capital; Highland Europe | $41M | - | EGYM, a Munich-based global fitness technology developer founded in 2010 by Philipp Roesch-Schlanderer and Florian Sauter, provides digital solutions including smart gym equipment, fitness apps, and the Fitness Hub onboarding kiosk for operators, trainers, and members. The company announced a Series E financing round on September 16, 2021, raising $41 million in growth equity led by new investor Mayfair Equity Partners, with participation from existing investors HPE Growth, Highland Europe (also referred to as Highland Capital Europe), Kreos Capital, and others. Mayfair acquired a minority stake, and proceeds were earmarked to expand the product portfolio, accelerate U.S. market presence, and enhance competitive edge in digitizing fitness facilities amid competition from at-home workouts. At the time, EGYM reported strong demand for products like the Fitness Hub despite the pandemic, working with around 13,000 studios worldwide. The company stated it had reached breakeven and was on track for profitability in the second half of 2021. This Series E followed a €28 million Series D in January/February 2021. Subsequent rounds included a Series F in July 2023 raising up to €207 million ($225 million) from Affinity Partners and others, with the company reporting 70% year-over-year growth and triple-digit million revenues (currency unspecified), alongside expansion to 16,000 clubs. Later developments involved further funding and a merger with Playlist at a reported $7.5 billion valuation, but these postdate the 2021 round. |
| Jan 2021 | Undisclosed stage | HPE Growth; Highland Europe; Bayern Kapital; NGP Capital | $34M | - | EGYM is a global fitness technology developer offering smart, connected strength equipment and data-enabled platforms to help gym operators engage, train, and retain members through AI-developed personalized workouts and health metrics tracking. The company serves a diverse customer base including fitness facilities, corporate wellness programs, and individual users, with its ecosystem including over 17,000 sports partners and 14,000 corporate customers. In September 2021, EGYM raised $41 million in Series E funding from Mayfair Equity Partners, with existing investors including HPE Growth, Highland Capital Europe, and Kreos. More recently, in 2025, EGYM generated over $800 million in net revenue as part of a merger agreement with Playlist, creating a combined entity valued at $7.5 billion enterprise value with $785 million in new equity investments. |
| Nov 2018 | Series D | NGP Capital (lead); HPE Growth; Highland Europe | $20M | - | EGYM, a Munich-based fitness technology company, develops digital products including intelligent electronic strength machines, personalized training programs via the eGym Trainer and apps, and the eGym ONE open cloud platform connecting fitness manufacturers to enable connected gyms. It also offers a Corporate Wellness Marketplace leveraging gyms to reduce healthcare costs. In November 2018, EGYM closed a $20 million Series D funding round led by NGP Capital, with participation from existing investors Highland Europe and HPE Growth. The funding was earmarked to accelerate international expansion, particularly in the U.S. market, and to grow its Corporate Wellness Offering. At the time, EGYM provided software-based intelligent training solutions to nearly 14,000 gyms and businesses across Europe and the United States, with recent U.S. customer wins like Fit Republic emphasizing personalized workout experiences to help gym-goers achieve training goals. NGP Capital partner Walter Masalin highlighted preventative healthcare's role in tackling rising costs, noting exercise's importance and praising EGYM's vision and execution in reshaping the global fitness and wellness market. The company positioned its products as making fitness accessible and personalized for everyone. |
| Mar 2016 | Series C | HPE Growth (lead); Highland Europe; Bayern Kapital | $45M | - | EGYM (also styled eGym) is a Munich-based startup founded in 2010 by Florian Sauter and Philipp Rösch-Schlanderer, developing cloud-connected smart gym equipment, personalized training software, and a companion app to improve user engagement and reduce churn in fitness studios. The company targets gym operators like Fitness First, Injoy, and Reebok, with products that recognize users via wristbands, adapt workouts in real-time, and provide post-session analytics for progress tracking. By March 2016, EGYM had launched in 2012 and equipped 1,000 of Germany's 6,000 gyms, while expanding into over half a dozen other European countries. On March 21, 2016, EGYM closed a $45 million Series C funding round led by HPE Growth Capital (new investor), with participation from existing backers including Highland Europe and Bayern Kapital. The capital was earmarked for further international expansion, including a planned U.S. launch, to capitalize on the shift of gyms from bodybuilder niches to mass markets where outdated technology hinders retention. EGYM has since grown significantly, achieving unicorn status with a valuation over one billion euros in a later financing round, employing around 700 people, and operating in 25 countries as a self-proclaimed global leader in fitness technology. Total funding raised exceeds $409 million across at least seven rounds, with the latest being a $225 million Series F in July 2023 led by Affinity Partners, Bayern Kapital, and Mayfair Equity Partners. |
| Jul 2014 | Series B | Highland Europe (lead); HTGF; Bayern Kapital | $15M | - | eGym is a German-based connected fitness company that provides hardware and software solutions to gym operators and members. The company combines electrical and machine technology with mobile online applications to deliver personalized training plans and granular member analytics. In 2014, eGym raised $15 million from Highland Capital Partners Europe, with participation from existing investors Bayern Kapital and High-Tech Gründerfonds. The company had experienced explosive sales growth and achieved profitability in its first full financial year, growing its team from ten to over 100 employees and establishing offices in Munich and Berlin. eGym later raised a Series C round of $45 million led by HPE Growth Capital, further validating its position as a category-defining business in the fitness technology sector. |
Who has invested in EGYM?
10 investors have backed EGYM across its funding rounds, including Highland Europe, Bayern Kapital, HPE Growth, NGP Capital, Mayfair Equity Partners and HTGF.
Lead investors include L Catterton, Meritech Capital Partners, Affinity Partners, Mayfair Equity Partners, NGP Capital and 2 other investors.
EGYM Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
 London | 5 | Lead | Jul 2014 | |
 Amsterdam | 4 | Lead | Mar 2016 | |
| Landshut | 4 | Participant | Jul 2014 | |
| London | 2 | Lead | Sep 2021 | |
 San Francisco, CA | 2 | Lead | Nov 2018 | |
| Miami, FL | 1 | Lead | Jul 2023 | |
| London | 1 | Participant | Sep 2021 | |
| Bonn | 1 | Participant | Jul 2014 | |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by EGYM
EGYM has acquired 7 companies to date.
Last acquisition by EGYM was on January 15th 2026. EGYM acquired Playlist for $7.5B.
Latest Acquisitions by EGYM
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>){kind=small} Fitness Partners | |||||
| Description | Playlist is a comprehensive platform integrating Mindbody, Booker, and ClassPass to equip fitness, wellness, and lifestyle businesses with AI-enhanced SaaS tools for discovery and booking. | Fitness Partners is an American corporate fitness benefits business that gives employees of client companies access to a network of gyms and studios through employer-sponsored memberships. It contracts with employers and health plans on one side and fitness venues on the other, earning fees on the memberships it administers. The company was acquired by EGYM in 2025 and folded into the EGYM Wellpass corporate wellness network. | FitReserve is a subscription service providing access to multi-studio fitness classes, including in-person, live stream, and on-demand workouts from top studios and instructors across the United States. | Hussle is a London-headquartered fitness access network granting day passes to 3,500 gyms, pools, and spas across the UK. Founded in 2017, its app handles 2 million visits annually with flexible pricing from £5.95 per session and integrates with ClassPass for yoga and spin classes. | |
| HQ Country | | | | | |
| HQ City | - | - | New York City, NY | London | |
| Deal Date | 15 Jan 2026 | 28 Oct 2025 | 10 Sep 2024 | 27 Mar 2024 | |
| Valuation | $7.5B | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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EGYM Competitors
EGYM competitors include listed companies like Herbalife and Johnson Health Tech, and private ones like MoveGB, Fiture, Hyperice and FightCamp.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Bath | Private | - | - | $79M | - | |
 Chengdu | Private | - | - | $1B | - | |
| Los Angeles, CA | Private | - | - | $700M | - | |
| Los Angeles, CA | Private | - | - | $420M | - | |
| United States | Publicly listed | $5B | $602M | $1.2B | 0.6x | |
 Taiwan | Publicly listed | $1.7B | $176M | $1.2B | 1.0x |
EGYM Public Comps
EGYM is no longer listed, but its public comps include Herbalife, Johnson Health Tech, Daiichikosho, Leejam Sports, Six Flags Entertainment, SkiStar, Compagnie des Alpes, Grupo CIE, Shochiku and SATS Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $5B | $602M | 0.6x | 0.6x | 5.1x | 4.6x | |||
| $1.7B | $176M | 1.0x | 1.0x | 9.5x | 10.1x | |||
| $1B | $268M | 1.3x | 1.3x | 5.1x | 6.0x | |||
| $430M | $192M | 3.8x | 3.7x | 8.5x | 8.4x | |||
| $3.1B | ($867M) | 2.1x | 2.2x | (7.5x) | 8.3x | |||
| $472M | $137M | 3.4x | 3.2x | 11.7x | 10.7x | |||
| $1.6B | $477M | 1.6x | 1.6x | 5.5x | 5.3x | |||
| $317M | $99M | 2.5x | - | 7.9x | - | |||
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Common questions about EGYM
| When was EGYM founded? | EGYM was founded in 2011. |
| Where is EGYM headquartered? | EGYM is headquartered in Munich, Germany. |
| Is EGYM publicly listed? | No, EGYM was acquired by Playlist in January 2026. |
| Who acquired EGYM? | EGYM was acquired by Playlist in January 2026. |
| What is EGYM's valuation? | EGYM was last valued at $1.2B in its Series G in September 2024. |
| How much funding has EGYM raised? | EGYM has raised $583M across 7 funding rounds. |
| What was EGYM's last funding round? | EGYM's last funding round was a $200M Series G in September 2024, led by L Catterton and Meritech Capital Partners. |
| Who are EGYM's investors? | EGYM's investors include Highland Europe, HPE Growth, Bayern Kapital, Mayfair Equity Partners, NGP Capital, Affinity Partners, Kreos Capital, HTGF, L Catterton and Meritech Capital Partners. |
| What is EGYM's revenue? | EGYM's latest recorded revenue is $130M (July 2023). |
| What is EGYM's revenue multiple? | EGYM's latest valuation implies a 5.3x revenue multiple ($690M valuation on $130M of revenue). |
| Which companies are comparable to EGYM? | Companies comparable to EGYM include MoveGB, Fiture, Hyperice, FightCamp, Herbalife and Johnson Health Tech. |
| How many companies has EGYM acquired? | EGYM has acquired 7 companies, including Playlist, Fitness Partners, FitReserve, Hussle and Gymlib. |
| What was the largest acquisition by EGYM? | The $7.5B acquisition of Playlist in January 2026 is the largest acquisition EGYM has made to date. |
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