DISQO Funding, Investors & Competitors

DISQO has raised $102M across 3 funding rounds, most recently a $85M Series B in August 2021.

See full DISQO profile

Last DISQO funding round

$85M

Series B · Aug 2021

Cumulative funding DISQO raised

$102M

across 3 funding rounds

Key investors in DISQO

  • Bonfire Ventures
  • Alpha Edison
  • March Capital
  • ValueStream Ventures
  • Sageview Capital
  • Connor Theilmann

DISQO Overview

About DISQO

DISQO is a Los Angeles-headquartered CX platform combining survey data from 45 million opted-in consumers with ad measurement tools. It powers A/B testing for streaming services and brands like Netflix, tracking metrics across 2,000 categories. Named to Deloitte Fast 500, DISQO serves media and CPG sectors.


Founded

2015

HQ

United StatesLos Angeles, CA

Website

disqo.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

DISQO Funding History

DISQO has raised a total of $102M across 3 funding rounds.

DISQO's first fundraising round was a $3M seed round in May 2017. The most recent completed round was a $85M Series B in August 2021.

DISQO funding rounds

DISQO funding rounds
DateStageInvestorsRaisedDeal Summary
Aug 2021Series BSageview Capital (lead); March Capital; ValueStream Ventures; Alpha Edison; Bonfire Ventures; Connor Theilmann$85MDISQO is a consumer insights platform that provides API-driven solutions for market research and understanding digital consumer behavior. The company helps brands and marketers gather intelligence on consumer experience through its technology platform. DISQO raised $85 million in a Series B growth round led by Sageview Capital on August 26, 2021, with participation from March Capital, Valuestream Ventures, and existing investors Alpha Edison and Bonfire Ventures. Board seats were granted to Dean Nelson of Sageview Capital and Wes Nichols of March Capital. The funding was intended to scale operations, accelerate the product roadmap, and expand the platform's reach and capabilities to increase client value. However, the post-money valuation, revenue figures, and EBITDA were not publicly disclosed in connection with this funding round. As of the available information, DISQO had raised a total of $98.5 million across two rounds, with the Series A having closed in August 2018 for $13.5 million.
Aug 2018Series AAlpha Edison (lead); Bonfire Ventures$14M-
May 2017SeedBonfire Ventures (lead)$3M-

Who has invested in DISQO?

6 investors have backed DISQO across its funding rounds, including Bonfire Ventures, Alpha Edison, March Capital, ValueStream Ventures, Sageview Capital and Connor Theilmann.

Lead investors include Sageview Capital, Alpha Edison and Bonfire Ventures.


DISQO Investors

Investors in DISQO by funding rounds participated
InvestorHQRoundsRoleFirst check
Bonfire VenturesUnited StatesLos Angeles, CA3LeadMay 2017
Alpha EdisonUnited StatesLos Angeles, CA2LeadAug 2018
March CapitalUnited StatesLos Angeles, CA1ParticipantAug 2021
ValueStream VenturesUnited StatesNew York City, NY1ParticipantAug 2021

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by DISQO

DISQO has acquired 2 companies to date.

Last acquisition by DISQO was on May 5th 2022. DISQO acquired Feedback Loop for undisclosed valuation.


Latest Acquisitions by DISQO

Feedback Loop
Verto Analytics
Description
Feedback Loop is a New York-headquartered product research platform that accelerates validation of product-market fit through rapid concept testing and experimentation. The service offers on-demand prototyping, audience sourcing, and data-driven insights for management teams evaluating users, products, and markets. Feedback Loop serves consumer brands in early-stage discovery across industries like CPG and tech.
Verto Analytics is a media measurement company with data labs in the United States and Helsinki, Finland. It operates passive metering panels that track consumer media consumption across apps, devices, platforms, and services for advertisers and publishers. The longitudinal datasets capture behaviors on smartphones, desktops, and connected TVs, enriched for behavioral analysis and custom surveys. Verto provides single-source insights into the U.S. digital footprint, now integrated with comScore following acquisition.
HQ CountryUnited StatesFinland
HQ City
New York City, NY
Helsinki
Deal Date5 May 202215 Jun 2021
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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DISQO Competitors

DISQO competitors include listed companies like RELX, Wolters Kluwer and Clarivate, and private ones like Alida, Morning Consult and GWI.

Public and private companies comparable to DISQO
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
RELXUnited KingdomUnited KingdomPublicly listed$13B$4.9B$59B5.3x
Wolters KluwerNetherlandsNetherlandsPublicly listed$7.1B$2.5B$18B3.1x
AlidaCanadaTorontoPrivate--$1.5B-
ClarivateUnited KingdomUnited KingdomPublicly listed$2.5B$829M$1.2B2.2x
Morning ConsultUnited StatesWashington, DCPrivate$50M-$1B-
GWIUnited KingdomLondonPrivate--$850M-

DISQO Public Comps

DISQO is still privately-owned, but its public comps include Palantir, ServiceNow, Datadog, RELX, Strategy, Thomson Reuters, Experian, Publicis Groupe, Verisk Analytics and Omnicom Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Palantir$4.5B$1.5B92.6x58.1x285.0x97.4x
ServiceNow$13B$2.6B11.1x9.6x57.2x25.0x
Datadog$3.4B($588K)23.6x19.4x(137813.0x)77.6x
RELX$13B$4.9B5.5x5.3x14.4x13.2x
Strategy$477M($5.4B)149.4x144.4x(13.1x)(12.3x)
Thomson Reuters$7.5B$3B6.1x5.8x15.3x14.5x
Experian$8.4B$3B4.5x4.4x12.7x12.1x
Publicis Groupe$20B$3.6B1.6x1.8x8.9x8.3x

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Common questions about DISQO

When was DISQO founded?DISQO was founded in 2015.
Where is DISQO headquartered?DISQO is headquartered in Los Angeles, CA, United States.
Is DISQO publicly listed?No, DISQO is a private, VC-backed company.
How much funding has DISQO raised?DISQO has raised $102M across 3 funding rounds.
What was DISQO's last funding round?DISQO's last funding round was a $85M Series B in August 2021, led by Sageview Capital.
Who are DISQO's investors?DISQO's investors include Bonfire Ventures, Alpha Edison, March Capital, ValueStream Ventures, Sageview Capital and Connor Theilmann.
Which companies are comparable to DISQO?Companies comparable to DISQO include RELX, Wolters Kluwer, Alida, Clarivate, Morning Consult and GWI.
How many companies has DISQO acquired?DISQO has acquired 2 companies, including Feedback Loop and Verto Analytics.

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