Dian Xiaomi Funding, Investors & Competitors

Dian Xiaomi has raised $255M across 6 funding rounds, most recently a $110M Series D in August 2022.

Last Dian Xiaomi funding round

$110M

Series D · Aug 2022

Cumulative funding Dian Xiaomi raised

$255M

across 6 funding rounds

Key investors in Dian Xiaomi

  • GGV Capital
  • CDH Investments
  • Tiger Global
  • Gaorong Capital
  • Initial Capital
  • Huaxing Growth Capital
  • SoftBank Group
  • HSG

Dian Xiaomi Overview

About Dian Xiaomi

Dian Xiaomi is a Shenzhen-headquartered e-commerce SaaS platform serving cross-border sellers on Amazon, eBay, and Shopee. Launched in 2014 in Longgang District, it automates product listing, inventory synchronization, pricing adjustments, and shipment tracking across multiple marketplaces. The system includes AI-driven tools for keyword research and ad management, drawing from expertise of teams formerly at Baidu and Tencent. Dian Xiaomi facilitates global operations for Chinese exporters targeting North America and Europe.


Founded

2014

HQ

ChinaShenzhen

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Dian Xiaomi Funding History

Dian Xiaomi has raised a total of $255M across 6 funding rounds.

Dian Xiaomi's first fundraising round was a $500K angel round in March 2015. The most recent completed round was a $110M Series D in August 2022.

Dian Xiaomi funding rounds

Dian Xiaomi funding rounds
DateStageInvestorsRaisedDeal Summary
Aug 2022Series DHSG (lead); SoftBank Group (lead); Huaxing Growth Capital; Tiger Global; GGV Capital$110MDianxiaomi is a Chinese e-commerce software provider operating as a software-as-a-service (SaaS) platform. In August 2022, the company raised $110 million in a funding round led by Sequoia China and SoftBank Vision Fund 2. The round also included participation from Tiger Global Management and GGV Capital. As of August 2022, Dianxiaomi had raised a cumulative total of $210 million since inception. The company planned to use the proceeds from this latest funding round to expand its overseas team.
Mar 2022Series CHuaxing Growth Capital (lead); Tiger Global (lead); Gaorong Capital; GGV Capital; CDH Investments$100MDianxiaomi (Shenzhen Meiyunji Network Technology Co., Ltd.), founded in 2014, is a leading Chinese e-commerce SaaS platform providing ERP solutions, customer service tools, logistics tracking via 17TRACK, and cross-border warehousing through Xiaomiyuncang to global merchants. It serves over 1.2 million users worldwide, cooperating with more than 50 e-commerce platforms, 800 logistics providers, and 60 overseas warehouses, processing annual order transactions exceeding 3,000 billion RMB. Products include SellFox for Amazon sellers, BigSeller and UpSeller for Southeast Asia and Latin America. In March 2022, Dianxiaomi raised $100 million in its Series C funding round, led by Huaxing Growth Capital and Tiger Global Management, with participation from existing investors CDH Investments, GGV Capital, and Gaorong Capital. The funds are allocated for product development, talent acquisition, service upgrades, and global expansion, particularly in Southeast Asia via its subsidiary BigSeller. BigSeller, Dianxiaomi's Southeast Asia e-commerce enabler, launched commercialization in June 2022 and generated over 7-figure revenue on its first day, marking a milestone in international growth. Later in August 2022, the company secured a $110 million Series D round led by SoftBank Vision Fund 2 and Sequoia China, with Tiger Global, GGV Capital, and Huaxing Growth Capital participating, bringing 2022 total funding to $210 million for further overseas team expansion and product localization in Latin America, Europe, and the US. User base grew to over 1.5 million, with order processing exceeding 3,500 billion RMB annually.
Jun 2021Series BGaorong Capital (lead); GGV Capital; CDH Investments$21MDianxiaomi (店小秘), founded in 2014 and based in Shenzhen, China, provides free cross-border e-commerce ERP systems to support online store operations. The company has raised a total of $254.3M across 6 funding rounds, with investors including GGV Capital, which participated in Series B, Series B-II (2021), Series C (2022), and Series D (2022). Dianxiaomi's Series C round was announced on March 1, 2022, raising USD 100 million, jointly led by Tiger Global Management and Huaxing Growth Capital, with participation from GGV Capital and Gaorong Capital. The Series D followed on August 16, 2022, for $110M with 5 investors (GGV Capital among prior backers).
Jan 2021Series BCDH Investments (lead); GGV Capital (lead); Kunlun Fund$23MDian Xiaomi, founded in 2014, specializes in B2C cross-border e-commerce services, offering a cross-platform ERP system that integrates e-commerce platforms, logistics (over 800 providers), and overseas warehouses (50+ globally), connecting merchants for one-stop operations. The company positions itself as a leader in cross-border e-commerce ERP amid post-COVID market recovery and overseas e-commerce growth. Search results reference a June 2021 Series B+ round where Dian Xiaomi raised CNY 135 million, led by Gaorong Capital with participation from existing investors GGV and CDH Investment, advised by Lingbo Capital. The funds were allocated to SaaS product development, service upgrades, and talent acquisition, following two financings totaling over CNY 285 million in the prior five months.
Aug 2016SeedDahe Ventures; Initial Capital$500K-
Mar 2015AngelInitial Capital$500K-

Who has invested in Dian Xiaomi?

10 investors have backed Dian Xiaomi across its funding rounds, including GGV Capital, CDH Investments, Tiger Global, Gaorong Capital, Initial Capital and Huaxing Growth Capital.

Lead investors include HSG, SoftBank Group, Huaxing Growth Capital, Tiger Global, Gaorong Capital and 2 other investors.


Dian Xiaomi Investors

Investors in Dian Xiaomi by funding rounds participated
InvestorHQRoundsRoleFirst check
GGV CapitalUnited StatesSan Francisco, CA4LeadJan 2021
CDH InvestmentsHong KongHong Kong3LeadJan 2021
Initial CapitalChinaBeijing2ParticipantMar 2015
Gaorong CapitalChinaBeijing2LeadJun 2021
Huaxing Growth CapitalChinaBeijing2LeadMar 2022
Tiger GlobalUnited StatesNew York City, NY2LeadMar 2022
Dahe VenturesChinaShanghai1ParticipantAug 2016
SoftBank GroupJapanTokyo1LeadAug 2022

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Dian Xiaomi Competitors

Dian Xiaomi competitors include listed companies like Shopify and Wix.com, and private ones like THG Ingenuity, Automattic, Houzz and Webflow.

Public and private companies comparable to Dian Xiaomi
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ShopifyCanadaCanadaPublicly listed$12B$1.2B$165B11.3x
THG IngenuityUnited KingdomManchesterPrivate--$8B-
AutomatticUnited StatesSan Francisco, CAPrivate$45M-$7.5B-
HouzzUnited StatesSan Francisco, CAPrivate--$4B-
WebflowUnited StatesSan Francisco, CAPrivate$100M-$4B40.0x
Wix.comUnited StatesUnited StatesPublicly listed$2B($13M)$3.3B2.0x

Dian Xiaomi Public Comps

Dian Xiaomi is still privately-owned, but its public comps include Shopify, GoDaddy, Wix.com, Xinhua Winshare, GigaCloud Technology, Infomart, Lightspeed Commerce, Rezolve AI, Shiprocket and Hangzhou Raycloud Tech.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Shopify$12B$1.2B13.9x11.3x132.9x61.9x
GoDaddy$5B$1.3B3.1x2.9x11.7x8.9x
Wix.com$2B($13M)2.2x2.0x(352.9x)14.4x
Xinhua Winshare$1.7B$248M0.4x0.4x2.9x3.4x
GigaCloud Technology$1.3B$158M1.6x1.4x12.8x10.6x
Infomart$121M$31M9.3x8.6x35.9x31.7x
Lightspeed Commerce$1.2B($13M)0.7x0.7x(65.4x)11.0x
Rezolve AI$47M($109M)23.3x4.0x(10.0x)(19.3x)

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Common questions about Dian Xiaomi

When was Dian Xiaomi founded?Dian Xiaomi was founded in 2014.
Where is Dian Xiaomi headquartered?Dian Xiaomi is headquartered in Shenzhen, China.
Is Dian Xiaomi publicly listed?No, Dian Xiaomi is a private, VC-backed company.
How much funding has Dian Xiaomi raised?Dian Xiaomi has raised $255M across 6 funding rounds.
What was Dian Xiaomi's last funding round?Dian Xiaomi's last funding round was a $110M Series D in August 2022, led by HSG and SoftBank Group.
Who are Dian Xiaomi's investors?Dian Xiaomi's investors include GGV Capital, CDH Investments, Initial Capital, Gaorong Capital, Huaxing Growth Capital, Tiger Global, Dahe Ventures, SoftBank Group, Kunlun Fund and HSG.
Which companies are comparable to Dian Xiaomi?Companies comparable to Dian Xiaomi include Shopify, THG Ingenuity, Automattic, Houzz, Webflow and Wix.com.

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