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- Coterie
Coterie Acquisition, Valuation, Funding & Investors
Coterie was acquired by Mammoth Brands for $1B in October 2025, a 5.0x multiple on $200M of revenue.
Coterie acquisition price
$1B
Acquired by Mammoth Brands · Oct 2025
Coterie revenue at acquisition
$200M
Last twelve months · Oct 2025
Coterie revenue multiple at acquisition
5.0x
EV/Revenue · Oct 2025
Coterie EBITDA multiple at acquisition
20.0x
EV/EBITDA · Oct 2025
About Coterie
Coterie is a San Francisco-based online beauty retailer curating prestige products from brands like Dior, La Mer, and Tom Ford. The platform enables users to build virtual vanities, share recommendations, and purchase through a social shopping interface. Acquired by Sephora in 2014, it pioneered community-driven discovery for skincare, makeup, and haircare in the United States.
Founded
2012
HQ
Website
Status
Acquired
Customer focus
B2C
Revenue model
Product sales
Revenue
$200M (Oct 2025)
Valuation
$1B (acquired Oct 2025)
Coterie Acquisition
Coterie was acquired by Mammoth Brands for $1B on 16 October 2025.
The acquisition price implies a 5.0x revenue and 20.0x EBITDA multiple on $200M of revenue.
Before the acquisition Coterie had raised $37M across 4 funding rounds.
| Acquirer | Date | Type | Price | EV/Revenue | EV/EBITDA |
|---|---|---|---|---|---|
| 16 Oct 2025 | Strategic M&A | $1B | 5.0x | 20.0x |
Coterie Funding History
Coterie has raised a total of $37M across 4 funding rounds.
Coterie's first fundraising round was a $3M pre-seed round in February 2019. The most recent completed round was a $24M Series A in June 2022.
Coterie funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Jun 2022 | Series A | Align Ventures (lead); RiverPark Ventures; Beliade; Ashley Graham; Willow Growth Partners; Yahya Mokhtarzada | $24M | The company, founded in 2019, produces premium diapers and baby-care products, achieving rapid growth and #1 Net Promoter Score in its category. It was acquired by Mammoth Brands in a deal announced October 2025, expected to close by year-end. Align Ventures serves on the board via Managing Partner Ben Bryce and supports early-stage consumer brands with follow-on capital. |
| Nov 2020 | Seed | Willow Growth Partners (lead) | $5M | Coterie is an award-winning creator of high-performing, clean diapering essentials designed to simplify parenthood. The company announced a $2.75M series seed funding round led by Willow Growth Partners, an early-stage fund focused on next-generation consumer brands. Willow Growth Partners invests in passionate founders building iconic consumer brands, with Coterie listed among its portfolio alongside Goodles, Carbon38, and Maev. |
| Jul 2019 | Pre-seed | Frank Yu (lead) | $5M | - |
| Feb 2019 | Pre-seed | Canaan Partners (lead); Global Founders Capital; Female Founders Fund | $3M | - |
Who has invested in Coterie?
10 investors have backed Coterie across its funding rounds, including Willow Growth Partners, Global Founders Capital, Canaan Partners, RiverPark Ventures, Female Founders Fund and Align Ventures.
Lead investors include Align Ventures, Willow Growth Partners, Frank Yu and Canaan Partners.
Coterie Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Nov 2020 | ||
| 1 | Lead | Jun 2022 | ||
| 1 | Participant | Jun 2022 | ||
| 1 | Lead | Feb 2019 | ||
| 1 | Participant | Jun 2022 | ||
| 1 | Participant | Jun 2022 | ||
| 1 | Participant | Feb 2019 | ||
| 1 | Lead | Jul 2019 | ||
This data is available for Pro users. Sign up to see all 10 Coterie investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialCoterie Competitors
Coterie competitors include listed companies like Moonpig Group and GoodRx, and private ones like BeiBei, Cider, KKW Beauty and Lamabang.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Private | $100M | - | $1B | 10.0x | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $501M | $140M | $1B | 2.3x | ||
| Publicly listed | $797M | $173M | $1.2B | 1.8x |
Coterie Public Comps
Coterie is no longer listed, but its public comps include Moonpig Group, Hepsiburada, Brainbees Solutions, Boozt, GoodRx, Bxn Holding, CEWE Group, Apotea, QVC Group and Tuhu Car.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $501M | $140M | 2.3x | 2.3x | 8.2x | 8.2x | |||
| $1.7B | ($51M) | 0.5x | 0.3x | (15.8x) | 28.7x | |||
| $866M | $29M | 1.1x | 1.0x | 31.8x | 23.1x | |||
| $845M | $71M | 1.1x | 1.0x | 13.0x | 10.3x | |||
| $797M | $173M | 1.8x | 1.8x | 8.1x | 5.5x | |||
| $771M | $100M | 0.8x | 0.8x | 6.4x | 6.0x | |||
| $1B | $160M | 0.8x | 0.9x | 5.3x | 5.3x | |||
| $735M | $47M | 1.1x | 1.0x | 17.6x | 14.3x | |||
This data is available for Pro users. Sign up to see all Coterie competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Coterie
| When was Coterie founded? | Coterie was founded in 2012. |
| Where is Coterie headquartered? | Coterie is headquartered in San Francisco, CA, United States. |
| Is Coterie publicly listed? | No, Coterie was acquired by Mammoth Brands in October 2025. |
| Who acquired Coterie? | Coterie was acquired by Mammoth Brands in October 2025. |
| How much was Coterie acquired for? | Coterie was acquired for $1B in October 2025, a 5.0x revenue multiple. |
| How much funding has Coterie raised? | Coterie has raised $37M across 4 funding rounds. |
| What was Coterie's last funding round? | Coterie's last funding round was a $24M Series A in June 2022, led by Align Ventures. |
| Who are Coterie's investors? | Coterie's investors include Willow Growth Partners, Align Ventures, RiverPark Ventures, Canaan Partners, Beliade, Ashley Graham, Global Founders Capital, Frank Yu, Female Founders Fund and Yahya Mokhtarzada. |
| Which companies are comparable to Coterie? | Companies comparable to Coterie include BeiBei, Cider, KKW Beauty, Lamabang, Moonpig Group and GoodRx. |
See companies similar to Coterie
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