Coterie Acquisition, Valuation, Funding & Investors

Coterie was acquired by Mammoth Brands for $1B in October 2025, a 5.0x multiple on $200M of revenue.

Coterie acquisition price

$1B

Acquired by Mammoth Brands · Oct 2025

Coterie revenue at acquisition

$200M

Last twelve months · Oct 2025

Coterie revenue multiple at acquisition

5.0x

EV/Revenue · Oct 2025

Coterie EBITDA multiple at acquisition

20.0x

EV/EBITDA · Oct 2025

Coterie Overview

About Coterie

Coterie is a San Francisco-based online beauty retailer curating prestige products from brands like Dior, La Mer, and Tom Ford. The platform enables users to build virtual vanities, share recommendations, and purchase through a social shopping interface. Acquired by Sephora in 2014, it pioneered community-driven discovery for skincare, makeup, and haircare in the United States.


Founded

2012

HQ

United StatesSan Francisco, CA

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Revenue

$200M (Oct 2025)

Valuation

$1B (acquired Oct 2025)

Coterie Acquisition

Coterie was acquired by Mammoth Brands for $1B on 16 October 2025.

The acquisition price implies a 5.0x revenue and 20.0x EBITDA multiple on $200M of revenue.

Before the acquisition Coterie had raised $37M across 4 funding rounds.

Coterie acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
  • Mammoth Brands
16 Oct 2025Strategic M&A$1B5.0x20.0x

Coterie Funding History

Coterie has raised a total of $37M across 4 funding rounds.

Coterie's first fundraising round was a $3M pre-seed round in February 2019. The most recent completed round was a $24M Series A in June 2022.

Coterie funding rounds

Coterie funding rounds
DateStageInvestorsRaisedDeal Summary
Jun 2022Series AAlign Ventures (lead); RiverPark Ventures; Beliade; Ashley Graham; Willow Growth Partners; Yahya Mokhtarzada$24MThe company, founded in 2019, produces premium diapers and baby-care products, achieving rapid growth and #1 Net Promoter Score in its category. It was acquired by Mammoth Brands in a deal announced October 2025, expected to close by year-end. Align Ventures serves on the board via Managing Partner Ben Bryce and supports early-stage consumer brands with follow-on capital.
Nov 2020SeedWillow Growth Partners (lead)$5MCoterie is an award-winning creator of high-performing, clean diapering essentials designed to simplify parenthood. The company announced a $2.75M series seed funding round led by Willow Growth Partners, an early-stage fund focused on next-generation consumer brands. Willow Growth Partners invests in passionate founders building iconic consumer brands, with Coterie listed among its portfolio alongside Goodles, Carbon38, and Maev.
Jul 2019Pre-seedFrank Yu (lead)$5M-
Feb 2019Pre-seedCanaan Partners (lead); Global Founders Capital; Female Founders Fund$3M-

Who has invested in Coterie?

10 investors have backed Coterie across its funding rounds, including Willow Growth Partners, Global Founders Capital, Canaan Partners, RiverPark Ventures, Female Founders Fund and Align Ventures.

Lead investors include Align Ventures, Willow Growth Partners, Frank Yu and Canaan Partners.


Coterie Investors

Investors in Coterie by funding rounds participated
InvestorHQRoundsRoleFirst check
Willow Growth PartnersUnited StatesJackson, MS2LeadNov 2020
Align VenturesUnited StatesNew York City, NY1LeadJun 2022
RiverPark VenturesUnited StatesNew York City, NY1ParticipantJun 2022
Canaan PartnersUnited StatesUnited States1LeadFeb 2019
BeliadeUnited StatesNew York City, NY1ParticipantJun 2022
Ashley GrahamUnited StatesLincoln, NE1ParticipantJun 2022
Global Founders CapitalGermanyBerlin1ParticipantFeb 2019
Frank YuUnited StatesNew York City, NY1LeadJul 2019

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Coterie Competitors

Coterie competitors include listed companies like Moonpig Group and GoodRx, and private ones like BeiBei, Cider, KKW Beauty and Lamabang.

Public and private companies comparable to Coterie
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
BeiBeiChinaHangzhouPrivate--$1B-
CiderHong KongHong KongPrivate--$1B-
KKW BeautyUnited StatesLos Angeles, CAPrivate$100M-$1B10.0x
LamabangChinaShenzhenPrivate--$1B-
Moonpig GroupUnited KingdomUnited KingdomPublicly listed$501M$140M$1B2.3x
GoodRxUnited StatesUnited StatesPublicly listed$797M$173M$1.2B1.8x

Coterie Public Comps

Coterie is no longer listed, but its public comps include Moonpig Group, Hepsiburada, Brainbees Solutions, Boozt, GoodRx, Bxn Holding, CEWE Group, Apotea, QVC Group and Tuhu Car.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Moonpig Group$501M$140M2.3x2.3x8.2x8.2x
Hepsiburada$1.7B($51M)0.5x0.3x(15.8x)28.7x
Brainbees Solutions$866M$29M1.1x1.0x31.8x23.1x
Boozt$845M$71M1.1x1.0x13.0x10.3x
GoodRx$797M$173M1.8x1.8x8.1x5.5x
Bxn Holding$771M$100M0.8x0.8x6.4x6.0x
CEWE Group$1B$160M0.8x0.9x5.3x5.3x
Apotea$735M$47M1.1x1.0x17.6x14.3x

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Common questions about Coterie

When was Coterie founded?Coterie was founded in 2012.
Where is Coterie headquartered?Coterie is headquartered in San Francisco, CA, United States.
Is Coterie publicly listed?No, Coterie was acquired by Mammoth Brands in October 2025.
Who acquired Coterie?Coterie was acquired by Mammoth Brands in October 2025.
How much was Coterie acquired for?Coterie was acquired for $1B in October 2025, a 5.0x revenue multiple.
How much funding has Coterie raised?Coterie has raised $37M across 4 funding rounds.
What was Coterie's last funding round?Coterie's last funding round was a $24M Series A in June 2022, led by Align Ventures.
Who are Coterie's investors?Coterie's investors include Willow Growth Partners, Align Ventures, RiverPark Ventures, Canaan Partners, Beliade, Ashley Graham, Global Founders Capital, Frank Yu, Female Founders Fund and Yahya Mokhtarzada.
Which companies are comparable to Coterie?Companies comparable to Coterie include BeiBei, Cider, KKW Beauty, Lamabang, Moonpig Group and GoodRx.

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