Clone (ex Not So Dark) Funding, Investors & Competitors

Clone (ex Not So Dark) has raised $104M across 2 funding rounds, most recently a $80M Series B in September 2022.

Last Clone (ex Not So Dark) funding round

$80M

Series B · Sep 2022

Cumulative funding Clone (ex Not So Dark) raised

$104M

across 2 funding rounds

Key investors in Clone (ex Not So Dark)

  • Kharis Capital
  • Verlinvest
  • Investisseurs privés
  • Convivialite Ventures
  • Oscar Salazar

Clone (ex Not So Dark) Overview

About Clone (ex Not So Dark)

Clone, formerly known as Not So Dark, is a French foodtech company that partners with existing restaurants across Europe to run virtual food-delivery brands out of their own kitchens. Founded in 2020 by Clement Benoit and Alexandre Haggai, the company provides digitized ordering systems, marketing support, and AI-powered optimization tools, and operates several virtual brands spanning food trends such as bowls, burgers, and vegetarian cuisine. Clone's model centers on a commission-based fee structure that lets restaurants add incremental delivery revenue without building new kitchen infrastructure, with partners active in more than 100 cities across France, Belgium, and Spain.


Founded

2019

HQ

FranceFrance

Status

Privately held

Customer focus

B2B

Revenue model

Services

Clone (ex Not So Dark) Funding History

Clone (ex Not So Dark) has raised a total of $104M across 2 funding rounds.

Clone (ex Not So Dark)'s first fundraising round was a $24M Series A in February 2021. The most recent completed round was a $80M Series B in September 2022.

Clone (ex Not So Dark) funding rounds

Clone (ex Not So Dark) funding rounds
DateStageInvestorsRaisedDeal Summary
Sep 2022Series BKharis Capital (lead); Verlinvest (lead); Convivialite Ventures$80MNot So Dark (now Clone) is a French foodtech company that provides virtual restaurants and food delivery solutions to traditional restaurants across Europe. Founded in 2020 by Clément Benoit and Alexandre Haggai, the company pivoted from a dark kitchen model to focus on partnering with existing restaurants by offering them digitized ordering systems, built-in marketing features, and AI-powered optimization functions. The company operates seven virtual brands covering food trends including bowls, burgers, and vegetarian cuisine, and assures partners generate an average of 30,000 euros in additional monthly turnover. In September 2022, Not So Dark raised $80 million in Series B funding led by Kharis Capital and Verlinvest in partnership with Conviviality Ventures, bringing total funding to $105 million since inception. The capital was designated for expanding the company's virtual food delivery franchise model across Europe, with particular focus on strengthening market leadership in France and scaling rapidly across the continent. At the time of the round, the company had secured 150 restaurant partners operating in more than 100 cities and reported generating millions in monthly revenue, though specific figures were not disclosed. The investment reflects confidence in Not So Dark's business model, which addresses market concerns about traditional dark kitchens by enabling operations in towns with populations under 30,000 where delivery platforms like Uber Eats, Deliveroo, and Just Eat are increasingly present. The company's technology centralizes orders, handles marketing to ensure virtual brands rank highly on delivery platforms, and charges a commission-based fee structure. Investors highlighted the company's ability to allow all parties—restaurants, delivery platforms, and consumers—to profitably grow their business while maintaining seamless integration with existing kitchen operations.
Feb 2021Series AKharis Capital (lead); Oscar Salazar; Investisseurs privés$24MClone (formerly Not So Dark) is a French foodtech startup founded in 2020 that pivoted from dark kitchens to a virtual food delivery franchise model, partnering with traditional restaurants to offer digital delivery solutions using their existing kitchens. The company provides software for centralized orders, marketing, and AI-powered optimization, earning commissions while helping partners generate additional turnover, reported as an average of 30,000 euros per month per partner. It has developed virtual brands like Como Kitchen, Gaia, JFK Burgers, and others, targeting trends in bowls, burgers, and vegetarian cuisine, with operations in France, Belgium, Spain, and potential expansion to smaller towns. The queried round around March 2021 matches a €20 million (approximately $24.2 million) investment led by Kharis Capital, with participation from Oscar Salazar (Uber co-founder) and other private investors, aimed at accelerating rollout of 30 dark kitchens and 20 new virtual brands in France, Belgium, and Spain using a mixed directly operated and franchised model. This preceded a larger $80 million Series B in late 2021 or 2022 led by Kharis Capital and Verlinvest, with Conviviality Ventures, bringing total funding to $105 million and fueling European expansion. By the Series B, Clone had 150 partners across 100+ cities generating millions in monthly revenue, though not attributed directly to the company. The model positions Clone to avoid dark kitchen controversies like noise pollution, focusing on profitable growth for restaurants, delivery platforms, and consumers amid a booming online food delivery market growing at 33% CAGR during the pandemic to $43 billion.

Who has invested in Clone (ex Not So Dark)?

5 investors have backed Clone (ex Not So Dark) across its funding rounds, including Kharis Capital, Verlinvest, Investisseurs privés, Convivialite Ventures and Oscar Salazar.

Lead investors include Kharis Capital and Verlinvest.


Clone (ex Not So Dark) Investors

Investors in Clone (ex Not So Dark) by funding rounds participated
InvestorHQRoundsRoleFirst check
Kharis CapitalBelgiumBrussels2LeadFeb 2021
Convivialite VenturesUnited StatesSan Francisco, CA1ParticipantSep 2022
VerlinvestBelgiumBrussels1LeadSep 2022

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Clone (ex Not So Dark) Competitors

Clone (ex Not So Dark) competitors include listed companies like SAP, Uber, Prosus and DoorDash, and private ones like Meiwei Buyongdeng and Scale AI.

Public and private companies comparable to Clone (ex Not So Dark)
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Meiwei BuyongdengChinaShanghaiPrivate--$628M-
SAPGermanyGermanyPublicly listed$42B$13B$248B5.4x
UberUnited StatesUnited StatesPublicly listed$52B$6.2B$145B2.8x
ProsusNetherlandsNetherlandsPublicly listed$9.7B$1.1B$86B8.0x
DoorDashUnited StatesUnited StatesPublicly listed$14B$1.5B$84B4.9x
Scale AIUnited StatesSan Francisco, CAPrivate$2B-$29B14.5x

Clone (ex Not So Dark) Public Comps

Clone (ex Not So Dark) is still privately-owned, but its public comps include CrowdStrike, SAP, Salesforce, Uber, ServiceNow, Adobe, Prosus, Datadog, DoorDash and Moody's.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
CrowdStrike$4.8B($12M)51.4x44.5x(19816.2x)151.0x
SAP$42B$13B5.8x5.4x18.4x17.1x
Salesforce$42B$13B5.5x5.2x17.8x12.2x
Uber$52B$6.2B3.0x2.8x24.9x14.6x
ServiceNow$13B$2.6B11.1x9.6x57.2x25.0x
Adobe$24B$9.3B4.3x3.9x10.9x8.2x
Prosus$9.7B$1.1B9.1x8.0x83.8x123.7x
Datadog$3.4B($588K)23.6x19.4x(137813.0x)77.6x

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Common questions about Clone (ex Not So Dark)

When was Clone (ex Not So Dark) founded?Clone (ex Not So Dark) was founded in 2019.
Where is Clone (ex Not So Dark) headquartered?Clone (ex Not So Dark) is headquartered in France.
Is Clone (ex Not So Dark) publicly listed?No, Clone (ex Not So Dark) is a private, VC-backed company.
How much funding has Clone (ex Not So Dark) raised?Clone (ex Not So Dark) has raised $104M across 2 funding rounds.
What was Clone (ex Not So Dark)'s last funding round?Clone (ex Not So Dark)'s last funding round was a $80M Series B in September 2022, led by Kharis Capital and Verlinvest.
Who are Clone (ex Not So Dark)'s investors?Clone (ex Not So Dark)'s investors include Kharis Capital, Convivialite Ventures, Verlinvest, Oscar Salazar and Investisseurs privés.
Which companies are comparable to Clone (ex Not So Dark)?Companies comparable to Clone (ex Not So Dark) include Meiwei Buyongdeng, SAP, Uber, Prosus, DoorDash and Scale AI.

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