June 2026
Proprietary AI analyst is now available
Largest Toys & Games Public Companies in Japan
Benchmark revenue and EBITDA valuation multiples for public comps like
BANDAI NAMCO, TOMY, Genda, Universal Entertainment and Mandarake.
 | Bandai Namco was established in 2005 through the merger of Bandai (established 1950), a toy manufacturer, and Namco (established 1955), a video game developer and arcade operator. Since then, Bandai Namco has emerged as one of the top entertainment companies in Japan, producing and selling games, toys, animation, and music content for a portfolio of over 400 internationally popular intellectual properties. The company’s most notable franchises—Gundam, Dragon Ball, and One Piece are among the highest-grossing franchises in the world. | $23 | -30% | $15B | $12B | 1.6x | 8.5x | ||
| TOMY Co Ltd is a Japanese manufacturer of children's toys and merchandise. The company's products include electronic and physical toys, card games, baby care products, and general merchandise. The company's brands include Tomica, Plarail, Licca-chan, and Koeda-chan. It organises itself into five geographical segments: Japan, the Americas, Europe, Oceania, and Asia (other than Japan). | $18 | -11% | $2B | $1B | 0.8x | 6.5x | ||
| Genda Inc is a pure holding company engaged in management support for several subsidiaries in entertainment businesses. The company has two business segments: Entertainment Platform Business and Entertainment and Content Business. The company generates the majority of its revenue from the Entertainment Platform Business segment, which is engaged in developing "Karaoke," which operates karaoke facilities and distributes equipment, and "Food & Beverage (F&B)," which provides food and drinks as a platform to deliver "Food as Entertainment". The Entertainment and Contents Business includes Character Merchandising (MD), which plans and provides product and events that utilize the characters that appear in IPs and the worldview and appeal of those IPs, as well as anime production and publishing. | $3 | -40% | $603M | $1B | 1.0x | 7.6x | ||
| Universal Entertainment Corp is a Japanese manufacturer of gaming machines. The company's primary business, which constitutes the majority of consolidated revenue, is to manufacture and sell Pachislot and Pachinko gaming machines, and related parts and peripherals. Universal Entertainment also operates the Okada Manila casino resort in Manila Bay, Philippines. In addition to gaming operations, the company has businesses in media content, broadcasting, online games, and restaurants. The company derives the vast majority of income domestically. | $4 | -31% | $325M | $1B | 1.6x | (1.0x) | ||
| Mandarake Inc is a Japan-based company engaged in the purchase and sale of Japanese cartoon-related secondhand books, goods, and animation-related products. It provides mail-order sale of comics, magazines, DVDs, games, and costume along with an auction of books, toys, celluloid pictures, animations, and acting scripts. | $2 | +28% | $78M | $102M | 1.0x | 8.1x | ||
| Median | $4 | -30% | $603M | $1B | 1.0x | 7.6x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.