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Wag! Valuation Multiples

Discover revenue and EBITDA valuation multiples for Wag! and similar public comparables like Prosus, Airtasker, and Articore Group.

Wag! Overview

About Wag!

Wag Group Co develops and supports a proprietary marketplace technology platform available as a website and mobile app that enables independent Pet Caregivers to connect with pet parents. The platform allows pet parents to make pet service requests in the platform, which can then be fulfilled by Pet Caregivers. Wag supports dog walking, pet sitting, pet boarding, drop-in visits at the pet parent’s home, advice from licensed pet experts, training services, pet insurance comparison tools and pet wellness plans.


Founded

2015

HQ

United States of America
Employees

64

Website

wagwalking.com

Financials

LTM Revenue $70.5M

LTM EBITDA -$1.1M

EV

$21.3M

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Wag! Financials

Wag! has a last 12-month revenue (LTM) of $70.5M and a last 12-month EBITDA of -$1.1M.

In the most recent fiscal year, Wag! achieved revenue of $70.5M and an EBITDA of -$8.8M.

Wag! expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Wag! P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $70.5M XXX $70.5M XXX XXX XXX
Gross Profit $70.5M XXX $65.2M XXX XXX XXX
Gross Margin 100% XXX 93% XXX XXX XXX
EBITDA -$1.1M XXX -$8.8M XXX XXX XXX
EBITDA Margin -2% XXX -13% XXX XXX XXX
EBIT n/a XXX -$10.4M XXX XXX XXX
EBIT Margin n/a XXX -15% XXX XXX XXX
Net Profit -$17.6M XXX -$17.6M XXX XXX XXX
Net Margin -25% XXX -25% XXX XXX XXX
Net Debt XXX XXX $13.3M XXX XXX XXX

Financial data powered by Morningstar, Inc.

Wag! Stock Performance

As of May 30, 2025, Wag!'s stock price is $0.

Wag! has current market cap of $7.7M, and EV of $21.3M.

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Wag! Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$21.3M $7.7M XXX XXX XXX XXX $-0.39

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Wag! Valuation Multiples

As of May 30, 2025, Wag! has market cap of $7.7M and EV of $21.3M.

Wag!'s trades at 0.3x EV/Revenue multiple, and -2.4x EV/EBITDA.

Equity research analysts estimate Wag!'s 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Wag! has a P/E ratio of -0.4x.

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Wag! Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $7.7M XXX $7.7M XXX XXX XXX
EV (current) $21.3M XXX $21.3M XXX XXX XXX
EV/Revenue 0.3x XXX 0.3x XXX XXX XXX
EV/EBITDA -19.4x XXX -2.4x XXX XXX XXX
EV/EBIT n/a XXX -2.1x XXX XXX XXX
EV/Gross Profit 0.3x XXX n/a XXX XXX XXX
P/E -0.4x XXX -0.4x XXX XXX XXX
EV/FCF n/a XXX -2.4x XXX XXX XXX

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Wag! Margins & Growth Rates

Wag!'s revenue per employee in the last FY averaged $1.1M, while opex per employee averaged $1.2M for the same period.

Wag!'s rule of 40 is unknown (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Wag!'s rule of X is unknown (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Wag! Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth n/a XXX n/a XXX XXX XXX
EBITDA Margin -2% XXX -13% XXX XXX XXX
EBITDA Growth n/a XXX n/a XXX XXX XXX
Rule of 40 n/a XXX n/a XXX XXX XXX
Bessemer Rule of X XXX XXX n/a XXX XXX XXX
Revenue per Employee XXX XXX $1.1M XXX XXX XXX
Opex per Employee XXX XXX $1.2M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 65% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 107% XXX XXX XXX

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Wag! Public Comps

See public comps and valuation multiples for Consumer Marketplaces and Vertical Marketplaces comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Prosus XXX XXX XXX XXX XXX XXX
Just Eat Takeaway.com XXX XXX XXX XXX XXX XXX
Marti Technologies XXX XXX XXX XXX XXX XXX
Airtasker XXX XXX XXX XXX XXX XXX
Articore Group XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Wag! M&A and Investment Activity

Wag! acquired  XXX companies to date.

Last acquisition by Wag! was  XXXXXXXX, XXXXX XXXXX XXXXXX . Wag! acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Wag!

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Wag!

When was Wag! founded? Wag! was founded in 2015.
Where is Wag! headquartered? Wag! is headquartered in United States of America.
How many employees does Wag! have? As of today, Wag! has 64 employees.
Who is the CEO of Wag!? Wag!'s CEO is Mr. Garrett Smallwood.
Is Wag! publicy listed? Yes, Wag! is a public company listed on NAS.
What is the stock symbol of Wag!? Wag! trades under PET ticker.
When did Wag! go public? Wag! went public in 2022.
Who are competitors of Wag!? Similar companies to Wag! include e.g. Prosus, Just Eat Takeaway.com, Marti Technologies, Airtasker.
What is the current market cap of Wag!? Wag!'s current market cap is $7.7M
What is the current revenue of Wag!? Wag!'s last 12 months revenue is $70.5M.
What is the current EV/Revenue multiple of Wag!? Current revenue multiple of Wag! is 0.3x.
Is Wag! profitable? Yes, Wag! is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Wag!? Wag!'s last 12 months EBITDA is -$1.1M.
What is Wag!'s EBITDA margin? Wag!'s last 12 months EBITDA margin is -2%.
What is the current EV/EBITDA multiple of Wag!? Current EBITDA multiple of Wag! is -19.4x.

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