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Under Armour Valuation Multiples
Discover revenue and EBITDA valuation multiples for Under Armour and similar public comparables like Samsonite, FIGS, Lao Feng Xiang, Citizen Watch and more.
Under Armour Overview
About Under Armour
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale partners, company-owned digital channels, and approximately 450 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.
Founded
1996
HQ

Employees
14.4K
Website
Sectors
Financials (LTM)
EV
$4B
Under Armour Financials
Under Armour reported last 12-month revenue of $5B and EBITDA of $229M.
In the same LTM period, Under Armour generated $2B in gross profit, $229M in EBITDA, and $52M in net income.
Revenue (LTM)
Under Armour P&L
In the most recent fiscal year, Under Armour reported revenue of $5B and EBITDA of $334M.
Under Armour expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $5B | XXX | $5B | XXX | XXX | XXX |
| Gross Profit | $2B | XXX | $2B | XXX | XXX | XXX |
| Gross Margin | 46% | XXX | 48% | XXX | XXX | XXX |
| EBITDA | $229M | XXX | $334M | XXX | XXX | XXX |
| EBITDA Margin | 5% | XXX | 6% | XXX | XXX | XXX |
| EBIT Margin | 2% | XXX | 4% | XXX | XXX | XXX |
| Net Profit | $52M | XXX | $135M | XXX | XXX | XXX |
| Net Margin | 1% | XXX | 3% | XXX | XXX | XXX |
| Net Debt | — | — | $94M | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Under Armour Stock Performance
Under Armour has current market cap of $3B, and enterprise value of $4B.
Market Cap Evolution
Under Armour's stock price is $6.40.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $4B | $3B | 0.0% | XXX | XXX | XXX | $0.32 |
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Start Free TrialUnder Armour Valuation Multiples
Under Armour trades at 0.8x EV/Revenue multiple, and 17.3x EV/EBITDA.
EV / Revenue (LTM)
Under Armour Financial Valuation Multiples
As of April 20, 2026, Under Armour has market cap of $3B and EV of $4B.
Equity research analysts estimate Under Armour's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Under Armour has a P/E ratio of 51.9x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $3B | XXX | $3B | XXX | XXX | XXX |
| EV (current) | $4B | XXX | $4B | XXX | XXX | XXX |
| EV/Revenue | 0.8x | XXX | 0.8x | XXX | XXX | XXX |
| EV/EBITDA | 17.3x | XXX | 11.8x | XXX | XXX | XXX |
| EV/EBIT | 35.9x | XXX | 19.9x | XXX | XXX | XXX |
| EV/Gross Profit | 1.7x | XXX | 1.6x | XXX | XXX | XXX |
| P/E | 51.9x | XXX | 20.2x | XXX | XXX | XXX |
| EV/FCF | 32.7x | XXX | (29.3x) | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Under Armour Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Under Armour Margins & Growth Rates
Under Armour's revenue in the last 12 month grew by 2%.
Under Armour's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.
Under Armour's rule of 40 is 6% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Under Armour's rule of X is 6% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Under Armour Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 2% | XXX | (4%) | XXX | XXX | XXX |
| EBITDA Margin | 5% | XXX | 6% | XXX | XXX | XXX |
| EBITDA Growth | 26% | XXX | (32%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 6% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 6% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.4M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 10% | XXX | 11% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 50% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Under Armour Public Comps
See public comps and valuation multiples for other Clothing & Accessories comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Under Armour | XXX | XXX | XXX | XXX | XXX | XXX |
| Samsonite | XXX | XXX | XXX | XXX | XXX | XXX |
| FIGS | XXX | XXX | XXX | XXX | XXX | XXX |
| Lao Feng Xiang | XXX | XXX | XXX | XXX | XXX | XXX |
| Citizen Watch | XXX | XXX | XXX | XXX | XXX | XXX |
| Beijing Caishikou | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Under Armour M&A Activity
Under Armour acquired XXX companies to date.
Last acquisition by Under Armour was on XXXXXXXX, XXXXX. Under Armour acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Under Armour
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialUnder Armour Investment Activity
Under Armour invested in XXX companies to date.
Under Armour made its latest investment on XXXXXXXX, XXXXX. Under Armour invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Under Armour
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Under Armour
| When was Under Armour founded? | Under Armour was founded in 1996. |
| Where is Under Armour headquartered? | Under Armour is headquartered in United States. |
| How many employees does Under Armour have? | As of today, Under Armour has over 14K employees. |
| Who is the CEO of Under Armour? | Under Armour's CEO is Kevin A. Plank. |
| Is Under Armour publicly listed? | Yes, Under Armour is a public company listed on NYSE. |
| What is the stock symbol of Under Armour? | Under Armour trades under UAA ticker. |
| When did Under Armour go public? | Under Armour went public in 2005. |
| Who are competitors of Under Armour? | Under Armour main competitors are Samsonite, FIGS, Lao Feng Xiang, Citizen Watch. |
| What is the current market cap of Under Armour? | Under Armour's current market cap is $3B. |
| What is the current revenue of Under Armour? | Under Armour's last 12 months revenue is $5B. |
| What is the current revenue growth of Under Armour? | Under Armour revenue growth (NTM/LTM) is 2%. |
| What is the current EV/Revenue multiple of Under Armour? | Current revenue multiple of Under Armour is 0.8x. |
| Is Under Armour profitable? | Yes, Under Armour is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Under Armour? | Under Armour's last 12 months EBITDA is $229M. |
| What is Under Armour's EBITDA margin? | Under Armour's last 12 months EBITDA margin is 5%. |
| What is the current EV/EBITDA multiple of Under Armour? | Current EBITDA multiple of Under Armour is 17.3x. |
| What is the current FCF of Under Armour? | Under Armour's last 12 months FCF is $121M. |
| What is Under Armour's FCF margin? | Under Armour's last 12 months FCF margin is 2%. |
| What is the current EV/FCF multiple of Under Armour? | Current FCF multiple of Under Armour is 32.7x. |
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