📣 VC round data is live. Check it out!
- Public Comps
- Under Armour
Under Armour Valuation Multiples
Discover Under Armour's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Crystal International Group, Lao Feng Xiang, Youngone, Mr Price Group and more.
Under Armour Overview
About Under Armour
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale partners, company-owned digital channels, and approximately 450 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.
Founded
1996
HQ

Employees
14.4K
Website
Sectors
Financials (LTM)
EV
$4B
Valuation Multiples
Start free trialUnder Armour Financials
Under Armour reported last 12-month revenue of $5B and EBITDA of $225M.
In the same LTM period, Under Armour generated $2B in gross profit, $225M in EBITDA, and $50M in net income.
Revenue (LTM)
Under Armour P&L
In the most recent fiscal year, Under Armour reported revenue of $5B and EBITDA of $217M.
Under Armour is profitable as of last fiscal year, with gross margin of 45%, EBITDA margin of 4%, and net margin of 1%.
Financial data powered by Morningstar, Inc.
Under Armour Stock Performance
Under Armour has current market cap of $2B, and enterprise value of $4B.
Market Cap Evolution
Under Armour's stock price is $5.36.
Under Armour share price decreased by 7.7% in the last 30 days, and by 19.6% in the last year.
Under Armour has an EPS (earnings per share) of $0.12.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $4B | $2B | -1.8% | -7.7% | -8.4% | -19.6% | $0.12 |
Benchmark Trading Valuation Multiples by Industry
Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.
Start Free TrialUnder Armour Valuation Multiples
Under Armour trades at 0.8x EV/Revenue multiple, and 17.4x EV/EBITDA.
EV / Revenue (LTM)
Under Armour Financial Valuation Multiples
As of June 3, 2026, Under Armour has market cap of $2B and EV of $4B.
Under Armour has a P/E ratio of 46.1x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Under Armour Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Under Armour Margins & Growth Rates
Under Armour decreased revenue by 0% but EBITDA grew by 21% in the last fiscal year.
In the most recent fiscal year, Under Armour reported gross margin of 45%, EBITDA margin of 4%, and net margin of 1%.
Under Armour Margins
Under Armour Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Under Armour Operational KPIs
Under Armour's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.2M for the same period.
Under Armour's Rule of 40 is 4% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Under Armour's Rule of X is 3% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Under Armour Competitors
Under Armour competitors include Crystal International Group, Lao Feng Xiang, Youngone, Mr Price Group, Capri Holdings, Toread Holdings Group, Samsonite, China National Gold Group, CHOW TAI SENG Jewellery and CCC.
Most Under Armour public comparables operate across Clothing & Accessories.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 0.7x | 0.7x | 5.0x | 5.2x | |||
| 0.2x | 0.2x | 3.3x | 3.6x | |||
| 0.6x | 0.6x | 3.4x | 3.5x | |||
| 1.1x | 1.0x | 4.9x | 4.7x | |||
| 1.0x | 1.0x | 14.3x | 13.5x | |||
| 10.0x | 8.5x | 127.7x | 90.4x | |||
| 1.2x | 1.2x | 5.3x | 7.2x | |||
| 0.1x | 0.1x | 18.1x | 12.9x | |||
This data is available for Pro users. Sign up to see all Under Armour competitors and their valuation data. Start Free Trial | ||||||
Under Armour VC Funding History
Before going public, Under Armour raised $167M in total equity funding, across 2 rounds.
Last private valuation of Under Armour was $2B, after raising $67M in January 2026 from Fairfax Financial.
Under Armour Funding Rounds
Acquisitions by Under Armour
Under Armour has acquired 3 companies to date.
Last acquisition by Under Armour was on July 1st 2015. Under Armour acquired Gritness for undisclosed valuation.
Latest Acquisitions by Under Armour
| Description | Gritness is a Boston-based platform simplifying group activity planning and discovery, particularly for fitness events. Users create, share, and join workouts via a centralized app, eliminating fragmented messaging across email and social channels. For gyms and trainers, Gritness handles bookings, payments, and customer acquisition as a fitness directory akin to Yelp. The platform supports classes in yoga, CrossFit, and running, serving urban markets in the Northeast U.S. | Endomondo is a fitness tracking platform headquartered in Copenhagen, Denmark. It supports GPS-enabled monitoring for running, cycling, hiking, kayaking, and other distance-based activities via mobile apps or Garmin devices. Users log workouts manually or automatically, challenge friends, and access live tracking features. Acquired by Under Armour in 2015, Endomondo integrates with MapMyFitness, serving millions of athletes worldwide. The service emphasizes community challenges and personalized training plans based on performance data. | MyFitnessPal is a San Francisco-headquartered mobile application for nutrition and fitness tracking. Users log meals via barcode scanning or a database of 14 million foods, monitor calories, macros, and exercise from 350 activities. The app syncs with wearables like Fitbit and Apple Health. Acquired by Under Armour in 2015 and later by Francisco Partners in 2020, MyFitnessPal supports intermittent fasting and weight management plans. Launched in 2005, it remains a top-downloaded health app. |
| HQ Country | |||
| HQ City | Austin, TX | Copenhagen | San Francisco, CA |
| Deal Date | 1 Jul 2015 | 4 Feb 2015 | 4 Feb 2015 |
| Valuation | undisclosed | $85M | $475M |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all Under Armour acquisitions and their M&A valuation multiples. Start Free Trial | |||
Investments by Under Armour
Under Armour has invested in 11 companies to date.
Latest investment by Under Armour was on October 18th 2024. Under Armour invested in VIZTA DGTL in their $2M Seed round (EV/Revenue multiple available to Pro users).
Latest Investments by Under Armour
| Description | - | Mint Blockchain is a Web3 infrastructure provider offering NFT issuance, trading, indexing, and decentralized storage services to developers building on Ethereum and Polygon networks. | - | San Francisco-headquartered Sock Finance delivers a mobile app for non-custodial cryptocurrency investing. Launched in 2022, the platform equips users with automated stop-loss orders, limit orders, and portfolio insights while ensuring full control over private keys. It replicates centralized exchange features like seamless trading alongside self-custody security to prevent fund access issues. | |
| HQ Country | |||||
| HQ City | - | Singapore | - | San Francisco, CA | |
| Deal Date | 18 Oct 2024 | 30 May 2024 | 15 Nov 2023 | 7 Nov 2023 | |
| Round | Seed | Seed | Series A | Seed | |
| Raised | $2M | $5M | $12M | $3M | |
| Investors | Heiko Hubertz; Lyrik Ventures; Under Armour; Sisu Game Ventures | Antalpha Platform Holding; Block AI ventures; GoPlus Security; Jsquare; Mask Network; Under Armour; PANONY; Predator Capital; SNZ Holding; Whitelist Ventures | Adjacent; Cooley; Eudemian Ventures; Joyance Partners; Under Armour; Motley Fool Ventures; Offline Ventures; Scribble Ventures; Uncork Capital; Will Ventures; Wisdom Ventures | Albert Lee; Dalpat Prajapati; Designer Fund; Expansion Venture Capital; Haven Ventures; Under Armour; Olive Capital; Spacecadet Ventures; Sunflower Fund; Tim Chen | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Under Armour investments and their VC round multiples. Start Free Trial | |||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAbout Under Armour
| When was Under Armour founded? | Under Armour was founded in 1996. |
| Where is Under Armour headquartered? | Under Armour is headquartered in United States. |
| How many employees does Under Armour have? | As of today, Under Armour has over 14K employees. |
| Who is the CEO of Under Armour? | Under Armour's CEO is Kevin A. Plank. |
| Is Under Armour publicly listed? | Yes, Under Armour is a public company listed on NYSE. |
| What is the stock symbol of Under Armour? | Under Armour trades under UAA ticker. |
| When did Under Armour go public? | Under Armour went public in 2005. |
| Who are competitors of Under Armour? | Under Armour main competitors include Crystal International Group, Lao Feng Xiang, Youngone, Mr Price Group, Capri Holdings, Toread Holdings Group, Samsonite, China National Gold Group, CHOW TAI SENG Jewellery, CCC. |
| What is the current market cap of Under Armour? | Under Armour's current market cap is $2B. |
| What is the current revenue of Under Armour? | Under Armour's last 12 months revenue is $5B. |
| What is the current revenue growth of Under Armour? | Under Armour revenue growth (NTM/LTM) is 0%. |
| What is the current EV/Revenue multiple of Under Armour? | Current revenue multiple of Under Armour is 0.8x. |
| What is the current EBITDA of Under Armour? | Under Armour's last 12 months EBITDA is $225M. |
| What is Under Armour's EBITDA margin? | Under Armour's last 12 months EBITDA margin is 5%. |
| What is the current EV/EBITDA multiple of Under Armour? | Current EBITDA multiple of Under Armour is 17.4x. |
| How many companies Under Armour has acquired to date? | As of June 2026, Under Armour has acquired 3 companies. |
| What was the largest acquisition by Under Armour? | $475M acquisition of MyFitnessPal on 4th February 2015 was the largest M&A Under Armour has done to date. |
| What companies Under Armour acquired? | Under Armour acquired MyFitnessPal, Endomondo, and Gritness. |
| In how many companies Under Armour has invested to date? | As of June 2026, Under Armour has invested in 11 companies. |
| What was the last Under Armour investment? | On 18th October 2024 Under Armour invested in VIZTA DGTL, participating in a $2M Seed round, alongside Heiko Hubertz, Lyrik Ventures, and Sisu Game Ventures. |
| In what companies Under Armour invested in? | Under Armour invested in Sunnyside, Too Good To Go, Too Good To Go Denmark, Mint Blockchain, Kaigo, Sock Finance, SwingVision, Exer Labs, VIZTA DGTL, Juked, and ChangeX. |
See public comps similar to Under Armour
Lists including Under Armour
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.



