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Traeger Valuation Multiples

Discover revenue and EBITDA valuation multiples for Traeger and similar public comparables like Breville Group, Whirlpool India, and Eureka Forbes.

Traeger Overview

About Traeger

Traeger Inc designs, sources, sells, and supports wood pellet fueled barbeque grills sold to retailers, distributors, and direct to consumers. It produces and sells the pellets used to fire the grills and also sells Traeger-branded rubs, spices, and sauces, as well as grilling accessories including covers, barbeque tools, trays, liners, and merchandise. The company's geographical segments include North America and the Rest of the world, of which majority of revenue is from North America.


Founded

2017

HQ

United States of America
Employees

665

Website

traeger.com

Financials

LTM Revenue $604M

LTM EBITDA $81.3M

EV

$609M

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Traeger Financials

Traeger has a last 12-month revenue of $604M and a last 12-month EBITDA of $81.3M.

In the most recent fiscal year, Traeger achieved revenue of $604M and an EBITDA of $53.9M.

Traeger expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Traeger P&L

FY 2023 FY 2024 FY 2025 LTM NTM
Revenue $606M $604M XXX XXX XXX
Gross Profit $229M $224M XXX XXX XXX
Gross Margin 38% 37% XXX XXX XXX
EBITDA $6.6M $53.9M XXX XXX XXX
EBITDA Margin 1% 9% XXX XXX XXX
Net Profit -$382M -$84.4M XXX XXX XXX
Net Margin -63% -14% XXX XXX XXX
Net Debt $441M $396M XXX XXX XXX

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Traeger Stock Performance

As of April 15, 2025, Traeger's stock price is $1.

Traeger has current market cap of $189M, and EV of $609M.

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Traeger Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$609M $189M XXX XXX XXX XXX $0.06

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Traeger Valuation Multiples

As of April 15, 2025, Traeger has market cap of $189M and EV of $609M.

Traeger's trades at 1.0x LTM EV/Revenue multiple, and 7.5x LTM EBITDA.

Analysts estimate Traeger's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Traeger Financial Valuation Multiples

FY 2024 FY 2025E FY 2026E FY 2027E
EV $609M XXX XXX XXX
EV/Revenue 1.0x XXX XXX XXX
EV/EBITDA 11.3x XXX XXX XXX
P/E -5.6x XXX XXX XXX
P/E/Growth n/a XXX XXX XXX
EV/FCF 53.2x XXX XXX XXX

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Traeger Valuation Multiples

Traeger's NTM/LTM revenue growth is 2%

Traeger's revenue per employee for the last fiscal year averaged $0.9M, while opex per employee averaged $0.4M for the same period.

Over next 12 months, Traeger's ratio of sales and marketing spend to revenue is estimated to be  XXX , while its R&D spend to revenue to be  XXX .

Analysts estimate Traeger's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Traeger Operational Valuation Multiples

FY 2024 NTM FY 2025E FY 2026E FY 2027E
Revenue Growth 0% XXX XXX XXX XXX
EBITDA Margin 9% XXX XXX XXX XXX
EBITDA Growth 711% XXX XXX XXX XXX
Rule of 40 (SaaS-only) 10% XXX XXX XXX XXX
Revenue per Employee $0.9M XXX XXX XXX XXX
Opex per Employee $0.4M XXX XXX XXX XXX
S&M Expenses to Revenue 18% XXX XXX XXX XXX
G&A Expenses to Revenue 19% XXX XXX XXX XXX
R&D Expenses to Revenue n/a XXX XXX XXX XXX
Opex to Revenue 43% XXX XXX XXX XXX

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Traeger Public Comps

See public comps and valuation multiples for Home Appliances and Sports & Leisure comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Breville Group XXX XXX XXX XXX XXX XXX
Whirlpool India XXX XXX XXX XXX XXX XXX
TTK Prestige XXX XXX XXX XXX XXX XXX
Eureka Forbes XXX XXX XXX XXX XXX XXX
Whirlpool Brasil XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Traeger M&A and Investment Activity

Traeger acquired  XXX companies to date.

Last acquisition by Traeger was  XXXXXXXX, XXXXX XXXXX XXXXXX . Traeger acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Traeger

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Traeger

When was Traeger founded? Traeger was founded in 2017.
Where is Traeger headquartered? Traeger is headquartered in United States of America.
How many employees does Traeger have? As of today, Traeger has 665 employees.
Who is the CEO of Traeger? Traeger's CEO is Mr. Jeremy Andrus.
Is Traeger publicy listed? Yes, Traeger is a public company listed on NYS.
What is the stock symbol of Traeger? Traeger trades under COOK ticker.
When did Traeger go public? Traeger went public in 2021.
Who are competitors of Traeger? Similar companies to Traeger include e.g. Breville Group, Whirlpool India, TTK Prestige, Eureka Forbes.
What is the current market cap of Traeger? Traeger's current market cap is $189M
What is the current revenue of Traeger? Traeger's last 12-month revenue is $604M.
What is the current EBITDA of Traeger? Traeger's last 12-month EBITDA is $81.3M.
What is the current EV/Revenue multiple of Traeger? Current revenue multiple of Traeger is 1.0x.
What is the current EV/EBITDA multiple of Traeger? Current EBITDA multiple of Traeger is 7.5x.
What is the current revenue growth of Traeger? Traeger revenue growth between 2023 and 2024 was 0%.
Is Traeger profitable? Yes, Traeger is EBITDA-positive (as of the last 12 months).

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