Traeger Valuation Multiples

Traeger Overview

About Traeger

Traeger Inc designs, sources, sells, and supports wood pellet fueled barbeque grills sold to retailers, distributors, and direct to consumers. It produces and sells the pellets used to fire the grills and also sells Traeger-branded rubs, spices, and sauces, as well as grilling accessories including covers, barbeque tools, trays, liners, and merchandise. The company's geographical segments include North America and the Rest of the world, of which majority of revenue is from North America.

Founded

2017

HQ

Employees

665

Website

traeger.com

Sectors

Home AppliancesSports & Leisure

Financials (LTM)

Revenue: $534M

EBITDA: $65M

EV

$525M

Valuation Multiples

Multiples.vc

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Traeger Financials

Traeger reported last 12-month revenue of $534M and EBITDA of $65M.

In the same LTM period, Traeger generated $209M in gross profit, $65M in EBITDA, and had net loss of ($89M).

Traeger P&L

In the most recent fiscal year, Traeger reported revenue of $560M and EBITDA of $70M.

Traeger expects next 12-month revenue of XXX and NTM EBITDA of XXX

Traeger Stock Performance

Traeger has current market cap of $119M, and enterprise value of $525M.

Traeger's stock price is $43.47.

Traeger Valuation Multiples

Traeger trades at 1.0x EV/Revenue multiple, and 8.1x EV/EBITDA.

Traeger Financial Valuation Multiples

As of April 19, 2026, Traeger has market cap of $119M and EV of $525M.

Equity research analysts estimate Traeger's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Traeger has a P/E ratio of (1.3x).

Traeger Margins & Growth Rates

Traeger's revenue in the last 12 month declined by (11%).

Traeger's revenue per employee in the last FY averaged $0.8M, while opex per employee averaged $0.3M for the same period.

Traeger's rule of 40 is (4%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Traeger's rule of X is (27%) (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Traeger Public Comps

See public comps and valuation multiples for other Home Appliances and Sports & Leisure comps.

Traeger M&A Activity

Traeger acquired XXX companies to date.

Last acquisition by Traeger was on XXXXXXXX, XXXXX. Traeger acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

Traeger Investment Activity

Traeger invested in XXX companies to date.

Traeger made its latest investment on XXXXXXXX, XXXXX. Traeger invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).