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Traeger Inc designs, sources, sells, and supports wood pellet fueled barbeque grills sold to retailers, distributors, and direct to consumers. It produces and sells the pellets used to fire the grills and also sells Traeger-branded rubs, spices, and sauces, as well as grilling accessories including covers, barbeque tools, trays, liners, and merchandise. The company's geographical segments include North America and the Rest of the world, of which majority of revenue is from North America.
2017
665
LTM Revenue $599M
LTM EBITDA $76.8M
$629M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Traeger has a last 12-month revenue (LTM) of $599M and a last 12-month EBITDA of $76.8M.
In the most recent fiscal year, Traeger achieved revenue of $604M and an EBITDA of $53.9M.
Traeger expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Traeger valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $599M | XXX | $604M | XXX | XXX | XXX |
| Gross Profit | $249M | XXX | $255M | XXX | XXX | XXX |
| Gross Margin | 41% | XXX | 42% | XXX | XXX | XXX |
| EBITDA | $76.8M | XXX | $53.9M | XXX | XXX | XXX |
| EBITDA Margin | 13% | XXX | 9% | XXX | XXX | XXX |
| EBIT | $55.3M | XXX | -$2.9M | XXX | XXX | XXX |
| EBIT Margin | 9% | XXX | 0% | XXX | XXX | XXX |
| Net Profit | -$26.1M | XXX | -$34.0M | XXX | XXX | XXX |
| Net Margin | -4% | XXX | -6% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $389M | XXX | XXX | XXX |
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As of May 30, 2025, Traeger's stock price is $1.
Traeger has current market cap of $187M, and EV of $629M.
See Traeger trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $629M | $187M | XXX | XXX | XXX | XXX | $0.04 |
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Start Free TrialAs of May 30, 2025, Traeger has market cap of $187M and EV of $629M.
Traeger's trades at 1.0x EV/Revenue multiple, and 11.7x EV/EBITDA.
Equity research analysts estimate Traeger's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Traeger has a P/E ratio of -7.2x.
See valuation multiples for Traeger and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $187M | XXX | $187M | XXX | XXX | XXX |
| EV (current) | $629M | XXX | $629M | XXX | XXX | XXX |
| EV/Revenue | 1.0x | XXX | 1.0x | XXX | XXX | XXX |
| EV/EBITDA | 8.2x | XXX | 11.7x | XXX | XXX | XXX |
| EV/EBIT | 11.4x | XXX | -213.6x | XXX | XXX | XXX |
| EV/Gross Profit | 2.5x | XXX | n/a | XXX | XXX | XXX |
| P/E | -7.2x | XXX | -5.5x | XXX | XXX | XXX |
| EV/FCF | 45.7x | XXX | 54.9x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialTraeger's last 12 month revenue growth is 0%
Traeger's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.4M for the same period.
Traeger's rule of 40 is 1% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Traeger's rule of X is 13% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Traeger and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 0% | XXX | 1% | XXX | XXX | XXX |
| EBITDA Margin | 13% | XXX | 9% | XXX | XXX | XXX |
| EBITDA Growth | -6% | XXX | 223% | XXX | XXX | XXX |
| Rule of 40 | 1% | XXX | 9% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 13% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.9M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.4M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 18% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 43% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Breville Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Whirlpool India | XXX | XXX | XXX | XXX | XXX | XXX |
| TTK Prestige | XXX | XXX | XXX | XXX | XXX | XXX |
| Eureka Forbes | XXX | XXX | XXX | XXX | XXX | XXX |
| Aeta | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Traeger acquired XXX companies to date.
Last acquisition by Traeger was XXXXXXXX, XXXXX XXXXX XXXXXX . Traeger acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Traeger founded? | Traeger was founded in 2017. |
| Where is Traeger headquartered? | Traeger is headquartered in United States of America. |
| How many employees does Traeger have? | As of today, Traeger has 665 employees. |
| Who is the CEO of Traeger? | Traeger's CEO is Mr. Jeremy Andrus. |
| Is Traeger publicy listed? | Yes, Traeger is a public company listed on NYS. |
| What is the stock symbol of Traeger? | Traeger trades under COOK ticker. |
| When did Traeger go public? | Traeger went public in 2021. |
| Who are competitors of Traeger? | Similar companies to Traeger include e.g. Breville Group, Whirlpool India, TTK Prestige, Eureka Forbes. |
| What is the current market cap of Traeger? | Traeger's current market cap is $187M |
| What is the current revenue of Traeger? | Traeger's last 12 months revenue is $599M. |
| What is the current revenue growth of Traeger? | Traeger revenue growth (NTM/LTM) is 0%. |
| What is the current EV/Revenue multiple of Traeger? | Current revenue multiple of Traeger is 1.0x. |
| Is Traeger profitable? | Yes, Traeger is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Traeger? | Traeger's last 12 months EBITDA is $76.8M. |
| What is Traeger's EBITDA margin? | Traeger's last 12 months EBITDA margin is 13%. |
| What is the current EV/EBITDA multiple of Traeger? | Current EBITDA multiple of Traeger is 8.2x. |
| What is the current FCF of Traeger? | Traeger's last 12 months FCF is $13.7M. |
| What is Traeger's FCF margin? | Traeger's last 12 months FCF margin is 2%. |
| What is the current EV/FCF multiple of Traeger? | Current FCF multiple of Traeger is 45.7x. |
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