Traeger Valuation Multiples

Samsung Electronics is a diversified electronics conglomerate that manufactures and sells a wide range of products including smartphones, televisions, home appliances, telecommunications network equipment, as well as electronic and device components such as semiconductors and flat panel displays. Samsung is the world's largest manufacturer of smartphones and televisions as well as memory semiconductor products. The Manufacturing and sale of mobile phones and semiconductors make up >70% of both the company’s revenue as well as its profit.

Midea Group Co., Ltd. is one of the largest household appliance manufacturers in China, with key products such as air conditioners, refrigerators, washing machines and small household appliances. It is consistently ranked as one of the top three players in China by retail sales in most home appliance categories. The firm also engages in industrial automation and robotics systems through wholly owned Kuka, a global market leader based in Germany. Heating, ventilation, and air conditioning, or HVAC, products generally contribute the most to Midea's revenue, followed by other consumer appliances, and robotics and automation systems. In addition, Midea generates around 40% of sales outside of China.

Nike is the largest athletic footwear and apparel brand in the world. Footwear generates about two-thirds of its sales. Key performance footwear categories include basketball, running, and football (soccer). Its brands include Nike, Jordan (premium athletic footwear and clothing), NikeSkims (women's athleisure), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores (including about 5,500 in China), and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

Garmin produces GPS-enabled hardware and software for five sectors: fitness, outdoors, automotive, aviation, and marine. Garmin has built a strong reputation for durable, high-precision devices through a vertically integrated design and manufacturing approach. The company’s product lines include smartwatches, fitness trackers, communication equipment, and a comprehensive suite of systems for marine and aviation navigation. Garmin operates globally, with its business focused primarily on North America and Europe.

Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 1,900 owned retail stores, 15,000 Adidas-branded franchise stores (including about 7,500 in China), 150,000 wholesale doors, and an owned e-commerce site that is available in 67 countries. The company was founded in 1949 in Germany.

Gree Electric Appliances is one of the largest heating, ventilating, and air conditioning, or HVAC, product manufacturers in China, with key products such as residential and commercial air conditioners. Gree generates over 80% of sales domestically and is backed by China’s Zhuhai local government. Air conditioners remain the biggest contributor to Gree’s earnings, with an over 70% representation over the years. The company has also made forays into industrial component parts, photovoltaic equipment, new energy vehicles, and battery production. As of March 2025, Chairwoman Dong Mingzhu and privately owned investment entity Zhuhai Mingjun collectively held 18% of its total equity interest, while state-owned Zhuhai Gree Group owned about 3.5%.

Haier Smart Home is one of the largest household appliance manufacturers globally, with key products spanning refrigerators, washing machines, kitchen appliances, air conditioners, and water solutions. It has been consistently among the top three in China by retail sales in most home appliance categories. The company has also established a footprint in distribution channel services and commercial refrigeration business. Haier generates around 50% of sales outside China. As of December 2024, Haier Group and its subsidiaries are the largest shareholders of Haier Smart Home with around 29% equity interest in aggregate.

Anta Sports is a leading Chinese sportswear company. The company designs, manufactures, and markets sportswear, footwear, and accessories, spanning from value-driven offerings to premium segments. Beyond their core Anta brand, the business operate a multi-brand portfolio including Fila (China), Descente (China), Kolon (China), and holds a major stake in Amer Sports, parent company to globally recognized brands like Salomon, Arc'teryx, and Wilson. This diverse portfolio allows Anta to cater to a broad spectrum of consumers, from professional athletes to athleisure enthusiasts.

Geberit is a leading manufacturer of sanitary products, which include flushing systems, piping systems, and bathroom ceramics. Products are primarily sold through the wholesale channel. Geberit has an extensive history in sanitary products, having filed a patent for its first flushing mechanism in 1912. The company generates sales in 50 countries and operates 26 production plants, the majority of which are in Europe. Geberit shares are listed on the SIX Swiss Exchange. The majority of sales are generated from residential and renovation activities.

Amer Sports manages a diverse portfolio of 10 outdoor and action sports brands that collectively generated revenue of $6.6 billion in 2025. Although primarily owned by the Chinese conglomerate Anta Sports, Amer operates with a degree of autonomy. In its rapidly expanding China business, the company is subject to closer oversight, but it manages its operations outside of China with relative independence. In 2025, the firm generated 32% of its revenue from the Americas, 28% from Europe, the Middle East, and Africa, 28% from China, and 12% from Asia-Pacific, excluding China.

SharkNinja Inc is a product design and technology company that creates 5-star-rated lifestyle solutions through inventive products for consumers around the world. Its product categories include Cleaning, Cooking, Food Preparation, Home Environment and Beauty products. It sells vacuum cleaners, cooking pots, fryers, hair dryers, etc. The SharkNinja Group is expected to carry on the design, production, marketing, and distribution of the Shark and Ninja brands of small household appliances in North America, Europe and other selected international markets (excluding the Asia Pacific Region and Greater China). Currently, the majority of the revenue is derived from the U.S. market.

Lululemon Athletica designs, distributes, and markets athletic apparel, footwear, and accessories for women, men, and girls. The company offers pants, shorts, tops, and jackets for both leisure and athletic activities such as yoga and running. Lululemon also sells fitness accessories, such as bags, yoga mats, and equipment. It sells its products through digital channels, a small number of wholesale partners, more than 800 company-owned stores in about two dozen countries in North America, Asia, and Western Europe, and about more than 40 franchised locations in the Middle East and Europe. The company was founded in 1998 and is based in Vancouver, Canada.

Founded in Switzerland in 2010, sportswear firm On Holding AG generates about 93% of its sales from athletic shoes. The brand is best known for its running shoes and its distinctive CloudTec soles. On also produces athletic apparel (6% of sales) and accessories (1%). The firm’s merchandise is available in more than 80 countries and is sold through both wholesale (58% of sales) and company-owned channels (42%). In 2025, On generated about 57% of its sales in North America, 26% in Europe, the Middle East, and Africa, and 17% in the Asia-Pacific region.

LG Electronics India Ltd is engaged in the manufacturing of televisions (flat panel, signage, projectors, monitor TVs), air conditioners, refrigerators, microwave ovens, washing machines, dishwashers, vacuum cleaners, ceiling fans, audio-visual equipment, water purifiers, air purifiers, compressors, personal computers, and security cameras. It has identified two primary business segments: the Home Appliances and Air Solution division, and the Home Entertainment division. The majority of the company's revenue is generated from the Home Appliances and Air Solution division. The company operates across various geographies, including Domestic markets, Africa, Europe, Asia (excluding India), and others, with the majority of its revenue coming from the Domestic market.

Gildan is a vertically integrated designer and manufacturer of basic apparel, including T-shirts, underwear, socks, and hosiery. Its primary market is the sale of blank T-shirts, sweatshirts, and other apparel to wholesalers, major clothing brands, and printers (printwear). Gildan also sells branded clothing through retail and direct-to-consumer channels. Brands include Gildan, American Apparel, Comfort Colors, and Goldtoe. Gildan produces most of its clothing at factories in Latin America but has been ramping up production at its new facility in Bangladesh. Incorporated in 1984, the Montreal-based company operates internationally but generates nearly 90% of its sales in the US. Gildan is acquiring its US rival Hanesbrands to bolster its consumer and printwear operations.

Shimano, founded in 1921 and headquartered in Osaka, Japan, is a global leader in the development, production, and distribution of bicycle components, fishing tackle, and rowing equipment. The company also offers lifestyle gear, including apparel, shoes, and bags. With a strong international presence across Japan, Asia, Europe, the Americas, and Oceania, Shimano serves a diverse range of recreational and sporting markets worldwide.

NIBE Industrier AB manufactures and sells energy-efficient products for industrial and consumer use. The firm is organized into three segments by product type. The climate solutions segment, which generates the majority of revenue, sells HVAC systems and hot water heaters to homes, apartment buildings, and other large properties. The elements segment sells components and elements to multiple industries, including appliance manufacturers, home remodelers, energy, and automotive. The stoves segment sells energy-efficient stoves and chimney systems to residential and commercial customers. The vast majority of revenue comes from Europe.

Havells India Ltd manufactures and distributes electrical equipment for consumer and industrial applications. Its product portfolio includes fans, appliances, switches, lighting, switch gears, circuit breakers, water heaters, air purifiers, flexible cables, air coolers, monoblock and submersible pumps, personal grooming products, motors, and reactive power solutions. The firm has seven manufacturing facilities, all of which are in India. The company operates in multiple segments: switchgear (domestic and industrial), Cables (domestic and industrial underground), Lighting and Fixtures (LED lamps), Electrical Consumer Durables (fans, water heaters), Lloyd Consumer products (air conditioners, televisions), and Others (industrial motors, water purifiers).

De'Longhi SPA is an Italy-based company that is principally engaged in designing, producing, and selling small domestic appliances. The company's products consist of coffeemakers, cooking and food products, home-care products, air conditioners and air treatment products, electric heaters, and others. The company offers products under four brands: De'Longhi, Kenwood, Nutribullet, Magic Bullet, Braun, and Ariete. It has two business segment Household and Professional divisions. Key revenue is generated from Household segment. The company has a business presence across the world, including Europe, America, MEIA Asia Pacific, and others, The company generates maximum revenue from Europe.

Supor is one of the largest kitchen electric appliance, cookware, and utensil manufacturers in China, with a business footprint in most Chinese provinces through online and offline channels. In 2007, France-based kitchen appliance producer Groupe SEB acquired 53% of Supor’s shares and became its controlling shareholder. Groupe SEB held 83% of Supor’s equity interest in 2024. Aside from domestic presence, Supor generates about 30% of revenue from North American, Latin American, European, and Asian markets, mainly through Groupe SEB’s distribution network.

Brunswick is a leading manufacturer in the marine recreation industry. The firm has more than 60 brands delivering products across propulsion (outboard, sterndrive, and inboard engines, propulsion-related controls, rigging, and propellers), parts, accessories, and technology, and boats (including well-known brands like Boston Whaler and Sea Ray). It also owns 442 Freedom Boat Club locations as well as Boateka, which facilitates transactions in the used-boat market. Brunswick’s focus surrounds building the innovative marine and recreational experiences, technologies, and connections supported by quality and innovation.

Acushnet Holdings Corp is engaged in the design, development, manufacture, and distribution of golf products. Its product category includes golf balls, golf shoes, golf clubs, wedges, putters, golf gloves, golf gear and golf wear, and others. These products are offered through different brands such as Titleist, FootJoy, Scotty Cemeron, Vokey Design, Pinnacle, KJUS, and others. The company's reportable segments are Titleist golf equipment, FootJoy golf wear, and Gofl gear. A majority of its revenue is generated by the Titleist golf equipment segment. Geographically, the company generates maximum revenue from the United States, followed by Europe, Middle East and Asia (EMEA), Japan, Korea, and the Rest of the world.

Hisense Home Appliances Group Co Ltd is a manufacturer of white household electrical appliances in the People's Republic of China, with eight brand names, namely Hisense, Ronshen, KELON, HITACHI, YORK, Gorenje, ASKO, and SANDEN. The company produces refrigerators, air-conditioners, freezers, washing machines, and Kitchen electrical appliances. The businesses of the Company are set out as follows: HVAC Business Work; Refrigerator and Washing Machine Business Work; Automotive Air Conditioner Compressor and Integrated Thermal Management System Business Work; Smart Home Business Work; Overseas Markets for Home Appliances Business Work and Implementing the Manufacturing Work. The majority of the company's revenue is generated from China.

Ecovacs Robotics Co Ltd is engaged in research and development, design, production, and sales of various types of household service robots, small cleaning appliances, and other intelligent household equipment and related components. The company offers service robots under the Ecovacs brand, including products such as robotic vacuum cleaners, window cleaners, air purifiers, and lawn mowers. Through its Tineco brand, it provides smart home appliances like floor scrubbers, vacuum cleaners, food processors, and air-conditioning and heating devices.

Sichuan Changhong Electric Co Ltd is a China-based manufacturer and distributor of electronics and home appliances. It specializes in research and development, manufacturing, and marketing of various series of products, including TVs, refrigerators, air conditioners, cell phones, electronic components, compressors, and IT-integrated service businesses represented by mass distribution of digital products and cloud computing value-added services.

Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (53% of 2024 sales) is its largest category, followed by apparel (32%) and accessories (14%). Puma also licenses its name for fragrances, eyewear, and watches. Most (73% in 2024) of its sales are through wholesale partners, with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (39% of 2024 sales), the Americas (40%), and Asia-Pacific (21%).

BRP designs, develops, manufactures, distributes, and markets snowmobiles, all-terrain vehicles, and personal watercraft under the Ski-Doo, Sea-Doo, Can-Am, and Lynx brand names. It also builds engines under the Rotax brand (after shuttering the Evinrude outboard engine business in 2020) and offers clothing, parts, and accessories that cater to its core consumers. In 2018, BRP created a marine group, which has largely been divested; Manitou was sold in the third quarter of fiscal 2026, and Telwater remains up for sale. At the end of fiscal 2026, the company sold its products through a network of more than 2,050 independent dealers and 140 distributors in around 110 countries.

Coway is a Korean-based company engaged in the manufacturing of water filtration appliances, air purifiers, and bidets. The company's product portfolio consists of water purifiers, air purifiers, electronic bidets, non-electronic bidets, water softeners, vacuum cleaners, water dispensers, food waste treatment solutions, and sewage treatment solutions for household and business uses. It is also involved in the mattress rental and related home furniture products.

Technogym SpA is a fitness equipment manufacturer. The company offers integrated solutions for personal wellness consisting of equipment, services, and digital solutions that can be personalized and adapted to specific needs of end users and professional operators. The company offers a range of wellness, physical exercise, and rehabilitation solutions to the segments of the fitness equipment market and the overall wellness industry. Its geographical segments are Europe (except Italy), APAC, Americas, MEIA, and Italy.

Beijing Roborock Technology Co Ltd is engaged in design, research and development, production (through commissioned processing), and sales of intelligent hardware such as intelligent cleaning robots. The company’s key products include Xiaomi’s customized Mi Home intelligent cleaning robots and handheld wireless vacuum cleaners, along with its own Roborock and Xiaowa-branded intelligent cleaning robots.

Ninebot Ltd is engaged in the research and development, design, manufacturing, distribution and sales of short-distance transportation products. The products offered by the company include electric balance bikes and electric scooters for short distance commuting.

Asmodee Group AB is an entertainment company specializing in tabletop games, miniatures board games, card games, and others to bring people together through great games and amazing stories. The company operates in Sweden, France, Germany, the USA, the UK, Other American and European countries, with the majority of revenue from France.

Trigano SA is a French design, manufacturer and distributer of leisure vehicles and trailers. The company organizes itself into two segments: leisure vehicles and leisure equipment. Leisure vehicles, which constitute majority of the company revenue, it manufactures campervans, caravans, mobile homes, and related accessories. The vehicles segment largely derives revenue from campervan sales. Leisure equipment includes trailers, garden equipment, and camping equipment. The company generates maximum of its sales across France, from Leisure Vehicles Segment.

YETI Holdings Inc is a designer, marketer, and distributor of premium products for the outdoor and recreation market sold under the YETI brand. The company offers products including coolers and equipment, drinkware, and other accessories. Its trademark products include YETI Tundra, Hopper, YETI TANK, Rambler, Colster, Rambler among others. The company distributes products through wholesale channels and through direct-to-consumer, or DTC, channels.

SEB SA is engaged in designing, manufacturing, and marketing cookware and small household appliances including pressure cookers, irons, steam generators, kettles, waffle makers, deep fryers, toasters, and food processors, among others. The products are marketed under various brands such as Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, etc. The group's activities are organized into two activities: Consumer business, which derives maximum revenue, and Professional business. Geographically, the group generates maximum revenue from Western Europe, followed by China, North America, South America, and other countries in Europe, the Middle East, Africa (EMEA), and Asia.

Yamaha Corp is a Japanese manufacturer of musical instruments and audio equipment. The company operates through two business segments. The Musical Instruments segment is engaged in the manufacture and sale of pianos, electronic musical instruments, orchestral instruments, percussion instruments, and other related products. The Audio Equipment segment manufactures and sells audio equipment, professional audio systems, and information and communication equipment (ICT devices). The Company is also involved in components and equipment, including electronic devices, automotive interiors, and factory automation (FA) equipment, along with businesses in golf goods and resorts. It generates the majority of its revenue from the Musical instruments segment.

Yue Yuen Industrial (Holdings) Ltd is engaged in the manufacturing and sales of footwear products, as well as the retail and distribution of sportswear and footwear products. Retail operation also includes the provision of large-scale commercial spaces to retailers and distributors. The company operates in two reportable segments: Manufacturing Business and Retailing Business. Manufacturing Business contributes the majority of the revenue. Its products include athletic shoes, casual shoes, outdoor shoes, sports sandals, soles, components, and Apparel wholesale. The company operates in the United States, China, Europe, Asia, and other countries, and the majority of its revenue is generated from China.

LIXIL Corp is a Japan-based company engaged in housing and building materials businesses. The company operates through two main segments: Water Technology Business and Housing Technology Business. The Water Technology Business manufactures and sells sanitary ware, water faucets, bathroom units, and system kitchens. The Housing Technology Business provides windows, doors, shutters, interior and exterior building materials, curtain walls, housing solutions, and real estate management services. It generates the majority of its revenue from the Water technology business segment.

Breville designs and distributes small kitchen appliances globally. The vast majority of revenue is derived from the firm's global product segment, which distributes premium appliances under the Breville brand in Australia, New Zealand, and North America and the Sage brand in the UK and Europe. The company's distribution segment sells products designed and developed by a third party under Breville-owned brands such as Breville or third-party brands such as Nespresso.

Rinnai Corporation is engaged in the manufacture and sale of thermal equipment. The company operates through six regional segments based on its production and sales systems: Japan, America, Australia, China, South Korea, and Indonesia. Its products include water heaters, kitchen appliances, air-conditioning appliances, commercial-use equipment, and others.

Peloton Interactive Inc operates an interactive fitness platform. It operates its business in two reportable segments: Connected Fitness Products and Subscription. Connected Fitness Product derives revenue from the portfolio of Connected Fitness Products and related accessories, as well as Precor-branded fitness products, delivery and installation services, Peloton Bike portfolio rental products, extended warranty agreements, branded apparel, and commercial service contracts. Subscription revenue is derived from monthly Subscription fees. The company generates maximum revenue from the Subscription segment. Geographically, the company derives a majority of its revenue from North America and the rest from International markets.

Callaway Golf Co is a golf equipment, gear and apparel company with a portfolio of world-wide brands, including Callaway Golf, Odyssey, TravisMathew, and OGIO. Callaway designs, manufactures, and sells high-performance golf clubs, golf balls, apparel, bags, and other accessories-setting the standard for performance in the game of golf.

Topgolf Callaway Brands Corp is a modern golf and active lifestyle company that provides world-class golf entertainment experiences, designs and manufactures premium golf equipment, and sells golf and active lifestyle apparel and other accessories through brands such as, Topgolf, Callaway Golf, Odyssey, TravisMathew, Jack Wolfskin, OGIO and Toptracer. The company's reportable segments are; Topgolf, Golf Equipment and Active Lifestyle. Majority of the revenue is generated from its Topgolf segment which is predominantly comprised of service revenues and expenses from the company operated Topgolf venues, Toptracer ball-flight tracking technology, and WGT digital golf game. Geographically, majority of the revenue for the company is derived from United States.

Whirlpool Corp is a manufacturer and marketer of kitchen and laundry appliances, with its presence in different markets around the world. It offers products like refrigerators, washing machines, cooktops, ovens, freezers, and others, which are marketed through various brands such as KitchenAid, Maytag, Amana, Brastemp, Consul, Whirlpool, Jennair, etc. The company's operating and reportable segments are: Major Domestic Appliances (MDA) North America (its key revenue-generating segment), MDA Europe, MDA Latin America, and Small Domestic Appliances (SDA) Global.

Husqvarna AB provides products and solutions for managing forests, parks, and gardens. The product range includes robotic mowers, battery and petrol-powered chainsaws, trimmers, riding lawn mowers, as well as watering solutions. In addition, the group offers equipment for sawing and drilling in concrete surfaces, floor preparation, as well as diamond tools for the light construction industry. Its products are marketed mainly under the Husqvarna and Gardena brands. The group's operating segments include the Husqvarna Forest and Garden Division, which generates key revenue, the Gardena Division, and the Husqvarna Construction Division. Geographically, it generates maximum revenue from the United States and the rest from Germany, France, Sweden, the United Kingdom, Austria, and other regions.

Shanghai Flyco Electrical Appliance Co Ltd is a China-based company engaged in the manufacturing and marketing of shaver and personal care electrical appliances. Its product portfolio comprises of the shaver, hair drier, hair clipper, hair straightener, hair curler, electric iron, garment steamer, lint remover, nose hair trimmer, robot vacuum cleaner and others. The company's products are sold in China and other countries.

Thule Group AB is a manufacturer of sports and outdoor products. It develops and manufactures premium products that facilitate an active outdoor life. Its product categories; Sport&Cargo Carriers (roof racks, roof boxes, and carriers for transporting cycling, water, and winter sports equipment, and rooftop tents mounted on a car), Juvenile & Pet Products (strollers, bike trailers, and child bike seats), RV Products (awnings, bike carriers and tents for RVs and caravans) and Packs, Bags & Luggage (hiking backpacks, luggage, and camera bags). It has two operating segments: Region Europe and ROW, and Region Americas. Geographic markets: Sweden, Other Nordic countries, Germany, Other Europe, the USA, Other North America, Central/South America, Asia/Pacific Rim, and the Rest of the world.

Hangzhou Robam Appliances Co Ltd is a China based company developing manufacturing and selling household electrical kitchen appliances in China. Some of its products include hood, stove, utensil, disinfection cabinet, electric oven, dishwasher and among others. The company earns majority of its revenue from sale of electrical kitchen appliances.