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Shelly Group Valuation Multiples
Discover Shelly Group's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Daya Intiguna Yasa, Fiskars, Suofeiya, DeRUCCI and more.
Shelly Group Overview
About Shelly Group
Shelly Group SE is engaged in the acquisition, management, evaluation, and sale of participations in Bulgarian & foreign companies; acquisition, management, and sale of bonds; acquisition, evaluation, sale, and patents. It delivers innovation through designing, producing, and distributing high-quality IoT products. It group manages the business with electronic devices as one operating segment. Its products include Smartwatches, Tracker, and Home automation. It derives the majority of its revenue from the sale of smart devices.
Founded
2010
HQ

Employees
277
Website
Sectors
Financials (LTM)
EV
$1B
Valuation Multiples
Start free trialShelly Group Financials
Shelly Group reported last 12-month revenue of $203M and EBITDA of $51M.
In the same LTM period, Shelly Group generated $119M in gross profit, $51M in EBITDA, and $38M in net income.
Revenue (LTM)
Shelly Group P&L
In the most recent fiscal year, Shelly Group reported revenue of $176M and EBITDA of $43M.
Shelly Group is profitable as of last fiscal year, with gross margin of 57%, EBITDA margin of 24%, and net margin of 17%.
Financial data powered by Morningstar, Inc.
Shelly Group Stock Performance
Shelly Group has current market cap of $1B, and enterprise value of $1B.
Market Cap Evolution
Shelly Group's stock price is $69.89.
Shelly Group share price decreased by 0.1% in the last 30 days, and increased by 26.4% in the last year.
Shelly Group has an EPS (earnings per share) of $1.65.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $1B | $1B | -0.1% | -0.1% | 17.0% | 26.4% | $1.65 |
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Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.
Start Free TrialShelly Group Valuation Multiples
Shelly Group trades at 6.2x EV/Revenue multiple, and 24.6x EV/EBITDA.
EV / Revenue (LTM)
Shelly Group Financial Valuation Multiples
As of June 2, 2026, Shelly Group has market cap of $1B and EV of $1B.
Shelly Group has a P/E ratio of 33.4x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Shelly Group Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Shelly Group Margins & Growth Rates
Shelly Group grew revenue by 37% and EBITDA by 48% in the last fiscal year.
In the most recent fiscal year, Shelly Group reported gross margin of 57%, EBITDA margin of 24%, and net margin of 17%.
Shelly Group Margins
Shelly Group Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Shelly Group Operational KPIs
Shelly Group's revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.2M for the same period.
Shelly Group's Rule of 40 is 65% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Shelly Group's Rule of X is 123% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Shelly Group Competitors
Shelly Group competitors include Daya Intiguna Yasa, Fiskars, Suofeiya, DeRUCCI, Leggett & Platt, MasterBrand, Welspun Living, Sangetsu, MillerKnoll and La-Z-Boy.
Most Shelly Group public comparables operate across Home & Decor.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 2.8x | 2.7x | 9.1x | 8.8x | |||
| 1.5x | 1.4x | 10.4x | 10.0x | |||
| 1.0x | 1.0x | 5.4x | 5.4x | |||
| 1.4x | 1.3x | 7.9x | 7.7x | |||
| 0.6x | 0.6x | 5.2x | 7.1x | |||
| 0.8x | 0.8x | 7.5x | 9.1x | |||
| 1.6x | 1.6x | 17.7x | 17.1x | |||
| 0.7x | 0.7x | 6.6x | 6.0x | |||
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Shelly Group VC Funding History
Before going public, Shelly Group raised $100K in total equity funding, across 1 round.
Last private valuation of Shelly Group was $900K, after raising $100K in October 2015 from Impetus Capital.
Shelly Group Funding Rounds
Acquisitions by Shelly Group
Shelly Group has acquired 1 company to date.
Last acquisition by Shelly Group was on July 9th 2024. Shelly Group acquired LOQED for undisclosed valuation.
Latest Acquisitions by Shelly Group
| Description | LOQED is a Dutch smart lock manufacturer offering keyless entry systems for residential doors controlled via Bluetooth app. The Amsterdam-headquartered company produces the Touch Smart Lock, compatible with 90% of European cylinders, enabling temporary PIN codes and auto-unlock for deliveries. LOQED serves 100,000 homes across Benelux and Germany since 2017 launch, partnering with insurers like Centraal Beheer for burglary discounts. Its LOQED Touch Pro version integrates with hotel PMS for short-term rentals. |
| HQ Country | |
| HQ City | Utrecht |
| Deal Date | 9 Jul 2024 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Shelly Group acquisitions and their M&A valuation multiples. Start Free Trial | |
Investments by Shelly Group
Shelly Group has invested in 1 company to date.
Latest investment by Shelly Group was on September 19th 2023. Shelly Group invested in AIoTCloud in their $200K Pre-seed round (EV/Revenue multiple available to Pro users).
Latest Investments by Shelly Group
| Description | AIoTCloud is a platform integrating AI and IoT to automate energy optimization for commercial buildings worldwide. It analyzes usage patterns to reduce consumption, lower carbon emissions, prolong equipment life, and inform investment decisions for facility managers and owners. |
| HQ Country | |
| HQ City | Sofia |
| Deal Date | 19 Sep 2023 |
| Round | Pre-seed |
| Raised | $200K |
| Investors | Shelly Group; Vitosha Venture Partners |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Shelly Group investments and their VC round multiples. Start Free Trial | |
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAbout Shelly Group
| When was Shelly Group founded? | Shelly Group was founded in 2010. |
| Where is Shelly Group headquartered? | Shelly Group is headquartered in Bulgaria. |
| How many employees does Shelly Group have? | As of today, Shelly Group has over 277 employees. |
| Is Shelly Group publicly listed? | Yes, Shelly Group is a public company listed on Frankfurt Stock Exchange. |
| What is the stock symbol of Shelly Group? | Shelly Group trades under SLYG ticker. |
| When did Shelly Group go public? | Shelly Group went public in 2024. |
| Who are competitors of Shelly Group? | Shelly Group main competitors include Daya Intiguna Yasa, Fiskars, Suofeiya, DeRUCCI, Leggett & Platt, MasterBrand, Welspun Living, Sangetsu, MillerKnoll, La-Z-Boy. |
| What is the current market cap of Shelly Group? | Shelly Group's current market cap is $1B. |
| What is the current revenue of Shelly Group? | Shelly Group's last 12 months revenue is $203M. |
| What is the current revenue growth of Shelly Group? | Shelly Group revenue growth (NTM/LTM) is 35%. |
| What is the current EV/Revenue multiple of Shelly Group? | Current revenue multiple of Shelly Group is 6.2x. |
| What is the current EBITDA of Shelly Group? | Shelly Group's last 12 months EBITDA is $51M. |
| What is Shelly Group's EBITDA margin? | Shelly Group's last 12 months EBITDA margin is 25%. |
| What is the current EV/EBITDA multiple of Shelly Group? | Current EBITDA multiple of Shelly Group is 24.6x. |
| What is the current FCF of Shelly Group? | Shelly Group's last 12 months FCF is $7M. |
| What is Shelly Group's FCF margin? | Shelly Group's last 12 months FCF margin is 3%. |
| What is the current EV/FCF multiple of Shelly Group? | Current FCF multiple of Shelly Group is 178.5x. |
| How many companies Shelly Group has acquired to date? | As of June 2026, Shelly Group has acquired 1 company. |
| What was the largest acquisition by Shelly Group? | None of the M&A deals Shelly Group has completed have disclosed valuations. |
| What companies Shelly Group acquired? | Shelly Group acquired LOQED. |
| In how many companies Shelly Group has invested to date? | As of June 2026, Shelly Group has invested in 1 company. |
| In what companies Shelly Group invested in? | Shelly Group invested in AIoTCloud. |
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