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Shelly Group Valuation Multiples
Discover revenue and EBITDA valuation multiples for Shelly Group and similar public comparables like Fiskars, MillerKnoll, MasterBrand, Welspun Living and more.
Shelly Group Overview
About Shelly Group
Shelly Group SE is engaged in the acquisition, management, evaluation, and sale of participations in Bulgarian & foreign companies; acquisition, management, and sale of bonds; acquisition, evaluation, sale, and patents. It delivers innovation through designing, producing, and distributing high-quality IoT products. It group manages the business with electronic devices as one operating segment. Its products include Smartwatches, Tracker, and Home automation. It derives the majority of its revenue from the sale of smart devices.
Founded
2010
HQ
Employees
277
Website
Sectors
Financials (LTM)
EV
$1B
Shelly Group Financials
Shelly Group reported last 12-month revenue of $197M and EBITDA of $49M.
In the same LTM period, Shelly Group generated $114M in gross profit, $49M in EBITDA, and $36M in net income.
Revenue (LTM)
Shelly Group P&L
In the most recent fiscal year, Shelly Group reported revenue of $177M and EBITDA of $43M.
Shelly Group expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $197M | XXX | $177M | XXX | XXX | XXX |
| Gross Profit | $114M | XXX | $102M | XXX | XXX | XXX |
| Gross Margin | 58% | XXX | 58% | XXX | XXX | XXX |
| EBITDA | $49M | XXX | $43M | XXX | XXX | XXX |
| EBITDA Margin | 25% | XXX | 24% | XXX | XXX | XXX |
| EBIT Margin | 23% | XXX | 23% | XXX | XXX | XXX |
| Net Profit | $36M | XXX | $30M | XXX | XXX | XXX |
| Net Margin | 18% | XXX | 17% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Shelly Group Stock Performance
Shelly Group has current market cap of $1B, and enterprise value of $1B.
Market Cap Evolution
Shelly Group's stock price is $67.16.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $1B | $1B | 0.0% | XXX | XXX | XXX | $1.64 |
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Start Free TrialShelly Group Valuation Multiples
Shelly Group trades at 6.2x EV/Revenue multiple, and 25.1x EV/EBITDA.
EV / Revenue (LTM)
Shelly Group Financial Valuation Multiples
As of April 20, 2026, Shelly Group has market cap of $1B and EV of $1B.
Equity research analysts estimate Shelly Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Shelly Group has a P/E ratio of 34.2x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $1B | XXX | $1B | XXX | XXX | XXX |
| EV (current) | $1B | XXX | $1B | XXX | XXX | XXX |
| EV/Revenue | 6.2x | XXX | 6.9x | XXX | XXX | XXX |
| EV/EBITDA | 25.1x | XXX | 28.6x | XXX | XXX | XXX |
| EV/EBIT | 26.5x | XXX | 30.2x | XXX | XXX | XXX |
| EV/Gross Profit | 10.7x | XXX | 11.9x | XXX | XXX | XXX |
| P/E | 34.2x | XXX | 40.9x | XXX | XXX | XXX |
| EV/FCF | 314.2x | XXX | 1133.1x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Shelly Group Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Shelly Group Margins & Growth Rates
Shelly Group's revenue in the last 12 month grew by 37%.
Shelly Group's revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.2M for the same period.
Shelly Group's rule of 40 is 64% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Shelly Group's rule of X is 122% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Shelly Group Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 37% | XXX | 39% | XXX | XXX | XXX |
| EBITDA Margin | 25% | XXX | 24% | XXX | XXX | XXX |
| EBITDA Growth | 43% | XXX | 46% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 64% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 122% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.6M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 13% | XXX | 14% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 20% | XXX | 21% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 0% | XXX | 0% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 35% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Shelly Group Public Comps
See public comps and valuation multiples for other Home & Decor comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Shelly Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Fiskars | XXX | XXX | XXX | XXX | XXX | XXX |
| MillerKnoll | XXX | XXX | XXX | XXX | XXX | XXX |
| MasterBrand | XXX | XXX | XXX | XXX | XXX | XXX |
| Welspun Living | XXX | XXX | XXX | XXX | XXX | XXX |
| Sangetsu | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Shelly Group M&A Activity
Shelly Group acquired XXX companies to date.
Last acquisition by Shelly Group was on XXXXXXXX, XXXXX. Shelly Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Shelly Group
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialShelly Group Investment Activity
Shelly Group invested in XXX companies to date.
Shelly Group made its latest investment on XXXXXXXX, XXXXX. Shelly Group invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Shelly Group
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Shelly Group
| When was Shelly Group founded? | Shelly Group was founded in 2010. |
| Where is Shelly Group headquartered? | Shelly Group is headquartered in Bulgaria. |
| How many employees does Shelly Group have? | As of today, Shelly Group has over 277 employees. |
| Is Shelly Group publicly listed? | Yes, Shelly Group is a public company listed on Frankfurt Stock Exchange. |
| What is the stock symbol of Shelly Group? | Shelly Group trades under SLYG ticker. |
| When did Shelly Group go public? | Shelly Group went public in 2024. |
| Who are competitors of Shelly Group? | Shelly Group main competitors are Fiskars, MillerKnoll, MasterBrand, Welspun Living. |
| What is the current market cap of Shelly Group? | Shelly Group's current market cap is $1B. |
| What is the current revenue of Shelly Group? | Shelly Group's last 12 months revenue is $197M. |
| What is the current revenue growth of Shelly Group? | Shelly Group revenue growth (NTM/LTM) is 37%. |
| What is the current EV/Revenue multiple of Shelly Group? | Current revenue multiple of Shelly Group is 6.2x. |
| Is Shelly Group profitable? | Yes, Shelly Group is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Shelly Group? | Shelly Group's last 12 months EBITDA is $49M. |
| What is Shelly Group's EBITDA margin? | Shelly Group's last 12 months EBITDA margin is 25%. |
| What is the current EV/EBITDA multiple of Shelly Group? | Current EBITDA multiple of Shelly Group is 25.1x. |
| What is the current FCF of Shelly Group? | Shelly Group's last 12 months FCF is $4M. |
| What is Shelly Group's FCF margin? | Shelly Group's last 12 months FCF margin is 2%. |
| What is the current EV/FCF multiple of Shelly Group? | Current FCF multiple of Shelly Group is 314.2x. |
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