RugVista Valuation Multiples

RugVista Overview

About RugVista

RugVista Group AB is a direct-to-consumer online platform within carpet and rug sales through its online stores. The company offers a broad and relevant range of quality, design, and traditional carpets and rugs. The company operates in three segments, namely Business-to-Consumer (B2C), Business-to-Business (B2B), and Marketplaces & others (MPO). The B2C segment represents the consumer market. The B2B segment focuses on small and medium-sized companies, mainly retail stores, hotels, and interior design studios. The MPO segments sell the company's products through other selected, relevant, and rapidly growing online stores such as Amazon. The majority of its revenue comes from the B2C segment.

Founded

2005

HQ

Employees

101

Website

rugvista.com

Sectors

Consumer E-commerceHome & DecorVertical E-commerce

Financials (LTM)

Revenue: $88M

EBITDA: $13M

EV

$121M

Valuation Multiples

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RugVista Financials

RugVista reported last 12-month revenue of $88M and EBITDA of $13M.

In the same LTM period, RugVista generated $45M in gross profit, $13M in EBITDA, and $8M in net income.

RugVista P&L

In the most recent fiscal year, RugVista reported revenue of $87M and EBITDA of $12M.

RugVista expects next 12-month revenue of XXX and NTM EBITDA of XXX

RugVista Stock Performance

RugVista has current market cap of $133M, and enterprise value of $121M.

RugVista's stock price is $6.39.

RugVista Valuation Multiples

RugVista trades at 1.4x EV/Revenue multiple, and 9.2x EV/EBITDA.

RugVista Financial Valuation Multiples

As of April 18, 2026, RugVista has market cap of $133M and EV of $121M.

Equity research analysts estimate RugVista's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

RugVista has a P/E ratio of 17.6x.

RugVista Margins & Growth Rates

RugVista's revenue in the last 12 month grew by 6%.

RugVista's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.4M for the same period.

RugVista's rule of 40 is 24% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

RugVista's rule of X is 34% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

RugVista Public Comps

See public comps and valuation multiples for other Consumer E-commerce and Home & Decor comps.

RugVista M&A Activity

RugVista acquired XXX companies to date.

Last acquisition by RugVista was on XXXXXXXX, XXXXX. RugVista acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

RugVista Investment Activity

RugVista invested in XXX companies to date.

RugVista made its latest investment on XXXXXXXX, XXXXX. RugVista invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).