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RugVista Valuation Multiples
Discover revenue and EBITDA valuation multiples for RugVista and similar public comparables like Verkkokauppa.com, Design Milk, Nelly Group, SunCar and more.
RugVista Overview
About RugVista
RugVista Group AB is a direct-to-consumer online platform within carpet and rug sales through its online stores. The company offers a broad and relevant range of quality, design, and traditional carpets and rugs. The company operates in three segments, namely Business-to-Consumer (B2C), Business-to-Business (B2B), and Marketplaces & others (MPO). The B2C segment represents the consumer market. The B2B segment focuses on small and medium-sized companies, mainly retail stores, hotels, and interior design studios. The MPO segments sell the company's products through other selected, relevant, and rapidly growing online stores such as Amazon. The majority of its revenue comes from the B2C segment.
Founded
2005
HQ

Employees
101
Website
Financials (LTM)
EV
$106M
Valuation Multiples
Start free trialRugVista Financials
RugVista reported last 12-month revenue of $89M and EBITDA of $13M.
In the same LTM period, RugVista generated $45M in gross profit, $13M in EBITDA, and $7M in net income.
Revenue (LTM)
RugVista P&L
In the most recent fiscal year, RugVista reported revenue of $87M and EBITDA of $12M.
RugVista is profitable as of last fiscal year, with gross margin of 62%, EBITDA margin of 14%, and net margin of 8%.
Financial data powered by Morningstar, Inc.
RugVista Stock Performance
RugVista has current market cap of $118M, and enterprise value of $106M.
Market Cap Evolution
RugVista's stock price is $5.68.
RugVista share price increased by 1.7% in the last 30 days, and decreased by 16.1% in the last year.
RugVista has an EPS (earnings per share) of $0.33.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $106M | $118M | 0.5% | 1.7% | -22.4% | -16.1% | $0.33 |
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Start Free TrialRugVista Valuation Multiples
RugVista trades at 1.2x EV/Revenue multiple, and 8.1x EV/EBITDA.
EV / Revenue (LTM)
RugVista Financial Valuation Multiples
As of May 8, 2026, RugVista has market cap of $118M and EV of $106M.
RugVista has a P/E ratio of 15.8x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified RugVista Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


RugVista Margins & Growth Rates
RugVista grew revenue by 6% and EBITDA by 16% in the last fiscal year.
In the most recent fiscal year, RugVista reported gross margin of 62%, EBITDA margin of 14%, and net margin of 8%.
RugVista Margins
RugVista Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
RugVista Operational KPIs
RugVista's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.4M for the same period.
RugVista's Rule of 40 is 24% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
RugVista's Rule of X is 36% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
RugVista Competitors
RugVista competitors include Verkkokauppa.com, Design Milk, Nelly Group, SunCar, a.k.a. Brands, Bassett Furniture, Autoserver Co, Joyce Corp, Meb Corporation and TCM Group.
Most RugVista public comparables operate across Consumer E-commerce, Home & Decor and Vertical E-commerce.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 0.2x | 0.2x | 4.9x | 5.3x | |||
| — | — | — | — | |||
| 0.9x | 0.9x | 4.9x | 5.1x | |||
| 0.3x | 0.3x | 13.9x | 9.7x | |||
| 0.5x | 0.5x | 15.9x | 13.9x | |||
| 0.5x | 0.5x | 8.9x | 9.6x | |||
| 1.2x | 1.2x | 2.9x | — | |||
| 1.1x | 1.0x | 5.2x | 4.2x | |||
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Start Free TrialAbout RugVista
| When was RugVista founded? | RugVista was founded in 2005. |
| Where is RugVista headquartered? | RugVista is headquartered in Sweden. |
| How many employees does RugVista have? | As of today, RugVista has over 101 employees. |
| Is RugVista publicly listed? | Yes, RugVista is a public company listed on Nasdaq Stockholm. |
| What is the stock symbol of RugVista? | RugVista trades under RUG ticker. |
| When did RugVista go public? | RugVista went public in 2021. |
| Who are competitors of RugVista? | RugVista main competitors include Verkkokauppa.com, Design Milk, Nelly Group, SunCar, a.k.a. Brands, Bassett Furniture, Autoserver Co, Joyce Corp, Meb Corporation, TCM Group. |
| What is the current market cap of RugVista? | RugVista's current market cap is $118M. |
| What is the current revenue of RugVista? | RugVista's last 12 months revenue is $89M. |
| What is the current revenue growth of RugVista? | RugVista revenue growth (NTM/LTM) is 7%. |
| What is the current EV/Revenue multiple of RugVista? | Current revenue multiple of RugVista is 1.2x. |
| Is RugVista profitable? | Yes, RugVista is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of RugVista? | RugVista's last 12 months EBITDA is $13M. |
| What is RugVista's EBITDA margin? | RugVista's last 12 months EBITDA margin is 15%. |
| What is the current EV/EBITDA multiple of RugVista? | Current EBITDA multiple of RugVista is 8.1x. |
| What is the current FCF of RugVista? | RugVista's last 12 months FCF is $8M. |
| What is RugVista's FCF margin? | RugVista's last 12 months FCF margin is 9%. |
| What is the current EV/FCF multiple of RugVista? | Current FCF multiple of RugVista is 13.5x. |
| How many companies RugVista has acquired to date? | RugVista hasn't acquired any companies yet (or none have been disclosed publicly). |
| In how many companies RugVista has invested to date? | RugVista hasn't invested in any companies yet (or none have been disclosed publicly). |
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