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RugVista Valuation Multiples

Discover revenue and EBITDA valuation multiples for RugVista and similar public comparables like Verkkokauppa.com, Design Milk, Nelly Group, SunCar and more.

RugVista Overview

About RugVista

RugVista Group AB is a direct-to-consumer online platform within carpet and rug sales through its online stores. The company offers a broad and relevant range of quality, design, and traditional carpets and rugs. The company operates in three segments, namely Business-to-Consumer (B2C), Business-to-Business (B2B), and Marketplaces & others (MPO). The B2C segment represents the consumer market. The B2B segment focuses on small and medium-sized companies, mainly retail stores, hotels, and interior design studios. The MPO segments sell the company's products through other selected, relevant, and rapidly growing online stores such as Amazon. The majority of its revenue comes from the B2C segment.


Founded

2005

HQ

Sweden

Employees

101

Financials (LTM)

Revenue: $89M
EBITDA: $13M

EV

$106M

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RugVista Financials

RugVista reported last 12-month revenue of $89M and EBITDA of $13M.

In the same LTM period, RugVista generated $45M in gross profit, $13M in EBITDA, and $7M in net income.

Revenue (LTM)


RugVista P&L

In the most recent fiscal year, RugVista reported revenue of $87M and EBITDA of $12M.

RugVista is profitable as of last fiscal year, with gross margin of 62%, EBITDA margin of 14%, and net margin of 8%.

See analyst estimates for RugVista
LTMLast FY202320242025202620272028
Revenue$89M$87M$76M$75M$85M
Gross Profit$45M$54M$47M$47M$54M
Gross Margin51%62%62%62%63%
EBITDA$13M$12M$11M$9M$12M
EBITDA Margin15%14%14%12%14%
EBIT Margin11%11%13%9%11%
Net Profit$7M$7M$8M$6M$7M
Net Margin8%8%10%7%8%

Financial data powered by Morningstar, Inc.

RugVista Stock Performance

RugVista has current market cap of $118M, and enterprise value of $106M.

Market Cap Evolution


RugVista's stock price is $5.68.

RugVista share price increased by 1.7% in the last 30 days, and decreased by 16.1% in the last year.

RugVista has an EPS (earnings per share) of $0.33.

See more trading valuation data for RugVista
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$106M$118M0.5%1.7%-22.4%-16.1%$0.33

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RugVista Valuation Multiples

RugVista trades at 1.2x EV/Revenue multiple, and 8.1x EV/EBITDA.

See NTM and 2027E valuation multiples for RugVista

EV / Revenue (LTM)


RugVista Financial Valuation Multiples

As of May 8, 2026, RugVista has market cap of $118M and EV of $106M.

RugVista has a P/E ratio of 15.8x.

LTMLast FY202320242025202620272028
EV/Revenue1.2x1.2x1.4x1.4x1.2x
EV/EBITDA8.1x8.5x9.6x11.8x8.9x
EV/EBIT10.5x11.3x10.9x15.5x11.4x
EV/Gross Profit2.3x2.0x2.3x2.3x2.0x
P/E15.8x17.1x15.6x21.1x17.5x
EV/FCF13.5x13.0x8.5x16.9x13.0x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified RugVista Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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RugVista Margins & Growth Rates

RugVista grew revenue by 6% and EBITDA by 16% in the last fiscal year.

In the most recent fiscal year, RugVista reported gross margin of 62%, EBITDA margin of 14%, and net margin of 8%.

See estimated margins and future growth rates for RugVista

RugVista Margins

Last FY202420252026202720282029
Gross Margin62%62%63%52%
EBITDA Margin14%12%14%16%
EBIT Margin11%9%11%12%
Net Margin8%7%8%9%
FCF Margin9%8%10%9%

RugVista Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth6%(1%)13%8%
Gross Profit Growth(12%)(1%)15%(12%)
EBITDA Growth16%(18%)32%22%
EBIT Growth21%(30%)35%22%
Net Profit Growth24%(26%)21%27%
FCF Growth6%(50%)30%6%

Data powered by FactSet, Inc. and Morningstar, Inc.

RugVista Operational KPIs

RugVista's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.4M for the same period.

RugVista's Rule of 40 is 24% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

RugVista's Rule of X is 36% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for RugVista
LTMLast FY202320242025202620272028
Rule of 4021%24%
Bessemer Rule of X31%36%
Revenue per Employee$0.9M
Opex per Employee$0.4M
S&M Expenses to Revenue30%30%31%
Opex to Revenue51%49%53%52%

Data powered by FactSet, Inc. and Morningstar, Inc.

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RugVista Competitors

RugVista competitors include Verkkokauppa.com, Design Milk, Nelly Group, SunCar, a.k.a. Brands, Bassett Furniture, Autoserver Co, Joyce Corp, Meb Corporation and TCM Group.

Most RugVista public comparables operate across Consumer E-commerce, Home & Decor and Vertical E-commerce.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Verkkokauppa.com0.2x0.2x4.9x5.3x
Design Milk
Nelly Group0.9x0.9x4.9x5.1x
SunCar0.3x0.3x13.9x9.7x
a.k.a. Brands0.5x0.5x15.9x13.9x
Bassett Furniture0.5x0.5x8.9x9.6x
Autoserver Co1.2x1.2x2.9x
Joyce Corp1.1x1.0x5.2x4.2x

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About RugVista

When was RugVista founded?RugVista was founded in 2005.
Where is RugVista headquartered?RugVista is headquartered in Sweden.
How many employees does RugVista have?As of today, RugVista has over 101 employees.
Is RugVista publicly listed?Yes, RugVista is a public company listed on Nasdaq Stockholm.
What is the stock symbol of RugVista?RugVista trades under RUG ticker.
When did RugVista go public?RugVista went public in 2021.
Who are competitors of RugVista?RugVista main competitors include Verkkokauppa.com, Design Milk, Nelly Group, SunCar, a.k.a. Brands, Bassett Furniture, Autoserver Co, Joyce Corp, Meb Corporation, TCM Group.
What is the current market cap of RugVista?RugVista's current market cap is $118M.
What is the current revenue of RugVista?RugVista's last 12 months revenue is $89M.
What is the current revenue growth of RugVista?RugVista revenue growth (NTM/LTM) is 7%.
What is the current EV/Revenue multiple of RugVista?Current revenue multiple of RugVista is 1.2x.
Is RugVista profitable?Yes, RugVista is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of RugVista?RugVista's last 12 months EBITDA is $13M.
What is RugVista's EBITDA margin?RugVista's last 12 months EBITDA margin is 15%.
What is the current EV/EBITDA multiple of RugVista?Current EBITDA multiple of RugVista is 8.1x.
What is the current FCF of RugVista?RugVista's last 12 months FCF is $8M.
What is RugVista's FCF margin?RugVista's last 12 months FCF margin is 9%.
What is the current EV/FCF multiple of RugVista?Current FCF multiple of RugVista is 13.5x.
How many companies RugVista has acquired to date?RugVista hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies RugVista has invested to date?RugVista hasn't invested in any companies yet (or none have been disclosed publicly).

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