RugVista - Public Comps and Valuation Multiples

RugVista Overview

About RugVista

RugVista Group AB is a direct-to-consumer online platform within carpet and rug sales through its online stores. The company offers broad and relevant range of quality design and traditional carpets and rugs. It operates in three segments namely Business-to-Consumer (B2C), Business-to-Business (B2B), and Marketplaces & others (MPO). The B2C segment represents the consumer market. The B2B segments focuses on small and medium sized companies mainly retail stores, hotels and interior design studios. The MPO segments sells company's products through other selected relevant and rapidly growing online stores such as Amazon. Majority of its revenue comes from B2C segment.

Founded

2005

HQ

Employees

Website

rugvista.com

Sectors

Vertical E-commerce
Consumer E-commerce

Financials

LTM Revenue $70.5M

LTM EBITDA $9.1M

EV

$75.3M

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RugVista Financials

RugVista has a last 12-month revenue of $70.5M and a last 12-month EBITDA of $9.1M.

In the most recent fiscal year, RugVista achieved revenue of $69.0M and an EBITDA of $8.3M.

RugVista expects next 12-month revenue of XXX and NTM EBITDA of XXX

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RugVista P&L

	FY 2023	FY 2024	FY 2025	LTM	NTM
Revenue	$69.7M	$69.0M	XXX	XXX	XXX
Gross Profit	$39.2M	$43.0M	XXX	XXX	XXX
Gross Margin	56%	62%	XXX	XXX	XXX
EBITDA	$10.1M	$8.3M	XXX	XXX	XXX
EBITDA Margin	14%	12%	XXX	XXX	XXX
Net Profit	$5.8M	$6.9M	XXX	XXX	XXX
Net Margin	8%	10%	XXX	XXX	XXX
Net Debt	n/a	n/a	XXX	XXX	XXX

Financial data powered by Morningstar, Inc.

RugVista Stock Performance

As of April 15, 2025, RugVista's stock price is SEK 46 (or $5).

RugVista has current market cap of SEK 950M (or $94.3M), and EV of SEK 759M (or $75.3M).

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RugVista Stock Data

EV	Market Cap	Price 1D	Price 1M	Price 3M	Price 12M	EPS
$75.3M	$94.3M	XXX	XXX	XXX	XXX	$0.29

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RugVista Valuation Multiples

As of April 15, 2025, RugVista has market cap of $94.3M and EV of $75.3M.

RugVista's trades at 1.1x LTM EV/Revenue multiple, and 8.3x LTM EBITDA.

Analysts estimate RugVista's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

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RugVista Financial Valuation Multiples

	FY 2024	FY 2025E	FY 2026E	FY 2027E
EV	$75.3M	XXX	XXX	XXX
EV/Revenue	1.1x	XXX	XXX	XXX
EV/EBITDA	9.1x	XXX	XXX	XXX
P/E	18.3x	XXX	XXX	XXX
P/E/Growth	0.5x	XXX	XXX	XXX
EV/FCF	13.1x	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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RugVista Valuation Multiples

RugVista's NTM/LTM revenue growth is 8%

RugVista's revenue per employee for the last fiscal year averaged $0.7M, while opex per employee averaged $0.4M for the same period.

Over next 12 months, RugVista's ratio of sales and marketing spend to revenue is estimated to be XXX , while its R&D spend to revenue to be XXX .

Analysts estimate RugVista's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

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RugVista Operational Valuation Multiples

	FY 2024	NTM	FY 2025E	FY 2026E	FY 2027E
Revenue Growth	-1%	XXX	XXX	XXX	XXX
EBITDA Margin	12%	XXX	XXX	XXX	XXX
EBITDA Growth	-18%	XXX	XXX	XXX	XXX
Rule of 40 (SaaS-only)	20%	XXX	XXX	XXX	XXX
Revenue per Employee	$0.7M	XXX	XXX	XXX	XXX
Opex per Employee	$0.4M	XXX	XXX	XXX	XXX
S&M Expenses to Revenue	n/a	XXX	XXX	XXX	XXX
G&A Expenses to Revenue	n/a	XXX	XXX	XXX	XXX
R&D Expenses to Revenue	n/a	XXX	XXX	XXX	XXX
Opex to Revenue	53%	XXX	XXX	XXX	XXX

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