RugVista Valuation Multiples

RugVista is valued at $139M as of October 2026, a 1.6x revenue multiple. In the last 12 months, RugVista revenue was $87M and RugVista EBITDA was $14M.

RugVista Overview

About RugVista

RugVista Group AB is a direct-to-consumer online platform for carpet and rug sales through its online stores. The company offers a broad and relevant range of quality, design, and traditional carpets and rugs. The Group's net sales are divided into the regions DACH, Nordic and Other countries.


Founded

2005

HQ

Sweden

Employees

93

Financials (LTM)

Revenue: $87M
EBITDA: $14M

EV

$137M

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RugVista Financials

RugVista reported last 12-month revenue of $87M and EBITDA of $14M.

In the same LTM period, RugVista generated $57M in gross profit, $14M in EBITDA, and $8M in net income.

Revenue (LTM)


RugVista P&L

In the most recent fiscal year, RugVista reported revenue of $79M and EBITDA of $11M.

RugVista is profitable as of last fiscal year, with gross margin of 63%, EBITDA margin of 14%, and net margin of 8%.

See analyst estimates for RugVista
LTMLast FY202320242025202620272028
Revenue$87M$79M$74M$73M$79M
Gross Profit$57M$50M$45M$45M$50M
Gross Margin65%63%62%62%63%
EBITDA$14M$11M$11M$9M$11M
EBITDA Margin16%14%14%12%14%
EBIT Margin12%11%13%9%11%
Net Profit$8M$6M$7M$5M$6M
Net Margin10%8%10%7%8%
Net Debt-($11M)---

Financial data powered by Morningstar, Inc.

RugVista Stock Performance

RugVista has current market cap of $139M, and enterprise value of $137M.

Market Cap Evolution


RugVista's stock price is $6.67.

RugVista share price decreased by 0.9% in the last 30 days, and by 19.0% in the last year.

RugVista has an EPS (earnings per share) of $0.30.

See more trading valuation data for RugVista
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$137M$139M0.8%-0.9%-2.4%-19.0%$0.30

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RugVista Valuation Multiples

RugVista trades at 1.6x EV/Revenue multiple, and 9.9x EV/EBITDA.

See NTM and 2027E valuation multiples for RugVista

EV / Revenue (LTM)


RugVista Financial Valuation Multiples

As of October 16, 2026, RugVista has market cap of $139M and EV of $137M.

RugVista has a P/E ratio of 16.5x.

LTMLast FY202320242025202620272028
EV/Revenue1.6x1.7x1.9x1.9x1.7x
EV/EBITDA9.9x12.8x12.8x15.7x12.8x
EV/EBIT12.5x15.9x14.5x20.6x15.9x
EV/Gross Profit2.4x2.8x3.0x3.0x2.8x
P/E16.5x22.2x18.9x25.5x22.2x
EV/FCF15.8x18.2x11.3x22.5x18.2x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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RugVista Margins & Growth Rates

RugVista grew revenue by 12% and EBITDA by 33% in the last fiscal year.

In the most recent fiscal year, RugVista reported gross margin of 63%, EBITDA margin of 14%, and net margin of 8%.

See estimated margins and future growth rates for RugVista

RugVista Margins

Last FY202420252026202720282029
Gross Margin63%62%63%65%
EBITDA Margin14%12%14%16%
EBIT Margin11%9%11%13%
Net Margin8%7%8%10%
FCF Margin10%8%10%10%

RugVista Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth12%(1%)8%12%
Gross Profit Growth15%(1%)10%15%
EBITDA Growth33%(18%)22%33%
EBIT Growth32%(30%)29%32%
Net Profit Growth40%(26%)15%40%
FCF Growth19%(50%)24%19%

Data powered by FactSet, Inc. and Morningstar, Inc.

RugVista Operational KPIs

RugVista's revenue per employee in the last FY averaged $0.8M, while opex per employee averaged $0.8M for the same period.

RugVista's Rule of 40 is 28% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

RugVista's Rule of X is 45% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for RugVista
LTMLast FY202320242025202620272028
Rule of 4023%28%---
Bessemer Rule of X35%45%---
Revenue per Employee-$0.8M---
Opex per Employee-$0.8M---
S&M Expenses to Revenue31%34%--34%
Opex to Revenue-90%49%53%90%

Data powered by FactSet, Inc. and Morningstar, Inc.

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RugVista Competitors

RugVista competitors include Ellos Holding, Dexelance, Hooker Furnishings, Autoserver Co, Medifast, N.Ververis Moda Bagno, Fangzhou, Cash Converters, Joyce Corp and Komplett.

Most RugVista public comparables operate across Consumer E-commerce, Home & Decor and Vertical E-commerce.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Ellos Holding$347M$33M0.7x-7.7x-
Dexelance$359M$15M0.7x0.6x17.3x6.3x
Hooker Furnishings$278M($9M)0.5x0.5x(15.4x)-
Autoserver Co$41M$18M1.4x1.4x3.3x-
Medifast$386M$3M----
N.Ververis Moda Bagno$39M$8M3.8x-18.4x-
Fangzhou$527M$5M0.2x0.1x17.1x11.7x
Cash Converters$296M$50M0.8x0.8x4.9x5.1x

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About RugVista

When was RugVista founded?RugVista was founded in 2005.
Where is RugVista headquartered?RugVista is headquartered in Sweden.
How many employees does RugVista have?As of today, RugVista has over 93 employees.
Who is the CEO of RugVista?RugVista's CEO is Ebba Ljungerud.
Is RugVista publicly listed?Yes, RugVista is a public company listed on Nasdaq Stockholm.
What is the stock symbol of RugVista?RugVista trades under RUG ticker.
When did RugVista go public?RugVista went public in 2021.
Who are competitors of RugVista?RugVista main competitors include Ellos Holding, Dexelance, Hooker Furnishings, Autoserver Co, Medifast, N.Ververis Moda Bagno, Fangzhou, Cash Converters, Joyce Corp, Komplett.
What is the current market cap of RugVista?RugVista's current market cap is $139M.
What is the current revenue of RugVista?RugVista's last 12 months revenue is $87M.
What is the current revenue growth of RugVista?RugVista revenue growth (NTM/LTM) is 8%.
What is the current EV/Revenue multiple of RugVista?Current revenue multiple of RugVista is 1.6x.
What is the current EBITDA of RugVista?RugVista's last 12 months EBITDA is $14M.
What is RugVista's EBITDA margin?RugVista's last 12 months EBITDA margin is 16%.
What is the current EV/EBITDA multiple of RugVista?Current EBITDA multiple of RugVista is 9.9x.
What is the current FCF of RugVista?RugVista's last 12 months FCF is $9M.
What is RugVista's FCF margin?RugVista's last 12 months FCF margin is 10%.
What is the current EV/FCF multiple of RugVista?Current FCF multiple of RugVista is 15.8x.
How many companies RugVista has acquired to date?RugVista hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies RugVista has invested to date?RugVista hasn't invested in any companies yet (or none have been disclosed publicly).

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