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Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
2015
1.2K+
LTM Revenue $479M
LTM EBITDA -$12.0M
$241M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Purple Innovation has a last 12-month revenue (LTM) of $479M and a last 12-month EBITDA of -$12.0M.
In the most recent fiscal year, Purple Innovation achieved revenue of $488M and an EBITDA of -$45.2M.
Purple Innovation expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Purple Innovation valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $479M | XXX | $488M | XXX | XXX | XXX |
| Gross Profit | $190M | XXX | $181M | XXX | XXX | XXX |
| Gross Margin | 40% | XXX | 37% | XXX | XXX | XXX |
| EBITDA | -$12.0M | XXX | -$45.2M | XXX | XXX | XXX |
| EBITDA Margin | -3% | XXX | -9% | XXX | XXX | XXX |
| EBIT | -$55.0M | XXX | -$72.2M | XXX | XXX | XXX |
| EBIT Margin | -11% | XXX | -15% | XXX | XXX | XXX |
| Net Profit | -$74.0M | XXX | -$97.9M | XXX | XXX | XXX |
| Net Margin | -15% | XXX | -20% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $26.4M | XXX | XXX | XXX |
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As of May 30, 2025, Purple Innovation's stock price is $1.
Purple Innovation has current market cap of $85.8M, and EV of $241M.
See Purple Innovation trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $241M | $85.8M | XXX | XXX | XXX | XXX | $-0.47 |
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Start Free TrialAs of May 30, 2025, Purple Innovation has market cap of $85.8M and EV of $241M.
Purple Innovation's trades at 0.5x EV/Revenue multiple, and -5.3x EV/EBITDA.
Equity research analysts estimate Purple Innovation's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Purple Innovation has a P/E ratio of -1.2x.
See valuation multiples for Purple Innovation and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $85.8M | XXX | $85.8M | XXX | XXX | XXX |
| EV (current) | $241M | XXX | $241M | XXX | XXX | XXX |
| EV/Revenue | 0.5x | XXX | 0.5x | XXX | XXX | XXX |
| EV/EBITDA | -20.1x | XXX | -5.3x | XXX | XXX | XXX |
| EV/EBIT | -4.4x | XXX | -3.3x | XXX | XXX | XXX |
| EV/Gross Profit | 1.3x | XXX | n/a | XXX | XXX | XXX |
| P/E | -1.2x | XXX | -0.9x | XXX | XXX | XXX |
| EV/FCF | n/a | XXX | -9.5x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialPurple Innovation's last 12 month revenue growth is 2%
Purple Innovation's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.
Purple Innovation's rule of 40 is -17% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Purple Innovation's rule of X is 2% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Purple Innovation and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 2% | XXX | 3% | XXX | XXX | XXX |
| EBITDA Margin | -3% | XXX | -9% | XXX | XXX | XXX |
| EBITDA Growth | -141% | XXX | n/a | XXX | XXX | XXX |
| Rule of 40 | -17% | XXX | -7% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 2% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.4M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 35% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | 3% | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 52% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Breville Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Whirlpool India | XXX | XXX | XXX | XXX | XXX | XXX |
| TTK Prestige | XXX | XXX | XXX | XXX | XXX | XXX |
| Eureka Forbes | XXX | XXX | XXX | XXX | XXX | XXX |
| Aeta | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Purple Innovation acquired XXX companies to date.
Last acquisition by Purple Innovation was XXXXXXXX, XXXXX XXXXX XXXXXX . Purple Innovation acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Purple Innovation founded? | Purple Innovation was founded in 2015. |
| Where is Purple Innovation headquartered? | Purple Innovation is headquartered in United States of America. |
| How many employees does Purple Innovation have? | As of today, Purple Innovation has 1.2K+ employees. |
| Who is the CEO of Purple Innovation? | Purple Innovation's CEO is Mr. Robert T. DeMartini. |
| Is Purple Innovation publicy listed? | Yes, Purple Innovation is a public company listed on NAS. |
| What is the stock symbol of Purple Innovation? | Purple Innovation trades under PRPL ticker. |
| When did Purple Innovation go public? | Purple Innovation went public in 2015. |
| Who are competitors of Purple Innovation? | Similar companies to Purple Innovation include e.g. Breville Group, Whirlpool India, TTK Prestige, Eureka Forbes. |
| What is the current market cap of Purple Innovation? | Purple Innovation's current market cap is $85.8M |
| What is the current revenue of Purple Innovation? | Purple Innovation's last 12 months revenue is $479M. |
| What is the current revenue growth of Purple Innovation? | Purple Innovation revenue growth (NTM/LTM) is 2%. |
| What is the current EV/Revenue multiple of Purple Innovation? | Current revenue multiple of Purple Innovation is 0.5x. |
| Is Purple Innovation profitable? | Yes, Purple Innovation is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Purple Innovation? | Purple Innovation's last 12 months EBITDA is -$12.0M. |
| What is Purple Innovation's EBITDA margin? | Purple Innovation's last 12 months EBITDA margin is -3%. |
| What is the current EV/EBITDA multiple of Purple Innovation? | Current EBITDA multiple of Purple Innovation is -20.1x. |
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