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Purple Innovation Valuation Multiples
Discover Purple Innovation's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Vilniaus Baldai, Rigolleau, Companias CIC, Ultimate Products and more.
Purple Innovation Overview
About Purple Innovation
Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
Founded
2015
HQ

Employees
1.2K
Website
Sectors
Financials (LTM)
EV
$231M
Valuation Multiples
Start free trialPurple Innovation Financials
Purple Innovation reported last 12-month revenue of $469M and EBITDA of $9M.
In the same LTM period, Purple Innovation generated $191M in gross profit, $9M in EBITDA, and had net loss of ($46M).
Revenue (LTM)
Purple Innovation P&L
In the most recent fiscal year, Purple Innovation reported revenue of $469M and EBITDA of $2M.
Purple Innovation is unprofitable as of last fiscal year, with gross margin of 40%, EBITDA margin of 0%, and net margin of (11%).
Financial data powered by Morningstar, Inc.
Purple Innovation Stock Performance
Purple Innovation has current market cap of $44M, and enterprise value of $231M.
Market Cap Evolution
Purple Innovation's stock price is $0.41.
Purple Innovation share price increased by 1.6% in the last 30 days, and decreased by 44.1% in the last year.
Purple Innovation has an EPS (earnings per share) of $-0.47.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $231M | $44M | -2.9% | 1.6% | -38.3% | -44.1% | $-0.47 |
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Start Free TrialPurple Innovation Valuation Multiples
Purple Innovation trades at 0.5x EV/Revenue multiple, and 24.5x EV/EBITDA.
EV / Revenue (LTM)
Purple Innovation Financial Valuation Multiples
As of June 3, 2026, Purple Innovation has market cap of $44M and EV of $231M.
Purple Innovation has a P/E ratio of (1.0x).
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Purple Innovation Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Purple Innovation Margins & Growth Rates
Purple Innovation grew revenue by 0% and EBITDA by 910% in the last fiscal year.
In the most recent fiscal year, Purple Innovation reported gross margin of 40%, EBITDA margin of 0%, and net margin of (11%).
Purple Innovation Margins
Purple Innovation Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Purple Innovation Operational KPIs
Purple Innovation's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.
Purple Innovation's Rule of 40 is 5% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Purple Innovation's Rule of X is 5% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Purple Innovation Competitors
Purple Innovation competitors include Vilniaus Baldai, Rigolleau, Companias CIC, Ultimate Products, Headlam Group, Victoria plc, Sleep Number, U10, Natuzzi and Viomi.
Most Purple Innovation public comparables operate across Home & Decor.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 0.7x | - | 6.4x | - | |||
| 0.8x | - | 7.5x | - | |||
| 0.6x | - | 9.3x | - | |||
| 0.3x | 0.4x | 4.2x | 5.0x | |||
| 0.3x | 0.3x | (3.7x) | - | |||
| 0.1x | 0.1x | 1.2x | 1.3x | |||
| 0.7x | 0.7x | 11.8x | 12.2x | |||
| 0.2x | 0.2x | 4.5x | 5.4x | |||
This data is available for Pro users. Sign up to see all Purple Innovation competitors and their valuation data. Start Free Trial | ||||||
Acquisitions by Purple Innovation
Purple Innovation has acquired 1 company to date.
Last acquisition by Purple Innovation was on September 1st 2022. Purple Innovation acquired Intellibed for $21M (EV/Revenue multiple available to Pro users).
Latest Acquisitions by Purple Innovation
| Description | Intellibed is a Millcreek-headquartered sleep wellness company manufacturing gel-based, medical-grade mattress surfaces developed through research, doctor consultations, and third-party testing. It avoids traditional materials prone to off-gassing, serving consumers seeking healthier sleep products. |
| HQ Country | |
| HQ City | Salt Lake City, UT |
| Deal Date | 1 Sep 2022 |
| Valuation | $21M |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Purple Innovation acquisitions and their M&A valuation multiples. Start Free Trial | |
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAbout Purple Innovation
| When was Purple Innovation founded? | Purple Innovation was founded in 2015. |
| Where is Purple Innovation headquartered? | Purple Innovation is headquartered in United States. |
| How many employees does Purple Innovation have? | As of today, Purple Innovation has over 1K employees. |
| Who is the CEO of Purple Innovation? | Purple Innovation's CEO is Robert T. DeMartini. |
| Is Purple Innovation publicly listed? | Yes, Purple Innovation is a public company listed on Nasdaq. |
| What is the stock symbol of Purple Innovation? | Purple Innovation trades under PRPL ticker. |
| When did Purple Innovation go public? | Purple Innovation went public in 2015. |
| Who are competitors of Purple Innovation? | Purple Innovation main competitors include Vilniaus Baldai, Rigolleau, Companias CIC, Ultimate Products, Headlam Group, Victoria plc, Sleep Number, U10, Natuzzi, Viomi. |
| What is the current market cap of Purple Innovation? | Purple Innovation's current market cap is $44M. |
| What is the current revenue of Purple Innovation? | Purple Innovation's last 12 months revenue is $469M. |
| What is the current revenue growth of Purple Innovation? | Purple Innovation revenue growth (NTM/LTM) is 3%. |
| What is the current EV/Revenue multiple of Purple Innovation? | Current revenue multiple of Purple Innovation is 0.5x. |
| What is the current EBITDA of Purple Innovation? | Purple Innovation's last 12 months EBITDA is $9M. |
| What is Purple Innovation's EBITDA margin? | Purple Innovation's last 12 months EBITDA margin is 2%. |
| What is the current EV/EBITDA multiple of Purple Innovation? | Current EBITDA multiple of Purple Innovation is 24.5x. |
| How many companies Purple Innovation has acquired to date? | As of June 2026, Purple Innovation has acquired 1 company. |
| What was the largest acquisition by Purple Innovation? | $21M acquisition of Intellibed on 1st September 2022 was the largest M&A Purple Innovation has done to date. |
| What companies Purple Innovation acquired? | Purple Innovation acquired Intellibed. |
| In how many companies Purple Innovation has invested to date? | Purple Innovation hasn't invested in any companies yet (or none have been disclosed publicly). |
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