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Purple Innovation Valuation Multiples
Discover revenue and EBITDA valuation multiples for Purple Innovation and similar public comparables like Viomi, Likewise Group, Victoria plc, Sleep Number and more.
Purple Innovation Overview
About Purple Innovation
Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
Founded
2015
HQ
Employees
1.2K
Website
Sectors
Financials (LTM)
EV
$248M
Purple Innovation Financials
Purple Innovation reported last 12-month revenue of $478M and EBITDA of $7M.
In the same LTM period, Purple Innovation generated $194M in gross profit, $7M in EBITDA, and had net loss of ($43M).
Revenue (LTM)
Purple Innovation P&L
In the most recent fiscal year, Purple Innovation reported revenue of $469M and EBITDA of $2M.
Purple Innovation expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $478M | XXX | $469M | XXX | XXX | XXX |
| Gross Profit | $194M | XXX | $189M | XXX | XXX | XXX |
| Gross Margin | 41% | XXX | 40% | XXX | XXX | XXX |
| EBITDA | $7M | XXX | $2M | XXX | XXX | XXX |
| EBITDA Margin | 2% | XXX | 0% | XXX | XXX | XXX |
| EBIT Margin | (5%) | XXX | (7%) | XXX | XXX | XXX |
| Net Profit | ($43M) | XXX | ($51M) | XXX | XXX | XXX |
| Net Margin | (9%) | XXX | (11%) | XXX | XXX | XXX |
| Net Debt | — | — | $87M | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Purple Innovation Stock Performance
Purple Innovation has current market cap of $68M, and enterprise value of $248M.
Market Cap Evolution
Purple Innovation's stock price is $0.63.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $248M | $68M | 0.0% | XXX | XXX | XXX | $-0.47 |
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Start Free TrialPurple Innovation Valuation Multiples
Purple Innovation trades at 0.5x EV/Revenue multiple, and 34.1x EV/EBITDA.
EV / Revenue (LTM)
Purple Innovation Financial Valuation Multiples
As of April 19, 2026, Purple Innovation has market cap of $68M and EV of $248M.
Equity research analysts estimate Purple Innovation's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Purple Innovation has a P/E ratio of (1.6x).
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $68M | XXX | $68M | XXX | XXX | XXX |
| EV (current) | $248M | XXX | $248M | XXX | XXX | XXX |
| EV/Revenue | 0.5x | XXX | 0.5x | XXX | XXX | XXX |
| EV/EBITDA | 34.1x | XXX | 127.6x | XXX | XXX | XXX |
| EV/EBIT | (10.1x) | XXX | (7.9x) | XXX | XXX | XXX |
| EV/Gross Profit | 1.3x | XXX | 1.3x | XXX | XXX | XXX |
| P/E | (1.6x) | XXX | (1.3x) | XXX | XXX | XXX |
| EV/FCF | — | XXX | (5.8x) | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Purple Innovation Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Purple Innovation Margins & Growth Rates
Purple Innovation's revenue in the last 12 month grew by 6%.
Purple Innovation's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.
Purple Innovation's rule of 40 is 10% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Purple Innovation's rule of X is 20% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Purple Innovation Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 6% | XXX | 6% | XXX | XXX | XXX |
| EBITDA Margin | 2% | XXX | 0% | XXX | XXX | XXX |
| EBITDA Growth | 202% | XXX | 919% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 10% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 20% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.4M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 31% | XXX | 31% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 12% | XXX | 14% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 2% | XXX | 2% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 47% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Purple Innovation Public Comps
See public comps and valuation multiples for other Home & Decor comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Purple Innovation | XXX | XXX | XXX | XXX | XXX | XXX |
| Viomi | XXX | XXX | XXX | XXX | XXX | XXX |
| Likewise Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Victoria plc | XXX | XXX | XXX | XXX | XXX | XXX |
| Sleep Number | XXX | XXX | XXX | XXX | XXX | XXX |
| Rigolleau | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Purple Innovation M&A Activity
Purple Innovation acquired XXX companies to date.
Last acquisition by Purple Innovation was on XXXXXXXX, XXXXX. Purple Innovation acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Purple Innovation
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialPurple Innovation Investment Activity
Purple Innovation invested in XXX companies to date.
Purple Innovation made its latest investment on XXXXXXXX, XXXXX. Purple Innovation invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Purple Innovation
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Purple Innovation
| When was Purple Innovation founded? | Purple Innovation was founded in 2015. |
| Where is Purple Innovation headquartered? | Purple Innovation is headquartered in United States. |
| How many employees does Purple Innovation have? | As of today, Purple Innovation has over 1K employees. |
| Who is the CEO of Purple Innovation? | Purple Innovation's CEO is Robert T. DeMartini. |
| Is Purple Innovation publicly listed? | Yes, Purple Innovation is a public company listed on Nasdaq. |
| What is the stock symbol of Purple Innovation? | Purple Innovation trades under PRPL ticker. |
| When did Purple Innovation go public? | Purple Innovation went public in 2015. |
| Who are competitors of Purple Innovation? | Purple Innovation main competitors are Viomi, Likewise Group, Victoria plc, Sleep Number. |
| What is the current market cap of Purple Innovation? | Purple Innovation's current market cap is $68M. |
| What is the current revenue of Purple Innovation? | Purple Innovation's last 12 months revenue is $478M. |
| What is the current revenue growth of Purple Innovation? | Purple Innovation revenue growth (NTM/LTM) is 6%. |
| What is the current EV/Revenue multiple of Purple Innovation? | Current revenue multiple of Purple Innovation is 0.5x. |
| Is Purple Innovation profitable? | Yes, Purple Innovation is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Purple Innovation? | Purple Innovation's last 12 months EBITDA is $7M. |
| What is Purple Innovation's EBITDA margin? | Purple Innovation's last 12 months EBITDA margin is 2%. |
| What is the current EV/EBITDA multiple of Purple Innovation? | Current EBITDA multiple of Purple Innovation is 34.1x. |
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