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Purple Innovation Valuation Multiples

Discover Purple Innovation's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Vilniaus Baldai, Rigolleau, Companias CIC, Ultimate Products and more.

Purple Innovation Overview

About Purple Innovation

Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.


Founded

2015

HQ

United States

Employees

1.2K

Website

purple.com

Financials (LTM)

Revenue: $469M
EBITDA: $9M

EV

$231M

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Purple Innovation Financials

Purple Innovation reported last 12-month revenue of $469M and EBITDA of $9M.

In the same LTM period, Purple Innovation generated $191M in gross profit, $9M in EBITDA, and had net loss of ($46M).

Revenue (LTM)


Purple Innovation P&L

In the most recent fiscal year, Purple Innovation reported revenue of $469M and EBITDA of $2M.

Purple Innovation is unprofitable as of last fiscal year, with gross margin of 40%, EBITDA margin of 0%, and net margin of (11%).

See analyst estimates for Purple Innovation
LTMLast FY202320242025202620272028
Revenue$469M$469M$511M$488M$469M
Gross Profit$191M$189M$172M$181M$189M
Gross Margin41%40%34%37%40%
EBITDA$9M$2M($94M)($45M)$2M
EBITDA Margin2%0%(18%)(9%)0%
EBIT Margin(5%)(7%)(21%)(15%)(7%)
Net Profit($46M)($51M)($121M)($98M)($51M)
Net Margin(10%)(11%)(24%)(20%)(11%)
Net Debt-$87M---

Financial data powered by Morningstar, Inc.

Purple Innovation Stock Performance

Purple Innovation has current market cap of $44M, and enterprise value of $231M.

Market Cap Evolution


Purple Innovation's stock price is $0.41.

Purple Innovation share price increased by 1.6% in the last 30 days, and decreased by 44.1% in the last year.

Purple Innovation has an EPS (earnings per share) of $-0.47.

See more trading valuation data for Purple Innovation
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$231M$44M-2.9%1.6%-38.3%-44.1%$-0.47

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Purple Innovation Valuation Multiples

Purple Innovation trades at 0.5x EV/Revenue multiple, and 24.5x EV/EBITDA.

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EV / Revenue (LTM)


Purple Innovation Financial Valuation Multiples

As of June 3, 2026, Purple Innovation has market cap of $44M and EV of $231M.

Purple Innovation has a P/E ratio of (1.0x).

LTMLast FY202320242025202620272028
EV/Revenue0.5x0.5x0.5x0.5x0.5x
EV/EBITDA24.5x118.5x(2.4x)(5.1x)151.1x
EV/EBIT(9.3x)(7.4x)(2.2x)(3.2x)(7.3x)
EV/Gross Profit1.2x1.2x1.3x1.3x1.2x
P/E(1.0x)(0.9x)(0.4x)(0.5x)(0.9x)
EV/FCF-(5.4x)(3.3x)(9.1x)(5.4x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Purple Innovation Margins & Growth Rates

Purple Innovation grew revenue by 0% and EBITDA by 910% in the last fiscal year.

In the most recent fiscal year, Purple Innovation reported gross margin of 40%, EBITDA margin of 0%, and net margin of (11%).

See estimated margins and future growth rates for Purple Innovation

Purple Innovation Margins

Last FY202420252026202720282029
Gross Margin40%37%40%41%
EBITDA Margin0%(9%)0%4%
EBIT Margin(7%)(15%)(7%)(3%)
Net Margin(11%)(20%)(11%)(8%)
FCF Margin(9%)(5%)(9%)-

Purple Innovation Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth0%(4%)(4%)0%
Gross Profit Growth3%5%4%3%
EBITDA Growth910%(52%)(103%)1187%
EBIT Growth(50%)(32%)(56%)(50%)
Net Profit Growth(25%)(19%)(47%)(25%)
FCF Growth-(64%)68%-

Data powered by FactSet, Inc. and Morningstar, Inc.

Purple Innovation Operational KPIs

Purple Innovation's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.

Purple Innovation's Rule of 40 is 5% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Purple Innovation's Rule of X is 5% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Purple Innovation
LTMLast FY202320242025202620272028
Rule of 405%5%---
Bessemer Rule of X9%5%---
Revenue per Employee-$0.4M---
Opex per Employee-$0.2M---
S&M Expenses to Revenue30%31%36%35%31%
G&A Expenses to Revenue13%14%17%14%14%
R&D Expenses to Revenue2%2%2%3%2%
Opex to Revenue-47%55%52%47%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Purple Innovation Competitors

Purple Innovation competitors include Vilniaus Baldai, Rigolleau, Companias CIC, Ultimate Products, Headlam Group, Victoria plc, Sleep Number, U10, Natuzzi and Viomi.

Most Purple Innovation public comparables operate across Home & Decor.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Vilniaus Baldai0.7x-6.4x-
Rigolleau0.8x-7.5x-
Companias CIC0.6x-9.3x-
Ultimate Products0.3x0.4x4.2x5.0x
Headlam Group0.3x0.3x(3.7x)-
Victoria plc0.1x0.1x1.2x1.3x
Sleep Number0.7x0.7x11.8x12.2x
U100.2x0.2x4.5x5.4x

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Purple Innovation VC Funding History

Before going public, Purple Innovation raised $2M in total equity funding, across 1 round.


Purple Innovation Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Oct-16Pre-seed-$2M--

Acquisitions by Purple Innovation

Purple Innovation has acquired 1 company to date.

Last acquisition by Purple Innovation was on September 1st 2022. Purple Innovation acquired Intellibed for $21M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Purple Innovation

Intellibed
Description
Intellibed is a Millcreek-headquartered sleep wellness company manufacturing gel-based, medical-grade mattress surfaces developed through research, doctor consultations, and third-party testing. It avoids traditional materials prone to off-gassing, serving consumers seeking healthier sleep products.
HQ CountryUnited States
HQ City
Salt Lake City, UT
Deal Date1 Sep 2022
Valuation$21M
EV/Revenue
EV/EBITDA

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About Purple Innovation

When was Purple Innovation founded?Purple Innovation was founded in 2015.
Where is Purple Innovation headquartered?Purple Innovation is headquartered in United States.
How many employees does Purple Innovation have?As of today, Purple Innovation has over 1K employees.
Who is the CEO of Purple Innovation?Purple Innovation's CEO is Robert T. DeMartini.
Is Purple Innovation publicly listed?Yes, Purple Innovation is a public company listed on Nasdaq.
What is the stock symbol of Purple Innovation?Purple Innovation trades under PRPL ticker.
When did Purple Innovation go public?Purple Innovation went public in 2015.
Who are competitors of Purple Innovation?Purple Innovation main competitors include Vilniaus Baldai, Rigolleau, Companias CIC, Ultimate Products, Headlam Group, Victoria plc, Sleep Number, U10, Natuzzi, Viomi.
What is the current market cap of Purple Innovation?Purple Innovation's current market cap is $44M.
What is the current revenue of Purple Innovation?Purple Innovation's last 12 months revenue is $469M.
What is the current revenue growth of Purple Innovation?Purple Innovation revenue growth (NTM/LTM) is 3%.
What is the current EV/Revenue multiple of Purple Innovation?Current revenue multiple of Purple Innovation is 0.5x.
What is the current EBITDA of Purple Innovation?Purple Innovation's last 12 months EBITDA is $9M.
What is Purple Innovation's EBITDA margin?Purple Innovation's last 12 months EBITDA margin is 2%.
What is the current EV/EBITDA multiple of Purple Innovation?Current EBITDA multiple of Purple Innovation is 24.5x.
How many companies Purple Innovation has acquired to date?As of June 2026, Purple Innovation has acquired 1 company.
What was the largest acquisition by Purple Innovation?$21M acquisition of Intellibed on 1st September 2022 was the largest M&A Purple Innovation has done to date.
What companies Purple Innovation acquired?Purple Innovation acquired Intellibed.
In how many companies Purple Innovation has invested to date?Purple Innovation hasn't invested in any companies yet (or none have been disclosed publicly).

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