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Pricer AB is engaged in providing in-store digital shelf-edge solutions. Its products and solutions include shopper solutions, store management solutions, price automation, a communication platform, and electronic shelf labels. The company's customers include grocery retail trade, do-it-yourself, electronics, mobile phone chains, and pharmacies. The firm derives the majority of its revenue from Europe, the Middle East, and Africa.
1991
206
LTM Revenue $269M
LTM EBITDA $27.7M
$136M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Pricer has a last 12-month revenue of $269M and a last 12-month EBITDA of $27.7M.
In the most recent fiscal year, Pricer achieved revenue of $254M and an EBITDA of $26.7M.
Pricer expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Pricer valuation multiples based on analyst estimates| FY 2023 | FY 2024 | FY 2025 | LTM | NTM | |
|---|---|---|---|---|---|
| Revenue | $266M | $254M | XXX | XXX | XXX |
| Gross Profit | $37.2M | $45.1M | XXX | XXX | XXX |
| Gross Margin | 14% | 18% | XXX | XXX | XXX |
| EBITDA | $7.3M | $26.7M | XXX | XXX | XXX |
| EBITDA Margin | 3% | 11% | XXX | XXX | XXX |
| Net Profit | $0.5M | -$4.8M | XXX | XXX | XXX |
| Net Margin | 0% | -2% | XXX | XXX | XXX |
| Net Debt | $2.2M | n/a | XXX | XXX | XXX |
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As of April 15, 2025, Pricer's stock price is SEK 8 (or $1).
Pricer has current market cap of SEK 1.3B (or $125M), and EV of SEK 1.4B (or $136M).
See Pricer trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $136M | $125M | XXX | XXX | XXX | XXX | $0.09 |
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Sign UpAs of April 15, 2025, Pricer has market cap of $125M and EV of $136M.
Pricer's trades at 0.5x LTM EV/Revenue multiple, and 4.9x LTM EBITDA.
Analysts estimate Pricer's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See valuation multiples for Pricer and 10K+ public comps| FY 2024 | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|
| EV | $136M | XXX | XXX | XXX |
| EV/Revenue | 0.5x | XXX | XXX | XXX |
| EV/EBITDA | 5.1x | XXX | XXX | XXX |
| P/E | 9.5x | XXX | XXX | XXX |
| P/E/Growth | 0.3x | XXX | XXX | XXX |
| EV/FCF | -52.1x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Sign UpPricer's NTM/LTM revenue growth is 19%
Pricer's revenue per employee for the last fiscal year averaged $1.2M, while opex per employee averaged $0.2M for the same period.
Over next 12 months, Pricer's ratio of sales and marketing spend to revenue is estimated to be XXX , while its R&D spend to revenue to be XXX .
Analysts estimate Pricer's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See operational valuation multiples for Pricer and other 10K+ public comps| FY 2024 | NTM | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|---|
| Revenue Growth | -5% | XXX | XXX | XXX | XXX |
| EBITDA Margin | 11% | XXX | XXX | XXX | XXX |
| EBITDA Growth | 265% | XXX | XXX | XXX | XXX |
| Rule of 40 (SaaS-only) | 30% | XXX | XXX | XXX | XXX |
| Revenue per Employee | $1.2M | XXX | XXX | XXX | XXX |
| Opex per Employee | $0.2M | XXX | XXX | XXX | XXX |
| S&M Expenses to Revenue | 8% | XXX | XXX | XXX | XXX |
| G&A Expenses to Revenue | 5% | XXX | XXX | XXX | XXX |
| R&D Expenses to Revenue | 2% | XXX | XXX | XXX | XXX |
| Opex to Revenue | 15% | XXX | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| ASML | XXX | XXX | XXX | XXX | XXX | XXX |
| Besi | XXX | XXX | XXX | XXX | XXX | XXX |
| Signify | XXX | XXX | XXX | XXX | XXX | XXX |
| Nedap | XXX | XXX | XXX | XXX | XXX | XXX |
| TKH Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Pricer acquired XXX companies to date.
Last acquisition by Pricer was XXXXXXXX, XXXXX XXXXX XXXXXX . Pricer acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Sign Up| When was Pricer founded? | Pricer was founded in 1991. |
| Where is Pricer headquartered? | Pricer is headquartered in Sweden. |
| How many employees does Pricer have? | As of today, Pricer has 206 employees. |
| Who is the CEO of Pricer? | Pricer's CEO is Mr. Magnus Larsson. |
| Is Pricer publicy listed? | Yes, Pricer is a public company listed on STO. |
| What is the stock symbol of Pricer? | Pricer trades under PRIC B ticker. |
| When did Pricer go public? | Pricer went public in 1995. |
| Who are competitors of Pricer? | Similar companies to Pricer include e.g. ASML, Besi, Signify, Nedap. |
| What is the current market cap of Pricer? | Pricer's current market cap is $125M |
| What is the current revenue of Pricer? | Pricer's last 12-month revenue is $269M. |
| What is the current EBITDA of Pricer? | Pricer's last 12-month EBITDA is $27.7M. |
| What is the current EV/Revenue multiple of Pricer? | Current revenue multiple of Pricer is 0.5x. |
| What is the current EV/EBITDA multiple of Pricer? | Current EBITDA multiple of Pricer is 4.9x. |
| What is the current revenue growth of Pricer? | Pricer revenue growth between 2023 and 2024 was -5%. |
| Is Pricer profitable? | Yes, Pricer is EBITDA-positive (as of the last 12 months). |
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