Pricer Valuation Multiples

Pricer Overview

About Pricer

Pricer AB is a technology company serving the smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. It offers electronic shelf labels (such as Pricer Avenue, SmartTAG Color, HangTAG, etc.), electronic displays (such as SmartTAG HD 300, SmartTAG Color, SmartTAG HD 150, etc), and related technology solutions, such as optical wireless communication and AI, for in-store communication and efficiency. In addition, the company offers Pricer Plaza, a cloud-based platform for the complete, scalable management, monitoring, and integration of a digital in-store system. Geographically, it generates maximum revenue from France, followed by Canada, Italy, Norway, the USA, Sweden, and other countries.

Founded

1991

HQ

Employees

204

Website

pricer.com

Sectors

Computer HardwareOffice Equipment & Supplies

Financials (LTM)

Revenue: $239M

EBITDA: $15M

EV

$60M

Valuation Multiples

Multiples.vc

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Pricer Financials

Pricer reported last 12-month revenue of $239M and EBITDA of $15M.

In the same LTM period, Pricer generated $60M in gross profit, $15M in EBITDA, and $2M in net income.

Pricer P&L

In the most recent fiscal year, Pricer reported revenue of $238M and EBITDA of $15M.

Pricer expects next 12-month revenue of XXX and NTM EBITDA of XXX

Pricer Stock Performance

Pricer has current market cap of $56M, and enterprise value of $60M.

Pricer's stock price is $0.34.

Pricer Valuation Multiples

Pricer trades at 0.3x EV/Revenue multiple, and 4.1x EV/EBITDA.

Pricer Financial Valuation Multiples

As of April 19, 2026, Pricer has market cap of $56M and EV of $60M.

Equity research analysts estimate Pricer's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Pricer has a P/E ratio of 30.2x.

Pricer Margins & Growth Rates

Pricer's revenue in the last 12 month grew by 4%.

Pricer's revenue per employee in the last FY averaged $1.2M, while opex per employee averaged $0.2M for the same period.

Pricer's rule of 40 is 9% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Pricer's rule of X is 15% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Pricer Public Comps

See public comps and valuation multiples for other Computer Hardware and Office Equipment & Supplies comps.

Pricer M&A Activity

Pricer acquired XXX companies to date.

Last acquisition by Pricer was on XXXXXXXX, XXXXX. Pricer acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

Pricer Investment Activity

Pricer invested in XXX companies to date.

Pricer made its latest investment on XXXXXXXX, XXXXX. Pricer invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).