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Pricer AB is engaged in providing in-store digital shelf-edge solutions. Its products and solutions include shopper solutions, store management solutions, price automation, a communication platform, and electronic shelf labels. The company's customers include grocery retail trade, do-it-yourself, electronics, mobile phone chains, and pharmacies. The firm derives the majority of its revenue from Europe, the Middle East, and Africa.
1991
204
LTM Revenue $268M
LTM EBITDA $28.0M
$104M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Pricer has a last 12-month revenue (LTM) of $268M and a last 12-month EBITDA of $28.0M.
In the most recent fiscal year, Pricer achieved revenue of $264M and an EBITDA of $27.7M.
Pricer expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Pricer valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $268M | XXX | $264M | XXX | XXX | XXX |
| Gross Profit | $60.8M | XXX | $58.1M | XXX | XXX | XXX |
| Gross Margin | 23% | XXX | 22% | XXX | XXX | XXX |
| EBITDA | $28.0M | XXX | $27.7M | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | 11% | XXX | XXX | XXX |
| EBIT | $20.7M | XXX | $19.7M | XXX | XXX | XXX |
| EBIT Margin | 8% | XXX | 7% | XXX | XXX | XXX |
| Net Profit | $13.8M | XXX | $13.6M | XXX | XXX | XXX |
| Net Margin | 5% | XXX | 5% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $5.5M | XXX | XXX | XXX |
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As of May 30, 2025, Pricer's stock price is SEK 6 (or $1).
Pricer has current market cap of SEK 1.0B (or $104M), and EV of SEK 1.0B (or $104M).
See Pricer trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $104M | $104M | XXX | XXX | XXX | XXX | $0.08 |
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Start Free TrialAs of May 30, 2025, Pricer has market cap of $104M and EV of $104M.
Pricer's trades at 0.4x EV/Revenue multiple, and 3.7x EV/EBITDA.
Equity research analysts estimate Pricer's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Pricer has a P/E ratio of 7.5x.
See valuation multiples for Pricer and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $104M | XXX | $104M | XXX | XXX | XXX |
| EV (current) | $104M | XXX | $104M | XXX | XXX | XXX |
| EV/Revenue | 0.4x | XXX | 0.4x | XXX | XXX | XXX |
| EV/EBITDA | 3.7x | XXX | 3.7x | XXX | XXX | XXX |
| EV/EBIT | 5.0x | XXX | 5.3x | XXX | XXX | XXX |
| EV/Gross Profit | 1.7x | XXX | n/a | XXX | XXX | XXX |
| P/E | 7.5x | XXX | 7.6x | XXX | XXX | XXX |
| EV/FCF | -34.0x | XXX | -38.4x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialPricer's last 12 month revenue growth is 8%
Pricer's revenue per employee in the last FY averaged $1.3M, while opex per employee averaged $0.2M for the same period.
Pricer's rule of 40 is 11% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Pricer's rule of X is 32% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Pricer and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 8% | XXX | 9% | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | 11% | XXX | XXX | XXX |
| EBITDA Growth | 12% | XXX | 97% | XXX | XXX | XXX |
| Rule of 40 | 11% | XXX | 19% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 32% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $1.3M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 8% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | 2% | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 15% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| ASML | XXX | XXX | XXX | XXX | XXX | XXX |
| Besi | XXX | XXX | XXX | XXX | XXX | XXX |
| Signify | XXX | XXX | XXX | XXX | XXX | XXX |
| Nedap | XXX | XXX | XXX | XXX | XXX | XXX |
| TKH Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Pricer acquired XXX companies to date.
Last acquisition by Pricer was XXXXXXXX, XXXXX XXXXX XXXXXX . Pricer acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Pricer founded? | Pricer was founded in 1991. |
| Where is Pricer headquartered? | Pricer is headquartered in Sweden. |
| How many employees does Pricer have? | As of today, Pricer has 204 employees. |
| Who is the CEO of Pricer? | Pricer's CEO is Mr. Magnus Larsson. |
| Is Pricer publicy listed? | Yes, Pricer is a public company listed on STO. |
| What is the stock symbol of Pricer? | Pricer trades under PRIC B ticker. |
| When did Pricer go public? | Pricer went public in 1995. |
| Who are competitors of Pricer? | Similar companies to Pricer include e.g. ASML, Besi, Signify, Nedap. |
| What is the current market cap of Pricer? | Pricer's current market cap is $104M |
| What is the current revenue of Pricer? | Pricer's last 12 months revenue is $268M. |
| What is the current revenue growth of Pricer? | Pricer revenue growth (NTM/LTM) is 8%. |
| What is the current EV/Revenue multiple of Pricer? | Current revenue multiple of Pricer is 0.4x. |
| Is Pricer profitable? | Yes, Pricer is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Pricer? | Pricer's last 12 months EBITDA is $28.0M. |
| What is Pricer's EBITDA margin? | Pricer's last 12 months EBITDA margin is 10%. |
| What is the current EV/EBITDA multiple of Pricer? | Current EBITDA multiple of Pricer is 3.7x. |
| What is the current FCF of Pricer? | Pricer's last 12 months FCF is -$3.0M. |
| What is Pricer's FCF margin? | Pricer's last 12 months FCF margin is -1%. |
| What is the current EV/FCF multiple of Pricer? | Current FCF multiple of Pricer is -34.0x. |
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