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Pricer AB is a technology company serving the smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. It offers electronic shelf labels (such as Pricer Avenue, SmartTAG Color, HangTAG, etc.), electronic displays (such as SmartTAG HD 300, SmartTAG Color, SmartTAG HD 150, etc), and related technology solutions, such as optical wireless communication and AI, for in-store communication and efficiency. In addition, the company offers Pricer Plaza, a cloud-based platform for the complete, scalable management, monitoring, and integration of a digital in-store system. Geographically, it generates maximum revenue from France, followed by Canada, Italy, Norway, the USA, Sweden, and other countries.
1991
204
LTM Revenue $255M
LTM EBITDA $27.5M
$90.3M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Pricer has a last 12-month revenue (LTM) of $255M and a last 12-month EBITDA of $27.5M.
In the most recent fiscal year, Pricer achieved revenue of $268M and an EBITDA of $28.1M.
Pricer expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Pricer valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $255M | XXX | $268M | XXX | XXX | XXX |
| Gross Profit | $56.0M | XXX | $58.9M | XXX | XXX | XXX |
| Gross Margin | 22% | XXX | 22% | XXX | XXX | XXX |
| EBITDA | $27.5M | XXX | $28.1M | XXX | XXX | XXX |
| EBITDA Margin | 11% | XXX | 11% | XXX | XXX | XXX |
| EBIT | $20.0M | XXX | $19.9M | XXX | XXX | XXX |
| EBIT Margin | 8% | XXX | 7% | XXX | XXX | XXX |
| Net Profit | $8.6M | XXX | $13.8M | XXX | XXX | XXX |
| Net Margin | 3% | XXX | 5% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $5.5M | XXX | XXX | XXX |
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As of July 18, 2025, Pricer's stock price is SEK 5 (or $0).
Pricer has current market cap of SEK 759M (or $79.4M), and EV of SEK 863M (or $90.3M).
See Pricer trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $90.3M | $79.4M | XXX | XXX | XXX | XXX | $0.05 |
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Start Free TrialAs of July 18, 2025, Pricer has market cap of $79.4M and EV of $90.3M.
Pricer's trades at 0.3x EV/Revenue multiple, and 3.2x EV/EBITDA.
Equity research analysts estimate Pricer's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Pricer has a P/E ratio of 9.2x.
See valuation multiples for Pricer and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $79.4M | XXX | $79.4M | XXX | XXX | XXX |
| EV (current) | $90.3M | XXX | $90.3M | XXX | XXX | XXX |
| EV/Revenue | 0.4x | XXX | 0.3x | XXX | XXX | XXX |
| EV/EBITDA | 3.3x | XXX | 3.2x | XXX | XXX | XXX |
| EV/EBIT | 4.5x | XXX | 4.5x | XXX | XXX | XXX |
| EV/Gross Profit | 1.6x | XXX | n/a | XXX | XXX | XXX |
| P/E | 9.2x | XXX | 5.8x | XXX | XXX | XXX |
| EV/FCF | -194.4x | XXX | -32.9x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialPricer's last 12 month revenue growth is 3%
Pricer's revenue per employee in the last FY averaged $1.3M, while opex per employee averaged $0.2M for the same period.
Pricer's rule of 40 is 6% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Pricer's rule of X is 18% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Pricer and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 3% | XXX | 2% | XXX | XXX | XXX |
| EBITDA Margin | 11% | XXX | 11% | XXX | XXX | XXX |
| EBITDA Growth | 14% | XXX | 89% | XXX | XXX | XXX |
| Rule of 40 | 6% | XXX | 13% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 18% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $1.3M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 8% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | 2% | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 15% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| ASML | XXX | XXX | XXX | XXX | XXX | XXX |
| Besi | XXX | XXX | XXX | XXX | XXX | XXX |
| Signify | XXX | XXX | XXX | XXX | XXX | XXX |
| Nedap | XXX | XXX | XXX | XXX | XXX | XXX |
| TKH Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Pricer acquired XXX companies to date.
Last acquisition by Pricer was XXXXXXXX, XXXXX XXXXX XXXXXX . Pricer acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Pricer founded? | Pricer was founded in 1991. |
| Where is Pricer headquartered? | Pricer is headquartered in Sweden. |
| How many employees does Pricer have? | As of today, Pricer has 204 employees. |
| Who is the CEO of Pricer? | Pricer's CEO is Mr. Magnus Larsson. |
| Is Pricer publicy listed? | Yes, Pricer is a public company listed on STO. |
| What is the stock symbol of Pricer? | Pricer trades under PRIC B ticker. |
| When did Pricer go public? | Pricer went public in 1995. |
| Who are competitors of Pricer? | Similar companies to Pricer include e.g. ASML, Besi, Signify, Nedap. |
| What is the current market cap of Pricer? | Pricer's current market cap is $79.4M |
| What is the current revenue of Pricer? | Pricer's last 12 months revenue is $255M. |
| What is the current revenue growth of Pricer? | Pricer revenue growth (NTM/LTM) is 3%. |
| What is the current EV/Revenue multiple of Pricer? | Current revenue multiple of Pricer is 0.4x. |
| Is Pricer profitable? | Yes, Pricer is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Pricer? | Pricer's last 12 months EBITDA is $27.5M. |
| What is Pricer's EBITDA margin? | Pricer's last 12 months EBITDA margin is 11%. |
| What is the current EV/EBITDA multiple of Pricer? | Current EBITDA multiple of Pricer is 3.3x. |
| What is the current FCF of Pricer? | Pricer's last 12 months FCF is -$0.5M. |
| What is Pricer's FCF margin? | Pricer's last 12 months FCF margin is 0%. |
| What is the current EV/FCF multiple of Pricer? | Current FCF multiple of Pricer is -194.4x. |
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