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Playboy Inc, formerly PLBY Group Inc connects consumers around the world with products, services, and experiences to help them look good, feel good, and have fun. PLBY Group serves consumers in four categories: Style and Apparel, Digital Entertainment and Lifestyle, Sexual Wellness, and Beauty and Grooming. It operates through three segments Direct-to-Consumer, Licensing, and Digital Subscriptions and Content. It generates revenue through the sales of products and content services to consumers.
2019
615
LTM Revenue $117M
LTM EBITDA $3.5M
$327M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Playboy has a last 12-month revenue (LTM) of $117M and a last 12-month EBITDA of $3.5M.
In the most recent fiscal year, Playboy achieved revenue of $116M and an EBITDA of -$38.5M.
Playboy expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Playboy valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $117M | XXX | $116M | XXX | XXX | XXX |
| Gross Profit | $78.4M | XXX | $74.4M | XXX | XXX | XXX |
| Gross Margin | 67% | XXX | 64% | XXX | XXX | XXX |
| EBITDA | $3.5M | XXX | -$38.5M | XXX | XXX | XXX |
| EBITDA Margin | 3% | XXX | -33% | XXX | XXX | XXX |
| EBIT | -$26.8M | XXX | -$24.8M | XXX | XXX | XXX |
| EBIT Margin | -23% | XXX | -21% | XXX | XXX | XXX |
| Net Profit | -$46.8M | XXX | -$79.4M | XXX | XXX | XXX |
| Net Margin | -40% | XXX | -68% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $146M | XXX | XXX | XXX |
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As of July 2, 2025, Playboy's stock price is $2.
Playboy has current market cap of $150M, and EV of $327M.
See Playboy trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $327M | $150M | XXX | XXX | XXX | XXX | $-0.60 |
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Start Free TrialAs of July 2, 2025, Playboy has market cap of $150M and EV of $327M.
Playboy's trades at 2.8x EV/Revenue multiple, and -8.5x EV/EBITDA.
Equity research analysts estimate Playboy's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Playboy has a P/E ratio of -3.2x.
See valuation multiples for Playboy and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $150M | XXX | $150M | XXX | XXX | XXX |
| EV (current) | $327M | XXX | $327M | XXX | XXX | XXX |
| EV/Revenue | 2.8x | XXX | 2.8x | XXX | XXX | XXX |
| EV/EBITDA | 94.7x | XXX | -8.5x | XXX | XXX | XXX |
| EV/EBIT | -12.2x | XXX | -13.2x | XXX | XXX | XXX |
| EV/Gross Profit | 4.2x | XXX | n/a | XXX | XXX | XXX |
| P/E | -3.2x | XXX | -1.9x | XXX | XXX | XXX |
| EV/FCF | -41.1x | XXX | -15.3x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialPlayboy's last 12 month revenue growth is 2%
Playboy's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.2M for the same period.
Playboy's rule of 40 is -113% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Playboy's rule of X is 8% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Playboy and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 2% | XXX | 2% | XXX | XXX | XXX |
| EBITDA Margin | 3% | XXX | -33% | XXX | XXX | XXX |
| EBITDA Growth | 434% | XXX | n/a | XXX | XXX | XXX |
| Rule of 40 | -113% | XXX | -31% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 8% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 85% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 85% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Mixed Martial Arts Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Gumtree Australia | XXX | XXX | XXX | XXX | XXX | XXX |
| Gumtree Australia | XXX | XXX | XXX | XXX | XXX | XXX |
| Stock3 | XXX | XXX | XXX | XXX | XXX | XXX |
| Meb Corporation | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Playboy acquired XXX companies to date.
Last acquisition by Playboy was XXXXXXXX, XXXXX XXXXX XXXXXX . Playboy acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.
Start Free Trial| When was Playboy founded? | Playboy was founded in 2019. |
| Where is Playboy headquartered? | Playboy is headquartered in United States of America. |
| How many employees does Playboy have? | As of today, Playboy has 615 employees. |
| Who is the CEO of Playboy? | Playboy's CEO is Mr. Ben Kohn. |
| Is Playboy publicy listed? | Yes, Playboy is a public company listed on NAS. |
| What is the stock symbol of Playboy? | Playboy trades under PLBY ticker. |
| When did Playboy go public? | Playboy went public in 2021. |
| Who are competitors of Playboy? | Similar companies to Playboy include e.g. Mixed Martial Arts Group, Gumtree Australia, Gumtree Australia, Stock3. |
| What is the current market cap of Playboy? | Playboy's current market cap is $150M |
| What is the current revenue of Playboy? | Playboy's last 12 months revenue is $117M. |
| What is the current revenue growth of Playboy? | Playboy revenue growth (NTM/LTM) is 2%. |
| What is the current EV/Revenue multiple of Playboy? | Current revenue multiple of Playboy is 2.8x. |
| Is Playboy profitable? | Yes, Playboy is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Playboy? | Playboy's last 12 months EBITDA is $3.5M. |
| What is Playboy's EBITDA margin? | Playboy's last 12 months EBITDA margin is 3%. |
| What is the current EV/EBITDA multiple of Playboy? | Current EBITDA multiple of Playboy is 94.7x. |
| What is the current FCF of Playboy? | Playboy's last 12 months FCF is -$8.0M. |
| What is Playboy's FCF margin? | Playboy's last 12 months FCF margin is -7%. |
| What is the current EV/FCF multiple of Playboy? | Current FCF multiple of Playboy is -41.1x. |
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