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Playboy Valuation Multiples
Discover revenue and EBITDA valuation multiples for Playboy and similar public comparables like PR TIMES, Lee Enterprises, Escalade, Solocal and more.
Playboy Overview
About Playboy
Playboy Inc, formerly PLBY Group Inc connects consumers around the world with products, services, and experiences to help them look good, feel good, and have fun. PLBY Group serves consumers in four categories: Style and Apparel, Digital Entertainment and Lifestyle, Sexual Wellness, and Beauty and Grooming. It operates through three segments Direct-to-Consumer, Licensing, and Digital Subscriptions and Content. It generates revenue through the sales of products and content services to consumers.
Founded
2019
HQ
Employees
615
Website
Financials (LTM)
EV
$375M
Playboy Financials
Playboy reported last 12-month revenue of $123M and EBITDA of $20M.
In the same LTM period, Playboy generated $88M in gross profit, $20M in EBITDA, and had net loss of ($8M).
Revenue (LTM)
Playboy P&L
In the most recent fiscal year, Playboy reported revenue of $121M and EBITDA of $17M.
Playboy expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $123M | XXX | $121M | XXX | XXX | XXX |
| Gross Profit | $88M | XXX | $86M | XXX | XXX | XXX |
| Gross Margin | 72% | XXX | 71% | XXX | XXX | XXX |
| EBITDA | $20M | XXX | $17M | XXX | XXX | XXX |
| EBITDA Margin | 16% | XXX | 14% | XXX | XXX | XXX |
| EBIT Margin | (1%) | XXX | (5%) | XXX | XXX | XXX |
| Net Profit | ($8M) | XXX | ($13M) | XXX | XXX | XXX |
| Net Margin | (6%) | XXX | (10%) | XXX | XXX | XXX |
| Net Debt | — | — | $136M | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Playboy Stock Performance
Playboy has current market cap of $203M, and enterprise value of $375M.
Market Cap Evolution
Playboy's stock price is $1.88.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $375M | $203M | 0.0% | XXX | XXX | XXX | $-0.12 |
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Start Free TrialPlayboy Valuation Multiples
Playboy trades at 3.0x EV/Revenue multiple, and 18.7x EV/EBITDA.
EV / Revenue (LTM)
Playboy Financial Valuation Multiples
As of April 3, 2026, Playboy has market cap of $203M and EV of $375M.
Equity research analysts estimate Playboy's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Playboy has a P/E ratio of (26.5x).
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $203M | XXX | $203M | XXX | XXX | XXX |
| EV (current) | $375M | XXX | $375M | XXX | XXX | XXX |
| EV/Revenue | 3.0x | XXX | 3.1x | XXX | XXX | XXX |
| EV/EBITDA | 18.7x | XXX | 22.0x | XXX | XXX | XXX |
| EV/EBIT | (248.7x) | XXX | (63.1x) | XXX | XXX | XXX |
| EV/Gross Profit | 4.2x | XXX | 4.4x | XXX | XXX | XXX |
| P/E | (26.5x) | XXX | (16.0x) | XXX | XXX | XXX |
| EV/FCF | 274.8x | XXX | (373.6x) | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Playboy Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Playboy Margins & Growth Rates
Playboy's revenue in the last 12 month grew by 7%.
Playboy's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
Playboy's rule of 40 is 30% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Playboy's rule of X is 41% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Playboy Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 7% | XXX | 7% | XXX | XXX | XXX |
| EBITDA Margin | 16% | XXX | 14% | XXX | XXX | XXX |
| EBITDA Growth | 49% | XXX | 70% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 30% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 41% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | — | XXX | 75% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 76% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Playboy Public Comps
See public comps and valuation multiples for other Online Content & News and Sports & Leisure comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| PR TIMES | XXX | XXX | XXX | XXX | XXX | XXX |
| Lee Enterprises | XXX | XXX | XXX | XXX | XXX | XXX |
| Escalade | XXX | XXX | XXX | XXX | XXX | XXX |
| Solocal | XXX | XXX | XXX | XXX | XXX | XXX |
| LBG Media | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Playboy M&A Activity
Playboy acquired XXX companies to date.
Last acquisition by Playboy was on XXXXXXXX, XXXXX. Playboy acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Playboy
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialPlayboy Investment Activity
Playboy invested in XXX companies to date.
Playboy made its latest investment on XXXXXXXX, XXXXX. Playboy invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Playboy
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Playboy
| When was Playboy founded? | Playboy was founded in 2019. |
| Where is Playboy headquartered? | Playboy is headquartered in United States. |
| How many employees does Playboy have? | As of today, Playboy has over 615 employees. |
| Who is the CEO of Playboy? | Playboy's CEO is Ben Kohn. |
| Is Playboy publicly listed? | Yes, Playboy is a public company listed on Nasdaq. |
| What is the stock symbol of Playboy? | Playboy trades under PLBY ticker. |
| When did Playboy go public? | Playboy went public in 2021. |
| Who are competitors of Playboy? | Playboy main competitors are PR TIMES, Lee Enterprises, Escalade, Solocal. |
| What is the current market cap of Playboy? | Playboy's current market cap is $203M. |
| What is the current revenue of Playboy? | Playboy's last 12 months revenue is $123M. |
| What is the current revenue growth of Playboy? | Playboy revenue growth (NTM/LTM) is 7%. |
| What is the current EV/Revenue multiple of Playboy? | Current revenue multiple of Playboy is 3.0x. |
| Is Playboy profitable? | Yes, Playboy is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Playboy? | Playboy's last 12 months EBITDA is $20M. |
| What is Playboy's EBITDA margin? | Playboy's last 12 months EBITDA margin is 16%. |
| What is the current EV/EBITDA multiple of Playboy? | Current EBITDA multiple of Playboy is 18.7x. |
| What is the current FCF of Playboy? | Playboy's last 12 months FCF is $1M. |
| What is Playboy's FCF margin? | Playboy's last 12 months FCF margin is 1%. |
| What is the current EV/FCF multiple of Playboy? | Current FCF multiple of Playboy is 274.8x. |
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