McBride Valuation Multiples

Since its founding in 1837, Procter & Gamble has become one of the world's largest consumer product manufacturers, with annual sales of nearly $85 billion. It operates with a lineup of leading brands, including more than 20 that generate annual global sales of more than $1 billion each, such as Tide laundry detergent, Charmin toilet paper, Pantene shampoo, and Pampers diapers. Sales outside its home turf represent just more than half of the firm's consolidated total.

Unilever is a diversified beauty, wellbeing, and personal care (44% of 2024 sales by value), homecare (20%), and packaged food (36%) company. Its brands include Dove personal-care products, Knorr soups and sauces, Hellmann's mayonnaise, Axe and Rexona deodorants, and TRESemme haircare. The firm has been acquisitive in recent years; notable purchases include Paula's Choice, Liquid I.V., Horlicks, and Wild deodorants. The company derives 58% of its sales from emerging markets and 42% from developed markets. The US is its largest market, accounting for around 20% of sales, followed by India, which accounts for 11% of sales.

Since its founding in 1806, Colgate-Palmolive has grown into a leading player in the household and personal care industry. In addition to its namesake oral care line (which accounts for more than 40% of its total sales), the firm manufactures shampoos, shower gels, deodorants, and home care products sold in over 200 countries. International sales account for about 70% of its total business, including approximately 45% from emerging regions. It also owns specialty pet food maker Hill's (around one-fifth of sales), which sells a majority of its products through veterinarians and specialty pet retailers.

Hindustan Unilever Ltd is an Indian consumer goods company. The firm offers different brands from distinct categories, from cosmetics and hygienic items, including detergents, soaps, shampoos, skincare, toothpaste, and deodorants, to food and beverages (tea, coffee, packaged foods). Its product portfolio contains household brands such as Lux, Lifebuoy, Pepsodent, Closeup, Pureit, Axe, Brooke Bond, Bru, Knorr, Kissan, Pond's, Vaseline, Lakme, Dove, Clinic Plus, Sunsilk, Kwality Wall's, Surf Excel, Rin, Wheel, and Fair and Lovely. The company's segments include Home Care, Beauty & Wellbeing, Personal Care, Foods, and others. Geographically, it generates a majority of its revenue from India.

With more than half of its sales from personal care and another third from consumer tissue products, Kimberly-Clark is a leading manufacturer in the tissue and hygiene realm. Its brand mix includes Huggies, PullUps, Kotex, Depend, Kleenex, and Cottonelle. The firm also operates in the professional segment, partnering with businesses to provide safety and sanitary offerings for the workplace. Kimberly-Clark generates just over half its sales in North America and more than 10% in Europe, with the rest primarily concentrated in Asia and Latin America. It intends to add Kenvue's consumer health portfolio to its mix in the second half of calendar year 2026.

Two distinct customer groups constitute Henkel. The consumer segment (around 50% of consolidated 2024 sales) is laundry and home care, including the Persil and Purex laundry detergent brands, and beautycare, including the Schwarzkopf brand in hair care and the Dial brand in hand soap. The adhesives technologies segment makes up the remaining 50% of sales. Sales in Europe accounted for 37% of the firm's consolidated total in 2024, while Asia-Pacific and North America accounted for 16% and 28%, respectively.

Essity is a health and hygiene company spun out of Svenska Cellulosa in June 2017. Essity's products span the feminine care, baby care, toilet paper, facial tissue, and wet wipes categories, as well as hand soap, hand sanitizers, and tissue dispensers for institutional customers. Essity also offers medical solutions in the form of wound care, orthopedics, and compression therapy, accounting for around 8% of net sales. Essity operates in 150 markets and generates 60% of its revenue in Europe.

Kao is the largest household and personal care product manufacturer in Japan, with a footprint across Asia, Europe, and the Americas. Japan remains its largest market, contributing about 50% of sales and operating profits with several leading brands, including Attack and Bioré. Initially a soap producer established in the 1890s, Kao has expanded into cosmetics, disposable hygiene products, and chemicals, in addition to its homecare and toiletry products. Asia, the largest overseas market, contributes around 15% of group sales. Kao has also acquired several Western skin- and haircare brands, including Jergens, John Frieda, Curél, Molton Brown, and the latest, Oribe.

Ryohin Keikaku Co Ltd operates as a retailer of household and consumer products under the MUJI and IDEE brands. The company conducts its business through four segments: Domestic Business, East Asia Business, Southeast Asia and Oceania Business, and Europe and America Business. The Domestic Business covers product sales in stores and online in Japan, along with procurement and logistics, while the overseas segments engage in product and food-related operations across their respective regions.

Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm’s portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt’s Bees. More than 80% of Clorox’s sales come from its home turf.

Godrej Consumer Products Ltd is a company that produces household and personal care items. The company has three main product categories: home care, hair care, and personal care. Godrej Consumer Products serves different geographic regions: Asia (India, Indonesia, the Middle East, Myanmar, Nepal, Pakistan, Sri Lanka); Africa (South Africa, Nigeria, Mozambique, Kenya); Latin America (Argentina, Bolivia, Chile, Paraguay, and Uruguay); and Europe (the United Kingdom). The brand portfolio includes Roby, Renew, Darling, and Inecto in hair care; Hit, Ezee, Good Knight in-home care; and Mitu. The company has identified four reportable geographical segments: Segment-1 in India, Segment-2 in Indonesia, Segment-3 in Africa (including Strength of Nature), and Segment-4 encompassing other regions.

Kimberly - Clark de Mexico SAB de CV manufactures and sells s a wide selection of paper-based products: napkins, kitchen towels, disposable diapers, feminine-care pads, bathroom tissue, facial tissue, and hand towels, among others. The company's business lines comprise: babies and infants, household products, feminine-care products, personal care, and healthcare. Its brand portfolio includes Kleenex, Sanitas, Kimlark, Petalo, Cottonelle, Depend, and Kotex. The company serves the local market, Mexico, but also the United States, Asia, and Central and South America.

Lion Corp is a Japanese household and personal products manufacturer. It is engaged in the manufacture, sale, and trade of daily necessities, over-the-counter medicines, and chemical products. The company operates through three main segments: Consumer Goods, Industrial Products, and Overseas Business. Its consumer goods segment includes products such as toothpaste, toothbrushes, hand soap, detergents, and pet supplies; the industrial products segment handles chemical raw materials and commercial products; while its overseas segment focuses on the manufacture and sale of daily necessities in international markets. It generates the majority of its revenue from the Consumer Goods segment.

Tiger Brands Ltd is an African producer and distributor of branded food, beverage, home, and personal care products. Its operations are predominantly in Southern Africa, with additional market presence in other parts of the African continent through exports. The company's reportable product segments are Milling and Baking, Grains, Culinary, Snacks, Treats and Beverages, Home, Personal and Baby Care. The company derives the majority of revenue from the product sales of the Culinary segment, which includes canned fruit and vegetables, condiments and ingredients, spreads, baby nutrition and Davita exports.

LG H&H is a producer of household and personal-care products. The company operates through three segments: the Beauty segment, which includes basic skincare and color cosmetics; the Refreshment segment, which produces beverages such as cola and bottled water; and the Home Care & Daily Beauty (HDB) segment, which offers everyday essentials including toothpaste, detergents, and shampoos. It generates the majority of its revenue from the Beauty segment.

Softcare Ltd is a hygiene product corporation principally engaged in the development, manufacturing and sales of baby and feminine hygiene products, including baby diapers, baby pants, sanitary pads and wet wipes. Geographically it operates in Africa, Latin America and Central Asia. It offers a variety of baby and feminine hygiene products under brands like Softcare, as well as Veesper, Maya, Cuettie and Clincleer. The company generates the majority of its revenue from the sales of hygiene products in Africa.

Alicorp SA is engaged in the manufacturing and distribution of edible oils and fats, fideos, harinas, chickens, soap for washing, detergents, salsas, panettone, cereals, instant soft drinks, personal care products, home care products and balanced foods for animal consumption; like that distribution of products manufactured by third parties.

Spectrum Brands Holdings Inc is consumer products and home essentials company. The company is a supplier of consumer batteries, residential locksets, residential builders' hardware, grooming products and personal care products. The company manages the businesses in product-focused segments; Home and Personal Care, global Pet Care, and Home and Garden. The Company manufactures, markets and distributes its products globally in the North America, Europe, Middle East & Africa, Latin America, and Asia-Pacific.

Sano Bruno's Enterprises Ltd manufactures household cleaning and toiletry products. Its products include laundry products, home care products, cleaning and hygiene products, air fresheners, kitchen accessories and useful products, insecticides, paper products and among others.

Helen Of Troy Ltd is a consumer products company offering creative products and solutions for its customers through a diversified portfolio of brands. It has two operating segments: Home and Outdoor segment provides a broad range of consumer products for home activities such as food preparation, cooking, cleaning, and organization; as well as products for outdoor and on-the-go activities such as hydration, food storage, backpacks, and travel gear, and The Beauty and Wellness segment provides beauty and wellness products including mass and prestige market beauty appliances, prestige market liquid-based hair and personal care products, and wellness devices including thermometers, water and air filtration systems, humidifiers, and fans.

Saudi Paper Manufacturing Co manufactures tissue paper. The principal activities of the company are to manufacture tissue paper rolls, convert tissue paper rolls into facial, kitchen and toilet tissue papers and collect, sort, transport, and press waste papers. The reportable segments of the company are Manufacturing and Trading and others. The Manufacturing segment includes buying, manufacturing, and distributing pulp paper, and the Trading and other segment include collecting, sorting, and pressing waste papers. The company generates the majority of its revenue from the Manufacturing segment.

Mutandis SCA is an industrial and commercial group specializing in consumer goods, pursuing its brand development in Morocco and Africa. Its product categories are AGRI-FOOD and Cleaning Products. The company's products include Seafood products, Fruit Juices, Food Bottles, and Detergents. Mutandis exports its products to more than 40 countries.

Leifheit AG is a brand supplier of household items. It divides its operating business into the Household, well-being, and Private Label segments. Leifheit and Soehnle products, two of Germany's household brands, are known for quality and utility for consumers. Its French subsidiaries Birambeau and Herby are active in the service-oriented Private Label segment with a selected product range. In each segment, the company focuses on its core product categories of cleaning, laundry care, kitchen goods, and well-being. Its key markets are Germany and Central Europe. It recognizes revenue from the sale of products.

Reckitt Benckiser (Bangladesh) PLC is engaged in the manufacturing and marketing of household, toiletries, and pharmaceutical products. It provides products related to surface care, fabric care, dishwashing, home care, health, personal care, and food. It operates through the segments Hygiene, Health, and Nutrition, where the majority of the revenue comes from the Hygiene segment. Geographically, it operates in UK, U.S. and all other countries.

Papoutsanis SA manufactures food, personal care and household cleaning products. The company's products include soap items, cosmetic, shower caps and sewing kits, vanity sets, paper cases, dental kits, shaving set among others.

Bombril SA manufactures cleaning products for domestic and industrial use. It develops and commercializes products such as steel wool, detergents, disinfectants, deodorizers, fabric softeners, insecticides, sponges and glass cleaners.

MADARA Cosmetics AS manufactures natural skin care products in the Baltic and North European regions. The company provides various cosmetic products such as toners, lip care, moisturizers, and other related products. The firm generates revenue from the production and wholesale of cosmetic products. Geographically, it generates maximum revenue from the European Union, followed by Latvia and other markets.

Candles Scandinavia B is a manufacturer of candles. The company produces scented candles with 100% plant-based, biodegradable candle wax. The firm primarily targets business chains and brands in fashion, beauty and home furnishings, to which it offers private label solutions. The company is primarily active in the Nordic region.

Mundial SA - Produtos De Consumo manufactures and markets cutlery, fashion and beauty care products for professional and home use. Its products include cutleries, table sets, utensils, scissors, brushes, eyelets, ornaments and buckles, clippers, tweezers, fashion accessories as well as knives, cutlery, kitchen utensils, and bike pumps.

4Mass SA operates in cosmetics industry. The company is engaged in the production and distribution of makeup products. Its brand profile includes Clares, Stylistic, and Palu.

Delko SA is engaged in the wholesale distribution of household chemistry products, cosmetics and personal care products in Poland.

Mediterra SA is engaged in the establishment of a marketing tool for mastiha, development, production, promotion and sale of mastiha products. The company's products include Chios Mastiha Pdo Large Tears, Chios Mastiha Pdo Small Tears, Organic Lemon Jam with Mastiha, Orient Coffee with Mastiha, Cereals with Figs Flavoured with Mastiha Oil, Chewing Gum Elma - Dental, Chewing Gum Chios Pdo Elma Classic and Chewing Gum Elma - Rose Sugar Free.

Clemondo Group AB offers sustainable and effective comprehensive solutions for vehicle care, hygiene and cleaning. It develops, produces and markets cleaning and maintenance products for professionals under its own brands Lahega, Liv and Strovels.