Kjell Group Valuation Multiples

Kjell Group is valued at $162M as of October 2026, a 0.8x revenue multiple. In the last 12 months, Kjell Group revenue was $252M and Kjell Group EBITDA was $24M.

Kjell Group Overview

About Kjell Group

Kjell Group AB offers one of the comprehensive assortment of electronic accessories on the market. The company operates online in Sweden which covers service point and online-generated sales from the legal Swedish company, Norway which covers service point and online-generated sales from the legal Norwegian company, and Denmark which covers online-generated sales from the legal Danish company. The company generates majority of revenue from Sweden.


Founded

2017

HQ

Sweden

Employees

1.3K

Financials (LTM)

Revenue: $252M
EBITDA: $24M

EV

$213M

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Kjell Group Financials

Kjell Group reported last 12-month revenue of $252M and EBITDA of $24M.

In the same LTM period, Kjell Group generated $106M in gross profit, $24M in EBITDA, and had net loss of ($9M).

Revenue (LTM)


Kjell Group P&L

In the most recent fiscal year, Kjell Group reported revenue of $239M and EBITDA of $8M.

Kjell Group is unprofitable as of last fiscal year, with gross margin of 39%, EBITDA margin of 3%, and net margin of (16%).

See analyst estimates for Kjell Group
LTMLast FY202320242025202620272028
Revenue$252M$239M$269M$271M$239M
Gross Profit$106M$94M$113M$110M$94M
Gross Margin42%39%42%41%39%
EBITDA$24M$8M$27M$22M$8M
EBITDA Margin10%3%10%8%3%
EBIT Margin(0%)(16%)2%1%(16%)
Net Profit($9M)($39M)$1M($2M)($39M)
Net Margin(3%)(16%)0%(1%)(16%)
Net Debt-$32M---

Financial data powered by Morningstar, Inc.

Kjell Group Stock Performance

Kjell Group has current market cap of $162M, and enterprise value of $213M.

Market Cap Evolution


Kjell Group's stock price is $1.70.

Kjell Group share price increased by 5.2% in the last 30 days, and by 97.7% in the last year.

Kjell Group has an EPS (earnings per share) of $-0.41.

See more trading valuation data for Kjell Group
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$213M$162M3.5%5.2%17.8%97.7%$-0.41

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Kjell Group Valuation Multiples

Kjell Group trades at 0.8x EV/Revenue multiple, and 8.8x EV/EBITDA.

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EV / Revenue (LTM)


Kjell Group Financial Valuation Multiples

As of October 17, 2026, Kjell Group has market cap of $162M and EV of $213M.

Kjell Group has a P/E ratio of (18.9x).

LTMLast FY202320242025202620272028
EV/Revenue0.8x0.9x0.8x0.8x0.9x
EV/EBITDA8.8x26.4x8.0x9.9x26.4x
EV/EBIT(205.4x)(5.6x)34.7x78.8x(5.6x)
EV/Gross Profit2.0x2.3x1.9x1.9x2.3x
P/E(18.9x)(4.2x)124.4x(77.6x)(4.2x)
EV/FCF(124.8x)32.7x8.6x16.8x32.7x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Kjell Group Margins & Growth Rates

Kjell Group grew revenue by 4% and EBITDA by 204% in the last fiscal year.

In the most recent fiscal year, Kjell Group reported gross margin of 39%, EBITDA margin of 3%, and net margin of (16%).

See estimated margins and future growth rates for Kjell Group

Kjell Group Margins

Last FY202420252026202720282029
Gross Margin39%41%39%43%
EBITDA Margin3%8%3%10%
EBIT Margin(16%)1%(16%)2%
Net Margin(16%)(1%)(16%)(0%)
FCF Margin3%5%3%(1%)

Kjell Group Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth4%1%(12%)4%
Gross Profit Growth14%(3%)(15%)14%
EBITDA Growth204%(18%)(63%)204%
EBIT Growth(115%)(56%)(1497%)(115%)
Net Profit Growth(98%)(260%)1769%(98%)
FCF Growth(136%)(49%)(49%)(136%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Kjell Group Operational KPIs

Kjell Group's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Kjell Group's Rule of 40 is 14% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Kjell Group's Rule of X is 19% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Kjell Group
LTMLast FY202320242025202620272028
Rule of 4015%14%---
Bessemer Rule of X24%19%---
Revenue per Employee-$0.2M---
Opex per Employee-$0.1M---
Opex to Revenue-55%40%40%55%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Kjell Group Competitors

Kjell Group competitors include Action S.A., İndeks Bilgisayar, Aterian, Vuzix, Empa Electronics, B&C Speakers, Mitac Digital Technology, Mirgor, Positivo Tecnologia and Videndum.

Most Kjell Group public comparables operate across Consumer Electronics.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Action S.A.$770M$18M0.2x0.2x7.9x8.5x
İndeks Bilgisayar$1.9B$49M0.1x-3.5x-
Aterian$69M($16M)2.1x-(8.8x)-
Vuzix$6M($29M)27.6x25.8x(5.9x)-
Empa Electronics------
B&C Speakers$111M$21M1.3x1.4x7.1x7.1x
Mitac Digital Technology$258M$13M0.2x0.2x3.4x-
Mirgor$1.8B$91M0.4x-7.1x-

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Acquisitions by Kjell Group

Kjell Group has acquired 1 company to date.

Last acquisition by Kjell Group was on March 30th 2021. Kjell Group acquired AV-Cables for undisclosed valuation.

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Latest Acquisitions by Kjell Group

AV-Cables
Description
AV-Cables is a Danish online retailer of consumer electronics accessories founded in 2006. It sells more than 23,000 product lines to over half a million Danish customers with next-day delivery from a 4,300 square metre central warehouse in Jutland. In 2020 it recorded revenue of over DKK 200 million and EBITDA of around DKK 30 million, earned from online product sales.
HQ CountryDenmark
HQ City
Vejle
Deal Date30 Mar 2021
Valuationundisclosed
EV/Revenue
EV/EBITDA

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About Kjell Group

When was Kjell Group founded?Kjell Group was founded in 2017.
Where is Kjell Group headquartered?Kjell Group is headquartered in Sweden.
How many employees does Kjell Group have?As of today, Kjell Group has over 1K employees.
Who is the CEO of Kjell Group?Kjell Group's CEO is Sandra Gadd.
Is Kjell Group publicly listed?Yes, Kjell Group is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Kjell Group?Kjell Group trades under KJELL ticker.
When did Kjell Group go public?Kjell Group went public in 2021.
Who are competitors of Kjell Group?Kjell Group main competitors include Action S.A., İndeks Bilgisayar, Aterian, Vuzix, Empa Electronics, B&C Speakers, Mitac Digital Technology, Mirgor, Positivo Tecnologia, Videndum.
What is the current market cap of Kjell Group?Kjell Group's current market cap is $162M.
What is the current revenue of Kjell Group?Kjell Group's last 12 months revenue is $252M.
What is the current revenue growth of Kjell Group?Kjell Group revenue growth (NTM/LTM) is 6%.
What is the current EV/Revenue multiple of Kjell Group?Current revenue multiple of Kjell Group is 0.8x.
What is the current EBITDA of Kjell Group?Kjell Group's last 12 months EBITDA is $24M.
What is Kjell Group's EBITDA margin?Kjell Group's last 12 months EBITDA margin is 10%.
What is the current EV/EBITDA multiple of Kjell Group?Current EBITDA multiple of Kjell Group is 8.8x.
What is the current FCF of Kjell Group?Kjell Group's last 12 months FCF is ($2M).
What is Kjell Group's FCF margin?Kjell Group's last 12 months FCF margin is (1%).
What is the current EV/FCF multiple of Kjell Group?Current FCF multiple of Kjell Group is (124.8x).
How many companies Kjell Group has acquired to date?As of October 2026, Kjell Group has acquired 1 company.
What was the largest acquisition by Kjell Group?None of the M&A deals Kjell Group has completed have disclosed valuations.
In how many companies Kjell Group has invested to date?Kjell Group hasn't invested in any companies yet (or none have been disclosed publicly).

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