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- Hugo Boss
Hugo Boss Valuation Multiples
Discover revenue and EBITDA valuation multiples for Hugo Boss and similar public comparables like Citizen Watch, Ermenegildo Zegna, Beijing Caishikou, Under Armour and more.
Hugo Boss Overview
About Hugo Boss
Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.
Founded
1924
HQ

Employees
21.3K
Website
Sectors
Financials (LTM)
EV
$4B
Hugo Boss Financials
Hugo Boss reported last 12-month revenue of $5B and EBITDA of $875M.
In the same LTM period, Hugo Boss generated $3B in gross profit, $875M in EBITDA, and $281M in net income.
Revenue (LTM)
Hugo Boss P&L
In the most recent fiscal year, Hugo Boss reported revenue of $5B and EBITDA of $910M.
Hugo Boss expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $5B | XXX | $5B | XXX | XXX | XXX |
| Gross Profit | $3B | XXX | $3B | XXX | XXX | XXX |
| Gross Margin | 62% | XXX | 61% | XXX | XXX | XXX |
| EBITDA | $875M | XXX | $910M | XXX | XXX | XXX |
| EBITDA Margin | 18% | XXX | 18% | XXX | XXX | XXX |
| EBIT Margin | 9% | XXX | 10% | XXX | XXX | XXX |
| Net Profit | $281M | XXX | $302M | XXX | XXX | XXX |
| Net Margin | 6% | XXX | 6% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Hugo Boss Stock Performance
Hugo Boss has current market cap of $3B, and enterprise value of $4B.
Market Cap Evolution
Hugo Boss' stock price is $42.60.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $4B | $3B | -0.2% | XXX | XXX | XXX | $4.38 |
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Start Free TrialHugo Boss Valuation Multiples
Hugo Boss trades at 0.8x EV/Revenue multiple, and 4.4x EV/EBITDA.
EV / Revenue (LTM)
Hugo Boss Financial Valuation Multiples
As of March 28, 2026, Hugo Boss has market cap of $3B and EV of $4B.
Equity research analysts estimate Hugo Boss' 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Hugo Boss has a P/E ratio of 10.4x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $3B | XXX | $3B | XXX | XXX | XXX |
| EV (current) | $4B | XXX | $4B | XXX | XXX | XXX |
| EV/Revenue | 0.8x | XXX | 0.8x | XXX | XXX | XXX |
| EV/EBITDA | 4.4x | XXX | 4.2x | XXX | XXX | XXX |
| EV/EBIT | 8.9x | XXX | 7.8x | XXX | XXX | XXX |
| EV/Gross Profit | 1.3x | XXX | 1.3x | XXX | XXX | XXX |
| P/E | 10.4x | XXX | 9.7x | XXX | XXX | XXX |
| EV/FCF | 7.5x | XXX | 6.7x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Hugo Boss Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Hugo Boss Margins & Growth Rates
Hugo Boss' revenue in the last 12 month declined by (7%).
Hugo Boss' revenue per employee in the last FY averaged $0.2M.
Hugo Boss' rule of 40 is 12% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Hugo Boss' rule of X is 2% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Hugo Boss Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | (7%) | XXX | (9%) | XXX | XXX | XXX |
| EBITDA Margin | 18% | XXX | 18% | XXX | XXX | XXX |
| EBITDA Growth | (9%) | XXX | (14%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 12% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 2% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 43% | XXX | 41% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 10% | XXX | 9% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 2% | XXX | 2% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 51% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Hugo Boss Public Comps
See public comps and valuation multiples for other Clothing & Accessories comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Citizen Watch | XXX | XXX | XXX | XXX | XXX | XXX |
| Ermenegildo Zegna | XXX | XXX | XXX | XXX | XXX | XXX |
| Beijing Caishikou | XXX | XXX | XXX | XXX | XXX | XXX |
| Under Armour | XXX | XXX | XXX | XXX | XXX | XXX |
| PVH | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Hugo Boss M&A Activity
Hugo Boss acquired XXX companies to date.
Last acquisition by Hugo Boss was on XXXXXXXX, XXXXX. Hugo Boss acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Hugo Boss
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialHugo Boss Investment Activity
Hugo Boss invested in XXX companies to date.
Hugo Boss made its latest investment on XXXXXXXX, XXXXX. Hugo Boss invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Hugo Boss
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Hugo Boss
| When was Hugo Boss founded? | Hugo Boss was founded in 1924. |
| Where is Hugo Boss headquartered? | Hugo Boss is headquartered in Germany. |
| How many employees does Hugo Boss have? | As of today, Hugo Boss has over 21K employees. |
| Is Hugo Boss publicly listed? | Yes, Hugo Boss is a public company listed on Frankfurt Stock Exchange. |
| What is the stock symbol of Hugo Boss? | Hugo Boss trades under BOSS ticker. |
| When did Hugo Boss go public? | Hugo Boss went public in 1985. |
| Who are competitors of Hugo Boss? | Hugo Boss main competitors are Citizen Watch, Ermenegildo Zegna, Beijing Caishikou, Under Armour. |
| What is the current market cap of Hugo Boss? | Hugo Boss' current market cap is $3B. |
| What is the current revenue of Hugo Boss? | Hugo Boss' last 12 months revenue is $5B. |
| What is the current revenue growth of Hugo Boss? | Hugo Boss revenue growth (NTM/LTM) is (7%). |
| What is the current EV/Revenue multiple of Hugo Boss? | Current revenue multiple of Hugo Boss is 0.8x. |
| Is Hugo Boss profitable? | Yes, Hugo Boss is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Hugo Boss? | Hugo Boss' last 12 months EBITDA is $875M. |
| What is Hugo Boss' EBITDA margin? | Hugo Boss' last 12 months EBITDA margin is 18%. |
| What is the current EV/EBITDA multiple of Hugo Boss? | Current EBITDA multiple of Hugo Boss is 4.4x. |
| What is the current FCF of Hugo Boss? | Hugo Boss' last 12 months FCF is $513M. |
| What is Hugo Boss' FCF margin? | Hugo Boss' last 12 months FCF margin is 11%. |
| What is the current EV/FCF multiple of Hugo Boss? | Current FCF multiple of Hugo Boss is 7.5x. |
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