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Hugo Boss is a German-based menswear apparel brand operating in the premium segment through its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of the founder, the company shifted focus to men's suits. The company is globally present with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of sales through its own retail with over 1,400 stores globally.
1924
21.3K+
LTM Revenue $4.8B
LTM EBITDA $870M
$4.1B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Hugo Boss has a last 12-month revenue (LTM) of $4.8B and a last 12-month EBITDA of $870M.
In the most recent fiscal year, Hugo Boss achieved revenue of $4.8B and an EBITDA of $867M.
Hugo Boss expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Hugo Boss valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $4.8B | XXX | $4.8B | XXX | XXX | XXX |
| Gross Profit | $3.0B | XXX | $3.0B | XXX | XXX | XXX |
| Gross Margin | 62% | XXX | 62% | XXX | XXX | XXX |
| EBITDA | $870M | XXX | $867M | XXX | XXX | XXX |
| EBITDA Margin | 18% | XXX | 18% | XXX | XXX | XXX |
| EBIT | $419M | XXX | $466M | XXX | XXX | XXX |
| EBIT Margin | 9% | XXX | 10% | XXX | XXX | XXX |
| Net Profit | $251M | XXX | $240M | XXX | XXX | XXX |
| Net Margin | 5% | XXX | 5% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $88.1M | XXX | XXX | XXX |
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As of May 30, 2025, Hugo Boss's stock price is EUR 41 (or $46).
Hugo Boss has current market cap of EUR 2.8B (or $3.2B), and EV of EUR 3.7B (or $4.1B).
See Hugo Boss trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $4.1B | $3.2B | XXX | XXX | XXX | XXX | $3.61 |
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Start Free TrialAs of May 30, 2025, Hugo Boss has market cap of $3.2B and EV of $4.1B.
Hugo Boss's trades at 0.8x EV/Revenue multiple, and 4.7x EV/EBITDA.
Equity research analysts estimate Hugo Boss's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Hugo Boss has a P/E ratio of 12.7x.
See valuation multiples for Hugo Boss and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $3.2B | XXX | $3.2B | XXX | XXX | XXX |
| EV (current) | $4.1B | XXX | $4.1B | XXX | XXX | XXX |
| EV/Revenue | 0.9x | XXX | 0.8x | XXX | XXX | XXX |
| EV/EBITDA | 4.7x | XXX | 4.7x | XXX | XXX | XXX |
| EV/EBIT | 9.8x | XXX | 8.8x | XXX | XXX | XXX |
| EV/Gross Profit | 1.4x | XXX | n/a | XXX | XXX | XXX |
| P/E | 12.7x | XXX | 13.2x | XXX | XXX | XXX |
| EV/FCF | 9.8x | XXX | 7.3x | XXX | XXX | XXX |
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Start Free TrialHugo Boss's last 12 month revenue growth is 1%
Hugo Boss's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
Hugo Boss's rule of 40 is 19% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Hugo Boss's rule of X is 21% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Hugo Boss and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 1% | XXX | 2% | XXX | XXX | XXX |
| EBITDA Margin | 18% | XXX | 18% | XXX | XXX | XXX |
| EBITDA Growth | 2% | XXX | 2% | XXX | XXX | XXX |
| Rule of 40 | 19% | XXX | 19% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 21% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 42% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | 2% | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 52% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Brillia Inc | XXX | XXX | XXX | XXX | XXX | XXX |
| Cettire | XXX | XXX | XXX | XXX | XXX | XXX |
| Merino | XXX | XXX | XXX | XXX | XXX | XXX |
| Premier Investments | XXX | XXX | XXX | XXX | XXX | XXX |
| Step One Clothing | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Hugo Boss acquired XXX companies to date.
Last acquisition by Hugo Boss was XXXXXXXX, XXXXX XXXXX XXXXXX . Hugo Boss acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Hugo Boss founded? | Hugo Boss was founded in 1924. |
| Where is Hugo Boss headquartered? | Hugo Boss is headquartered in Germany. |
| How many employees does Hugo Boss have? | As of today, Hugo Boss has 21.3K+ employees. |
| Is Hugo Boss publicy listed? | Yes, Hugo Boss is a public company listed on ETR. |
| What is the stock symbol of Hugo Boss? | Hugo Boss trades under BOSS ticker. |
| When did Hugo Boss go public? | Hugo Boss went public in 1985. |
| Who are competitors of Hugo Boss? | Similar companies to Hugo Boss include e.g. Brillia Inc, Cettire, Merino, Premier Investments. |
| What is the current market cap of Hugo Boss? | Hugo Boss's current market cap is $3.2B |
| What is the current revenue of Hugo Boss? | Hugo Boss's last 12 months revenue is $4.8B. |
| What is the current revenue growth of Hugo Boss? | Hugo Boss revenue growth (NTM/LTM) is 1%. |
| What is the current EV/Revenue multiple of Hugo Boss? | Current revenue multiple of Hugo Boss is 0.9x. |
| Is Hugo Boss profitable? | Yes, Hugo Boss is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Hugo Boss? | Hugo Boss's last 12 months EBITDA is $870M. |
| What is Hugo Boss's EBITDA margin? | Hugo Boss's last 12 months EBITDA margin is 18%. |
| What is the current EV/EBITDA multiple of Hugo Boss? | Current EBITDA multiple of Hugo Boss is 4.7x. |
| What is the current FCF of Hugo Boss? | Hugo Boss's last 12 months FCF is $418M. |
| What is Hugo Boss's FCF margin? | Hugo Boss's last 12 months FCF margin is 9%. |
| What is the current EV/FCF multiple of Hugo Boss? | Current FCF multiple of Hugo Boss is 9.8x. |
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