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Hugo Boss Valuation Multiples

Discover revenue and EBITDA valuation multiples for Hugo Boss and similar public comparables like Yue Yuen Industrial, Columbia, Citizen Watch, Steven Madden and more.

Hugo Boss Overview

About Hugo Boss

Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.


Founded

1924

HQ

Germany

Employees

21.3K

Financials (LTM)

Revenue: $5B
EBITDA: $867M

EV

$4B

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Hugo Boss Financials

Hugo Boss reported last 12-month revenue of $5B and EBITDA of $867M.

In the same LTM period, Hugo Boss generated $3B in gross profit, $867M in EBITDA, and $272M in net income.

Revenue (LTM)


Hugo Boss P&L

In the most recent fiscal year, Hugo Boss reported revenue of $5B and EBITDA of $928M.

Hugo Boss is profitable as of last fiscal year, with gross margin of 62%, EBITDA margin of 18%, and net margin of 6%.

See analyst estimates for Hugo Boss
LTMLast FY202320242025202620272028
Revenue$5B$5B$5B$5B$5B
Gross Profit$3B$3B$3B$3B$3B
Gross Margin62%62%61%62%62%
EBITDA$867M$928M$876M$908M$928M
EBITDA Margin18%18%18%18%18%
EBIT Margin9%10%10%10%10%
Net Profit$272M$302M$304M$251M$294M
Net Margin6%6%6%5%6%

Financial data powered by Morningstar, Inc.

Hugo Boss Stock Performance

Hugo Boss has current market cap of $3B, and enterprise value of $4B.

Market Cap Evolution


Hugo Boss' stock price is $43.54.

Hugo Boss share price increased by 3.3% in the last 30 days, and decreased by 7.5% in the last year.

Hugo Boss has an EPS (earnings per share) of $4.38.

See more trading valuation data for Hugo Boss
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$4B$3B-0.2%3.3%-1.4%-7.5%$4.38

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Hugo Boss Valuation Multiples

Hugo Boss trades at 0.8x EV/Revenue multiple, and 4.2x EV/EBITDA.

See NTM and 2027E valuation multiples for Hugo Boss

EV / Revenue (LTM)


Hugo Boss Financial Valuation Multiples

As of May 12, 2026, Hugo Boss has market cap of $3B and EV of $4B.

Hugo Boss has a P/E ratio of 11.1x.

LTMLast FY202320242025202620272028
EV/Revenue0.8x0.7x0.7x0.7x0.7x
EV/EBITDA4.2x3.9x4.2x4.0x3.9x
EV/EBIT8.7x7.3x7.6x7.5x7.3x
EV/Gross Profit1.2x1.2x1.2x1.2x1.2x
P/E11.1x10.0x9.9x12.0x10.2x
EV/FCF7.2x6.2x32.9x6.2x6.2x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Hugo Boss Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Hugo Boss Margins & Growth Rates

Hugo Boss decreased revenue by 8% and EBITDA by 14% in the last fiscal year.

In the most recent fiscal year, Hugo Boss reported gross margin of 62%, EBITDA margin of 18%, and net margin of 6%.

See estimated margins and future growth rates for Hugo Boss

Hugo Boss Margins

Last FY202420252026202720282029
Gross Margin62%62%62%62%
EBITDA Margin18%18%18%17%
EBIT Margin10%10%10%8%
Net Margin6%5%6%5%
FCF Margin12%12%12%9%

Hugo Boss Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(8%)3%(1%)(8%)
Gross Profit Growth(7%)3%(1%)(7%)
EBITDA Growth(14%)4%2%(14%)
EBIT Growth(28%)1%3%(28%)
Net Profit Growth(28%)(17%)17%(25%)
FCF Growth(26%)427%0%(26%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Hugo Boss Operational KPIs

Hugo Boss' revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Hugo Boss' Rule of 40 is 9% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Hugo Boss' Rule of X is (2%) (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Hugo Boss
LTMLast FY202320242025202620272028
Rule of 4014%9%———
Bessemer Rule of X8%(2%)———
Revenue per Employee—$0.2M———
Opex per Employee—$0.1M———
S&M Expenses to Revenue43%42%42%42%41%
G&A Expenses to Revenue10%10%8%9%9%
R&D Expenses to Revenue2%2%2%2%2%
Opex to Revenue—51%52%52%51%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Hugo Boss Competitors

Hugo Boss competitors include Yue Yuen Industrial, Columbia, Citizen Watch, Steven Madden, Seiko Group, Abercrombie & Fitch, Ermenegildo Zegna, American Eagle Outfitters, Under Armour and Lao Feng Xiang.

Most Hugo Boss public comparables operate across Clothing & Accessories.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Yue Yuen Industrial0.4x0.4x3.6x4.2x
Columbia0.9x0.9x9.1x8.8x
Citizen Watch1.3x1.3x10.5x10.7x
Steven Madden1.3x1.3x15.8x14.8x
Seiko Group1.7x1.7x13.8x12.0x
Abercrombie & Fitch0.7x0.7x4.1x4.3x
Ermenegildo Zegna1.8x1.8x8.0x8.5x
American Eagle Outfitters0.7x0.7x7.4x7.1x

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About Hugo Boss

When was Hugo Boss founded?Hugo Boss was founded in 1924.
Where is Hugo Boss headquartered?Hugo Boss is headquartered in Germany.
How many employees does Hugo Boss have?As of today, Hugo Boss has over 21K employees.
Is Hugo Boss publicly listed?Yes, Hugo Boss is a public company listed on Frankfurt Stock Exchange.
What is the stock symbol of Hugo Boss?Hugo Boss trades under BOSS ticker.
When did Hugo Boss go public?Hugo Boss went public in 1985.
Who are competitors of Hugo Boss?Hugo Boss main competitors include Yue Yuen Industrial, Columbia, Citizen Watch, Steven Madden, Seiko Group, Abercrombie & Fitch, Ermenegildo Zegna, American Eagle Outfitters, Under Armour, Lao Feng Xiang.
What is the current market cap of Hugo Boss?Hugo Boss' current market cap is $3B.
What is the current revenue of Hugo Boss?Hugo Boss' last 12 months revenue is $5B.
What is the current revenue growth of Hugo Boss?Hugo Boss revenue growth (NTM/LTM) is (4%).
What is the current EV/Revenue multiple of Hugo Boss?Current revenue multiple of Hugo Boss is 0.8x.
Is Hugo Boss profitable?Yes, Hugo Boss is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Hugo Boss?Hugo Boss' last 12 months EBITDA is $867M.
What is Hugo Boss' EBITDA margin?Hugo Boss' last 12 months EBITDA margin is 18%.
What is the current EV/EBITDA multiple of Hugo Boss?Current EBITDA multiple of Hugo Boss is 4.2x.
What is the current FCF of Hugo Boss?Hugo Boss' last 12 months FCF is $505M.
What is Hugo Boss' FCF margin?Hugo Boss' last 12 months FCF margin is 10%.
What is the current EV/FCF multiple of Hugo Boss?Current FCF multiple of Hugo Boss is 7.2x.
How many companies Hugo Boss has acquired to date?Hugo Boss hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Hugo Boss has invested to date?Hugo Boss hasn't invested in any companies yet (or none have been disclosed publicly).

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