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FitLife Brands Valuation Multiples

Discover FitLife Brands' revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Apetit, Fujimak, Venture Life Group, Vita Life Sciences and more.

FitLife Brands Overview

About FitLife Brands

FitLife Brands Inc is a provider of proprietary nutritional supplements for health-conscious consumers. The company markets and sells its products under NDS, PMD, Siren labs, Core active, Metis nutrition, Isatori, and Biogenetic laboratories brand names. Its product portfolio consists of sports nutrition, energy, sports drink products, meal replacement products, and weight loss products. The firm derives its revenue from product sales. Its product categories include Natural & Organic Foods, Functional Foods, Natural & Organic Personal Care and Household Products, and Supplements.


Founded

2005

HQ

United States

Employees

39

Financials (LTM)

Revenue: $92M
EBITDA: $15M

EV

$133M

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FitLife Brands Financials

FitLife Brands reported last 12-month revenue of $92M and EBITDA of $15M.

In the same LTM period, FitLife Brands generated $35M in gross profit, $15M in EBITDA, and $7M in net income.

Revenue (LTM)


FitLife Brands P&L

In the most recent fiscal year, FitLife Brands reported revenue of $81M and EBITDA of $14M.

FitLife Brands is profitable as of last fiscal year, with gross margin of 39%, EBITDA margin of 17%, and net margin of 8%.

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LTMLast FY202320242025202620272028
Revenue$92M$81M$53M$64M$81M
Gross Profit$35M$31M$21M$28M$31M
Gross Margin38%39%41%44%39%
EBITDA$15M$14M$8M$13M$11M
EBITDA Margin16%17%15%21%13%
EBIT Margin13%15%17%21%15%
Net Profit$7M$6M$5M$9M$6M
Net Margin8%8%10%14%8%
Net Debt-$43M---

Financial data powered by Morningstar, Inc.

FitLife Brands Stock Performance

FitLife Brands has current market cap of $92M, and enterprise value of $133M.

Market Cap Evolution


FitLife Brands' stock price is $9.78.

FitLife Brands share price decreased by 3.9% in the last 30 days, and by 24.9% in the last year.

FitLife Brands has an EPS (earnings per share) of $0.67.

See more trading valuation data for FitLife Brands
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$133M$92M-1.3%-3.9%-31.1%-24.9%$0.67

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FitLife Brands Valuation Multiples

FitLife Brands trades at 1.4x EV/Revenue multiple, and 9.0x EV/EBITDA.

See NTM and 2027E valuation multiples for FitLife Brands

EV / Revenue (LTM)


FitLife Brands Financial Valuation Multiples

As of June 3, 2026, FitLife Brands has market cap of $92M and EV of $133M.

FitLife Brands has a P/E ratio of 12.6x.

LTMLast FY202320242025202620272028
EV/Revenue1.4x1.6x2.5x2.1x1.6x
EV/EBITDA9.0x9.5x16.4x10.0x12.6x
EV/EBIT11.2x10.9x14.5x9.9x10.9x
EV/Gross Profit3.8x4.2x6.2x4.7x4.2x
P/E12.6x14.5x17.3x10.2x14.5x
EV/FCF(8.4x)18.0x32.3x13.8x18.0x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified FitLife Brands Valuation Multiples

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FitLife Brands Margins & Growth Rates

FitLife Brands grew revenue by 31% and EBITDA by 11% in the last fiscal year.

In the most recent fiscal year, FitLife Brands reported gross margin of 39%, EBITDA margin of 17%, and net margin of 8%.

See estimated margins and future growth rates for FitLife Brands

FitLife Brands Margins

Last FY202420252026202720282029
Gross Margin39%44%39%38%
EBITDA Margin17%21%13%15%
EBIT Margin15%21%15%14%
Net Margin8%14%8%8%
FCF Margin9%15%9%10%

FitLife Brands Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth31%22%26%31%
Gross Profit Growth29%31%12%29%
EBITDA Growth11%64%(21%)49%
EBIT Growth19%46%(9%)19%
Net Profit Growth37%70%(30%)37%
FCF Growth41%133%(23%)41%

Data powered by FactSet, Inc. and Morningstar, Inc.

FitLife Brands Operational KPIs

FitLife Brands' revenue per employee in the last FY averaged $2.1M, while opex per employee averaged $0.5M for the same period.

FitLife Brands' Rule of 40 is 45% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

FitLife Brands' Rule of X is 91% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for FitLife Brands
LTMLast FY202320242025202620272028
Rule of 4035%45%---
Bessemer Rule of X63%91%---
Revenue per Employee-$2.1M---
Opex per Employee-$0.5M---
S&M Expenses to Revenue6%6%-7%6%
G&A Expenses to Revenue18%17%-15%17%
Opex to Revenue-24%23%23%24%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

FitLife Brands Competitors

FitLife Brands competitors include Apetit, Fujimak, Venture Life Group, Vita Life Sciences, IEVA Group, Miko, NWF Group, Promopharm, Zevia and Excelsior Alimentos.

Most FitLife Brands public comparables operate across Food & Beverages, Health & Beauty, Nutraceuticals & Cosmeceuticals, BioTech and HealthTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Apetit0.6x0.5x4.4x5.9x
Fujimak0.3x0.3x3.1x-
Venture Life Group1.3x1.0x8.2x6.0x
Vita Life Sciences1.0x-6.1x-
IEVA Group1.7x-(246.9x)-
Miko0.5x0.5x4.0x4.0x
NWF Group0.1x0.1x3.6x3.3x
Promopharm0.9x-7.8x-

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Acquisitions by FitLife Brands

FitLife Brands has acquired 4 companies to date.

Last acquisition by FitLife Brands was on August 5th 2025. FitLife Brands acquired Irwin Naturals for $43M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by FitLife Brands

Irwin Naturals
MusclePharm
Mimis Rock
iSatori
Description
Irwin Naturals Inc develops vitamins and other health supplements and distributes these products in the United States and Canada through two main channels: health food stores and mass market retailers. The company has three operating segments namely Products; Clinics and Corporate. It generates maximum revenue from the Products segment.
MusclePharm is a Denver-headquartered developer and manufacturer of banned-substance-free nutritional supplements tested by independent organizations. Products emerge from research at the MusclePharm Sports Science Center using a six-stage protocol and field-testing with professional athletes.
Mimis Rock is a global wellness retailer offering diverse health products. The company connects consumers with supplements and lifestyle items through an online platform managed by health and business experts.
iSatori runs an online community offering sports nutrition products alongside user reviews and insights.
HQ CountryCanadaUnited StatesCanadaUnited States
HQ City
-
Denver, CO
Toronto
Denver, CO
Deal Date5 Aug 202527 Sep 20235 Dec 20222 Oct 2015
Valuation$43M$19M$20Mundisclosed
EV/Revenue
EV/EBITDA

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About FitLife Brands

When was FitLife Brands founded?FitLife Brands was founded in 2005.
Where is FitLife Brands headquartered?FitLife Brands is headquartered in United States.
How many employees does FitLife Brands have?As of today, FitLife Brands has over 39 employees.
Who is the CEO of FitLife Brands?FitLife Brands' CEO is Dayton Judd.
Is FitLife Brands publicly listed?Yes, FitLife Brands is a public company listed on Nasdaq.
What is the stock symbol of FitLife Brands?FitLife Brands trades under FTLF ticker.
When did FitLife Brands go public?FitLife Brands went public in 2007.
Who are competitors of FitLife Brands?FitLife Brands main competitors include Apetit, Fujimak, Venture Life Group, Vita Life Sciences, IEVA Group, Miko, NWF Group, Promopharm, Zevia, Excelsior Alimentos.
What is the current market cap of FitLife Brands?FitLife Brands' current market cap is $92M.
What is the current revenue of FitLife Brands?FitLife Brands' last 12 months revenue is $92M.
What is the current revenue growth of FitLife Brands?FitLife Brands revenue growth (NTM/LTM) is 19%.
What is the current EV/Revenue multiple of FitLife Brands?Current revenue multiple of FitLife Brands is 1.4x.
What is the current EBITDA of FitLife Brands?FitLife Brands' last 12 months EBITDA is $15M.
What is FitLife Brands' EBITDA margin?FitLife Brands' last 12 months EBITDA margin is 16%.
What is the current EV/EBITDA multiple of FitLife Brands?Current EBITDA multiple of FitLife Brands is 9.0x.
What is the current FCF of FitLife Brands?FitLife Brands' last 12 months FCF is ($16M).
What is FitLife Brands' FCF margin?FitLife Brands' last 12 months FCF margin is (17%).
What is the current EV/FCF multiple of FitLife Brands?Current FCF multiple of FitLife Brands is (8.4x).
How many companies FitLife Brands has acquired to date?As of June 2026, FitLife Brands has acquired 4 companies.
What was the largest acquisition by FitLife Brands?$43M acquisition of Irwin Naturals on 5th August 2025 was the largest M&A FitLife Brands has done to date.
What companies FitLife Brands acquired?FitLife Brands acquired Irwin Naturals, Mimis Rock, MusclePharm, and iSatori.
In how many companies FitLife Brands has invested to date?FitLife Brands hasn't invested in any companies yet (or none have been disclosed publicly).

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