BUBS Australia Valuation Multiples

Essity is a health and hygiene company spun out of Svenska Cellulosa in June 2017. Essity's products span the feminine care, baby care, toilet paper, facial tissue, and wet wipes categories, as well as hand soap, hand sanitizers, and tissue dispensers for institutional customers. Essity also offers medical solutions in the form of wound care, orthopedics, and compression therapy, accounting for around 8% of net sales. Essity operates in 150 markets and generates 60% of its revenue in Europe.

Focusing on personal hygiene products utilizing nonwoven fabric, Unicharm is the largest manufacturer of disposable baby diapers and feminine sanitary and adult incontinence products in Japan and Asia. Its personal care business accounted for around 80% of its sales as of 2024, with the balance mainly from pet care. Unicharm generates 66% sales from overseas, of which nearly three-fourths are from Asia, mostly China, Indonesia, and Thailand. India is the fastest-growing market, followed by Vietnam. Outside Asia, Unicharm operates in Saudi Arabia, the Americas, and Europe. Drugstores, supermarkets, baby product specialty stores, and e-commerce are the key sales channels.

China Feihe is China's largest infant milk formula producer, with a premium market positioning among domestic and foreign competing brands. The company utilizes the flagship Astrobaby lineup to promote its “more suitable for Chinese babies” proposition. It has a nationwide distributor network covering maternity stores, supermarkets and traditional retailers, as well as a direct sales network in e-commerce.

Tiger Brands Ltd is an African producer and distributor of branded food, beverage, home, and personal care products. Its operations are predominantly in Southern Africa, with additional market presence in other parts of the African continent through exports. The company's reportable product segments are Milling and Baking, Grains, Culinary, Snacks, Treats and Beverages, Home, Personal and Baby Care. The company derives the majority of revenue from the product sales of the Culinary segment, which includes canned fruit and vegetables, condiments and ingredients, spreads, baby nutrition and Davita exports.

Shanghai Chicmax Cosmetic Co Ltd is a China-based multi-brand cosmetics company mainly engaged in the research, development, production, and sales of skincare, maternity, and childcare products. It offers a wide range of cosmetics products under various brands, including KANS, One Leaf, and Baby Elephant. The company's products include skin care products, maternal and childcare products, toiletries, and others. The company also operates brands such as BIO-G, KYOCA, ARMIYO, TAZU, and others.

Newell Brands Inc is an American consumer goods company with a portfolio of brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. The group is focused on delighting consumers by lighting up everyday moments. Its segments are Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The group geographic areas are the United States, Canada, Europe, the Middle East and Africa, Asia Pacific, and Latin America.

TOMY Co Ltd is a Japanese manufacturer of children's toys and merchandise. The company's products include electronic and physical toys, card games, baby care products, and general merchandise. The company's brands include Tomica, Plarail, Licca-chan, and Koeda-chan. It organises itself into five geographical segments: Japan, the Americas, Europe, Oceania, and Asia (other than Japan).

Brainbees Solutions Ltd is engaged in the business of buying, selling, advertising, and promoting baby and kids products and Fast Moving Consumer Goods (FMCG) goods on a wholesale basis through various business partners. It also runs the pre-school business for kids through various franchisee partners in India.

Rastar Group is a Chinese company involved in the development, manufacturing, and sale of model cars in China. It also manufactures RC auto model, Die cast car, Ride-on products, and baby safety car seats. The company sells its products in China and also exports its products to the international countries.

Guangdong Qunxing Toys JSC Ltd is a China-based company engaged in developing, designing, producing and selling electrical toys. The company's main products include baby car series, children computer, baby toys, electric car series, mobile phone series, and others.

PZ Cussons PLC is a household and personal-care company. Its main business categories are personal care and beauty, home care, food and nutrition, and electricals. The principal activities of the Group are the manufacture and distribution of soaps, detergents, toiletries, beauty products, pharmaceuticals, electrical goods, edible oils, fats and spreads, and nutritional products. The geographical segments of the company are Europe and the Americas, Asia Pacific, Africa, and the Central regions. The company derives its maximum revenue from Europe and the Americas.

The Honest Co Inc is a digitally-native consumer products company to makes purpose-driven consumer products designed for all people. It is an omnichannel brand, ensuring its products are available wherever its consumers shop through the company's Retail and Digital channels. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.

Ontex Group NV is an international producer of personal hygiene solutions offered in Europe, Russia, the Middle East, North Africa, and the Americas. The Group’s activities are in one segment which is Hygienic Disposable Products. Baby care offers mainly diapers and training underpants under a variety of brands: at a lower price point, Canbebe is offered across the Middle East and Africa; Helen Harper Baby is offered across Eastern Europe, Russia, and Africa; ecological diapers such as Bio Baby are offered across Germany; and the Kiddies brand is offered in Mexico. Feminine Care offers towels, liners, and tampons under the Helen Harper and Fiore brands. Adult Care offers incontinence products, pull-up pants, and adult diapers under the Serenity, Id, Canped and Euron brands.

Ebebek Magazacilik AS is a company operates under the household brand name ebebek. It is a retailing of mother and baby products. The company supports the mother and baby, starting from pre-birth until the age of 4. It has a website and store chain that provides quality products, friendly staff, high service standards, affordable prices, expert knowledge and after-sales support 24 hours a day.

Owlet Inc is engaged in providing a digital parenting platform that aims to give parents real-time data and insights to help parents feel more calm and confident. Its diversified portfolio of products includes Owlet Smart Sock, the first baby monitor to track an infant's oxygen levels, heart rate, and sleep trends; the Owlet Cam, which turns any smartphone into a baby monitor with high-definition clarity; the Owlet Monitor Duo, which offers the intelligence of the Owlet Smart Sock paired with the Owlet Cam; and Owlet Dream Lab, an interactive online program designed to be a parent's guide to building healthy sleep habits for their infants.

Suominen Oyj manufactures nonwovens as roll goods for wipes and hygiene products and medical applications. Its products include wipes for personal hygiene, baby care, household and workplace, sanitary pads, diapers, and surgical drapes swabs. The Group has one operating segment: Nonwovens. The firm generates the majority of its sales from the United States.

Children's Place Inc operate an omni-channel children’s specialty portfolio of brands in North America. It designs, contract to manufacture, and sell fashionable, high-quality apparel, accessories and footwear predominantly at value prices under proprietary The Children’s Place, Place, Baby Place, Gymboree, Sugar & Jade, and PJ Place brand names. The Company classifies its business into two segments: The Children’s Place U.S. and The Children’s Place International.

Crown Crafts Inc operates in the infant and toddler products segment of the consumer products industry through its wholly-owned subsidiaries. The infant and toddler products segment consists of infant and toddler bedding, bibs, soft bath products, disposable products, and accessories. The company serves a diverse range of customers including mass merchants, mid-tier retailers, juvenile specialty stores, value channel stores, grocery and drug stores, restaurants, internet accounts, wholesale clubs, and internet-based retailers. The company's brands include NoJo, Neat Solutions, Sassy, and Carousel. Its products are marketed under a variety of company-owned trademarks, under trademarks licensed from others, and as private-label goods.