Blue Moon Group - Public Comps and Valuation Multiples

Blue Moon Group Overview

About Blue Moon Group

Blue Moon has a portfolio of market-leading products in three categories: fabric care, personal hygiene, and home care. Fabric care constitutes around 90% of the group’s revenue. As a pioneer in China’s household care market, Blue Moon holds a leading market share by value in China’s liquid laundry detergent and liquid soap markets as of 2024. Blue Moon is also an early entrant into e-commerce, with the online channel contributing nearly 60% of 2024 sales. Most of Blue Moon’s core products are marketed under its namesake brand.

Founded

2007

HQ

Employees

7.4K+

Website

bluemoon.com.cn

Sectors

Health & Beauty

Financials

Last FY Revenue $1.1B

Last FY EBITDA -$69.9M

EV

$1.6B

Valuation Multiples

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Blue Moon Group Financials

See Blue Moon Group valuation multiples based on analyst estimates

Blue Moon Group P&L

In the most recent fiscal year, Blue Moon Group reported revenue of $1.1B and EBITDA of -$69.9M.

Blue Moon Group expects next 12-month revenue of XXX and NTM EBITDA of XXX

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	NTM	Last FY	FY 2026	FY 2027	FY 2028
Revenue	XXX	$1.1B	XXX	XXX	XXX
Gross Profit	XXX	$664M	XXX	XXX	XXX
Gross Margin	XXX	61%	XXX	XXX	XXX
EBITDA	XXX	-$69.9M	XXX	XXX	XXX
EBITDA Margin	XXX	-6%	XXX	XXX	XXX
EBIT	XXX	-$120M	XXX	XXX	XXX
EBIT Margin	XXX	-11%	XXX	XXX	XXX
Net Profit	XXX	-$96.0M	XXX	XXX	XXX
Net Margin	XXX	-9%	XXX	XXX	XXX
Net Debt	XXX	n/a	XXX	XXX	XXX

Financial data powered by Morningstar, Inc.

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Financial performance metrics for Blue Moon Group including revenue, profitability, and margin analysis across different time periods. In the most recent fiscal year, Blue Moon Group achieved $1.1B in revenue and -$69.9M in EBITDA.
Financial Metric	Next Twelve Months (NTM)	Most Recent Fiscal Year	Current Fiscal Year (2026)	Next Fiscal Year (2027)	Two Years Forward (2028)
Total Revenue	Analyst estimates available to subscribers	$1.1B	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit	Analyst estimates available to subscribers	$664M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit Margin	Analyst estimates available to subscribers	60.6% gross profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization)	Analyst estimates available to subscribers	-$69.9M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA Margin	Analyst estimates available to subscribers	-6.4% EBITDA margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT (Earnings Before Interest and Taxes)	Analyst estimates available to subscribers	-$120M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT Margin	Analyst estimates available to subscribers	-11.0% EBIT margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Income (Net Profit)	Analyst estimates available to subscribers	-$96.0M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Profit Margin	Analyst estimates available to subscribers	-8.8% net profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Debt Position	Detailed debt information available to subscribers	n/a	Detailed debt information available to subscribers	Detailed debt information available to subscribers	Detailed debt information available to subscribers

Financial Performance Summary for Blue Moon Group

This financial data table provides comprehensive performance metrics for Blue Moon Group, a company based in Hong Kong. The metrics include revenue, profitability measures, and operational efficiency indicators across multiple time periods.

Fiscal Year Performance

In the most recent fiscal year, Blue Moon Group reported $1.1B in total revenue.
Fiscal year EBITDA was -$69.9M.
The company maintained a gross profit margin of 60.6% in the most recent fiscal year.
EBITDA margin for the fiscal year was -6.4%.
Net profit margin reached -8.8% in the most recent fiscal year.

This financial data is sourced from Morningstar, Inc. and represents the most recent available information for Blue Moon Group. Forward-looking estimates and detailed financial projections are available through our premium subscription service.

Blue Moon Group Stock Performance

Blue Moon Group has current market cap of HKD 16.8B (or $2.1B), and EV of HKD 12.5B (or $1.6B).

Market Cap Evolution

Blue Moon Group Stock Data

As of January 19, 2026, Blue Moon Group's stock price is HKD 3 (or $0).

See Blue Moon Group trading valuation data

EV	Market Cap	Price 1D	Price 1M	Price 3M	Price 12M	EPS
$1.6B	$2.1B	XXX	XXX	XXX	XXX	n/a

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Blue Moon Group Valuation Multiples

Blue Moon Group's trades at 1.5x EV/Revenue multiple, and -22.9x EV/EBITDA.

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Blue Moon Group Financial Valuation Multiples

As of January 19, 2026, Blue Moon Group has market cap of $2.1B and EV of $1.6B.

Equity research analysts estimate Blue Moon Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Blue Moon Group's P/E ratio is not available.

	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Market cap (current)	$2.1B	XXX	$2.1B	XXX	XXX	XXX
EV (current)	$1.6B	XXX	$1.6B	XXX	XXX	XXX
EV/Revenue	n/a	XXX	1.5x	XXX	XXX	XXX
EV/EBITDA	n/a	XXX	-22.9x	XXX	XXX	XXX
EV/EBIT	n/a	XXX	-13.3x	XXX	XXX	XXX
EV/Gross Profit	n/a	XXX	n/a	XXX	XXX	XXX
P/E	n/a	XXX	-22.4x	XXX	XXX	XXX
EV/FCF	n/a	XXX	-12.0x	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Blue Moon Group Margins & Growth Rates

Blue Moon Group's revenue per employee in the last FY averaged $0.1M, while opex per employee averaged $0.1M for the same period.

Blue Moon Group's rule of 40 is unknown (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Blue Moon Group's rule of X is unknown (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Blue Moon Group Operational Valuation Multiples

	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Revenue Growth	n/a	XXX	n/a	XXX	XXX	XXX
EBITDA Margin	n/a	XXX	n/a	XXX	XXX	XXX
EBITDA Growth	n/a	XXX	n/a	XXX	XXX	XXX
Rule of 40	n/a	XXX	n/a	XXX	XXX	XXX
Bessemer Rule of X	XXX	XXX	n/a	XXX	XXX	XXX
Revenue per Employee	XXX	XXX	$0.1M	XXX	XXX	XXX
Opex per Employee	XXX	XXX	$0.1M	XXX	XXX	XXX
S&M Expenses to Revenue	XXX	XXX	59%	XXX	XXX	XXX
G&A Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
R&D Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
Opex to Revenue	XXX	XXX	72%	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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