Bjorn Borg Valuation Multiples

Bjorn Borg is valued at $138M as of October 2026, a 1.3x revenue multiple. In the last 12 months, Bjorn Borg revenue was $109M and Bjorn Borg EBITDA was $16M.

Bjorn Borg Overview

About Bjorn Borg

Bjorn Borg AB is engaged in the apparel industry. It owns the Bjorn Borg brand, through which it offers fashion underwear, sportswear, fragrances, footwear, bags, luggage, eyewear, and home products. The company operates in the segments of Wholesale, Own stores, Distributors, Licensing, and e-commerce. A majority of the revenue is derived from the Wholesale segment which consists of revenue and expenses associated with the company's wholesale operations. The Group has wholesale operations in Sweden, Finland, the Netherlands, Belgium, Germany, and England for apparel and underwear as well as in Sweden, Finland, and the Baltic countries for footwear. Geographically, it derives a majority of revenue from Sweden.


Founded

1984

HQ

Sweden

Employees

152

Financials (LTM)

Revenue: $109M
EBITDA: $16M

EV

$146M

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Bjorn Borg Financials

Bjorn Borg reported last 12-month revenue of $109M and EBITDA of $16M.

In the same LTM period, Bjorn Borg generated $58M in gross profit, $16M in EBITDA, and $10M in net income.

Revenue (LTM)


Bjorn Borg P&L

In the most recent fiscal year, Bjorn Borg reported revenue of $105M and EBITDA of $15M.

Bjorn Borg is profitable as of last fiscal year, with gross margin of 52%, EBITDA margin of 15%, and net margin of 9%.

See analyst estimates for Bjorn Borg
LTMLast FY202320242025202620272028
Revenue$109M$105M$92M$104M$105M
Gross Profit$58M$54M$49M$55M$54M
Gross Margin53%52%54%53%52%
EBITDA$16M$15M$14M$14M$15M
EBITDA Margin15%15%16%13%15%
EBIT Margin12%11%12%10%11%
Net Profit$10M$9M$8M$8M$9M
Net Margin9%9%9%7%9%
Net Debt-$8M---

Financial data powered by Morningstar, Inc.

Bjorn Borg Stock Performance

Bjorn Borg has current market cap of $138M, and enterprise value of $146M.

Market Cap Evolution


Bjorn Borg's stock price is $5.46.

Bjorn Borg share price decreased by 0.2% in the last 30 days, and by 19.2% in the last year.

Bjorn Borg has an EPS (earnings per share) of $0.37.

See more trading valuation data for Bjorn Borg
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$146M$138M0.0%-0.2%-20.2%-19.2%$0.37

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Bjorn Borg Valuation Multiples

Bjorn Borg trades at 1.3x EV/Revenue multiple, and 9.2x EV/EBITDA.

See NTM and 2027E valuation multiples for Bjorn Borg

EV / Revenue (LTM)


Bjorn Borg Financial Valuation Multiples

As of October 19, 2026, Bjorn Borg has market cap of $138M and EV of $146M.

Bjorn Borg has a P/E ratio of 13.8x.

LTMLast FY202320242025202620272028
EV/Revenue1.3x1.4x1.6x1.4x1.4x
EV/EBITDA9.2x9.5x10.1x10.7x9.5x
EV/EBIT11.3x13.0x13.8x13.6x13.0x
EV/Gross Profit2.5x2.7x2.9x2.7x2.7x
P/E13.8x14.8x17.2x18.0x14.8x
EV/FCF16.2x33.7x12.6x22.4x33.7x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Bjorn Borg Valuation Multiples

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Bjorn Borg Margins & Growth Rates

Bjorn Borg grew revenue by 1% and EBITDA by 3% in the last fiscal year.

In the most recent fiscal year, Bjorn Borg reported gross margin of 52%, EBITDA margin of 15%, and net margin of 9%.

See estimated margins and future growth rates for Bjorn Borg

Bjorn Borg Margins

Last FY202420252026202720282029
Gross Margin52%53%52%54%
EBITDA Margin15%13%15%15%
EBIT Margin11%10%11%12%
Net Margin9%7%9%9%
FCF Margin4%6%4%10%

Bjorn Borg Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth1%13%1%1%
Gross Profit Growth6%11%(1%)6%
EBITDA Growth3%(5%)13%3%
EBIT Growth15%1%5%15%
Net Profit Growth7%(4%)21%7%
FCF Growth143%(44%)(34%)143%

Data powered by FactSet, Inc. and Morningstar, Inc.

Bjorn Borg Operational KPIs

Bjorn Borg's revenue per employee in the last FY averaged $0.7M, while opex per employee averaged $0.3M for the same period.

Bjorn Borg's Rule of 40 is 16% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Bjorn Borg's Rule of X is 18% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Bjorn Borg
LTMLast FY202320242025202620272028
Rule of 4019%16%---
Bessemer Rule of X25%18%---
Revenue per Employee-$0.7M---
Opex per Employee-$0.3M---
S&M Expenses to Revenue-19%17%18%19%
G&A Expenses to Revenue-4%4%4%4%
Opex to Revenue-41%42%42%41%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Bjorn Borg Competitors

Bjorn Borg competitors include Tilly's, Look Holdings, Daidoh, Piquadro, Grazziotin, Stealth Group Holdings, Technos, Duluth Holdings, Onyx Touristiki and GIBO Holdings.

Most Bjorn Borg public comparables operate across Clothing & Accessories.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Tilly's$554M($7M)0.4x0.4x(35.4x)27.5x
Look Holdings$330M$29M0.4x0.4x4.2x-
Daidoh$206M$13M0.9x0.9x13.2x-
Piquadro$203M$38M0.8x0.8x4.5x9.0x
Grazziotin$147M$28M0.8x-4.3x-
Stealth Group Holdings$101M$10M1.5x1.2x14.7x12.1x
Technos$94M$20M1.4x-6.6x-
Duluth Holdings$565M$16M0.5x0.5x16.9x9.2x

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About Bjorn Borg

When was Bjorn Borg founded?Bjorn Borg was founded in 1984.
Where is Bjorn Borg headquartered?Bjorn Borg is headquartered in Sweden.
How many employees does Bjorn Borg have?As of today, Bjorn Borg has over 152 employees.
Who is the CEO of Bjorn Borg?Bjorn Borg's CEO is Henrik Bunge.
Is Bjorn Borg publicly listed?Yes, Bjorn Borg is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Bjorn Borg?Bjorn Borg trades under BORG ticker.
When did Bjorn Borg go public?Bjorn Borg went public in 2004.
Who are competitors of Bjorn Borg?Bjorn Borg main competitors include Tilly's, Look Holdings, Daidoh, Piquadro, Grazziotin, Stealth Group Holdings, Technos, Duluth Holdings, Onyx Touristiki, GIBO Holdings.
What is the current market cap of Bjorn Borg?Bjorn Borg's current market cap is $138M.
What is the current revenue of Bjorn Borg?Bjorn Borg's last 12 months revenue is $109M.
What is the current revenue growth of Bjorn Borg?Bjorn Borg revenue growth (NTM/LTM) is 4%.
What is the current EV/Revenue multiple of Bjorn Borg?Current revenue multiple of Bjorn Borg is 1.3x.
What is the current EBITDA of Bjorn Borg?Bjorn Borg's last 12 months EBITDA is $16M.
What is Bjorn Borg's EBITDA margin?Bjorn Borg's last 12 months EBITDA margin is 15%.
What is the current EV/EBITDA multiple of Bjorn Borg?Current EBITDA multiple of Bjorn Borg is 9.2x.
What is the current FCF of Bjorn Borg?Bjorn Borg's last 12 months FCF is $9M.
What is Bjorn Borg's FCF margin?Bjorn Borg's last 12 months FCF margin is 8%.
What is the current EV/FCF multiple of Bjorn Borg?Current FCF multiple of Bjorn Borg is 16.2x.
How many companies Bjorn Borg has acquired to date?Bjorn Borg hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Bjorn Borg has invested to date?Bjorn Borg hasn't invested in any companies yet (or none have been disclosed publicly).

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