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Bjorn Borg Valuation Multiples

Discover revenue and EBITDA valuation multiples for Bjorn Borg and similar public comparables like Merino, Cettire, and Premier Investments.

Bjorn Borg Overview

About Bjorn Borg

Bjorn Borg AB is engaged in the apparel industry. It owns the Bjorn Borg brand, through which it offers fashion underwear, sportswear, fragrances, footwear, bags, luggage, eyewear, and home products. The company operates in the segments of Wholesale, Consumer Direct, Distributors, and Licensing. A majority of the revenue is derived from the Wholesale segment which consists of revenue and expenses associated with the company's wholesale operations. The Group has wholesale operations in Sweden, Finland, the Netherlands, Belgium, Germany, and England for apparel and underwear as well as in Sweden, Finland, and the Baltic countries for footwear. Geographically, it derives a majority of revenue from Sweden.


Founded

1984

HQ

Sweden
Employees

151

Website

bjornborg.com

Financials

LTM Revenue $105M

LTM EBITDA $14.5M

EV

$166M

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Bjorn Borg Financials

Bjorn Borg has a last 12-month revenue (LTM) of $105M and a last 12-month EBITDA of $14.5M.

In the most recent fiscal year, Bjorn Borg achieved revenue of $102M and an EBITDA of $13.4M.

Bjorn Borg expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Bjorn Borg P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $105M XXX $102M XXX XXX XXX
Gross Profit $55.4M XXX $53.7M XXX XXX XXX
Gross Margin 53% XXX 53% XXX XXX XXX
EBITDA $14.5M XXX $13.4M XXX XXX XXX
EBITDA Margin 14% XXX 13% XXX XXX XXX
EBIT $11.2M XXX $10.5M XXX XXX XXX
EBIT Margin 11% XXX 10% XXX XXX XXX
Net Profit $8.6M XXX $7.5M XXX XXX XXX
Net Margin 8% XXX 7% XXX XXX XXX
Net Debt XXX XXX $0.9M XXX XXX XXX

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Bjorn Borg Stock Performance

As of May 30, 2025, Bjorn Borg's stock price is SEK 58 (or $6).

Bjorn Borg has current market cap of SEK 1.5B (or $150M), and EV of SEK 1.6B (or $166M).

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Bjorn Borg Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$166M $150M XXX XXX XXX XXX $0.33

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Bjorn Borg Valuation Multiples

As of May 30, 2025, Bjorn Borg has market cap of $150M and EV of $166M.

Bjorn Borg's trades at 1.6x EV/Revenue multiple, and 12.3x EV/EBITDA.

Equity research analysts estimate Bjorn Borg's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Bjorn Borg has a P/E ratio of 17.3x.

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Bjorn Borg Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $150M XXX $150M XXX XXX XXX
EV (current) $166M XXX $166M XXX XXX XXX
EV/Revenue 1.6x XXX 1.6x XXX XXX XXX
EV/EBITDA 11.4x XXX 12.3x XXX XXX XXX
EV/EBIT 14.8x XXX 15.8x XXX XXX XXX
EV/Gross Profit 3.0x XXX n/a XXX XXX XXX
P/E 17.3x XXX 20.0x XXX XXX XXX
EV/FCF 27.8x XXX 25.9x XXX XXX XXX

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Bjorn Borg Margins & Growth Rates

Bjorn Borg's last 12 month revenue growth is 7%

Bjorn Borg's revenue per employee in the last FY averaged $0.7M, while opex per employee averaged $0.3M for the same period.

Bjorn Borg's rule of 40 is 23% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Bjorn Borg's rule of X is 31% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Bjorn Borg Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 7% XXX 7% XXX XXX XXX
EBITDA Margin 14% XXX 13% XXX XXX XXX
EBITDA Growth 11% XXX 5% XXX XXX XXX
Rule of 40 23% XXX 20% XXX XXX XXX
Bessemer Rule of X XXX XXX 31% XXX XXX XXX
Revenue per Employee XXX XXX $0.7M XXX XXX XXX
Opex per Employee XXX XXX $0.3M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 18% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 42% XXX XXX XXX

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Bjorn Borg Public Comps

See public comps and valuation multiples for Clothing & Accessories comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Brillia Inc XXX XXX XXX XXX XXX XXX
Cettire XXX XXX XXX XXX XXX XXX
Merino XXX XXX XXX XXX XXX XXX
Premier Investments XXX XXX XXX XXX XXX XXX
Step One Clothing XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Bjorn Borg M&A and Investment Activity

Bjorn Borg acquired  XXX companies to date.

Last acquisition by Bjorn Borg was  XXXXXXXX, XXXXX XXXXX XXXXXX . Bjorn Borg acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Bjorn Borg

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Bjorn Borg

When was Bjorn Borg founded? Bjorn Borg was founded in 1984.
Where is Bjorn Borg headquartered? Bjorn Borg is headquartered in Sweden.
How many employees does Bjorn Borg have? As of today, Bjorn Borg has 151 employees.
Who is the CEO of Bjorn Borg? Bjorn Borg's CEO is Mr. Henrik Bunge.
Is Bjorn Borg publicy listed? Yes, Bjorn Borg is a public company listed on STO.
What is the stock symbol of Bjorn Borg? Bjorn Borg trades under BORG ticker.
When did Bjorn Borg go public? Bjorn Borg went public in 2004.
Who are competitors of Bjorn Borg? Similar companies to Bjorn Borg include e.g. Brillia Inc, Cettire, Merino, Premier Investments.
What is the current market cap of Bjorn Borg? Bjorn Borg's current market cap is $150M
What is the current revenue of Bjorn Borg? Bjorn Borg's last 12 months revenue is $105M.
What is the current revenue growth of Bjorn Borg? Bjorn Borg revenue growth (NTM/LTM) is 7%.
What is the current EV/Revenue multiple of Bjorn Borg? Current revenue multiple of Bjorn Borg is 1.6x.
Is Bjorn Borg profitable? Yes, Bjorn Borg is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Bjorn Borg? Bjorn Borg's last 12 months EBITDA is $14.5M.
What is Bjorn Borg's EBITDA margin? Bjorn Borg's last 12 months EBITDA margin is 14%.
What is the current EV/EBITDA multiple of Bjorn Borg? Current EBITDA multiple of Bjorn Borg is 11.4x.
What is the current FCF of Bjorn Borg? Bjorn Borg's last 12 months FCF is $6.0M.
What is Bjorn Borg's FCF margin? Bjorn Borg's last 12 months FCF margin is 6%.
What is the current EV/FCF multiple of Bjorn Borg? Current FCF multiple of Bjorn Borg is 27.8x.

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