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- Unifonic
Unifonic Funding, Investors & Competitors
Unifonic has raised $146M across 2 funding rounds, most recently a $125M Series B in September 2021.
Last Unifonic funding round
$125M
Series B · Sep 2021
Cumulative funding Unifonic raised
$146M
across 2 funding rounds
Key investors in Unifonic
STV
Riyad TAQNIA Fund (RTF)
Bossa Invest
SoftBank Group
Endeavor Catalyst
Raed Ventures
Sanabil
Elm
About Unifonic
Unifonic is a cloud communications platform as a service provider in the Middle East and North Africa region. Founded in 2006 and headquartered in Riyadh, Saudi Arabia, it offers multilingual omnichannel solutions including SMS, voice, email, and WhatsApp for customer engagement. Unifonic serves enterprises across sectors like finance, retail, and healthcare, expanding its platform to support seamless interactions in markets including UAE, Egypt, and Jordan.
Founded
2006
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Usage-based, Subscription
Unifonic Funding History
Unifonic has raised a total of $146M across 2 funding rounds.
Unifonic's first fundraising round was a $21M Series A in October 2018. The most recent completed round was a $125M Series B in September 2021.
Unifonic funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Sep 2021 | Series B | Sanabil (lead); SoftBank Group (lead); Riyad Bank; Riyad TAQNIA Fund (RTF); Highgoal Capital; STV | $125M | Unifonic is a Riyadh-based customer engagement platform founded in 2006 that integrates multiple communication channels including SMS, voice, messaging, and web into a single platform for enterprise clients. The company enables organizations to streamline omnichannel customer interactions and serves major clients across the Middle East including Saudi Electricity Company, Saudi Ministry of Health, Uber, Aramco, Noon, and regional banks and financial institutions. On September 15, 2021, Unifonic closed a $125 million Series B funding round led by SoftBank Vision Fund 2 and Sanabil Investments, marking SoftBank's first direct investment in a Saudi-based startup and the largest-ever funding round closed by a Saudi startup at any stage. This followed a $21 million Series A round in 2018. The company had grown substantially by the Series B, processing over 10 billion transactions annually and quadrupling in size since the Series A. Unifonic planned to use the funds for product development, international expansion into Africa and Asia, and potential strategic acquisitions in new markets while strengthening its market leadership in the Middle East. |
| Oct 2018 | Series A | STV (lead); Riyad TAQNIA Fund (RTF); Elm; Endeavor Catalyst; Raed Ventures; Bossa Invest | $21M | Unifonic is a Riyadh-based cloud communications platform providing SMS, voice, messaging, and omnichannel solutions for enterprises in emerging markets, particularly the Middle East and North Africa. Founded in 2006 by brothers Hassan and Ahmed Hamdan, the company was bootstrapped until closing a $21 million Series A round on October 17, 2018, led by STV with participation from Riyad TAQNIA Fund (RTF), Elm, Endeavor Catalyst, and Raed Ventures. This was one of the largest Series A financings in the MENA region at the time and represented the company's first institutional capital raise. The funding was intended to scale growth and sales across multiple markets and industries, invest in product platform development, and advance machine-learning models. STV CEO Abdulrahman Tarabzouni highlighted Unifonic as a founder-driven, capital-efficient, profitable, and growing technology company with a leadership position in the fast-growing cloud communications market. Endeavor Catalyst, backed by figures like Reid Hoffman, invested after selecting the founders as high-impact Endeavor Entrepreneurs in 2013. Later developments include a $125 million Series B in September 2021 led by SoftBank Vision Fund 2 and Sanabil, where Unifonic reported quadrupling in size and processing over 10 billion transactions annually, serving over 5,000 enterprise clients including Saudi Electricity Company, Uber, and Noon. STV continued as a shareholder in the Series B. |
Who has invested in Unifonic?
10 investors have backed Unifonic across its funding rounds, including STV, Riyad TAQNIA Fund (RTF), Bossa Invest, SoftBank Group, Endeavor Catalyst and Raed Ventures.
Lead investors include Sanabil, SoftBank Group and STV.
Unifonic Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | Oct 2018 | ||
| 2 | Lead | Oct 2018 | ||
| 1 | Participant | Sep 2021 | ||
| 1 | Lead | Sep 2021 | ||
| 1 | Participant | Oct 2018 | ||
| 1 | Participant | Sep 2021 | ||
| 1 | Participant | Oct 2018 | ||
| 1 | Lead | Sep 2021 | ||
This data is available for Pro users. Sign up to see all 10 Unifonic investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Unifonic
Unifonic has acquired 2 companies to date.
Last acquisition by Unifonic was on June 9th 2026. Unifonic acquired Segmentify for undisclosed valuation.
Latest Acquisitions by Unifonic
| Description | Segmentify is an e-commerce personalization platform headquartered in Istanbul, Turkey. It equips online retailers with AI-driven tools for onsite search, product recommendations, and campaign automation to lift conversions. Merchants on Shopify, WooCommerce, and Salesforce Commerce Cloud use its analytics dashboard for A/B testing discounts and upsell strategies. Segmentify serves 500 brands across Europe, Middle East, and US, processing millions of sessions daily. | SESTEK is an Istanbul-based R&D center specializing in speech technologies, including voice biometrics, TTS, ASR, and call center automation. Serving banks like Garanti BBVA, telecoms such as Turkcell, and public institutions, it deployed the world's first voice conversion product in 2001. Founded in 2000, SESTEK was acquired by Unifonic in 2022 and employs 100 engineers across Turkey and Saudi Arabia, processing millions of calls daily. |
| HQ Country | ||
| HQ City | İstanbul | İstanbul |
| Deal Date | 9 Jun 2026 | 13 Oct 2022 |
| Valuation | undisclosed | $10M |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Unifonic acquisitions and their M&A valuation multiples. Start Free Trial | ||
Unifonic Competitors
Unifonic competitors include listed companies like Atlassian, Twilio and Zoom, and private ones like Telegram, Discord and Genesys.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $6.6B | $142M | $49B | 7.2x | ||
| Publicly listed | $5.1B | $251M | $38B | 6.3x | ||
| Private | - | - | $30B | - | ||
| Publicly listed | $4.9B | $2.6B | $27B | 3.9x | ||
| Private | $445M | - | $15B | 33.7x | ||
| Private | $2.1B | $900M | $15B | 7.1x |
Unifonic Public Comps
Unifonic is still privately-owned, but its public comps include Atlassian, Twilio, Zoom, iFlytek, Dropbox, Amdocs, NICE, RingCentral, Tata Communications and Box.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $6.6B | $142M | 7.4x | 7.2x | 342.1x | 23.7x | |||
| $5.1B | $251M | 7.1x | 6.3x | 144.6x | 30.2x | |||
| $4.9B | $2.6B | 4.0x | 3.9x | 7.7x | 9.1x | |||
| $4B | $465M | 3.7x | 3.4x | 31.7x | 40.6x | |||
| $2.5B | $854M | 4.4x | 4.4x | 12.9x | 9.4x | |||
| $4.5B | $922M | 1.6x | 1.5x | 7.9x | 6.0x | |||
| $2.9B | $849M | 2.1x | 1.9x | 7.1x | 6.3x | |||
| $2.5B | $339M | 3.0x | 2.9x | 22.1x | 10.5x | |||
This data is available for Pro users. Sign up to see all Unifonic competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Unifonic
| When was Unifonic founded? | Unifonic was founded in 2006. |
| Where is Unifonic headquartered? | Unifonic is headquartered in Riyadh, Saudi Arabia. |
| Is Unifonic publicly listed? | No, Unifonic is a private, VC-backed company. |
| How much funding has Unifonic raised? | Unifonic has raised $146M across 2 funding rounds. |
| What was Unifonic's last funding round? | Unifonic's last funding round was a $125M Series B in September 2021, led by Sanabil and SoftBank Group. |
| Who are Unifonic's investors? | Unifonic's investors include Riyad TAQNIA Fund (RTF), STV, Riyad Bank, SoftBank Group, Elm, Highgoal Capital, Endeavor Catalyst, Sanabil, Raed Ventures and Bossa Invest. |
| Which companies are comparable to Unifonic? | Companies comparable to Unifonic include Atlassian, Twilio, Telegram, Zoom, Discord and Genesys. |
| How many companies has Unifonic acquired? | Unifonic has acquired 2 companies, including Segmentify and Sestek. |
| What was the largest acquisition by Unifonic? | The $10M acquisition of Sestek in October 2022 is the largest acquisition Unifonic has made to date. |
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