Unifonic Funding, Investors & Competitors

Unifonic has raised $146M across 2 funding rounds, most recently a $125M Series B in September 2021.

Last Unifonic funding round

$125M

Series B · Sep 2021

Cumulative funding Unifonic raised

$146M

across 2 funding rounds

Key investors in Unifonic

  • STV
  • Riyad TAQNIA Fund (RTF)
  • Bossa Invest
  • SoftBank Group
  • Endeavor Catalyst
  • Raed Ventures
  • Sanabil
  • Elm

Unifonic Overview

About Unifonic

Unifonic is a cloud communications platform as a service provider in the Middle East and North Africa region. Founded in 2006 and headquartered in Riyadh, Saudi Arabia, it offers multilingual omnichannel solutions including SMS, voice, email, and WhatsApp for customer engagement. Unifonic serves enterprises across sectors like finance, retail, and healthcare, expanding its platform to support seamless interactions in markets including UAE, Egypt, and Jordan.


Founded

2006

HQ

Saudi ArabiaRiyadh

Status

Privately held

Customer focus

B2B

Revenue model

Usage-based, Subscription

Unifonic Funding History

Unifonic has raised a total of $146M across 2 funding rounds.

Unifonic's first fundraising round was a $21M Series A in October 2018. The most recent completed round was a $125M Series B in September 2021.

Unifonic funding rounds

Unifonic funding rounds
DateStageInvestorsRaisedDeal Summary
Sep 2021Series BSanabil (lead); SoftBank Group (lead); Riyad Bank; Riyad TAQNIA Fund (RTF); Highgoal Capital; STV$125MUnifonic is a Riyadh-based customer engagement platform founded in 2006 that integrates multiple communication channels including SMS, voice, messaging, and web into a single platform for enterprise clients. The company enables organizations to streamline omnichannel customer interactions and serves major clients across the Middle East including Saudi Electricity Company, Saudi Ministry of Health, Uber, Aramco, Noon, and regional banks and financial institutions. On September 15, 2021, Unifonic closed a $125 million Series B funding round led by SoftBank Vision Fund 2 and Sanabil Investments, marking SoftBank's first direct investment in a Saudi-based startup and the largest-ever funding round closed by a Saudi startup at any stage. This followed a $21 million Series A round in 2018. The company had grown substantially by the Series B, processing over 10 billion transactions annually and quadrupling in size since the Series A. Unifonic planned to use the funds for product development, international expansion into Africa and Asia, and potential strategic acquisitions in new markets while strengthening its market leadership in the Middle East.
Oct 2018Series ASTV (lead); Riyad TAQNIA Fund (RTF); Elm; Endeavor Catalyst; Raed Ventures; Bossa Invest$21MUnifonic is a Riyadh-based cloud communications platform providing SMS, voice, messaging, and omnichannel solutions for enterprises in emerging markets, particularly the Middle East and North Africa. Founded in 2006 by brothers Hassan and Ahmed Hamdan, the company was bootstrapped until closing a $21 million Series A round on October 17, 2018, led by STV with participation from Riyad TAQNIA Fund (RTF), Elm, Endeavor Catalyst, and Raed Ventures. This was one of the largest Series A financings in the MENA region at the time and represented the company's first institutional capital raise. The funding was intended to scale growth and sales across multiple markets and industries, invest in product platform development, and advance machine-learning models. STV CEO Abdulrahman Tarabzouni highlighted Unifonic as a founder-driven, capital-efficient, profitable, and growing technology company with a leadership position in the fast-growing cloud communications market. Endeavor Catalyst, backed by figures like Reid Hoffman, invested after selecting the founders as high-impact Endeavor Entrepreneurs in 2013. Later developments include a $125 million Series B in September 2021 led by SoftBank Vision Fund 2 and Sanabil, where Unifonic reported quadrupling in size and processing over 10 billion transactions annually, serving over 5,000 enterprise clients including Saudi Electricity Company, Uber, and Noon. STV continued as a shareholder in the Series B.

Who has invested in Unifonic?

10 investors have backed Unifonic across its funding rounds, including STV, Riyad TAQNIA Fund (RTF), Bossa Invest, SoftBank Group, Endeavor Catalyst and Raed Ventures.

Lead investors include Sanabil, SoftBank Group and STV.


Unifonic Investors

Investors in Unifonic by funding rounds participated
InvestorHQRoundsRoleFirst check
Riyad TAQNIA Fund (RTF)Saudi ArabiaSaudi Arabia2ParticipantOct 2018
STVSaudi ArabiaRiyadh2LeadOct 2018
Riyad BankSaudi ArabiaRiyadh1ParticipantSep 2021
SoftBank GroupJapanTokyo1LeadSep 2021
ElmSaudi ArabiaRiyadh1ParticipantOct 2018
Highgoal CapitalUnited KingdomLondon1ParticipantSep 2021
Endeavor CatalystUnited StatesNew York City, NY1ParticipantOct 2018
SanabilSaudi ArabiaRiyadh1LeadSep 2021

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Acquisitions by Unifonic

Unifonic has acquired 2 companies to date.

Last acquisition by Unifonic was on June 9th 2026. Unifonic acquired Segmentify for undisclosed valuation.


Latest Acquisitions by Unifonic

Segmentify
Sestek
Description
Segmentify is an e-commerce personalization platform headquartered in Istanbul, Turkey. It equips online retailers with AI-driven tools for onsite search, product recommendations, and campaign automation to lift conversions. Merchants on Shopify, WooCommerce, and Salesforce Commerce Cloud use its analytics dashboard for A/B testing discounts and upsell strategies. Segmentify serves 500 brands across Europe, Middle East, and US, processing millions of sessions daily.
SESTEK is an Istanbul-based R&D center specializing in speech technologies, including voice biometrics, TTS, ASR, and call center automation. Serving banks like Garanti BBVA, telecoms such as Turkcell, and public institutions, it deployed the world's first voice conversion product in 2001. Founded in 2000, SESTEK was acquired by Unifonic in 2022 and employs 100 engineers across Turkey and Saudi Arabia, processing millions of calls daily.
HQ CountryTurkeyTurkey
HQ City
İstanbul
İstanbul
Deal Date9 Jun 202613 Oct 2022
Valuationundisclosed$10M
EV/Revenue
EV/EBITDA

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Unifonic Competitors

Unifonic competitors include listed companies like Atlassian, Twilio and Zoom, and private ones like Telegram, Discord and Genesys.

Public and private companies comparable to Unifonic
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AtlassianAustraliaAustraliaPublicly listed$6.6B$142M$49B7.2x
TwilioUnited StatesUnited StatesPublicly listed$5.1B$251M$38B6.3x
TelegramUAEDubaiPrivate--$30B-
ZoomUnited StatesUnited StatesPublicly listed$4.9B$2.6B$27B3.9x
DiscordUnited StatesSan Francisco, CAPrivate$445M-$15B33.7x
GenesysUnited StatesSan Francisco, CAPrivate$2.1B$900M$15B7.1x

Unifonic Public Comps

Unifonic is still privately-owned, but its public comps include Atlassian, Twilio, Zoom, iFlytek, Dropbox, Amdocs, NICE, RingCentral, Tata Communications and Box.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Atlassian$6.6B$142M7.4x7.2x342.1x23.7x
Twilio$5.1B$251M7.1x6.3x144.6x30.2x
Zoom$4.9B$2.6B4.0x3.9x7.7x9.1x
iFlytek$4B$465M3.7x3.4x31.7x40.6x
Dropbox$2.5B$854M4.4x4.4x12.9x9.4x
Amdocs$4.5B$922M1.6x1.5x7.9x6.0x
NICE$2.9B$849M2.1x1.9x7.1x6.3x
RingCentral$2.5B$339M3.0x2.9x22.1x10.5x

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Common questions about Unifonic

When was Unifonic founded?Unifonic was founded in 2006.
Where is Unifonic headquartered?Unifonic is headquartered in Riyadh, Saudi Arabia.
Is Unifonic publicly listed?No, Unifonic is a private, VC-backed company.
How much funding has Unifonic raised?Unifonic has raised $146M across 2 funding rounds.
What was Unifonic's last funding round?Unifonic's last funding round was a $125M Series B in September 2021, led by Sanabil and SoftBank Group.
Who are Unifonic's investors?Unifonic's investors include Riyad TAQNIA Fund (RTF), STV, Riyad Bank, SoftBank Group, Elm, Highgoal Capital, Endeavor Catalyst, Sanabil, Raed Ventures and Bossa Invest.
Which companies are comparable to Unifonic?Companies comparable to Unifonic include Atlassian, Twilio, Telegram, Zoom, Discord and Genesys.
How many companies has Unifonic acquired?Unifonic has acquired 2 companies, including Segmentify and Sestek.
What was the largest acquisition by Unifonic?The $10M acquisition of Sestek in October 2022 is the largest acquisition Unifonic has made to date.

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