Super Coffee Revenue, Valuation, Funding & Investors

Super Coffee is valued at $500M as of August 2021, a 9.1x multiple on its last reported $55M revenue.

Last Super Coffee valuation

$500M

Series C · Aug 2021

Last Super Coffee funding round

$106M

Series C · Aug 2021

Super Coffee revenue

$55M

Series C · Aug 2021

Key investors in Super Coffee

  • Durable Capital Partners
  • Vast Ventures
  • Anthos Capital
  • Baron Davis
  • Jonathan Keidan
  • Acronym Venture Capital

Super Coffee Overview

About Super Coffee

Super Coffee is a better-for-you bottled coffee brand offering sugar-free, low-calorie, protein-packed cold brew coffee and creamer products, produced by Kitu Life Inc. and founded in 2016 by the DeCicco brothers. The company positions itself as the third-largest bottled coffee manufacturer in the United States behind Starbucks and Dunkin', with products sold in tens of thousands of stores including Walmart, Whole Foods, and Wegmans. It targets health-conscious consumers seeking sugar reduction alternatives to traditional ready-to-drink coffee brands.


Founded

2015

HQ

United StatesUnited States

Status

Privately held

Customer focus

B2C

Revenue model

Product sales, Subscription

Revenue

$55M (Aug 2021)

Valuation

$500M (Aug 2021)

Super Coffee Valuation

Super Coffee is currently valued at $500M, based on its Series C in August 2021.

The $106M round was led by Durable Capital Partners.

Super Coffee's valuation has grown 2.5x from $200M at its undisclosed-stage round in July 2020 to $500M in August 2021, across 2 priced rounds.

Super Coffee valuation by funding round

Revenue multiple
Super Coffee valuation by funding round
DateStageValuationRevenue Multiple
Aug 2021Series C$500M9.1x
Jul 2020Undisclosed stage$200M-

Super Coffee Revenue

Super Coffee's latest recorded revenue is $55M, as of its Series C in August 2021. At a $500M valuation, that implies a 9.1x revenue multiple.

Super Coffee revenue by funding round

Super Coffee revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Aug 2021$55M$500M9.1xSeries C

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Super Coffee Funding History

Super Coffee has raised a total of $131M across 2 funding rounds.

Super Coffee's first fundraising round was a $25M undisclosed-stage round in July 2020. The most recent completed round was a $106M Series C in August 2021.

Super Coffee funding rounds

Super Coffee funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Aug 2021Series CDurable Capital Partners (lead)$106M$500MSuper Coffee, produced by Kitu Life Inc., is a better-for-you bottled coffee brand offering sugar-free options, founded in 2016 by the DeCicco brothers. The company positions itself as the third-largest bottled coffee manufacturer in the US behind Starbucks and Dunkin', available in 40% of US retail outlets at the time, with rapid growth after a Shark Tank rejection in 2018. It became the fastest-growing private food and beverage company per 2020 IRI data and overtook most competitors in the RTD coffee category. In August 2021, Kitu Life raised $106 million in a Series B (also referred to as Series C in some reports) funding round led by Durable Capital Partners, achieving a post-money valuation of $500 million, more than doubling from prior levels. Other investors included 7-Ventures (7-Eleven's venture arm), LivWell Ventures, Boston Beer CEO Dave Burwick, former Anheuser-Busch President Dave Peacock, Nutrabolt CEO's family office, Deep Eddy Vodka co-founder Clayton Christopher, and former Amplify Snack Brands CFO Brian Goldberg. The funds were allocated to expand distribution in convenience and mass channels, national advertising, and brand-building efforts. The company reported 106% revenue growth from Q4 2020 to Q2 2021, contributing to a pre-round valuation just over $400 million, though exact revenue figures were not disclosed. Super Coffee had raised $161.61 million across 13 rounds by late 2024. Post-2021, it faced challenges, seeking new capital in 2023 at a $250 million valuation cap after layoffs and loss reductions, with a later $2.5 million line of credit in November 2024. Celebrity backers include Jennifer Lopez, Alex Rodriguez, Aaron Rodgers, and Patrick Schwarzenegger.
Jul 2020Undisclosed stageSkyview Capital (lead); Baron Davis; Rx3 Growth Partners; Anthos Capital; Acronym Venture Capital; Vast Ventures; Echo Capital; Patrick Schwarzenegger; Jonathan Keidan; Mason Plumlee; ZX Ventures$25M$200MKitu Life, operating as Super Coffee, produces better-for-you cold brew coffee and creamer products that are low-calorie, zero-sugar, and protein-packed, targeting health-conscious consumers. The company raised $25 million in a funding round led by Skyview Capital, which committed $6 million, achieving a post-money valuation of $200 million. Other investors included Acronym Venture Capital, Anthos Capital, Baron Davis, Echo Capital, Jonathan Keidan, Mason Plumlee, Patrick Schwarzenegger, Rx3 Growth Partners, Vast Ventures, and ZX Ventures, the venture arm of Anheuser-Busch InBev, which also signed a U.S. distribution agreement. Sales for Super Coffee had tripled annually since 2016, reaching $26 million in 2019, with projections of $70 million in revenue for 2020 and $150 million in 2021. The funds were allocated to expand the team and distribution from 20,000 U.S. stores, including Walmart, Whole Foods, and Wegmans. WeWork, an early investor from 2017, exited this round with a 20X return. Super Coffee capitalizes on booming market trends: the cold brew sector, valued at $339.7 million in 2018 and projected to grow by $1.1 billion from 2020-2024 at over 28% CAGR, and the sugar reduction movement. This round positioned the company as a challenger to traditional coffee brands amid rising demand for healthier beverages.

Who has invested in Super Coffee?

12 investors have backed Super Coffee across its funding rounds, including Durable Capital Partners, Vast Ventures, Anthos Capital, Baron Davis, Jonathan Keidan and Acronym Venture Capital.

Lead investors include Durable Capital Partners and Skyview Capital.


Super Coffee Investors

Investors in Super Coffee by funding rounds participated
InvestorHQRoundsRoleFirst check
Baron DavisUnited StatesLos Angeles, CA1ParticipantJul 2020
Skyview CapitalUnited StatesLos Angeles, CA1LeadJul 2020
Durable Capital PartnersUnited StatesWashington, DC1LeadAug 2021
Rx3 Growth PartnersUnited StatesLos Angeles, CA1ParticipantJul 2020
Anthos CapitalUnited StatesLos Angeles, CA1ParticipantJul 2020
Acronym Venture CapitalUnited StatesWest Palm Beach, FL1ParticipantJul 2020
Vast VenturesUnited StatesNew York City, NY1ParticipantJul 2020
Echo CapitalUnited StatesLos Angeles, CA1ParticipantJul 2020
Patrick SchwarzeneggerUnited StatesUnited States1ParticipantJul 2020
Jonathan KeidanUnited StatesUnited States1ParticipantJul 2020

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Super Coffee Competitors

Super Coffee competitors include listed companies like HelloFresh and Vital Farms, and private ones like Bloom & Wild, Bobbie, Omie & Cie and Oda.

Public and private companies comparable to Super Coffee
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Bloom & WildUnited KingdomUnited KingdomPrivate--$500M-
HelloFreshGermanyGermanyPublicly listed$7.8B$246M$452M0.0x
BobbieUnited StatesSan Francisco, CAPrivate$165M-$570M3.5x
Omie & CieFranceParisPrivate--$406M-
OdaNorwayOsloPrivate--$354M-
Vital FarmsUnited StatesUnited StatesPublicly listed$759M$102M$502M0.8x

Super Coffee Public Comps

Super Coffee is still privately-owned, but its public comps include Vital Farms, Lily & Beauty, Fonterra Shareholders' Fund, Dingdong (Cayman), Wisynco Group, Debenhams Group, Sligro Food Group, Kofola, Astral Foods and Unilever Nigeria.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Vital Farms$759M$102M0.8x0.8x5.8x18.0x
Lily & Beauty$252M($12M)1.3x-(27.8x)-
Fonterra Shareholders' Fund$38M-12.7x0.0x-0.4x
Dingdong (Cayman)$3.6B$34M0.1x0.1x7.3x-
Wisynco Group$415M$51M1.2x-9.5x-
Debenhams Group$1.2B($45M)0.6x0.6x(16.5x)10.2x
Sligro Food Group$3.1B$177M0.4x0.4x6.4x7.0x
Kofola$509M$92M1.7x1.6x9.1x9.8x

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Common questions about Super Coffee

When was Super Coffee founded?Super Coffee was founded in 2015.
Where is Super Coffee headquartered?Super Coffee is headquartered in United States.
Is Super Coffee publicly listed?No, Super Coffee is a private, VC-backed company.
What is Super Coffee's valuation?Super Coffee was last valued at $500M in its Series C in August 2021.
How much funding has Super Coffee raised?Super Coffee has raised $131M across 2 funding rounds.
What was Super Coffee's last funding round?Super Coffee's last funding round was a $106M Series C in August 2021, led by Durable Capital Partners.
Who are Super Coffee's investors?Super Coffee's investors include Baron Davis, Skyview Capital, Durable Capital Partners, Rx3 Growth Partners, Anthos Capital, Acronym Venture Capital, Vast Ventures, Echo Capital, Patrick Schwarzenegger, Jonathan Keidan and 2 others.
What is Super Coffee's revenue?Super Coffee's latest recorded revenue is $55M (August 2021).
What is Super Coffee's revenue multiple?Super Coffee's latest valuation implies a 9.1x revenue multiple ($500M valuation on $55M of revenue).
Which companies are comparable to Super Coffee?Companies comparable to Super Coffee include Bloom & Wild, HelloFresh, Bobbie, Omie & Cie, Oda and Vital Farms.

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