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- Ruigu
Ruigu Funding, Investors & Competitors
Ruigu has raised $499M across 5 funding rounds, most recently a $150M Series D in July 2022.
Last Ruigu funding round
$150M
Series D · Jul 2022
Cumulative funding Ruigu raised
$499M
across 5 funding rounds
Key investors in Ruigu
Source Code Capital
Chengwei Capital
CDH Investments
Eastern Bell Capital
Ontario Teachers' Pension Plan
Primavera Capital Group
Immensus Capital
About Ruigu
Ruigu is a Hangzhou-based e-commerce marketplace specializing in electrical hardware and tools for Chinese wholesalers and exporters. The platform lists 1 million SKUs from categories like wiring devices, switches, and lighting fixtures, facilitating B2B trades with logistics to 100 countries. Founded in 2013, Ruigu integrates with Alibaba supply chains and offers English interfaces for international buyers.
Founded
2013
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Commission
Sectors
Ruigu Funding History
Ruigu has raised a total of $499M across 5 funding rounds.
Ruigu's first fundraising round was a $23M Series B in March 2017. The most recent completed round was a $150M Series D in July 2022.
Ruigu funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Jul 2022 | Series D | Ontario Teachers' Pension Plan (lead) | $150M | - |
| Oct 2021 | Series D | Primavera Capital Group (lead) | $250M | Ruigu is a Chinese B2B platform for industrial supplies and MRO (maintenance, repair, and operations) products, sourcing from manufacturers and selling to over 150,000 SMEs. It addresses fragmentation, inefficiency, and information asymmetry in the MRO sector through intelligent logistics, information management, and standardized services. By 2021, Ruigu had surpassed 100,000 customers during its Series C in 2019, and continued rapid expansion. In October 2021, Ruigu raised $250 million in its Series D funding round led by Primavera Capital Group, with participation from Taikang Life, GLP, C&D Emerging Industry Equity Investment, Source Code Capital, Zhongding Capital, CDH Investments, and Chengwei Capital. This followed earlier rounds including Series A and A+ in 2016 (tens of millions RMB led by Source Code Capital and Become Capital), follow-on investments in 2017-2018 with a business model upgrade to Ruigu 2.0, and Series C in 2019 led by Zhongding Capital and CDH Investments. Subsequently, Ruigu completed a $150 million Series E round in the year prior to the 2024 report (likely 2023), reaching a valuation over 10 billion RMB and ranking among China's top three largest financing deals that year. The company has grown to serve over 500,000 hardware retailers across 115 cities in East, Central, South, and Southwest China, capturing more than 40% market share. Ruigu has earned recognitions like High-Tech Enterprise and Top 10 Most Influential Innovative Enterprises in the Industrial Internet Sector. |
| Sep 2019 | Series C | CDH Investments (lead); Eastern Bell Capital (lead) | $42M | Ruigu (锐锢商城) is a Chinese B2B e-commerce platform focused on Maintenance, Repair, and Operations (MRO) products, addressing challenges in the complex and fragmented MRO supply chain by offering low-cost, high-efficiency solutions to improve inventory turnover and cash efficiency for partners. Founded in 2013, the company had previously received investments from Source Code Capital and Chengwei Capital. As of the funding announcement, Ruigu had served 50,000 industry clients. The MRO market in China exceeded CNY 1 trillion (USD 141 billion) in 2014, with MRO procurement accounting for 26% of total enterprise procurement on average, presenting opportunities for cost reduction and operational improvements. On September 11, 2019, Ruigu announced a Series C1 funding round of CNY 300 million (approximately USD 42.17 million), led by Eastern Bell Ventures (also referred to as Eastern Bell Capital) and CDH Investments. The funds were aimed at serving more upstream and downstream partners and enabling industry upgrading, as stated by founder and CEO Gao Yang. Eastern Bell Ventures partner Zhu Yingchun highlighted opportunities in merchandise circulation of industrial products driven by new technology infrastructure and entrepreneurs. The platform positions itself against traditional supply chains lacking quality and delivery control, with Tencent also showing interest in the B2B MRO transaction sector around the same time. |
| Dec 2018 | Series B | Immensus Capital (lead); Chengwei Capital; Source Code Capital | $33M | - |
| Mar 2017 | Series B | Chengwei Capital (lead); Source Code Capital | $23M | Ruigu (also known as Ruigu Shop or Ruigu Mall) is a China-based B2B e-commerce platform founded in 2015, specializing in industrial supplies, electrical hardware, and maintenance, repair, and operations (MRO) products, connecting small to medium-sized businesses with over 150,000 users. The company underwent business model upgrades, including Ruigu 2.0 in 2017-2018, and expanded significantly through multiple funding rounds. In 2016, it completed Series A and A+ rounds raising tens of millions of RMB led by Source Code Capital and Become Capital. Subsequent rounds included a $32m Series B2 led by Immensus Capital in 2018 with continued backing from Source Code Capital and Chengwei Capital, $42m Series C1 in September 2019 from CDH Investments and Zhongding Capital, hundreds of millions of yuan in Series C2 in 2020, $250m Series D in 2021 led by Primavera Capital with Taikang Life Insurance, GLP, Xiamen C&D, CDH Investments, Eastern Bell Capital, Source Code Capital, and Chengwei Capital, and $150m Series E last year (per 2024 source), reaching total funding of about $494.8m. By 2019, Ruigu surpassed 100,000 customers, achieving unicorn status with post-Series E valuation over 10 billion RMB. Ruigu competes in the industrial e-commerce space against firms like ZKH Group, focusing on digital platforms for manufacturing and supply chain efficiency. Investors include Ontario Teachers' Pension Plan and Teachers' Venture Growth in later stages. The company prepared for a Hong Kong IPO listing as Ruigu Group Co., Ltd., emphasizing scalable operations and investments in R&D and quality systems. |
Who has invested in Ruigu?
7 investors have backed Ruigu across its funding rounds, including Source Code Capital, Chengwei Capital, CDH Investments, Eastern Bell Capital, Ontario Teachers' Pension Plan and Primavera Capital Group.
Lead investors include Ontario Teachers' Pension Plan, Primavera Capital Group, CDH Investments, Eastern Bell Capital, Immensus Capital and 1 other investor.
Ruigu Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Mar 2017 | ||
| 2 | Participant | Mar 2017 | ||
| 1 | Lead | Dec 2018 | ||
| 1 | Lead | Jul 2022 | ||
| 1 | Lead | Oct 2021 | ||
This data is available for Pro users. Sign up to see all 7 Ruigu investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialRuigu Competitors
Ruigu competitors include listed companies like Alibaba Group, Carvana, Shein and JD Health, and private ones like Kavak and Valentino.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $153B | $15B | $266B | 1.6x | ||
| Publicly listed | $20B | ($110M) | $72B | 2.9x | ||
| Publicly listed | $42B | $2.3B | $21B | - | ||
| Publicly listed | $11B | $713M | $14B | 0.6x | ||
| Private | $750M | - | $8.7B | 11.6x | ||
| Private | $1.6B | $402M | $5.8B | 3.6x |
Ruigu Public Comps
Ruigu is still privately-owned, but its public comps include Alibaba Group, Carvana, Shein, JD Health, Wayfair, Lenskart, Chewy, Zozo, Alibaba Health and Zalando.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $153B | $15B | 1.7x | 1.6x | 17.5x | 13.0x | |||
| $20B | ($110M) | 3.7x | 2.9x | (691.4x) | 27.7x | |||
| $42B | $2.3B | 0.2x | - | 3.5x | - | |||
| $11B | $713M | 0.6x | 0.6x | 9.8x | 8.6x | |||
| $12B | $120M | 1.3x | 1.2x | 136.4x | 19.8x | |||
| $916M | $189M | 13.3x | 11.6x | 64.8x | 55.5x | |||
| $13B | $377M | 0.7x | 0.7x | 23.6x | 10.6x | |||
| $1.5B | $490M | 4.4x | 4.3x | 13.0x | 12.5x | |||
This data is available for Pro users. Sign up to see all Ruigu competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Ruigu
| When was Ruigu founded? | Ruigu was founded in 2013. |
| Where is Ruigu headquartered? | Ruigu is headquartered in Shanghai, China. |
| Is Ruigu publicly listed? | No, Ruigu is a private, VC-backed company. |
| How much funding has Ruigu raised? | Ruigu has raised $499M across 5 funding rounds. |
| What was Ruigu's last funding round? | Ruigu's last funding round was a $150M Series D in July 2022, led by Ontario Teachers' Pension Plan. |
| Who are Ruigu's investors? | Ruigu's investors include Chengwei Capital, Source Code Capital, Immensus Capital, Ontario Teachers' Pension Plan, Primavera Capital Group, CDH Investments and Eastern Bell Capital. |
| Which companies are comparable to Ruigu? | Companies comparable to Ruigu include Alibaba Group, Carvana, Shein, JD Health, Kavak and Valentino. |
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