Numerator Acquisition, Valuation, Funding & Investors

Alida is a Vancouver-headquartered customer feedback platform enabling brands to collect and act on insights through surveys, communities, and experience management tools. Formerly Vision Critical, Alida serves clients including LinkedIn, BuzzFeed, and Red Bull across retail, finance, and media sectors. The CXM suite integrates AI analytics for real-time decision-making.

Mu Sigma is a Bengaluru-headquartered data analytics provider serving Fortune 500 clients across airlines, pharmaceuticals, banking, consumer goods, retail, technology, and telecom sectors. The firm delivers marketing analytics including segmentation, RFM analysis, churn modeling, and mix optimization; risk analytics such as credit scoring, fraud detection, and loss ratio analysis; and supply chain analytics encompassing demand forecasting, inventory management, and logistics optimization. Founded in 2004, Mu Sigma maintains operations in India with a global client base.

Ipsos SA is a France-based market research and data analytics company. It provides research services across areas such as advertising, media, technology, public affairs, and consumer markets, using surveys and data analysis to generate insights. The company operates globally, with Europe as a key revenue contributor.

Clarivate is a data, information, and software workflow solutions company serving customers primarily in academia, government, law, life sciences, and healthcare. The company was formerly part of Thomson Reuters before being sold to private equity as an independent company in 2016. In 2019, Clarivate went public on the New York Stock Exchange. Around half of the company’s revenue is generated in the Americas, while Europe, Middle East, and Africa account for around a quarter.

Morning Consult is a Washington, D.C.-headquartered decision intelligence firm specializing in high-frequency polling and predictive analytics. The company tracks daily shifts in public opinion, consumer sentiment, brand perception, and policy preferences using proprietary surveys conducted via mobile apps and online panels. Serving political campaigns, C-suite executives, and media organizations, Morning Consult delivers real-time dashboards and AI-powered forecasts on topics from elections to market trends since its founding in 2014.

Sutherland is a Rochester, New York-headquartered provider of customer experience and business process services. It delivers analytics-driven solutions for contact centers, back-office automation, and digital transformation using AI platforms. The firm supports banking, healthcare, and retail clients through delivery centers in India, the Philippines, and Eastern Europe.

YipitData is a New York-based market research firm that analyzes alternative data sources such as credit card transactions, web scraping, and app usage. It produces custom reports on market trends, consumer behavior, and industry shifts for financial institutions and analysts.

GWI is a London-headquartered audience research company that captures insights from 3 billion digital consumers across more than 50 markets through mobile-first surveys and panel partnerships. The platform equips brands, media firms, and agencies with data on consumer thoughts, feelings, behaviors, and needs. Trusted clients include Google, Microsoft, Spotify, Twitter, LinkedIn, Snap Inc., EA, BBC Studios, Sony Pictures Television, Red Bull, WPP, and Omnicom. Founded in 2009 as GlobalWebIndex, GWI delivers real-time access to expanding datasets via proprietary technology that processes vast survey volumes.

CRISIL Ltd provides research and analytics solutions for clients of all sizes. It operates through segments of Ratings services, and Research, Analytics & Solutions. The Ratings services segment includes credit ratings for corporates, banks, bank loans, credit analysis services, grading services and global analytical services. The Research, Analytics and solutions segment which generates key revenue, includes global research and risk solutions, industry reports, customized research assignments, subscription to data services, independent equity research (IER), IPO gradings, training, credit ratings for small and medium enterprises, advisory services and a comprehensive range of risk management tools, analytics and solutions to financial institutions, banks and corporates in India.

Beijing Dataway Horizon Co Ltd is engaged in providing data analysis and decision support services for clients in public affairs and business.

Latent View Analytics Ltd provides analytics services such as data and analytics consulting, business analytics and insights, predictive analytics, data engineering, and digital solutions. The company provides services to blue-chip companies in Technology, BFSI, CPG & Retail, Industrials, and other industry domains.

GlobalData PLC is a UK-based data analyzing and publishing company. The firm conducts industry analysis and research reports and also provides forecasts to help its clients make informed decisions. The company has spread across the Asia Pacific, EMEA, Latin and North America serving clients from the consumer, information communications technology, and healthcare markets. The Group operates within two segment, Data Analytics: Healthcare, and insights: Non-Healthcare. Company operates in Uk, Europe, USA, Asia Pacific, Middle East and North Africa, and Others. Majority of revenue is from USA.

Mitsubishi Research Institute Inc is an international research and consulting firm. The company assists its clients in developing comprehensive solutions to meet their diverse needs by integrating think-tank, consulting and IT solution services. The Think Tank and Consulting segment offers research, survey analysis, project appraisal, strategic planning, and other organizational development services. The IT Solutions segment provides IT support and consulting, software development, data processing, system machinery, core system outsourcing, and business process outsourcing services. The business activity is primarily functioned through the regions of Japan.

Springer Nature AG & Co KGaA is a research, educational, and professional publisher providing content to communities through a range of platforms, products, and services. It offers journals, books, platforms, databases & and solutions. The company includes four Segments: Research, Education, Health, and Professional. The company operates in the Americas, APAC, Germany, and Other EMEA regions. The majority of revenue is generated from the research segment in America.

NIQ Global Intelligence PLC is a world-wide consumer intelligence company positioned at the nexus of brands, retailers and consumers. It manages a comprehensive and integrated ecosystem: The NIQ Ecosystem, which combines proprietary data, technology, human intelligence, and a sophisticated software applications and analytics solutions. The company has three reporting segments: Americas; EMEA; and APAC. generate revenue from solutions in two product groupings: Intelligence and Activation. Intelligence solutions include sales of retail omnichannel measurement, consumer panel, eCommerce and other data. Activation solutions include sales of customized analytics research and predictive models to improve decisions around product innovation, pricing, marketing and supply chain.

Enento Group PLC is a Finland-based company that acts as a provider of business and consumer information services. It provides products and services for risk management, finance and administration, decision-making, and sales and marketing purposes. In addition, it also provides electronic and website services and company and personal information services accessible to all. It serves customers in finance and banking, wholesale and retail sectors, utilities, and small and medium-sized companies and consumers.

YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.