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- Nom Nom
Nom Nom Acquisition, Valuation, Funding & Investors
Nom Nom was acquired by Mars for $1B in January 2022.
Nom Nom acquisition price
$1B
Acquired by Mars · Jan 2022
Cumulative funding Nom Nom raised
$13M
across 2 funding rounds
Key investors in Nom Nom
Greycroft
Headline
CircleUp
Tandem Capital
eVentures
Bullish
About Nom Nom
Nom Nom is a San Francisco-headquartered pet food company offering fresh, human-grade meal subscriptions for dogs and cats. Recipes formulated by board-certified veterinary nutritionists feature ingredients like cage-free chicken and wild salmon, delivered in pre-portioned packs weekly. The service customizes plans based on pet age, breed, and health needs, backed by in-house research on canine nutrition.
Founded
2015
HQ
Website
Status
Acquired
Customer focus
B2C
Revenue model
Subscription
Valuation
$1B (acquired Jan 2022)
Nom Nom Acquisition
Nom Nom was acquired by Mars for $1B on 15 January 2022.
Before the acquisition Nom Nom had raised $13M across 2 funding rounds.
Nom Nom is a Nashville, Tennessee-based direct-to-consumer fresh pet food company founded in 2015 that sells refrigerated dog and cat foods made with minimally processed, whole ingredients. The company operates a technology-driven model focused on fresh pet nutrition, with products sold through its website and approved by pet nutritionists, supplemented by treats and supplements. Nom Nom also operates a production facility in Davidson County, Tennessee, established in 2018. Mars Petcare agreed to acquire Nom Nom for $1 billion in January 2022, according to Bloomberg reporting. The acquisition positioned Nom Nom as an autonomous brand within Mars' Royal Canin division, similar to other Mars-owned brands like Royal Canin and Eukanuba, allowing the company to maintain its own brand positioning, strategies, and entrepreneurial culture while benefiting from operational synergies. This acquisition was part of Mars' broader strategy to expand in the growing direct-to-consumer and fresh pet food categories, complementing its existing portfolio. Prior to the Mars acquisition, Nom Nom had raised $47 million across five funding rounds since its 2015 founding, with investors including Anchor Capital, Coefficient Capital, Greycroft, Bullish, and Tandem Capital. The company announced a Series B funding round of $34 million in April 2021, just nine months before the Mars acquisition closed in January 2022.
| Acquirer | Date | Type | Price |
|---|---|---|---|
| 15 Jan 2022 | Strategic M&A | $1B |
Nom Nom Funding History
Nom Nom has raised a total of $13M across 2 funding rounds.
Nom Nom's first fundraising round was a $3M seed round in May 2018. The most recent completed round was a $10M Series A in May 2018.
Nom Nom funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| May 2018 | Series A | Greycroft; Bullish; Tandem Capital; eVentures; CircleUp; Headline | $10M | Nom Nom raised funding in a Series A round on May 10, 2018, with participation from Bullish, Greycroft, and Tandem Capital, among others. The company has secured a total of $47 million across five funding rounds. This 2018 round followed a Seed VC round on August 2, 2016. Nom Nom's most recent funding was an acquisition on January 14, 2022. |
| May 2018 | Seed | Headline (lead); Greycroft; Tandem Capital; eVentures; CircleUp | $3M | - |
Who has invested in Nom Nom?
6 investors have backed Nom Nom across its funding rounds, including Greycroft, Headline, CircleUp, Tandem Capital, eVentures and Bullish.
Lead investors include Headline.
Nom Nom Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | May 2018 | ||
| 2 | Participant | May 2018 | ||
| 2 | Participant | May 2018 | ||
| 2 | Participant | May 2018 | ||
This data is available for Pro users. Sign up to see all 6 Nom Nom investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialNom Nom Competitors
Nom Nom competitors include listed companies like Pet Valu and Petco, and private ones like The Honest Kitchen, Seek Pet Foods, Pet Circle and Butternut Box.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $500M | - | ||
| Private | - | - | $462M | - | ||
| Private | $269M | - | $1B | 3.7x | ||
| Private | $161M | - | $952M | 5.9x | ||
| Publicly listed | $842M | $170M | $858M | 1.7x | ||
| Publicly listed | $6B | $317M | $687M | 0.5x |
Nom Nom Public Comps
Nom Nom is no longer listed, but its public comps include Scandi Standard, Toly Bread, AGT Food and Ingredients, Cobram Estate Olives, Vetoquinol, Cosmecca Korea, Grupo Herdez, Armada Gida, Chicmax Cosmetic and Princes Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.4B | $103M | 0.9x | 0.8x | 12.3x | 10.3x | |||
| $812M | $123M | 1.4x | 1.4x | 9.4x | 9.2x | |||
| $59M | $56M | 18.1x | 0.5x | 18.9x | 7.5x | |||
| $191M | $7M | 7.1x | 5.8x | 183.3x | 23.6x | |||
| $605M | $127M | 1.3x | 1.3x | 5.9x | 5.9x | |||
| $467M | $71M | 2.5x | 2.1x | 16.5x | 12.9x | |||
| $2.2B | $440M | 0.7x | 0.9x | 3.6x | 5.8x | |||
| $250M | $26M | 4.3x | - | 41.7x | - | |||
This data is available for Pro users. Sign up to see all Nom Nom competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Nom Nom
| When was Nom Nom founded? | Nom Nom was founded in 2015. |
| Where is Nom Nom headquartered? | Nom Nom is headquartered in Nashville, TN, United States. |
| Is Nom Nom publicly listed? | No, Nom Nom was acquired by Mars in January 2022. |
| Who acquired Nom Nom? | Nom Nom was acquired by Mars in January 2022. |
| How much was Nom Nom acquired for? | Nom Nom was acquired for $1B in January 2022. |
| How much funding has Nom Nom raised? | Nom Nom has raised $13M across 2 funding rounds. |
| What was Nom Nom's last funding round? | Nom Nom's last funding round was a $10M Series A in May 2018. |
| Who are Nom Nom's investors? | Nom Nom's investors include Greycroft, Tandem Capital, eVentures, CircleUp, Headline and Bullish. |
| Which companies are comparable to Nom Nom? | Companies comparable to Nom Nom include The Honest Kitchen, Seek Pet Foods, Pet Circle, Butternut Box, Pet Valu and Petco. |
See companies similar to Nom Nom
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