Fruitist Valuation, Funding & Investors

Fruitist is valued at $1B as of October 2025.

Last Fruitist valuation

$1B

Undisclosed stage · Oct 2025

Last Fruitist funding round

$150M

Undisclosed stage · Oct 2025

Cumulative funding Fruitist raised

$425M

across 7 funding rounds

Key investors in Fruitist

  • Aliment Capital
  • Steven Kaplan
  • JPMorgan Asset Management
  • Dalio Family Office

Fruitist Overview

About Fruitist

Fruitist is a global premium superfruit brand distributing jumbo blueberries, blackberries, raspberries, and cherries through 12,500 stores in 28 countries. Formerly Agrovision's consumer arm, it operates a year-round supply chain from farms in Peru, Morocco, and Chile. Backed by investors like Dalio Family Office, Fruitist focuses on snackable formats with bold flavors for retail channels in North America, Europe, and Asia.


Founded

2012

HQ

United StatesLos Angeles, CA

Status

Privately held

Customer focus

B2B

Revenue model

Product sales

Valuation

$1B (Oct 2025)

Fruitist Valuation

Fruitist is currently valued at $1B, based on its undisclosed-stage round in October 2025.

The $150M round was led by JPMorgan Asset Management, with participation from Aliment Capital, Dalio Family Office and Steven Kaplan.

Fruitist's valuation has moved from $1B at its undisclosed-stage round in June 2018 to $1B in October 2025, across 4 priced rounds.

Fruitist valuation by funding round

Fruitist valuation by funding round
DateStageValuation
Oct 2025Undisclosed stage$1B
Dec 2024Undisclosed stage$1B
Aug 2024Undisclosed stage$1B
Jun 2018Undisclosed stage$1B

Fruitist Funding History

Fruitist has raised a total of $425M across 7 funding rounds.

Fruitist's first fundraising round was a $24M undisclosed-stage round in December 2017. The most recent completed round was a $150M undisclosed-stage round in October 2025.

Fruitist funding rounds

Fruitist funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2025Undisclosed stageJPMorgan Asset Management (lead); Aliment Capital; Dalio Family Office; Steven Kaplan$150M$1BFruitist is a global superfruit brand specializing in premium blueberries and healthy snacking products, positioning itself to compete with processed snacks through fresh, nutritious alternatives. The company operates with vertical integration across its value chain, controlling agricultural operations in California, Oregon, Mexico, Chile, Peru, Morocco, Egypt, India, and China, with distribution in over 12,500 retail locations across North America and 40 countries including major retailers such as Costco, Walmart, Whole Foods, Trader Joe's, and Sprouts. In October 2025, Fruitist closed a $150 million equity funding round led by J.P. Morgan Asset Management, with participation from existing investors including the Dalio family office and Aliment Capital. At the time of the round, Fruitist was valued at over $1 billion post-money, having secured a total of $443 million in cumulative equity capital since its founding in 2012. The company plans to deploy the new capital toward expanding planting capacity, automation, and cold storage infrastructure to meet surging consumer demand that currently outpaces supply, while prioritizing varietal development and investments in climate-resilient berry genetics. Fruitist has extended its brand presence beyond retail through partnerships with star quarterback Caleb Williams, USC Athletics, and D.C. United to promote healthier snacking among athletes, students, and communities, positioning itself as a driving force in the premiumization of berries and the broader better-for-you snacking category.
Dec 2024Undisclosed stage-$83M$1BFruitist is a vertically integrated superfruit company founded in 2012, specializing in growing, distributing, and marketing premium blueberries primarily from Peru, with expansion into blackberries, raspberries, cherries, and other berries for year-round supply across markets like Chile, Mexico, India, Morocco, China, and the US. The company positions itself as a leader in healthy, performance-driven snacking, targeting retail, e-commerce, direct-to-consumer, and sports partnerships including official superfruit snack for USC Athletics and NFL quarterback Caleb Williams as investor and ambassador. In late October 2025, Fruitist closed a $150 million equity financing round led by a vehicle managed by J.P. Morgan Asset Management, with participation from new and existing investors, bringing total equity capital raised to $443 million. The funding supports global retail expansion, supply chain infrastructure, new product lines, operational efficiency via technology, and brand visibility through sports partnerships like D.C. United. The round reflects investor confidence in Fruitist's value chain control, organic growth, and role in premiumizing the better-for-you berry category amid trends like GLP-1 drug users increasing berry purchases. At the time of the round, Fruitist reported trailing 12-month sales of $400 million, with blueberries as the top revenue driver and rapid growth continuing. The company has assembled a leadership team from CPG giants like The Wonderful Company and Nestlé, including new CFO Rich Sullivan, board members Thomas Seifert and June Yang, and CTO Jim Trahanas for tech integration. Post-round, Fruitist is valued at more than $1 billion, positioning it to compete in the $600 billion global snacking market.
Aug 2024Undisclosed stageAliment Capital (lead); Steven Kaplan$100M$1BFruitist is the consumer brand of Agrovision Corp., a Los Angeles-based agriculture technology company specializing in premium jumbo blueberries, raspberries, blackberries, and other superfruits sold under Fruitist and Big Skye labels in retailers like Costco, Trader Joe’s, and Sprouts. The company's leading product is a 9.8-oz package of jumbo blueberries priced at $6-$8, positioned as an affordable luxury for fresh snacking due to consistent sweetness, flavor, and firmness. Agrovision raised $100 million in a funding round led by Aliment Capital with Steven Kaplan involved, valuing the company at more than $1 billion post-money. This round brings total equity raised to about $250 million since 2012, plus $300 million in debt, with Aliment’s Ben Belldegrun joining the board. Agrovision operates vertically integrated farms and a diversified supply chain to ensure year-round availability, capitalizing on rising US berry consumption and demand for healthy snacking alternatives to processed foods. The company was profitable at the time but did not disclose specific sales numbers. Co-founder and CEO Steve Magami emphasized solving issues like soft, mushy blueberries with short shelf life through superior quality control. This funding contrasts with challenges in agtech like AeroFarms and AppHarvest bankruptcies, positioning Agrovision as a stronger proposition in premium berries amid investor caution. A later $150 million round in January 2026 led by J.P. Morgan Asset Management supported global expansion into markets like Peru, Chile, Mexico, India, Morocco, China, and the US, with distribution in over 12,500 locations across 40 countries and partnerships like Caleb Williams and sports teams.
Jun 2023Undisclosed stage-$39M-Fruitist is a vertically integrated superfruit company specializing in growing, distributing, and marketing premium blueberries from Peru, with expansion into blackberries, raspberries, and cherries to create a year-round berry platform. Founded in 2012, it positions itself as a healthier alternative to processed snacks, now available in over 12,500 retail locations across North America and 40 countries, including major chains like Costco, Walmart, Whole Foods, Trader Joe’s, and others. The company reported trailing 12-month sales of $400 million earlier in 2025 amid rapid growth. In October 2025, Fruitist closed a $150 million equity financing round led by a vehicle managed by J.P. Morgan Asset Management, with participation from other new and existing investors. The capital is earmarked for accelerating global retail expansion, strengthening its position in the $600 billion global snacking market, enhancing e-commerce, and supporting sports partnerships such as with USC Athletics, NFL quarterback Caleb Williams (also an investor and ambassador), and D.C. United. This funding recognizes Fruitist's control of its value chain, organic growth opportunities, and leadership in premiumizing the better-for-you berry category. No financial details, including post-money valuation, were found for a Fruitist funding round around June 2023, which predates the publicly announced October 2025 $150M round by over two years. EBITDA figures are unavailable across sources. Fruitist continues to build a moat through vertical integration and consumer-facing strategies amid rising demand for nutritious snacking options.
Jun 2021Series A-$8M--
Jun 2018Undisclosed stage-$22M$1B-
Dec 2017Undisclosed stage-$24M--

Who has invested in Fruitist?

4 investors have backed Fruitist across its funding rounds, including Aliment Capital, Steven Kaplan, JPMorgan Asset Management and Dalio Family Office.

Lead investors include JPMorgan Asset Management and Aliment Capital.


Fruitist Investors

Investors in Fruitist by funding rounds participated
InvestorHQRoundsRoleFirst check
Aliment CapitalUnited StatesLos Angeles, CA2LeadAug 2024
Steven Kaplan--2ParticipantAug 2024

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Acquisitions by Fruitist

Fruitist has acquired 1 company to date.

Last acquisition by Fruitist was on December 5th 2024. Fruitist acquired Zur Group for undisclosed valuation.


Latest Acquisitions by Fruitist

Zur Group
Description
Zur Group is a Santiago-based provider of food and beverage services emphasizing nutritious snacking via technology platforms. Operating in Chile through zurgroup.cl, it supplies vending machines, kiosks, and delivery apps stocked with healthy options for offices, schools, and events.
HQ CountryChile
HQ City
Santiago
Deal Date5 Dec 2024
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Fruitist Competitors

Fruitist competitors include listed companies like AGT Food and Ingredients and Betagro, and private ones like China ZhongDi Dairy, Apeel Sciences, Planet Farms and Califia Farms.

Public and private companies comparable to Fruitist
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AGT Food and IngredientsCanadaCanadaPublicly listed$59M$56M$994M0.5x
BetagroThailandThailandPublicly listed$3.7B$417M$1.2B0.5x
China ZhongDi DairyChinaBeijingPrivate$1.3B$295M$1.9B1.5x
Apeel SciencesUnited StatesSanta Barbara, CAPrivate--$2B-
Planet FarmsItalyMilanPrivate--$500M-
Califia FarmsUnited StatesBakersfield, CAPrivate--$1B-

Fruitist Public Comps

Fruitist is still privately-owned, but its public comps include Scandi Standard, Toly Bread, AGT Food and Ingredients, Cobram Estate Olives, Okomu Oil Palm Company, 3tentos, Grupo Herdez, Elders, Armada Gida and Graincorp.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Scandi Standard$1.4B$103M0.9x0.8x12.3x10.3x
Toly Bread$812M$123M1.4x1.4x9.4x9.2x
AGT Food and Ingredients$59M$56M18.1x0.5x18.9x7.5x
Cobram Estate Olives$191M$7M7.1x5.8x183.3x23.6x
Okomu Oil Palm Company$149M$88M6.8x6.3x11.6x-
3tentos$3.2B$233M0.5x0.5x7.5x7.8x
Grupo Herdez$2.2B$440M0.7x0.9x3.6x5.8x
Elders$2.3B$119M0.7x0.6x13.5x8.1x

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Common questions about Fruitist

When was Fruitist founded?Fruitist was founded in 2012.
Where is Fruitist headquartered?Fruitist is headquartered in Los Angeles, CA, United States.
Is Fruitist publicly listed?No, Fruitist is a private, VC-backed company.
What is Fruitist's valuation?Fruitist was last valued at $1B in its undisclosed-stage round in October 2025.
How much funding has Fruitist raised?Fruitist has raised $425M across 7 funding rounds.
What was Fruitist's last funding round?Fruitist's last funding round was a $150M undisclosed-stage round in October 2025, led by JPMorgan Asset Management.
Who are Fruitist's investors?Fruitist's investors include Aliment Capital, Steven Kaplan, JPMorgan Asset Management and Dalio Family Office.
Which companies are comparable to Fruitist?Companies comparable to Fruitist include AGT Food and Ingredients, Betagro, China ZhongDi Dairy, Apeel Sciences, Planet Farms and Califia Farms.
How many companies has Fruitist acquired?Fruitist has acquired 1 company, including Zur Group.

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