Wag Revenue, Valuation, Funding & Investors

Wag is valued at $650M as of January 2018, a 10.7x multiple on its last reported $61M revenue.

See full Wag profile

Last Wag valuation

$650M

Undisclosed stage · Jan 2018

Last Wag funding round

$300M

Undisclosed stage · Jan 2018

Wag revenue

$61M

Undisclosed stage · Jan 2018

Key investors in Wag

  • General Catalyst
  • Slow Ventures
  • SoftBank Group
  • Battery Ventures
  • Freestyle Capital
  • ACME Capital

Wag Overview

About Wag

Wag is a San Francisco-headquartered on-demand dog walking service connecting pet owners with verified walkers via its mobile app. Services include 20- to 60-minute walks with real-time GPS tracking, post-walk report cards detailing distance, photos, and potty status. Launched in 2014, Wag serves major U.S. cities like Los Angeles and New York, with over 300,000 walks completed monthly. The platform requires background checks and Wag University training for its network of 100,000 walkers.


Founded

2014

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Revenue

$61M (Jan 2018)

Valuation

$650M (Jan 2018)

Wag Valuation

Wag is currently valued at $650M, based on its undisclosed-stage round in January 2018.

The $300M round was led by SoftBank Group.

Wag's valuation has grown 3.3x from $200M at its undisclosed-stage round in April 2017 to $650M in January 2018, across 2 priced rounds.

Wag valuation by funding round

Revenue multiple
Wag valuation by funding round
DateStageValuationRevenue Multiple
Jan 2018Undisclosed stage$650M10.7x
Apr 2017Undisclosed stage$200M-

Wag Revenue

Wag's latest recorded revenue is $61M, as of its undisclosed-stage round in January 2018. At a $650M valuation, that implies a 10.7x revenue multiple.

Wag revenue by funding round

Wag revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jan 2018$61M$650M10.7xUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Wag Funding History

Wag has raised a total of $362M across 5 funding rounds.

Wag's first fundraising round was a $3M seed round in May 2015. The most recent completed round was a $300M undisclosed-stage round in January 2018.

Wag funding rounds

Wag funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jan 2018Undisclosed stageSoftBank Group (lead)$300M$650MWag is a Los Angeles-based on-demand dog walking and pet care startup founded in 2015 by brothers Joshua and Jonathan Viner. The app connects dog owners with insured and bonded walkers, offering 24/7 service, live photos and videos, and mobile grooming vans. By early 2018, Wag had expanded to over 100 U.S. cities, positioning itself as a leader in the growing pet care services market against rivals like Rover, which had raised $155M including from Petco. In January 2018, SoftBank Vision Fund invested $300M in Wag, bringing total funding to $368M after prior rounds including a $40M raise in April 2017 led by Battery Ventures and earlier investments from General Catalyst, Greylock Partners, and others. The deal valued Wag at $650M post-money, with SoftBank acquiring approximately 45% ownership. Jeffrey Housenbold joined as chairman and Ted Fike as a board director; Hilary Schneider, former LifeLock CEO, became Wag's new CEO, replacing co-founder Joshua Viner who shifted to product and growth oversight. SoftBank's massive check—far exceeding Wag's initial $100M target—reflected the Vision Fund's aggressive strategy amid its $100B deployment across startups like Uber and WeWork. The investment highlighted SoftBank's bet on tech-disrupted consumer services despite Wag facing criticism over lost dogs and customer issues. Later developments saw struggles: by 2019, Wag sought buyers below its valuation amid competition; SoftBank sold its stake back, ending board seats.
Apr 2017Undisclosed stageBattery Ventures (lead)$40M$200MWag is a Los Angeles-based on-demand dog walking service founded in 2015 by brothers Joshua and Jonathan Viner, offering an app that connects pet owners with insured and bonded walkers 24/7, along with mobile grooming services, operating in over 100 U.S. cities by early 2018. The company secured a $40 million funding round in April 2017 led by Battery Ventures, bringing its total funding to around $68 million at that point including prior investors like General Catalyst, with cumulative funding reaching $368 million by the time of a later $300 million investment from SoftBank Vision Fund in early 2018. Though unnamed sources cited in Recode suggested the SoftBank investment implied a $650 million valuation with 45% ownership. Wag's rival Rover had raised $155 million by then in the growing pet care services market, estimated at $69 billion in the U.S. and $180 billion globally in 2017. As part of the SoftBank deal, Jeffrey Housenbold joined as chairman and Ted Fike as a board director, while Hilary Schneider, former CEO of LifeLock, became CEO, with founders remaining on the board overseeing product, marketing, growth, and technology; the funding was expected to support international expansion.
Oct 2016Series BACME Capital (lead); Sherpa Healthcare Partners (lead); General Catalyst; Slow Ventures; Shervin Pishevar$15M-Wag is an on-demand dog walking and pet care platform founded in 2015, connecting pet parents with vetted local dog walkers across thousands of cities in the United States. The company launched in Los Angeles before expanding to San Francisco and nationwide, focusing on services like dog walking and boarding in the $69 billion domestic pet care industry. In October 2016, Wag raised a $15 million Series B round led by ACME Capital and Sherpa Healthcare Partners, with participation from General Catalyst, Shervin Pishevar, and Slow Ventures, to scale operations and improve customer service infrastructure. This followed a $4 million Series A in January 2016 led by General Catalyst and a $2.5 million seed round in 2015 led by Freestyle Capital.
Jan 2016Series AGeneral Catalyst (lead); Slow Ventures$4M-Wag raised a $4 million Series A round in January 2016 led by General Catalyst to expand the service to new cities and enhance the app's features. Prior to this, Wag completed a $2.45 million seed round in May 2015 led by Freestyle Capital to launch the platform and begin operations in initial markets.
May 2015SeedFreestyle Capital (lead)$3M-Wag is an on-demand app-based mobile service that connects dog owners with insured and bonded walkers for 24/7 services, initially launching in Los Angeles and expanding to San Francisco. In May 2015, the company raised a $2.45 million seed round led by Freestyle Capital, with participation from investors including Greylock Partners, RRE Ventures, Slow Ventures, Social Leverage, and Crunchfund. The funds supported platform launch, initial market operations, and expansion into additional major US markets beyond Los Angeles and San Francisco, along with product enhancements.

Who has invested in Wag?

8 investors have backed Wag across its funding rounds, including General Catalyst, Slow Ventures, SoftBank Group, Battery Ventures, Freestyle Capital and ACME Capital.

Lead investors include SoftBank Group, Battery Ventures, ACME Capital, Sherpa Healthcare Partners, General Catalyst and 1 other investor.


Wag Investors

Investors in Wag by funding rounds participated
InvestorHQRoundsRoleFirst check
General CatalystUnited StatesSan Francisco, CA2LeadJan 2016
Slow VenturesUnited StatesSan Francisco, CA2ParticipantJan 2016
SoftBank GroupJapanTokyo1LeadJan 2018
Battery VenturesUnited StatesBoston, MA1LeadApr 2017
Sherpa Healthcare PartnersChinaBeijing1LeadOct 2016
ACME CapitalUnited StatesSan Francisco, CA1LeadOct 2016

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Wag

Wag has acquired 3 companies to date.

Last acquisition by Wag was on February 5th 2024. Wag acquired WoofWoofTV for $1M.


Latest Acquisitions by Wag

WoofWoofTV
Dog Food Advisor
Furmacy
Description
-
Dog Food Advisor is a Williamsburg, Virginia-based online resource evaluating dog foods and treats. The service reviews ingredients, recalls, and manufacturer practices for over 3,000 products, rating them on a five-star scale. Founded in 2008, it serves millions of pet owners globally with independent analysis and recall alerts.
Furmacy is an online pet pharmacy delivering natural supplements, flea treatments, and prescription meds across India. The B2B2C platform stocks 5,000+ SKUs from brands like Virbac and Zoetis, partnering with 2,000 vet clinics to cut inventory costs by 40%. Launched in 2022, Furmacy fulfills 100,000 orders monthly via Mumbai warehouse.
HQ CountryUnited StatesUnited StatesUnited States
HQ City
-
Norfolk, VA
Sacramento, CA
Deal Date5 Feb 20243 Jan 202330 Aug 2022
Valuation$1M$9M$400K
EV/Revenue
EV/EBITDA

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Wag Competitors

Wag competitors include listed companies like VNG Corp. and Petco, and private ones like Servify, SMARTSCORE, Smule and Datami.

Public and private companies comparable to Wag
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ServifyIndiaMumbaiPrivate$65M-$654M-
VNG Corp.VietnamVietnamPublicly listed$420M$23M$657M-
PetcoUnited StatesUnited StatesPublicly listed$6B$317M$687M0.5x
SMARTSCORESouth KoreaSeoulPrivate--$688M-
SmuleUnited StatesSan Francisco, CAPrivate$101M-$604M6.0x
DatamiUnited StatesUnited StatesPrivate--$700M-

Wag Public Comps

Wag is still privately-owned, but its public comps include VNG Corp., Grupo Petz Cobasi, Petco, Hello Group, Truecaller, Yalla Group, Pet Valu, Bumble, Kurashiru and Dear U.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
VNG Corp.$420M$23M1.4x-25.5x-
Grupo Petz Cobasi$686M$58M1.5x0.8x17.2x5.3x
Petco$6B$317M0.5x0.5x10.2x7.7x
Hello Group$1.5B$215M----
Truecaller$195M$61M3.2x3.4x10.2x11.8x
Yalla Group$342M$128M----
Pet Valu$842M$170M1.7x1.7x8.4x7.8x
Bumble$966M($793M)0.8x0.9x(1.0x)2.9x

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Common questions about Wag

When was Wag founded?Wag was founded in 2014.
Where is Wag headquartered?Wag is headquartered in San Francisco, CA, United States.
Is Wag publicly listed?No, Wag is a private, VC-backed company.
What is Wag's valuation?Wag was last valued at $650M in its undisclosed-stage round in January 2018.
How much funding has Wag raised?Wag has raised $362M across 5 funding rounds.
What was Wag's last funding round?Wag's last funding round was a $300M undisclosed-stage round in January 2018, led by SoftBank Group.
Who are Wag's investors?Wag's investors include General Catalyst, Slow Ventures, SoftBank Group, Battery Ventures, Sherpa Healthcare Partners, ACME Capital, Shervin Pishevar and Freestyle Capital.
What is Wag's revenue?Wag's latest recorded revenue is $61M (January 2018).
What is Wag's revenue multiple?Wag's latest valuation implies a 10.7x revenue multiple ($650M valuation on $61M of revenue).
Which companies are comparable to Wag?Companies comparable to Wag include Servify, VNG Corp., Petco, SMARTSCORE, Smule and Datami.
How many companies has Wag acquired?Wag has acquired 3 companies, including WoofWoofTV, Dog Food Advisor and Furmacy.
What was the largest acquisition by Wag?The $9M acquisition of Dog Food Advisor in January 2023 is the largest acquisition Wag has made to date.

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