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- Booksy
Booksy Valuation, Funding & Investors
Booksy is valued at $580M as of May 2023.
Last Booksy valuation
$580M
Secondary · May 2023
Last Booksy funding round
Undisclosed stage
Amount undisclosed · Oct 2024
Cumulative funding Booksy raised
$119M
across 7 funding rounds
Key investors in Booksy
Piton Capital
OpenOcean
Kai Hansen
KAYA
Coelius Capital
Zach Coelius
About Booksy
Booksy is a Poland-founded booking platform connecting beauty, wellness, and health professionals with customers across Poland, the United States, United Kingdom, Spain, and France. Booksy Biz provides mobile-first SaaS tools for appointment management, staff scheduling, payments, and client retention. The Booksy Marketplace enables instant bookings for services from stylists, barbers, nail artists, estheticians, and spas based on profiles, reviews, pricing, and availability.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2B & B2C
Revenue model
Commission, Subscription
Valuation
$580M (May 2023)
Booksy Valuation
Booksy is currently valued at $580M, based on its secondary sale in May 2023.
The $44M round was led by Siena Secondary Fund.
Booksy valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| May 2023 | Secondary | $580M |
Booksy Funding History
Booksy has raised a total of $119M across 7 funding rounds, plus 2 secondary share sales.
Booksy's first fundraising round was a $900K pre-seed round in August 2015. The most recent completed round was a undisclosed-stage round in October 2024.
Booksy funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2024 | Undisclosed stage | CIBC Innovation Banking (lead) | - | - | Booksy is a mobile-first booking platform founded in Poland in 2014 that connects beauty, wellness, and health professionals with local customers, powering hundreds of millions of appointments annually. It operates in the United States, United Kingdom, Spain, France, and Poland, serving over 130,000 providers and more than 38 million consumers worldwide. The Booksy app enables customers to discover, book, and pay for appointments, while the Booksy Biz SaaS platform helps providers manage bookings, payments, staff, customer relationships, and product sales. On October 3, 2024, CIBC Innovation Banking provided undisclosed growth capital to Booksy in an unattributed round, described as financing rather than equity venture funding. The funds will support accelerated customer acquisition, marketplace expansion, and platform enhancements, building on Booksy's momentum in the US and Europe. Previous funding includes over $100 million in Series C from investors like Innovia, Kaya, Verdane, Vostok New Ventures, and others, with total capital raised reaching $116.69 million across 11 rounds. Booksy positions itself as the largest and fastest-growing platform in its sector, offering a mission-critical SaaS solution for small beauty and wellness businesses. |
| Feb 2024 | Secondary | Verdane | - | - | Verdane agreed to acquire VNV Global's minority shareholding in Booksy as part of a four-company portfolio transaction. The Stockholm-listed seller divested its stakes in Booksy, Tise, JamesEdition and Carla for a total consideration of up to USD 58 million, of which USD 52 million was payable at closing and up to USD 6 million was contingent on performance targets. Verdane said it would support the companies with its in-house operational advisory teams. |
| May 2023 | Secondary | Siena Secondary Fund (lead) | $44M | $580M | Booksy is a Polish beauty services marketplace powered by a category-specific mobile SaaS platform for beauty providers. Founded in 2014 by Stefan Batory and Konrad Howard, the platform connects millions of active users with beauty and wellness professionals. The app has grown to over 13 million users and operates across multiple markets including the US (largest market), UK, Poland, Spain, Brazil, South Africa, and several others. In May 2023, Estonian secondary fund Siena Secondary Fund acquired a stake in Booksy at a $580 million valuation. This was Siena Secondary Fund's first investment in Poland. The deal structure involved a secondary transaction providing liquidity to early investors and founders, consistent with Siena's focus on high-growth late-stage startups. The specific deal amount was undisclosed in public sources. Booksy had previously raised $70 million in a Series C funding round in 2021 from tier-one investors including Cat Rock Capital, Sprints Capital, OpenOcean, Piton Capital, and VNV Global. This growth capital was deployed to accelerate expansion across different countries and product lines. The company demonstrated strong market traction by 2023, operating a platform with tens of millions of active users globally. Following the Siena investment, Canadian venture capital firm Inovia Capital also acquired a stake in Booksy in December 2023 in another secondary transaction, with the specific amount undisclosed. Inovia brought expertise from completing over 50 portfolio acquisitions and positioned to support Booksy's next phase of growth through both organic expansion and strategic acquisitions. |
| Jan 2021 | Series C | Cat Rock Capital (lead); VNV Global; Manta Ray Ventures; Sprints Capital; Piton Capital; KAYA; Zach Coelius; Kai Hansen; Enern; OpenOcean; Coelius Capital | $70M | - | Booksy, a Polish-founded beauty and wellness appointment booking app launched in 2014, raised $70 million in a Series C funding round on January 27, 2021, led by Cat Rock Capital with participation from Sprints Capital, OpenOcean, Piton Capital, VNV Global, Enern, Kai Hansen, Zach Coelius, and Manta Ray Ventures. This brought the company's total funding to $119 million. The investors match the query exactly, confirming the specific round. Booksy operates in markets including the US (headquartered in San Francisco), UK, Poland, Spain, Brazil, and South Africa, serving over 13 million active users worldwide, with the US as its largest market. The funding supports Booksy's international expansion, particularly in North America, entry into new verticals, acquisitions of complementary beauty industry management businesses, and growth in 15 major US metro areas plus regions in the UK, Spain, and Brazil. The round followed Booksy's December 2020 merger with Versum, a leading Polish competitor, amid the COVID-19 pandemic's impact on the beauty sector, which included revenue declines, lockdowns, and staff layoffs but also profitable months post-initial restrictions. Macquarie Capital served as the exclusive financial advisor. Cat Rock Capital's Alex Captain highlighted Booksy's progress in building a leading global software platform for digitizing the beauty and wellness industry. CEO Stefan Batory emphasized empowering service providers to reach more customers and the industry's resilience. No post-money valuation, specific revenue/ARR figures, EBITDA, or valuation multiples were disclosed in announcements; one source ignored per guidelines estimated unrelated revenue. |
| Sep 2019 | Series B | KAYA (lead); Piton Capital (lead); Industry Ventures; Piotr Jakubowski; XG Ventures; Rohan Monga; Zach Coelius; Chris Guzowski; Kai Hansen; Coelius Capital; Hannes Graah | $29M | - | Booksy is a mobile booking platform connecting beauty, wellness, and health professionals with customers, available in 30 countries and powering over 1 million appointments monthly as of recent estimates. The company raised $28.5 million in a Series B2 round on September 26, 2019, led by U.S. and international investors including KAYA, Piton Capital, Industry Ventures, XG Ventures, Coelius Capital, and individuals such as Chris Guzowski, Hannes Graah, Kai Hansen, Piotr Jakubowski, Rohan Monga, and Zach Coelius. This followed prior rounds: Seed ($900K in 2015, $1.9M in 2016), Series A ($4.2M in 2017), and earlier Series B ($13.2M in 2018), bringing total funding to approximately $118.7M by later estimates. Booksy has since expanded through acquisitions like Kiute in 2021 and Genbook, enhancing its salon management, booking, payment processing, and marketing tools. |
| Jul 2018 | Series B | Piton Capital (lead); Manta Ray Ventures; Zach Coelius; RTA.vc; Kai Hansen; OpenOcean; Coelius Capital | $13M | - | - |
| Mar 2017 | Series A | OpenOcean (lead); Rafal Plutecki; Daftcode; Piton Capital; RTA.vc; Nomad Venture Fund; Apostolos Apostolakis; Investible; Kai Hansen | $4M | - | Booksy is a mobile-first booking app for appointment-based beauty businesses like hairdressers and salons, enabling online bookings, in-app payments, personnel management, and reporting systems. In March 2017, Booksy raised $4.2 million in a Series A round led by OpenOcean, with participation from Investible, Nomad Venture Fund, Kai Hansen, Apostolos Apostolakis, and Rafal Plutecki. The funding supported further product development and expansion. Booksy had an estimated $2.5 million in annual revenue. The company reported 3.5 million monthly bookings and rapid growth in app store rankings. It later acquired Lavito in July 2018 and raised a $13.2 million Series B in July 2018 led by Piton Capital with OpenOcean participating. |
| Jan 2016 | Seed | Inovo.vc (lead); Piton Capital; RTA.vc; Müller Medien | $2M | - | - |
| Aug 2015 | Pre-seed | Inovo.vc (lead); Industry Ventures; Sprints Capital; Piton Capital; KAYA; Müller Medien; Cat Rock Capital; OpenOcean | $900K | - | - |
Who has invested in Booksy?
28 investors have backed Booksy across its funding rounds, including Piton Capital, OpenOcean, Kai Hansen, KAYA, Coelius Capital and Zach Coelius.
Lead investors include CIBC Innovation Banking, Siena Secondary Fund, Cat Rock Capital, KAYA, Piton Capital and 2 other investors.
Booksy Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 6 | Lead | Aug 2015 | ||
| 4 | Participant | Mar 2017 | ||
| 4 | Lead | Aug 2015 | ||
| 3 | Lead | Aug 2015 | ||
| 3 | Participant | Jul 2018 | ||
| 3 | Participant | Jan 2016 | ||
| 3 | Participant | Jul 2018 | ||
| 2 | Participant | Jul 2018 | ||
| 2 | Participant | Aug 2015 | ||
| 2 | Participant | Aug 2015 | ||
| 2 | Participant | Aug 2015 | ||
| 2 | Lead | Aug 2015 | ||
| 2 | Lead | Aug 2015 | ||
This data is available for Pro users. Sign up to see all 28 Booksy investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Booksy
Booksy has acquired 5 companies to date.
Last acquisition by Booksy was on November 30th 2021. Booksy acquired Kiute for $21M.
Latest Acquisitions by Booksy
| Description | Kiute is a Paris-based all-in-one software platform for beauty and wellness professionals, integrating cash register functions, online booking, and e-commerce. Launched to capitalize on rising online reservations in the sector, it operates on smartphones, tablets, and computers. Users manage daily operations, attract internet-savvy clients, and control distribution channels independently. The solution targets salons and spas in France, enabling reduced administrative time and expanded customer reach through integrated digital tools. | Genbook is a SaaS platform for appointment-based local businesses, automating scheduling, customer acquisition, online reputation, and social media marketing. It serves salons, spas, fitness centers, and professionals needing seamless booking integrations. | Versum is a SaaS provider for salon and spa management operating in 56 countries including the UK, Poland, and Brazil. The London-headquartered platform streamlines bookings, payments, and inventory for over 34,000 beauty professionals. Its web-based system includes client management and an expanding marketplace for premium services. Versum enhances operational efficiency for hair and wellness businesses. | GoPanache is a management platform for beauty and wellness professionals offering booking systems, client databases, and marketing tools. Users set up branded websites for online appointments, product sales, and payments. The service includes SMS reminders, POS integration, ecommerce storefronts, and reporting to streamline salon operations in Australia and beyond. | |
| HQ Country | |||||
| HQ City | Paris | San Francisco, CA | Bielsko-Biala | San Francisco, CA | |
| Deal Date | 30 Nov 2021 | 7 Sep 2021 | 14 Dec 2020 | 3 Aug 2020 | |
| Valuation | $21M | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Booksy acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Booksy Competitors
Booksy competitors include listed companies like Weight Watchers and VNG Corp., and private ones like Tonal, Jane Technologies, Smule and Wag.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $786M | ($198M) | $160M | 0.7x | ||
| Private | - | - | $575M | - | ||
| Private | - | - | $592M | - | ||
| Private | $101M | - | $604M | 6.0x | ||
| Private | $61M | - | $650M | 10.7x | ||
| Publicly listed | $420M | $23M | $657M | - |
Booksy Public Comps
Booksy is still privately-owned, but its public comps include Musti Group, VNG Corp., Carriage Services, Hello Group, Truecaller, Mears Group, Bumble, Kurashiru, XPS Pensions Group and Yalla Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $586M | $67M | 1.4x | - | 12.4x | - | |||
| $420M | $23M | 1.4x | - | 25.5x | - | |||
| $417M | $124M | 2.5x | 2.4x | 8.3x | 7.7x | |||
| $1.5B | $215M | - | - | - | - | |||
| $195M | $61M | 3.2x | 3.4x | 10.2x | 11.8x | |||
| $1.5B | $209M | 0.5x | 0.5x | 3.6x | 4.3x | |||
| $966M | ($793M) | 0.8x | 0.9x | (1.0x) | 2.9x | |||
| $109M | $24M | 2.5x | 2.2x | 11.5x | 11.4x | |||
This data is available for Pro users. Sign up to see all Booksy competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Booksy
| When was Booksy founded? | Booksy was founded in 2014. |
| Where is Booksy headquartered? | Booksy is headquartered in Warsaw, Poland. |
| Is Booksy publicly listed? | No, Booksy is a private, VC-backed company. |
| What is Booksy's valuation? | Booksy was last valued at $580M in its secondary sale in May 2023. |
| How much funding has Booksy raised? | Booksy has raised $119M across 7 funding rounds. |
| What was Booksy's last funding round? | Booksy's last funding round was a undisclosed-stage round in October 2024, led by CIBC Innovation Banking. |
| Who are Booksy's investors? | Booksy's investors include Piton Capital, Kai Hansen, OpenOcean, KAYA, Zach Coelius, RTA.vc, Coelius Capital, Manta Ray Ventures, Industry Ventures, Sprints Capital and 18 others. |
| Which companies are comparable to Booksy? | Companies comparable to Booksy include Weight Watchers, Tonal, Jane Technologies, Smule, Wag and VNG Corp.. |
| How many companies has Booksy acquired? | Booksy has acquired 5 companies, including Kiute, Genbook, Versum, GoPanache and Lavito. |
| What was the largest acquisition by Booksy? | The $21M acquisition of Kiute in November 2021 is the largest acquisition Booksy has made to date. |
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