Nice Tuan Valuation, Funding & Investors

Nice Tuan is valued at $5B as of March 2021.

Last Nice Tuan valuation

$5B

Series D · Mar 2021

Last Nice Tuan funding round

$750M

Series D · Mar 2021

Cumulative funding Nice Tuan raised

$1.3B

across 8 funding rounds

Key investors in Nice Tuan

  • Qiming Venture Partners
  • GGV Capital
  • Joy Capital
  • INCE Capital
  • Alibaba Group
  • CDH Investments

Nice Tuan Overview

About Nice Tuan

Nice Tuan is a Shanghai-based e-commerce platform specializing in daily groceries, fresh produce, household essentials, and local specialties delivered within two hours in urban China. Operating since 2018, it sources from regional suppliers and warehouses in Jiangsu province, offering bundled deals and subscription boxes for office workers through its WeChat mini-program and app.


Founded

2018

HQ

ChinaBeijing

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Valuation

$5B (Mar 2021)

Nice Tuan Valuation

Nice Tuan is currently valued at $5B, based on its Series D in March 2021.

The $750M round was led by Alibaba Group and DST Global, with participation from Dragoneer, Kunlun Capital, Jeneration Capital, D. E. Shaw & Co., Anatole and 4 other investors.

Nice Tuan's valuation has grown 6.1x from $814M at its Series C in May 2020 to $5B in March 2021, across 2 priced rounds.

Nice Tuan valuation by funding round

Nice Tuan valuation by funding round
DateStageValuation
Mar 2021Series D$5B
May 2020Series C$814M

Nice Tuan Funding History

Nice Tuan has raised a total of $1.3B across 8 funding rounds.

Nice Tuan's first fundraising round was a $15M seed round in August 2018. The most recent completed round was a $750M Series D in March 2021.

Nice Tuan funding rounds

Nice Tuan funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Mar 2021Series DAlibaba Group (lead); DST Global (lead); Dragoneer; Kunlun Capital; Jeneration Capital; D. E. Shaw & Co.; Anatole; Cygnus Equity; GGV Capital; Franchise Capital; CDH Investments$750M$5BNice Tuan (Shihuituan), founded in April 2018, was a leading community group-buying platform in China focused on agricultural products, operating in 25 provinces, 1,598 cities and towns, mainly second- and third-tier cities. It raised $750 million in its Series D round around March 2021, led by Alibaba Group and DST Global, with participation from investors including CDH Investments, Dragoneer, and GGV Capital. The company reported daily order volume surpassing 15 million in January 2021 and had expanded product categories beyond fresh produce, which accounted for 40-50% of sales. Prior to the round, Nice Tuan turned profitable in 2020 but faced intense competition and price wars post-funding, leading to fines for below-cost selling in March and May 2021. It later raised only $300 million in July 2021 short of its $1 billion goal, scaled back operations, laid off staff, and shut down in March 2022 after burning $1.3 billion in investor funds.
Nov 2020Series CAlibaba Group (lead); Jeneration Capital (lead); Cygnus Capital; Joy Capital; CICC; Qiming Venture Partners; Kunlun Fund; GGV Capital; CDH Investments; INCE Capital$196M-Nice Tuan, also known as Shihuituan, is a China-based community group-buying platform that enables customers to purchase fresh produce, packaged foods, and beverages in bulk via WeChat for discounts, serving around 200 cities and 20 million families. The company raised $196 million in a Series C3 round around November 30, 2020, co-led by Alibaba Group and Jeneration Capital, with participation from CDH Investments, CICC, Cygnus Capital (also financial advisor), GGV Capital, INCE Capital, Joy Capital, Kunlun Fund, and Qiming Venture Partners. This marked the fourth funding round in 2020, following a $88.3 million round in January (including Alibaba), $81.4 million Series C1 led by GGV in June, and $80 million Series C2 led by CDH in July. Proceeds from the Series C3 were intended to support small and medium-sized brands and produce suppliers in expanding sales capabilities and channels for local brands and agricultural products. Nice Tuan reported quarterly GMV exceeding 2.5 billion yuan ($379.2 million) in Q3 2020 with over 5 million monthly active users, highlighting strong traction amid intense competition in community group buying. The sector drew heavy investments from tech giants like Alibaba, Tencent, and JD.com, with rivals like Xingsheng Youxuan raising massive rounds valuing it over $4 billion. Despite early promise and backing, Nice Tuan struggled later; it targeted 80 billion yuan in sales for 2021 but peaked at 2 billion in a good month, faced regulatory fines for fraud, dumping, and misleading ads alongside competitors like Meituan and Pinduoduo, and operations ceased by late 2022 as Alibaba wound it down without further unprofitable investment.
Jul 2020Series CCDH Investments (lead); China Minsheng Investment Group; CMBC Capital Holdings; GGV Capital; INCE Capital$80M-Nice Tuan is a Chinese community retail e-commerce platform specializing in group buying of fresh produce and groceries. Founded in June 2018 and based in Beijing, the company operates through a network of community organizers who collect orders from local users, providing bulk discounts for fresh food and household items. As of the C2 round date, Nice Tuan served approximately 20 million urban families across more than 100 cities and 100,000 communities in China. Nice Tuan completed its Series C2 financing on July 29, 2020, raising $80 million led by CDH Investments. The round also included GGV Capital, INCE Capital, and CMBC Capital (a subsidiary of China Minsheng Bank), with Cygnus Equity serving as exclusive financial advisor. This was the company's third major funding round in 2020, following an $81.4 million Series C1 round led by GGV Capital in May and an $88.3 million Series B round in January. The cumulative funding across these three rounds brought Nice Tuan's total capitalization to approximately $300 million. The C2 proceeds were designated for warehouse expansion, supply chain strengthening, and market growth initiatives. Nice Tuan announced plans to establish 3 million self-pickup stations across China within three years to enable users to access groceries within a five-minute walk. During the COVID-19 pandemic, the company was designated as an essential service by multiple provincial and municipal governments for supplying fresh food and emergency supplies to communities. Nice Tuan's 2019 Series A round, led by Qiming Venture Partners, had raised $27.8 million. The company's earlier seed funding in August 2018, which included $14.6 million from Qiming, Joy Capital, and ZhenFund, supported initial market development.
May 2020Series CGGV Capital (lead); Cygnus Capital; Joy Capital; Qiming Venture Partners; China Growth Capital; INCE Capital$81M$814MNice Tuan is a Beijing-based online group-buying platform that allows users to purchase groceries and daily supplies such as fruits and vegetables through its mobile app or WeChat mini program, with pickup at physical locations or express home delivery for certain products. In May 2020, the company closed a Series C1 round of $81.4 million led by GGV Capital, with participation from Joy Capital, INCE Capital, and Qiming Venture Partners. The funding was deployed to build warehouses nationwide, expand delivery capabilities, and improve supply chain infrastructure. Nice Tuan's services were operational in more than 100 Chinese cities at the time, and the company generated RMB 650 million (USD 91.3 million) in gross merchandise volume in April 2020 alone. This round was part of a significant funding surge for the company—it raised $88.3 million in a Series B round in January 2020 and would go on to raise an additional $80 million in Series C2 funding in July 2020, bringing total capital raised to nearly $300 million by mid-2020. Nice Tuan competed in China's rapidly growing community e-commerce sector alongside platforms like Missfresh, Tongcheng Life, and Xingsheng Selected, driven by increased consumer demand for home grocery delivery during the COVID-19 pandemic.
Jan 2020Series BZhenFund; Joy Capital; Qiming Venture Partners; China Growth Capital; Alibaba Group; INCE Capital$88M-Nice Tuan (also known as Shihuituan), a Beijing-based community e-commerce platform founded in 2018, specializes in group-buying of fresh groceries and daily necessities, primarily targeting tier-two and tier-three cities in China. The company operates a neighborhood-based model where local group leaders collect orders and facilitate pickups, aiming to reduce logistics costs and customer acquisition expenses. In January 2020, Nice Tuan closed an approximately $88.3 million funding round with investors including Alibaba Group, China Growth Capital, INCE Capital (also referred to as Yingce Capital), Joy Capital, Qiming Venture Partners, and ZhenFund. Funds were allocated to strengthen supply chain, base technology, and expansion into lower-tier cities. This marked the first of three significant rounds in 2020, following a seed round in August 2018 and a Series A in May 2019 led by Qiming. Prior to the merger with Niwonin (China's third-largest community group-buying platform) in August 2019, Nice Tuan ranked fourth in monthly GMV among peers, generating CNY 150 million alongside leaders like Xingsheng Selected (CNY 370 million) and Shixianghui (CNY 210 million). Post-merger, its monthly GMV surged to CNY 500 million, expanding operations to over 50 cities. The model reportedly lowered new customer acquisition costs from up to RMB 300 to RMB 1 or zero, and per-order logistics from RMB 15-25 to RMB 1-2. By mid-2020, Nice Tuan served around 20 million urban households across 100 cities and planned 3 million pickup points nationwide within three years. The January 2020 round occurred amid a 'capital winter' but signaled investor confidence in community group-buying, fueled by COVID-19-driven demand for home dining. Competitors like Missfresh ($495M), Tongcheng Life ($200M), and Xingsheng Selected (~$800M) also raised heavily. Nice Tuan followed with a $81.4M Series C1 in May (led by GGV Capital) and $80M Series C2 in July (led by CDH Investments), bringing total 2020 funding over $250M and cumulative nearly $300M.
Nov 2019Series BQiming Venture Partners (lead)$60M-Nice Tuan is a Beijing-based social commerce-oriented community e-grocer in China, operating a group-buying model where local 'group leaders' collect orders from neighborhoods for fresh food, groceries, home appliances, and household necessities, differentiating it from typical grocery e-commerce like Miss Fresh or Alibaba's Hema. Qiming Venture Partners led its $27.8 million Series A in May 2019 and participated in the August 2018 seed round with Joy Capital and ZhenFund. A Series B round closed in January (likely 2020), raising $88.3 million led by Alibaba with Qiming, China Growth Capital, Joy Capital, and INCE Capital. Later rounds included $81.4 million Series C1 in May (GGV Capital-led) and a C+ round of $18.4 million at $814 million post-money valuation, plus other $80 million-plus investments bringing total funding near $300 million by mid-2020. The company saw significant growth during the 2020 COVID-19 pandemic, especially in Wuhan, achieving $91.3 million GMV in April 2020 with 1.6 million daily orders. Five months into 2020, it closed two financing rounds totaling $170 million from investors including Alibaba, Qiming, and GGV Capital. Nice Tuan competed in China's booming fresh food group-buying sector, alongside players like Tongcheng Life ($100M Series B August 2019, $200M Series C), Familyone ($30M), and Chujia Xinxuan ($14M Series A). Qiming Venture Partners, a prominent China VC founded in 2006 focusing on TMT and healthcare, has backed over 380 companies with notable exits like Xiaomi and Meituan, managing billions in assets.
May 2019Series AQiming Venture Partners (lead)$28M-Nice Tuan (also known as Shihuituan or Beijing Shihui) is a China-based community-focused e-commerce platform specializing in group-buying of fresh produce, packaged foods, beverages, home appliances, and household necessities via WeChat social commerce. It hires local 'group leaders' to collect orders from neighborhoods for bulk discounts, differentiating from typical grocery e-tailers like Miss Fresh or Alibaba's Hema. Qiming Venture Partners led its $27.8 million Series A round on approximately May 28-29, 2019, following a seed round in August 2018 (~$14.6M) with Qiming, Joy Capital, and ZhenFund. The 2019 Series A was part of Nice Tuan's rapid funding trajectory amid China's fresh food group-buying hype. Subsequent rounds included a January 2020 Series B ($88.3M led by Alibaba with Qiming and others), and multiple 2020 Series C rounds: C1 ($81.4M led by GGV Capital, June), C2 ($80M led by CDH), C3 ($196M co-led by Alibaba and Jeneration Capital with Qiming participation), and others totaling nearly $300M by late 2020, with at least $250M in 2020 alone. A later C1 round (undated but post-2020 start) raised $18.4M at $814M post-money valuation. Nice Tuan expanded to 200 cities serving ~20 million families. It saw explosive growth during China's 2020 COVID-19 outbreak, especially in Wuhan, achieving $91.3M GMV in April 2020 with 1.6M daily orders. Funds were used to support small/medium brands and suppliers' sales expansion. Competitively, Nice Tuan competed in China's booming social commerce e-grocer space with peers like Tongcheng Life ($100M Series B, $200M Series C), Familyone/Lilinyi ($30M), and Chujia Xinxuan ($14M Series A). Qiming Venture Partners, a leading China VC founded in 2006 managing ~$9B+ AUM, focused on TMT/consumer tech and healthcare, backing unicorns like Meituan and Xiaomi.
Aug 2018SeedZhenFund; Joy Capital; Qiming Venture Partners; The Good Stuff$15M--

Who has invested in Nice Tuan?

22 investors have backed Nice Tuan across its funding rounds, including Qiming Venture Partners, GGV Capital, Joy Capital, INCE Capital, Alibaba Group and CDH Investments.

Lead investors include Alibaba Group, DST Global, Jeneration Capital, CDH Investments, GGV Capital and 1 other investor.


Nice Tuan Investors

Investors in Nice Tuan by funding rounds participated
InvestorHQRoundsRoleFirst check
Qiming Venture PartnersChinaShanghai6LeadAug 2018
Joy CapitalChinaBeijing4ParticipantAug 2018
GGV CapitalUnited StatesSan Francisco, CA4LeadMay 2020
INCE CapitalChinaShanghai4ParticipantJan 2020
Alibaba GroupChinaHangzhou3LeadJan 2020
CDH InvestmentsHong KongHong Kong3LeadJul 2020
ZhenFundChinaBeijing2ParticipantAug 2018
Cygnus CapitalUnited StatesAtlanta, GA2ParticipantMay 2020
Jeneration CapitalHong KongHong Kong2LeadNov 2020
China Growth CapitalChinaBeijing2ParticipantJan 2020
DragoneerUnited StatesSan Francisco, CA1ParticipantMar 2021
China Minsheng Investment GroupChinaShanghai1ParticipantJul 2020
Kunlun CapitalSingaporeSingapore1ParticipantMar 2021

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Investments by Nice Tuan

Nice Tuan has invested in 1 company to date.

Latest investment by Nice Tuan was on May 28th 2021. Nice Tuan invested in MegaRobo in their $65M Undisclosed stage round.


Latest Investments by Nice Tuan

MegaRobo
Description
MegaRobo is a Beijing-based robotics company, founded in 2016, that builds automation systems combining AI software, analytical instruments, laboratory hardware, and consumables for life-sciences research. Its technology targets applications such as new-drug R&D, genetic engineering, and clinical diagnostics, addressing talent shortages in laboratory work through automated testing and analysis. The company has grown to nearly 1,000 employees across offices in China, the UK, and the US, and has partnered with organizations including WuXi AppTec and Bosch.
HQ CountryChina
HQ City
-
Deal Date28 May 2021
RoundUndisclosed stage
Raised$65M
InvestorsMatrix Partners China; Wuxi AppTec; Joy Capital; Bosch Ventures; Starfield Food & Science Technology; Future Capital; Sinovation Ventures
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Nice Tuan Competitors

Nice Tuan competitors include listed companies like Talabat, Swiggy and Goto Gojek Tokopedia, and private ones like Rappi, Weee! and Zepto.

Public and private companies comparable to Nice Tuan
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
RappiColombiaBogotáPrivate$856M-$5.3B6.1x
Weee!United StatesSan Francisco, CAPrivate$400M-$4.1B10.3x
ZeptoIndiaMumbaiPrivate$1.2B-$7B5.9x
TalabatUAEUAEPublicly listed$1.7B$323M$7.3B1.5x
SwiggyIndiaIndiaPublicly listed$2.4B($322M)$7.6B2.4x
Goto Gojek TokopediaIndonesiaIndonesiaPublicly listed$1B($16M)$3B1.7x

Nice Tuan Public Comps

Nice Tuan is still privately-owned, but its public comps include Vend Marketplaces, Rightmove, AUTO1 Group, Kakaku.com, Autotrader Group, MakeMyTrip, Openlane, Lyft, Scout24 and Travel+Leisure.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Vend Marketplaces$673M$19M7.3x7.1x252.4x19.2x
Rightmove$571M$397M8.5x8.2x12.3x11.7x
AUTO1 Group$9.4B$199M0.6x0.5x29.9x21.1x
Kakaku.com$605M$175M7.5x7.0x26.1x22.2x
Autotrader Group$838M$558M6.5x6.4x9.8x9.7x
MakeMyTrip$1B$171M5.0x4.5x30.3x25.7x
Openlane$1.9B$302M2.4x2.2x15.2x12.2x
Lyft$6.3B$103M0.8x0.8x52.0x8.2x

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Common questions about Nice Tuan

When was Nice Tuan founded?Nice Tuan was founded in 2018.
Where is Nice Tuan headquartered?Nice Tuan is headquartered in Beijing, China.
Is Nice Tuan publicly listed?No, Nice Tuan is a private, VC-backed company.
What is Nice Tuan's valuation?Nice Tuan was last valued at $5B in its Series D in March 2021.
How much funding has Nice Tuan raised?Nice Tuan has raised $1.3B across 8 funding rounds.
What was Nice Tuan's last funding round?Nice Tuan's last funding round was a $750M Series D in March 2021, led by Alibaba Group and DST Global.
Who are Nice Tuan's investors?Nice Tuan's investors include Qiming Venture Partners, Joy Capital, GGV Capital, INCE Capital, Alibaba Group, CDH Investments, ZhenFund, Cygnus Capital, Jeneration Capital, China Growth Capital and 12 others.
Which companies are comparable to Nice Tuan?Companies comparable to Nice Tuan include Rappi, Weee!, Zepto, Talabat, Swiggy and Goto Gojek Tokopedia.
How many companies has Nice Tuan invested in?Nice Tuan has invested in 1 company, including MegaRobo.
What was Nice Tuan's last investment?In May 2021, Nice Tuan invested in MegaRobo's $65M undisclosed-stage round alongside Matrix Partners China, Wuxi AppTec, Joy Capital and 4 other investors.

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