Niantic Acquisition, Valuation, Funding & Investors

Niantic was acquired by Scopely for $3.5B in March 2025.

Niantic acquisition price

$3.5B

Acquired by Scopely · Mar 2025

Niantic revenue

$672M

Series D · Nov 2021

Cumulative funding Niantic raised

$770M

across 5 funding rounds

Key investors in Niantic

Niantic Overview

About Niantic

Niantic is an American augmented reality software and mobile game developer based in San Francisco, best known for Pokémon Go. It began in October 2010 as Niantic Labs, an internal startup at Google formed by John Hanke, who had led Google's Geo division covering Google Maps, Google Earth and Street View after Google acquired his company Keyhole. Niantic launched Ingress in 2012 and Pokémon Go with Nintendo and The Pokémon Company in 2016, followed by Pikmin Bloom in 2021, Peridot in 2023 and Monster Hunter Now with Capcom in 2023, and Pokémon Go has run partnerships with Verizon, Starbucks, SoftBank and McDonald's. The company spun out of Google in October 2015 with up to $30 million from Google, Nintendo and The Pokémon Company, raised $200 million led by Spark Capital in 2017 and later $300 million from Coatue at a $9 billion valuation to build its Lightship AR developer platform. In 2025 it sold its video game business to Scopely, a subsidiary of Saudi Arabia's Savvy Games Group, for $3.5 billion, completing the deal on May 29, 2025. Its geospatial technology was spun off as Niantic Spatial, and the acquired games team was later rebranded Scopely Explore.


Founded

2010

HQ

United StatesSan Francisco, CA

Status

Acquired

Customer focus

B2B & B2C

Revenue model

Licensing, Product sales

Revenue

$672M (Nov 2021)

Valuation

$9B (Nov 2021)

Niantic Acquisition

Niantic was acquired by Scopely for $3.5B on 12 March 2025.

Before the acquisition Niantic had raised $770M across 5 funding rounds.

Scopely, the mobile games publisher owned by Saudi Arabia's Savvy Games Group, agreed on 12 March 2025 to acquire the video game business of Niantic for USD 3.5 billion, including Pokémon GO, Pikmin Bloom and Monster Hunter Now and their companion apps and live events. The deal closed on 29 May 2025. As part of the transaction Niantic spun its geospatial technology platform into a new standalone company, Niantic Spatial, led by founder and chief executive John Hanke, which was not included in the sale. Niantic's game studio leaders Kei Kawai and Ed Wu continued to run the games inside Scopely, joining a workforce of more than 2,300 people. Scopely said the acquisition would combine Niantic's real-world gaming experiences with its own live-operations expertise to grow the titles for the long term. Niantic's games generated more than USD 1 billion of revenue in 2024 and had more than 30 million monthly active players. Niantic was spun out of Google in 2015 and built a series of location-based augmented-reality games, the most successful being Pokémon GO, developed with The Pokémon Company and Nintendo. It had raised venture funding from investors including Founders Fund, Spark Capital, IVP and Causeway Media Partners, whose 2019 Series C valued the company at about USD 4 billion, and for those backers the sale was a partial exit through the games business. The USD 3.5 billion price covers the games business only.

Niantic acquisition details
AcquirerDateTypePrice
12 Mar 2025Strategic M&A$3.5B

Sources: scopely.com, deadline.com, pocketgamer.biz

Niantic Valuation

Niantic is currently valued at $9B, based on its Series D in November 2021. Read the announcement ↗

The $300M round was led by Coatue, with participation from ID8 Investments and Pure Imagination Brands.

Niantic's valuation has grown 58x from $155M at its Series A in February 2016 to $9B in November 2021, across 4 priced rounds.

Niantic valuation by funding round

Revenue multiple
Niantic valuation by funding round
DateStageValuationRevenue Multiple
Nov 2021Series D$9B13.4x
Jan 2019Series C$4B-
Nov 2017Series B$1.8B-
Feb 2016Series A$155M-

Niantic Revenue

Niantic's latest recorded revenue is $672M, as of its Series D in November 2021. At a $9B valuation, that implies a 13.4x revenue multiple.

Niantic revenue by funding round

Niantic revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Nov 2021$672M$9B13.4xSeries D

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Niantic Funding History

Niantic has raised a total of $770M across 5 funding rounds.

Niantic's first fundraising round was a $20M Series A in October 2015. The most recent completed round was a $300M Series D in November 2021.

Niantic funding rounds

Niantic funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2021Series DCoatue (lead); ID8 Investments; Pure Imagination Brands$300M$9BNiantic Inc., the San Francisco-based augmented reality platform developer known for creating Pokémon GO, announced a $300 million Series D funding round led by Coatue on November 22, 2021, achieving a post-money valuation of $9 billion USD. The company, which initially spun out of Google, is focused on building what it calls the 'real-world metaverse'—a vision where the real world is overlaid with digital creations, entertainment, and information. This funding round represented a significant milestone, more than doubling Niantic's valuation from $4 billion in its previous 2019 funding round. The capital was intended to support expansion of current games like Pokémon GO and Pikmin Bloom, development of new AR applications, and advancement of the Lightship AR developer platform for third-party creators. Niantic's core technology centers on a 3D map of the world and real-time mapping capabilities that enable location-based augmented reality experiences. The company reported that players had collectively walked 10.9 billion miles using its platform since the company's founding in 2010. Alongside the funding, Niantic launched Niantic Ventures, a $20 million fund designed to identify and support emerging AR development leaders globally, and was actively hiring for over 80 positions across product, engineering, and people teams to support its expansion into the metaverse and broader AR ecosystem.
Jan 2019Series CIVP (lead); Nico Wittenborn; SMVentures; Battery Ventures; Samsung Ventures; Causeway Media Partners; CRV; AXiomatic$245M$4BOn 16 January 2019 Niantic announced the final close of a USD 245 million Series C round led by IVP, with strategic investment from aXiomatic Gaming, Battery Ventures, Causeway Media Partners, CRV and Samsung Ventures. The round valued the company at nearly USD 4 billion and followed a first close of about USD 190 million that had been disclosed in December 2018. Niantic said the capital would go into its real world platform, machine learning and mapping work, and into new titles, including Harry Potter: Wizards Unite, which it was building with Warner Bros. The raise came two and a half years after the launch of Pokémon GO, which had turned the company from a small Google spin-out into one of the largest mobile games businesses. Niantic, founded in 2010 by John Hanke and based in San Francisco, develops location-based augmented reality games and the developer platform behind them, built on a three-dimensional map of the world. The company had previously raised a USD 20 million Series A from Google, Nintendo and The Pokémon Company and a USD 200 million Series B led by Spark Capital.
Nov 2017Series BSpark Capital (lead); The Brandtech Group; Javelin Venture Partners; Founders Fund; NetEase; Meritech Capital Partners$200M$1.8BNiantic, the creator of augmented reality games like Pokémon GO and Ingress, raised $200 million in its Series B funding round on November 25, 2017, led by Spark Capital with participation from Founders Fund, Meritech Capital Partners, Javelin Venture Partners, NetEase Capital, and others including You & Mr. Jones. The round aimed to grow its game portfolio and live operations. Prior to this, Niantic had spun out from Google in 2015 with investments from Google, Nintendo, and Pokémon Company totaling around $30-35 million. The 2017 Series B followed Niantic's explosive success with Pokémon GO, which drove massive user engagement in location-based AR gaming. This funding supported expansion of AR development and applications. Subsequent rounds included a $245 million Series C in January 2019 led by IVP with investors like aXiomatic, Battery Ventures, and Samsung Ventures, valuing the company at nearly $4 billion post-money, used for scaling AR technology, machine learning, and new games like Harry Potter: Wizards Unite. Niantic continued raising capital, with a Series D of $300 million in November 2021 led by Coatue, reaching a $9 billion valuation to build its Real-World Metaverse, invest in games, and expand the Lightship platform. Total funding across rounds exceeded $770 million by 2021. The company positions itself as a leader in AR platforms connecting digital and physical worlds, powering experiences for creators and gamers globally.
Feb 2016Series AAlsop Louie Partners (lead); The Brandtech Group; Scott Banister; Long Journey Ventures; Lucas Nealan$5M$155MIn February 2016 Niantic raised a further USD 5 million in an expanded seed round, a few months after the USD 20 million Series A it had taken from Google, Nintendo and The Pokémon Company on spinning out of Alphabet. The investors named were Alsop Louie Partners, the former Havas chief executive David Jones through his firm You and Mr Jones, Fuji Television, Lucas Nealan, and Cyan and Scott Banister. Gilman Louie of Alsop Louie joined the company's board. The money was raised while Niantic was building Pokémon GO, the location-based augmented reality game it was developing with Nintendo and The Pokémon Company for release later that year, and while it continued to operate Ingress, its first title. Niantic, founded in 2010 by the former Google vice-president John Hanke and based in San Francisco, builds games and a platform that overlay digital content on a three-dimensional map of the real world and require players to move around their cities to play. No valuation was disclosed for this round.
Oct 2015Series ANintendo; Pokémon; Alphabet$20M-Niantic Inc raised $20 million in Series A funding on October 15, 2015 from Google, Nintendo, and The Pokémon Company, with an additional $10 million conditional on achieving undisclosed milestones. The company, which had spun out from Alphabet's Google in August 2015, was led by founder and CEO John Hanke, a former Google vice president who previously worked on location-based projects including Google Earth and Google Maps. Niantic was best known for its augmented reality mobile games Ingress and the then-upcoming Pokémon GO, both featuring location-based gameplay requiring players to move through their cities. The company stated it would use the capital to continue developing Pokémon GO, evolve and grow Ingress and its community, and build out its real-world gaming platform. Pokémon GO was scheduled to launch on mobile devices in 2016, with an optional Pokémon GO Plus wearable device also in development.

Who has invested in Niantic?

24 investors have backed Niantic across its funding rounds, including The Brandtech Group, Founders Fund, Battery Ventures, Coatue, Spark Capital and IVP.

Lead investors include Coatue, IVP, Spark Capital and Alsop Louie Partners.


Niantic Investors

Investors in Niantic by funding rounds participated
InvestorHQRoundsRoleFirst check
The Brandtech GroupUnited StatesNew York City, NY2ParticipantFeb 2016
NintendoJapanLos Angeles, CA1ParticipantOct 2015
Nico WittenbornUnited StatesNew York City, NY1ParticipantJan 2019
SMVenturesUnited StatesNew York City, NY1ParticipantJan 2019
Scott BanisterUnited StatesSan Francisco, CA1ParticipantFeb 2016
IVPUnited StatesMenlo Park, CA1LeadJan 2019
ID8 InvestmentsUnited StatesNew York City, NY1ParticipantNov 2021
Spark CapitalUnited StatesSan Francisco, CA1LeadNov 2017
Long Journey VenturesUnited StatesSan Francisco, CA1ParticipantFeb 2016
Battery VenturesUnited StatesBoston, MA1ParticipantJan 2019
Alsop Louie PartnersUnited StatesSan Francisco, CA1LeadFeb 2016
Samsung VenturesSouth KoreaSeoul1ParticipantJan 2019
PokémonUnited StatesSeattle, WA1ParticipantOct 2015

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Niantic

Niantic has acquired 12 companies to date.

Last acquisition by Niantic was on April 5th 2022. Niantic acquired NZXR for undisclosed valuation.


Latest Acquisitions by Niantic

NZXR
8th Wall
Lowkey
Hoss
Description
NZXR is a Wellington-based studio developing extended reality applications for gaming and enterprise. Comprising developers from Wētā Workshop and PikPok, it creates VR/AR experiences using Unity and Unreal Engine for Meta Quest and Apple Vision Pro. Projects include immersive training simulations for agriculture and tourism sectors in New Zealand. NZXR collaborates with universities on human-centered XR research.
8th Wall is a San Francisco-headquartered platform for web-based augmented reality experiences deployable without apps. Its SLAM engine supports 6DoF tracking, surface detection, and lighting estimation on iOS, Android, and glasses. Used by brands like Nike and Google for interactive campaigns, it powers markerless AR since 2018. Acquired by Niantic in 2023.
Lowkey is a gaming capture platform that automatically records and edits highlight clips for players. Supporting titles such as League of Legends, VALORANT, and Among Us, it enables effortless sharing via Snapchat-style feeds to friends and communities. Available on Windows, the app handles full matches or key moments with AI-driven editing, appealing to casual gamers and esports professionals alike. Through lowkey.gg, it fosters social engagement with instant clip exports to Discord and Twitch.
Hoss is an enterprise software company headquartered in Mountain View, California. It delivers an API observability platform that monitors third-party API consumption for development teams. The solution offers full visibility into API dependencies, enforces data privacy controls through token management, and optimizes reliability with performance metrics and error analytics. Founded in 2019, Hoss integrates with data warehouses like Snowflake and BigQuery to catalog API schemas and usage patterns. Its tools enable teams to detect breaking changes, manage vendor risks, and ensure smooth integrations across cloud-native applications.
HQ CountryNew ZealandUnited StatesUnited StatesUnited States
HQ City
Wellington
-
San Francisco, CA
San Francisco, CA
Deal Date5 Apr 202210 Mar 20221 Dec 20215 Oct 2021
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Investments by Niantic

Niantic has invested in 2 companies to date.

Latest investment by Niantic was on June 1st 2022. Niantic invested in TRIPP in their $11M Series A round.


Latest Investments by Niantic

TRIPP
DigiLens
Description
TRIPP is a Los Angeles-headquartered digital wellness platform specializing in virtual reality experiences that simulate psychedelic states for mental health benefits. Founded in 2017, it delivers neuroscience-backed sessions through VR headsets like Meta Quest and Pico, as well as augmented reality and mobile apps. The platform targets consumer households with subscription access to guided audio-visual trips developed in collaboration with researchers from the University of Wisconsin-Madison. TRIPP's content draws from studies on psilocybin and meditation, promoting relaxation and emotional processing.
DigiLens is a Sunnyvale-headquartered developer of holographic waveguide displays for extended reality applications across automotive, consumer electronics, and defense sectors. Founded in 2010, the company employs switchable grating technology with photopolymer materials for thin, lightweight AR glasses and heads-up displays. DigiLens partners with OEMs like Panasonic and Thales for avionics HUDs and supplies modules to military programs including F-35 helmet systems. Its low-cost manufacturing process enables mass production of XR devices viewable in bright sunlight with wide fields of view up to 50 degrees.
HQ CountryUnited StatesUnited States
HQ City
Los Angeles, CA
San Francisco, CA
Deal Date1 Jun 202214 May 2019
RoundSeries ASeries C
Raised$11M$50M
InvestorsQualcomm; Amazon; HTC; Grit Capital Partners; BITKRAFT Ventures; Mayfield FundSamsung Ventures; Continental; Sony Innovation Fund; Diamond Edge Ventures; UDC Ventures
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Niantic Competitors

Niantic competitors include listed companies like Koei Tecmo, G-bits, MSG Entertainment and Sphere Entertainment, and private ones like Six Nations Rugby and Harris Blitzer Sports & Entertainment.

Public and private companies comparable to Niantic
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Six Nations RugbyIrelandDublinPrivate--$3.4B-
Koei TecmoJapanJapanPublicly listed$561M$296M$3.7B4.9x
G-bitsChinaChinaPublicly listed$933M$374M$3.7B2.9x
MSG EntertainmentUnited StatesUnited StatesPublicly listed$1.1B$197M$3.8B4.3x
Sphere EntertainmentUnited StatesUnited StatesPublicly listed$1.2B$451M$3.8B3.2x
Harris Blitzer Sports & EntertainmentUnited StatesCamden, NJPrivate--$4B-

Niantic Public Comps

Niantic is no longer listed, but its public comps include Koei Tecmo, G-bits, MSG Entertainment, Sphere Entertainment, JOYY, Talkweb Information Systems, Kingsoft, NCsoft, XD and Songcheng Performance.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Koei Tecmo$561M$296M5.0x4.9x9.5x11.7x
G-bits$933M$374M3.2x2.9x7.9x7.2x
MSG Entertainment$1.1B$197M4.4x4.3x23.8x17.7x
Sphere Entertainment$1.2B$451M3.5x3.2x9.5x14.4x
JOYY$2.1B$160M1.3x1.1x16.7x11.8x
Talkweb Information Systems$477M$27M7.7x-133.5x-
Kingsoft$1.5B$445M0.8x0.8x2.7x4.4x
NCsoft$1.1B$377M1.6x1.0x4.9x4.6x

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Common questions about Niantic

When was Niantic founded?Niantic was founded in 2010.
Where is Niantic headquartered?Niantic is headquartered in San Francisco, CA, United States.
Is Niantic publicly listed?No, Niantic was acquired by Scopely in March 2025.
Who acquired Niantic?Niantic was acquired by Scopely in March 2025.
How much was Niantic acquired for?Niantic was acquired for $3.5B in March 2025.
What is Niantic's valuation?Niantic was last valued at $9B in its Series D in November 2021.
How much funding has Niantic raised?Niantic has raised $770M across 5 funding rounds.
What was Niantic's last funding round?Niantic's last funding round was a $300M Series D in November 2021, led by Coatue.
Who are Niantic's investors?Niantic's investors include The Brandtech Group, Nintendo, Nico Wittenborn, SMVentures, Scott Banister, IVP, ID8 Investments, Spark Capital, Long Journey Ventures, Battery Ventures and 14 others.
What is Niantic's revenue?Niantic's latest recorded revenue is $672M (November 2021).
What is Niantic's revenue multiple?Niantic's latest valuation implies a 13.4x revenue multiple ($9B valuation on $672M of revenue).
Which companies are comparable to Niantic?Companies comparable to Niantic include Six Nations Rugby, Koei Tecmo, G-bits, MSG Entertainment, Sphere Entertainment and Harris Blitzer Sports & Entertainment.
How many companies has Niantic acquired?Niantic has acquired 12 companies, including NZXR, 8th Wall, Lowkey, Hoss and Scaniverse.
What was the largest acquisition by Niantic?The $50M acquisition of Escher Reality in February 2018 is the largest acquisition Niantic has made to date.
How many companies has Niantic invested in?Niantic has invested in 2 companies, including TRIPP and DigiLens.
What was Niantic's last investment?In June 2022, Niantic invested in TRIPP's $11M Series A alongside Qualcomm, Amazon, HTC and 3 other investors.

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