Nex Funding, Investors & Competitors

Nex has raised $150M across 2 funding rounds, most recently a $150M Series E in September 2026.

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Last Nex funding round

$150M

Series E · Sep 2026

Cumulative funding Nex raised

$150M

across 2 funding rounds

Key investors in Nex

  • Baillie Gifford
  • BAI capital
  • The Raine Group
  • Hong Kong Investment Corporation Limited
  • Logitech
  • NBA Investments
  • Medici Capital Partners

Nex Overview

About Nex

Nex is a Hong Kong-based motion-technology and interactive-entertainment company that turns camera-based body tracking into active play. Its Nex Playground console connects to a television and uses computer vision rather than handheld controllers to run family, fitness and sports games. The product is sold to households and families, while the underlying motion platform also supports partnerships with sports and entertainment brands. Nex combines consumer hardware sales with a recurring game and content subscription and licensing relationships for branded experiences. HKIC’s annual report said Nex Playground had sold more than 300,000 units and that the company maintained teams in Hong Kong and the United States. The investment supports product development and international scaling while retaining a substantial engineering and operations base in Hong Kong.


Founded

2017

HQ

United StatesSan Jose, CA

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Nex Funding History

Nex has raised a total of $150M across 2 funding rounds.

Nex's first fundraising round was a strategic investment round in January 2024. The most recent completed round was a $150M Series E in September 2026.

Nex funding rounds

Nex funding rounds
DateStageInvestorsRaisedDeal Summary
Sep 2026Series EBAI capital (lead); Baillie Gifford (lead); NBA Investments; The Raine Group; Medici Capital Partners; Logitech$150MNex Team Inc. raised more than $150 million in a Series E financing on September 17, 2026, co-led by Baillie Gifford and BAI Capital, with participation from NBA Investments, Logitech International S.A., Medici Capital Partners, and The Raine Group LLC, alongside a new credit facility from JPMorgan. The round was structured as convertible preferred stock and combined equity and debt to support the company’s expansion. The funding was announced as the company’s active-play business scaled globally, with Nex Playground surpassing 1 million units sold and approaching 1 million Play Pass subscribers. The financing was described as supporting international expansion, broader retail distribution, and new content partnerships, with planned launches in Japan and Korea in 2027. The company behind Nex Playground focuses on controller-free family gaming and active-play hardware, positioning the platform for global retail and subscription growth.
Jan 2024Strategic investmentHong Kong Investment Corporation Limited-During 2024, with the precise date not publicly disclosed, hKIC’s 2024 annual report includes Nex as a selected portfolio investment and describes tangible support for its Hong Kong and global growth. Neither HKIC’s cheque size nor the resulting ownership percentage or valuation was disclosed. The transaction supports the company’s camera-based active-play console, subscription content and continued engineering presence in Hong Kong. Its Nex Playground console connects to a television and uses computer vision rather than handheld controllers to run family, fitness and sports games. The product is sold to households and families, while the underlying motion platform also supports partnerships with sports and entertainment brands. Nex combines consumer hardware sales with a recurring game and content subscription and licensing relationships for branded experiences. HKIC’s annual report said Nex Playground had sold more than 300,000 units and that the company maintained teams in Hong Kong and the United States. The investment fits HKIC’s mandate to seek medium- to long-term returns while using patient capital to strengthen Hong Kong’s technology, commercial and talent ecosystem. No evidence indicates that the transaction was debt, a grant, a fund-level commitment, an acquisition of control or a secondary sale.

Who has invested in Nex?

7 investors have backed Nex across its funding rounds, including Baillie Gifford, BAI capital, The Raine Group, Hong Kong Investment Corporation Limited, Logitech and NBA Investments.

Lead investors include BAI capital and Baillie Gifford.


Nex Investors

Investors in Nex by funding rounds participated
InvestorHQRoundsRoleFirst check
Baillie GiffordUnited KingdomEdinburgh1LeadSep 2026
NBA Investments--1ParticipantSep 2026
The Raine GroupUnited StatesNew York City, NY1ParticipantSep 2026
Medici Capital PartnersUnited StatesSan Francisco, CA1ParticipantSep 2026
Hong Kong Investment Corporation LimitedHong KongHong Kong1ParticipantJan 2024

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Nex Competitors

Nex competitors include listed companies like Garmin, Canon Marketing Japan and OneRobotics (Shenzhen), and private ones like Hydrow, Huami and OPKIX.

Public and private companies comparable to Nex
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
GarminUnited StatesUnited StatesPublicly listed$7.2B$2.1B$55B6.6x
Canon Marketing JapanJapanJapanPublicly listed$4.3B$479M$4.9B0.9x
OneRobotics (Shenzhen)JapanJapanPublicly listed$135M($661K)$1.4B6.9x
HydrowUnited StatesBoston, MAPrivate--$857M-
HuamiChinaBeijingPrivate$41M-$800M19.5x
OPKIXUnited StatesLos Angeles, CAPrivate--$245M-

Nex Public Comps

Nex is still privately-owned, but its public comps include Apple, Samsung, Dell, Sony, Xiaomi, Nintendo, Garmin, Panasonic, NEC and Quanta Computer.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Apple$479B$173B10.4x10.3x29.0x29.1x
Samsung$247B$68B3.1x1.6x11.3x2.7x
Dell$114B$12B2.0x1.3x20.0x10.9x
Sony$79B$16B2.0x1.9x9.6x9.5x
Xiaomi$69B$8.5B1.3x1.3x10.4x17.9x
Nintendo$15B$3.4B3.2x3.3x13.9x17.9x
Garmin$7.2B$2.1B7.3x6.6x25.5x21.3x
Panasonic$51B$1.5B1.0x1.0x33.1x8.5x

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Common questions about Nex

When was Nex founded?Nex was founded in 2017.
Where is Nex headquartered?Nex is headquartered in San Jose, CA, United States.
Is Nex publicly listed?No, Nex is a private, VC-backed company.
How much funding has Nex raised?Nex has raised $150M across 2 funding rounds.
What was Nex's last funding round?Nex's last funding round was a $150M Series E in September 2026, led by BAI capital and Baillie Gifford.
Who are Nex's investors?Nex's investors include Baillie Gifford, NBA Investments, The Raine Group, Medici Capital Partners, Hong Kong Investment Corporation Limited, BAI capital and Logitech.
Which companies are comparable to Nex?Companies comparable to Nex include Garmin, Canon Marketing Japan, OneRobotics (Shenzhen), Hydrow, Huami and OPKIX.

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