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DJI Revenue, Valuation, Funding & Investors
DJI is valued at $15B as of May 2018. DJI revenue was $500M, as disclosed with its September 2015 round.
Last DJI valuation
$15B
Undisclosed stage · May 2018
Last DJI funding round
$1B
Undisclosed stage · May 2018
DJI revenue
$500M
Undisclosed stage · Sep 2015
Key investors in DJI
Accel
HSG
GIC
New Horizon Capital
New China Life Insurance
About DJI
DJI (SZ DJI Technology) is a Shenzhen-based maker of civilian drones and camera stabilisation equipment, headquartered at DJI Sky City in Nanshan District. Its product lines include the Mavic, Air and Mini consumer drones, the Matrice industrial drones for surveying and inspection, the Agras agricultural spraying drones, Ronin camera stabilisers and Osmo handheld cameras, and it owns the Swedish camera maker Hasselblad. It earns its revenue from hardware sales to consumers, filmmakers, and enterprise, public-safety and agricultural users worldwide, and held over 90% of the global consumer drone market as of June 2024. Revenue grew from CNY 5.98 billion in 2015 to CNY 17.57 billion in 2017 and about CNY 80 billion in 2025, and the company had roughly 14,000 employees in 2018. DJI was founded in January 2006 by Frank Wang (Wang Tao), then a student at the Hong Kong University of Science and Technology. It remains privately held and controlled by its founding team, with investors including Sequoia Capital China, Accel, GIC and several state-linked funds. It was added to the US Entity List in 2020, and in December 2025 the FCC barred new DJI drone models from the US market.
Founded
2006
HQ
Website
Status
Privately held
Customer focus
B2B & B2C
Revenue model
Product sales
Revenue
$500M (Sep 2015)
Valuation
$15B (May 2018)
DJI Valuation
DJI is currently valued at $15B, based on its undisclosed-stage round in May 2018. Read the announcement ↗
DJI's valuation has grown 9.4x from $1.6B at its undisclosed-stage round in May 2014 to $15B in May 2018, across 4 priced rounds.
DJI valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| May 2018 | Undisclosed stage | $15B | - |
| Sep 2015 | Undisclosed stage | $10B | 20.0x |
| May 2015 | Undisclosed stage | $8B | 16.0x |
| May 2014 | Undisclosed stage | $1.6B | - |
DJI Revenue
DJI's latest recorded revenue is $500M, as of its undisclosed-stage round in September 2015. At a $10B valuation, that implies a 20.0x revenue multiple.
Revenue moved from $500M in May 2015 to $500M in September 2015, while the revenue multiple moved from 16.0x to 20.0x.
DJI revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Sep 2015 | $500M | $10B | 20.0x | Undisclosed stage |
| May 2015 | $500M | $8B | 16.0x | Undisclosed stage |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
DJI Funding History
DJI has raised a total of $1.6B across 4 funding rounds.
DJI's first fundraising round was a $30M undisclosed-stage round in May 2014. The most recent completed round was a $1B undisclosed-stage round in May 2018.
DJI funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| May 2018 | Undisclosed stage | - | $1B | $15B | DJI raised about US$1 billion in 2018 at a valuation of roughly US$15 billion through an unusual competitive bidding process. The round was first planned at US$500 million but was raised to US$1 billion after nearly 100 institutions bid and the offering was more than 30 times oversubscribed. To qualify for ordinary B shares, investors had to buy a set ratio of non-yielding D shares, and the bidding over that ratio ran through several rounds in April 2018. By early May DJI had chosen five or six lead investors, each committing more than US$100 million, and signed term sheets, with purchase agreements to follow; the investors were not named publicly. DJI, founded in Shenzhen in 2006 by Frank Wang, dominated the global consumer drone market with a share of about 70% to 75%. Its revenue reached CNY 17.57 billion in 2017, up from CNY 9.78 billion in 2016, with net profit of CNY 4.3 billion. The company said at the time that it had no plans for an initial public offering. |
| Sep 2015 | Undisclosed stage | New China Life Insurance; GIC; New Horizon Capital | $500M | $10B | DJI raised about US$500 million in a funding round reported in September 2015 that valued the drone maker at US$10 billion. Investors included the state-owned insurer New China Life Insurance, Singapore's sovereign wealth fund GIC and the Beijing private equity firm New Horizon Capital. DJI did not officially confirm the round at the time. It came four months after DJI announced a US$75 million investment from Accel Partners at a valuation reported at about US$8 billion, and Kleiner Perkins had also been reported as a potential participant. Before these rounds DJI had been largely bootstrapped, with Sequoia Capital China its main earlier institutional backer. DJI, founded in Shenzhen in 2006 by Frank Wang, makes consumer and professional drones such as the Phantom series, as well as camera gimbals and aerial imaging systems used in filmmaking, agriculture, inspection and search and rescue. It generated revenue of around US$500 million in 2014, the last full year before the round, and was already the world's largest civilian drone maker. |
| May 2015 | Undisclosed stage | Accel (lead) | $75M | $8B | DJI announced on 6 May 2015 a US$75 million growth equity investment from Accel Partners. Reports put the valuation at about US$8 billion, while DJI was separately in talks with other investors at around US$10 billion. The money built on an earlier investment of roughly US$30 million from Sequoia Capital China, bringing DJI's institutional funding to about US$105 million. DJI said the capital would help it open its drones to third-party developers through a software development kit and expand from consumer aerial photography into industrial uses such as agriculture, mining and oil and gas. The round coincided with the launch of a new generation of its Phantom consumer drones. DJI, founded in Shenzhen in 2006 by Frank Wang, generated revenue of around US$500 million in 2014, up from about US$130 million in 2013, and led the global civilian drone market. The following September it began raising a further US$500 million at a US$10 billion valuation. |
| May 2014 | Undisclosed stage | HSG (lead) | $30M | $1.6B | DJI raised about US$30 million from Sequoia Capital China, its first large institutional round, after years of largely bootstrapped growth. Bloomberg first reported Sequoia's interest in May 2014, and Chinese press reported in January 2015 that Sequoia was finalising an investment of CNY 200 million for a 2% stake, valuing DJI at CNY 10 billion (about US$1.6 billion). DJI later confirmed the Sequoia investment when it announced its US$75 million round from Accel in May 2015. Earlier backers included Shenzhen-based Maycreate (Maixing) Investment, which had entered at a CNY 300 million valuation in DJI's first financing. At the time DJI held about 70% of the global market for small civilian drones, with Europe and the United States accounting for roughly 80% of its sales, and its sales had grown from CNY 3 million in 2010 to CNY 800 million in 2013. DJI was founded in Shenzhen in 2006 by Frank Wang and makes the Phantom consumer drones, flight controllers, gimbals and aerial imaging systems. |
Who has invested in DJI?
5 investors have backed DJI across its funding rounds, including Accel, HSG, GIC, New Horizon Capital and New China Life Insurance.
Lead investors include Accel and HSG.
DJI Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 1 | Participant | Sep 2015 | ||
| 1 | Participant | Sep 2015 | ||
| 1 | Lead | May 2015 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by DJI
DJI has acquired 1 company to date.
Last acquisition by DJI was on January 5th 2017. DJI acquired Hasselblad for undisclosed valuation.
Latest Acquisitions by DJI
| Description | Hasselblad is a Gothenburg-based manufacturer of medium-format digital cameras, lenses, and imaging equipment founded in 1941. The company produces renowned models like the H6D series and X2D 100C, used in professional photography and famously by NASA during Apollo missions. Acquired by DJI in 2017, it continues operations from Sweden with a focus on high-resolution modular systems. |
| HQ Country | |
| HQ City | Gothenburg |
| Deal Date | 5 Jan 2017 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all DJI acquisitions and their M&A valuation multiples. Start Free Trial | |
Investments by DJI
DJI has invested in 3 companies to date.
Latest investment by DJI was on November 18th 2025. DJI invested in Elegoo in their Series B round.
Latest Investments by DJI
| Description | Elegoo is a Shenzhen-headquartered manufacturer of affordable 3D printers and kits for hobbyists, students, and professionals. Its lineup features Saturn and Mars LCD resin printers, Neptune FDM models, robot kits, and resins like plant-based and water-washable variants. Elegoo sells millions of units worldwide via Amazon and its site. | Thin Red Line is a Shenzhen-based developer of post-smartphone personal computing platforms. Founded in 2018, the company designs modular devices with foldable screens and AI interfaces. Its prototypes feature 8-inch OLED displays and Snapdragon processors for productivity. Targeting Asian markets, Thin Red Line exhibits at CES and partners with display manufacturers. | Zeitview is a drone analytics platform headquartered in the United States with operations in Europe, delivering AI-powered visual inspections for energy and infrastructure assets. It processes imagery from solar farms, wind turbines, telecom towers, and utility poles to assess conditions, predict maintenance, and optimize performance for operators worldwide. | Zeitview is a drone analytics platform headquartered in the United States with operations in Europe, delivering AI-powered visual inspections for energy and infrastructure assets. It processes imagery from solar farms, wind turbines, telecom towers, and utility poles to assess conditions, predict maintenance, and optimize performance for operators worldwide. | |
| HQ Country | |||||
| HQ City | Shenzhen | Beijing | Los Angeles, CA | Los Angeles, CA | |
| Deal Date | 18 Nov 2025 | 23 Nov 2022 | 17 Jun 2020 | 15 Feb 2018 | |
| Round | Series B | Angel | Series C | Series B | |
| Raised | undisclosed | $50M | $8M | $12M | |
| Investors | - | Matrix Partners China; Wanqiang Li; Longzhu Capital; ATM Capital; Lenovo Capital and Incubator Group (LCIG); Legend Ventures; Eddie Wu | Pritzker Group Venture Capital; Union Square Ventures; Hearst Ventures; Valor Equity Partners; Upfront Ventures; Razi Ventures | Pritzker Group Venture Capital; Union Square Ventures; Hearst Ventures; Upfront Ventures | |
| Valuation | undisclosed | $200M | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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DJI Competitors
DJI competitors include listed companies like Huaqin Technology, Huaqin Co, Brother and Seiko Epson, and private ones like Royole Corporation and Razer.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $26B | $895M | $13B | 0.5x | ||
| Publicly listed | $26B | $907M | $10B | 0.4x | ||
| Publicly listed | $5.7B | $824M | $7.1B | 1.0x | ||
| Publicly listed | $9B | $805M | $6.3B | 0.7x | ||
| Private | - | - | $3B | - | ||
| Private | $392M | - | $2B | - |
DJI Public Comps
DJI is still privately-owned, but its public comps include ABB India, TCL, Logitech, Huaqin Technology, Lite-On Technology, Siemens India, Polycab India, Advantech, Daifuku and Goertek.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.4B | $216M | 9.8x | 8.9x | 62.7x | 63.2x | |||
| $28B | $5.4B | 1.5x | 1.4x | 7.8x | 7.8x | |||
| $4.8B | $856M | 2.5x | 2.5x | 14.1x | 13.2x | |||
| $26B | $895M | 0.6x | 0.5x | 16.5x | 13.4x | |||
| $5.1B | $685M | 3.0x | 2.4x | 22.7x | 15.6x | |||
| $2.6B | $369M | 4.6x | 5.1x | 31.9x | 48.4x | |||
| $3B | $434M | 4.2x | 3.5x | 29.0x | 25.4x | |||
| $2.2B | $419M | 8.1x | 5.8x | 42.2x | 29.0x | |||
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Common questions about DJI
| When was DJI founded? | DJI was founded in 2006. |
| Where is DJI headquartered? | DJI is headquartered in Shenzhen, China. |
| Is DJI publicly listed? | No, DJI is a private, VC-backed company. |
| What is DJI's valuation? | DJI was last valued at $15B in its undisclosed-stage round in May 2018. |
| How much funding has DJI raised? | DJI has raised $1.6B across 4 funding rounds. |
| What was DJI's last funding round? | DJI's last funding round was a $1B undisclosed-stage round in May 2018. |
| Who are DJI's investors? | DJI's investors include New China Life Insurance, GIC, Accel, HSG and New Horizon Capital. |
| What is DJI's revenue? | DJI's latest recorded revenue is $500M (September 2015). |
| What is DJI's revenue multiple? | DJI's latest valuation implies a 20.0x revenue multiple ($10B valuation on $500M of revenue). |
| Which companies are comparable to DJI? | Companies comparable to DJI include Huaqin Technology, Huaqin Co, Brother, Seiko Epson, Royole Corporation and Razer. |
| How many companies has DJI acquired? | DJI has acquired 1 company, including Hasselblad. |
| How many companies has DJI invested in? | DJI has invested in 3 companies, including Elegoo, Thin Red Line and Zeitview. |
| What was DJI's last investment? | In November 2025, DJI invested in Elegoo's Series B. |
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