About Meero
Meero, now operating under the name Diffusely, is a Paris-based visual technology company that began in 2016 as an on-demand photography marketplace connecting businesses with professional photographers for shoots in real estate, food, e-commerce, and retail. The company has since pivoted to an AI-powered platform that generates and optimizes large-scale visual content for industries such as fashion and automotive, including tools like CarCutter and AutoRetouch. At the time of its 2025 rebrand, it reported serving 1,500 clients.
Founded
2016
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Services
Valuation
$1B (Jun 2019)
Meero Valuation
Meero is currently valued at $1B, based on its Series C in June 2019.
The $230M round was led by Avenir, Eurazeo and Prime Ventures, with participation from GR Capital, Alven, Cascade Ventures, Cascade Investment Fund, White Star Capital and 3 other investors.
Meero valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jun 2019 | Series C | $1B |
Meero Funding History
Meero has raised a total of $324M across 6 funding rounds.
Meero's first fundraising round was a $500K pre-seed round in March 2016. The most recent completed round was a $13M Series A in October 2025.
Meero funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2025 | Series A | Alven (lead); Eurazeo (lead); Prime Ventures (lead); 50 Partners | $13M | - | Diffusely, formerly known as Meero, is a Paris-based visual AI startup that pivoted from a global photography marketplace to an AI-powered SaaS platform enabling enterprises to generate and optimize large-scale visual content for industries like fashion and automotive, with tools such as CarCutter and AutoRetouch. The company raised €11 million (approximately $12.7 million) in an early growth round in October 2025, backed by Alven, Eurazeo, Prime Ventures, and 50 Partners. At the time of the round, Diffusely reported €12 million in ARR and served 1,500 clients. The funding supports expansion in visual AI verticals and targets profitability by 2026. This follows prior rounds including a $230 million Series C in June 2019 led by Eurazeo, Prime Ventures, and others, with total funding exceeding $293 million across multiple rounds. |
| Jun 2019 | Series C | Avenir (lead); Eurazeo (lead); Prime Ventures (lead); GR Capital; Alven; Cascade Ventures; Cascade Investment Fund; White Star Capital; Global Founders Capital; Idinvest Partners; Aglaé Ventures | $230M | $1B | Meero is a Paris-based on-demand photography platform that connects businesses with professional photographers worldwide, serving verticals like real estate, food, lifestyle, e-commerce, and retail. By June 2019, it had over 31,000 customers in more than 100 countries and 58,000 photographers on the platform, with 600 employees across five offices. The company raised $230 million in its Series C round on June 18, 2019, led by Avenir Growth, Eurazeo Growth, and Prime Ventures, with participation from existing investors including Aglaé Ventures, Alven, Global Founders Capital, GR Capital, Idinvest Partners, and White Star Capital. Eurazeo Growth contributed $56 million to the round, marking France's largest Series C at the time. This funding came just 11 months after Meero's $45 million Series B, bringing total funding to $293.4 million since inception three years prior. The capital was intended to expand to new customers and geographies, accelerate services for photographer communities, and enhance automated publishing and content enrichment technologies. Meero planned to grow to 1,200 employees across five offices by year-end 2019, with recent launches in Tokyo, Sydney, and Bangalore, and aimed to scale its tech team from 80 to 300 people. Future plans included opening the marketplace to individual customers, such as for weddings, launching masterclasses, documentaries, meetups, a magazine, and a photography foundation. |
| Jul 2018 | Series B | Alven (lead); Idinvest Partners (lead); White Star Capital (lead); Global Founders Capital; Better Angle; Aglaé Ventures | $45M | - | Meero is a Paris-based startup founded in 2016 that operates a B2B SaaS and marketplace platform leveraging AI to enhance image quality, automate photo editing, and manage the full photoshoot process for products, places, and brands. The platform connects photographers with clients, handles post-production, invoicing, and delivery within 24 hours, allowing photographers to focus on shooting while reducing costs and increasing scalability through AI-powered algorithms. At the time of the July 2018 Series B round, Meero had 40,000 clients and processed a new transaction every 30 seconds, serving platforms like Airbnb and UberEats. In July 2018, Meero raised a $45 million Series B round co-led by Alven Capital, Idinvest Partners, and White Star Capital, with participation from existing investors including Global Founders Capital, Aglaé Ventures, and Nicolas Douay. This followed a $15 million round eight months earlier and a prior Series A of $18 million in September 2017. The funds were earmarked for opening new offices in the U.S. and Asia, hiring computer vision experts in France, and expanding video services alongside photos. Meero's growth continued post-2018 with a massive €205 million ($230 million) Series C in June 2019 led by Eurazeo Growth and Prime Ventures, aiming to reach 1,200 employees across five global offices. Total funding across rounds exceeded $293 million by later reports. The company positioned itself to disrupt photography by providing custom photo and video solutions worldwide at competitive prices and professional quality, fostering a creative community with meetups in 35 countries. |
| Sep 2017 | Series A | Aglaé Ventures (lead); Alven (lead); Global Founders Capital (lead); White Star Capital | $18M | - | Meero is a Paris-based company that leverages AI to enhance image quality, process photos, videos, and 360-degree imagery, and expedite delivery for sectors like real estate, e-commerce, retail, food, and lifestyle. It operates as a B2B SaaS and marketplace platform, using proprietary computer vision algorithms trained on a 25-million photograph database to reduce editing time from hours to seconds. In September 2017, Meero raised $18 million in a Series A round with participation from Aglaé Ventures, Alven, Global Founders Capital, and White Star Capital. This followed a pre-seed round of $431.65k in March 2016. The company had launched in 2016 and was expanding its network of over 40,000 professional photographers across 100 countries, serving clients including Airbnb and Sotheby's. |
| Mar 2017 | Seed | Pascal Gauthier; FJ Labs; Global Founders Capital; Better Angle; Aglaé Ventures; Thibaud Elziere | $18M | - | - |
| Mar 2016 | Pre-seed | INSEAD Business Angels Alumni France; Eduardo Ronzano | $500K | - | - |
Who has invested in Meero?
18 investors have backed Meero across its funding rounds, including Global Founders Capital, Alven, Aglaé Ventures, White Star Capital, Eurazeo and Idinvest Partners.
Lead investors include Alven, Eurazeo, Prime Ventures, Avenir, Idinvest Partners and 3 other investors.
Meero Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Sep 2017 | ||
| 4 | Lead | Mar 2017 | ||
| 4 | Lead | Mar 2017 | ||
| 3 | Lead | Sep 2017 | ||
| 2 | Lead | Jul 2018 | ||
| 2 | Participant | Mar 2017 | ||
| 2 | Lead | Jun 2019 | ||
| 2 | Lead | Jun 2019 | ||
| 1 | Participant | Jun 2019 | ||
| 1 | Participant | Jun 2019 | ||
| 1 | Participant | Mar 2017 | ||
| 1 | Participant | Mar 2017 | ||
| 1 | Participant | Oct 2025 | ||
This data is available for Pro users. Sign up to see all 18 Meero investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialInvestments by Meero
Meero has invested in 1 company to date.
Latest investment by Meero was on April 22nd 2022. Meero invested in Helios.do in their $10M Seed round.
Latest Investments by Meero
| Description | Helios.do is a Faroe Islands-headquartered digital bank focused on sustainable finance launched to combat climate change. The platform offers transparent personal banking services including accounts, cards, and loans with 100% carbon-neutral operations accessible at helios.do. |
| HQ Country | |
| HQ City | Paris |
| Deal Date | 22 Apr 2022 |
| Round | Seed |
| Raised | $10M |
| Investors | Serena; Raise Ventures; Blissim; Hugues le Bret; Swile; Racine; Verve Ventures; Motier Ventures |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Meero investments and their VC round multiples. Start Free Trial | |
Meero Competitors
Meero competitors include listed companies like ODDITY Tech and ZoomInfo, and private ones like Aibee, Enveda Biosciences, MegaRobo and Owkin.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $810M | $131M | $889M | 1.8x | ||
| Publicly listed | $1.2B | $326M | $1.2B | 2.1x |
Meero Public Comps
Meero is still privately-owned, but its public comps include Sinclair, iFLYHealth, Saregama India, Shochiku, China Television Media, MNC Digital Entertainment, ProSiebenSat.1 Media, JYP Entertainment, Angel Studios and ODDITY Tech.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $3.2B | $491M | 1.4x | 1.3x | 9.2x | 6.7x | |||
| $136M | ($7M) | 7.7x | 6.2x | (150.8x) | (144172.5x) | |||
| $100M | $36M | 9.7x | 8.6x | 26.8x | 24.6x | |||
| $632M | $80M | 2.0x | 2.1x | 16.2x | 19.4x | |||
| $155M | $9M | 5.8x | - | 97.8x | - | |||
| $216M | $73M | 4.7x | - | 14.0x | - | |||
| $4.2B | ($22M) | 0.6x | 0.6x | (118.4x) | 5.8x | |||
| $598M | $175M | 1.1x | 1.1x | 3.8x | 5.4x | |||
This data is available for Pro users. Sign up to see all Meero competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Meero
| When was Meero founded? | Meero was founded in 2016. |
| Where is Meero headquartered? | Meero is headquartered in France. |
| Is Meero publicly listed? | No, Meero is a private, VC-backed company. |
| What is Meero's valuation? | Meero was last valued at $1B in its Series C in June 2019. |
| How much funding has Meero raised? | Meero has raised $324M across 6 funding rounds. |
| What was Meero's last funding round? | Meero's last funding round was a $13M Series A in October 2025, led by Alven, Eurazeo and Prime Ventures. |
| Who are Meero's investors? | Meero's investors include Alven, Global Founders Capital, Aglaé Ventures, White Star Capital, Idinvest Partners, Better Angle, Eurazeo, Prime Ventures, GR Capital, Cascade Ventures and 8 others. |
| Which companies are comparable to Meero? | Companies comparable to Meero include Aibee, Enveda Biosciences, MegaRobo, Owkin, ODDITY Tech and ZoomInfo. |
| How many companies has Meero invested in? | Meero has invested in 1 company, including Helios.do. |
| What was Meero's last investment? | In April 2022, Meero invested in Helios.do's $10M seed round alongside Serena, Raise Ventures, Blissim and 5 other investors. |
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